Friday, January 24, 2020 11:13 AM
NEW YORK—Unofficial holidays can be quite the dividor. While some people love an excuse to celebrate National Wear Your Shirt Inside Out Day (the first Tuesday of August), others might find it a bit annoying to have to dodge flying objects on National Paper Airplane Day (May 26), for example. But with next week comes an unofficial holiday that we might all be able to get behind: National Fun at Work Day. Celebrated on Jan. 28, National Fun at Work Day encourages us all to inject a little fun into our day-to-day lives. According to National Day Calendar
, “Dave Hemseth and Leslie Yerkes, co-authors of 301 Ways to Have Fun at Work said, ‘Organizations that integrate fun into work have lower levels of absenteeism, greater job satisfaction, increased productivity, and less downtime.’”
Friday, January 17, 2020 10:00 AM
A new year. A new decade. There’s so much to look forward to—the Summer Olympics, the presidential election, design trends and yes, alcohol abstinence, are all trending as we begin 2020. Here’s a short list of some of the major trends and events in store for us this year. For a look at business trends in the eyewear and eyecare world, check out VM’s
January Cover Story, #PERSPECTIVES 2020
Friday, January 10, 2020 11:00 AM
NEW YORK—Are you ready for the college football season to end? Well, Monday night is your night. That’s the day of the much-anticipated championship game showdown between this season’s two college football heavyweights. The undefeated Tigers of LSU (14-0) take on the undefeated and defending champion Tigers of Clemson (14-0). It’s going to be a cat fight, no doubt, once the game gets started shortly after 8 p.m. (ET) at the Mercedes-Benz Superdome in New Orleans.
Friday, January 3, 2020 12:33 PM
Welcome to 2020, The Year of Vision. We’re only four days in, and already countless companies and organizations, both optical and non-optical, have used the happy coincidence between the calendar year and 20/20, the standard measure of visual acuity in the U.S., as a messaging platform. Seeing clearly is clearly a priority for everyone, everywhere. Yet there’s another dimension to 20/20 vision that seems to be overlooked: the connection between visual acuity and lost love.
Friday, December 27, 2019 12:55 PM
The fun thing about coming up with a story idea for the Today’s Read feature is you just never know where it’s going to take you. Reminiscing about how you got your start in optical or connecting the dots between the environment and contact lens disposal can take VM’s
writers and readers in some pretty interesting directions. As 2019 winds down, here’s a small sample of some of our most popular Today’s Read features.
Friday, December 20, 2019 1:39 PM
It’s hard to believe that 2019 is almost in our rear view mirror, but the end of the year also means the editors at VMAIL Weekend
have nearly 52 Today's Read features
in our back pockets. Putting together these stories can prove to be challenging, but it allows our editors to think outside the “optical” box and find a new writing comfort zone in order to bring our readers an informative, yet easy read for a Saturday morning. The subject matter for 2019 certainly ran the gamut, from eyewear’s supporting role
in a blockbuster movie season to a look back at the Apollo 11 moon landing
which marked its 50th anniversary in 2019. Here’s a look at some of our most popular and well read features from this year, which we hope you’ll enjoy.
Friday, December 13, 2019 1:25 PM
For anyone who’s ever undertaken a home improvement project, the colors you choose can make all the difference. Something as simple as the color of a room can cement the look and feel of any new space. Who knew color could be so important? Well, the folks at the Pantone Color Institute know a thing or two about color and the effect it can have on creating just the right mood or atmosphere. Classic Blue 19-4052
, which Pantone describes as “a timeless and enduring blue hue elegant in its simplicity” has been named the Pantone Color of the Year for 2020. “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a stable foundation…as we cross the threshold into a new era.” While there’s plenty to be anxious about as we head into 2020, it’s no coincidence that Pantone is trying to soothe our fears with this restful, calm-inducing color.
Friday, December 6, 2019 1:05 PM
NEW YORK—There’s no doubt about it: holiday gift-buying season has fully descended upon us. For the well-organized among us, gift-buying may already be in the rear-view mirror, but many Americans are probably looking ahead at a long list of gifts, and a sea of wrapping paper, in the coming weeks. Finding the perfect present for everyone is nothing short of an art form; with countless things to choose from, figuring out what everyone on your list wants can be next to impossible. But every year there are a few gifts that seem to top everyone’s list, from the Cabbage Patch Kids craze of 80s to last year’s Hatchimals hysteria.
Wednesday, November 27, 2019 2:22 PM
For what is believed to be the first time, the percentage of women who entered North American schools and colleges of optometry this fall increased to the 70 percent plateau, Women In Optometry
reported this month. The publication cited data from the 25 optometry schools surveyed for its report, which also found an overall increase of 28 students in optometry schools this fall compared with a year ago.
Friday, November 22, 2019 8:00 AM
I don’t think of myself as a pack rat. But somehow I’ve managed to accumulate a lot of stuff. My desk drawers and file cabinet, and even some closets at my house contain a curious assortment of promotional giveaway items and swag I’ve received at the countless optical industry meetings and events I’ve attended over the years. I’ve actually gotten rid of a lot of it while preparing for an office move last year. My brass Orcolite coaster went into the trash.
Friday, November 15, 2019 2:25 PM
Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago.
Friday, November 8, 2019 10:37 AM
NEW YORK—From National Grilled Cheese Day (April 12) to International Talk Like a Pirate Day (September 19), there’s no shortage of fun, wacky holidays to celebrate every year. However, the first Wednesday in November marks a slightly heavier holiday: National Stress Awareness Day.
I think most of us can agree that we don’t need a dedicated day to make us “aware” of stress—we’re aware of it all the time. But even though we’re no stranger to stress, there’s still value in setting aside one day a year to really talk about stress—and how to deal with it.
Friday, November 1, 2019 4:00 PM
Halloween may date back almost 2000 years, but as holidays go it certainly has aged well. Indeed, one might say Halloween is looking better than ever. The proof is all over social media. And the optical community – judging by the numerous posts we spotted on Instagram, Facebook and Twitter – appeared to have an outrageously good time celebrating Halloween this year. Costumes, cookies and comic images were ubiquitous on social media for many eyecare practices and their staffs, from New York to Los Angeles and just about everywhere in between.
Friday, October 25, 2019 7:00 AM
Eyewear design has always been influenced by popular music and musicians, and that love affair continues to yield fun and exciting results for eyeglass wearers. Take rock ‘n’ roll, for example. Fans can emulate rockers like Buddy Holly and John Lennon who wore now-iconic frames that evoke not only their music, but an entire era. Brands such as John Varvatos and Chrome Hearts offer rock-inspired looks. And Elton John is synonymous with distinctive, and often outrageously styled glasses.
Friday, October 18, 2019 8:00 AM
Halloween is only a few weeks away but there’s another season just around the corner that can be just as scary—the start of the flu season, which officially begins at the end of this month. In addition to causing kids to miss school and adults to call out sick from work, there is no denying that the flu can be deadly for thousands, and in some years, tens of thousands of Americans.