Mary Kane

Mary Kane, Executive Editor

Mary helps to oversee the editorial coverage of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and the Vision Expo Dailies. She also covers general company news, industry developments and business trends, as well as professional associations news and features. She is also responsible for deadline queries and operational questions for Vision Monday print editions and VMail. Contact Mary at mkane@jobson.com.

Independents Can Navigate Challenges With The Merchant Map

By Mary Kane
Wednesday, November 13, 2019 10:48 AM You’re inspired and passionate as an independent optician or eyecare practice, but you might also want to be inspired and glean successful ideas from others. If so, you can check out The Merchant Map, a different and resource-rich site that describes itself as “The exact blue print to build your retail confidence and gain creative control….by prioritizing the right work at the right time so you can grow your business in your own way.” The site and its programs are run by Chris Guillot, the designer of The Merchant Map and founder of Merchant Method, a boutique consulting agency. She was named a 2019 (and 2018) retail industry influencer by Vend and featured on Business Insider, among others, for her retail insights.

Guillot explains that The Merchant Map and Method offers a signature planning process and workshops for retailers of all types, geared to those with “inventory-based businesses.” The Merchant Method and its blog offers other resources and tactical tips.

EyeCarePro’s Optometry Marketing Ebooks Now Available for Download

By Mary Kane
Wednesday, October 30, 2019 10:10 AM NEW YORK—For ECPs who are looking to grow their practice, increase online presence and enhance revenue, EyeCarePro is offering their complete collection of ebooks, all available for free. These in-depth guides feature everything from how to shoot great practice videos to developing your practice brand and more. “Our mission is to give every eyecare practice the tools and strategies needed to truly grow. Now, we’re one step closer to that cause,” EyeCarePro said. As part of the library of Optometry Marketing ebooks, EyeCarePro continuously writes about and develops the most advanced marketing strategies, articles on best-practices, as well as guides for those practices that want to do-it-themselves.

Ebook titles include Beginner’s Guide to Online SEO, Guide to Practice Branding, Responding to Goggle reviews and more. Click here to peruse and download their library of ebooks. 

Getting a Flu Vaccine—The Facts, the Myths and What This Year’s Flu Season Might Look Like

By Mary Kane
Friday, October 18, 2019 8:00 AM Halloween is only a few weeks away but there’s another season just around the corner that can be just as scary—the start of the flu season, which officially begins at the end of this month. In addition to causing kids to miss school and adults to call out sick from work, there is no denying that the flu can be deadly for thousands, and in some years, tens of thousands of Americans.

Some Easy Reading for a Saturday Morning

By Mary Kane
Friday, September 20, 2019 8:00 AM Every week, the VMail Weekend editors step beyond their usual roles as news reporters and bring you the Today’s Read, a mix of interesting and sometimes off-beat features that span the far corners of the vision world. Our aim is to inform and entertain by giving our readers a light, sometimes fun, sometimes unusual read to go with your Saturday morning Joe. So today, we present a compilation of some of our most favorite Today’s Reads.

How to Dispose of Your Contacts and Still Stay Friendly to the Environment

By Mary Kane
Friday, August 23, 2019 2:49 PM I’ve been a contact lens wearer for over 40 years. I started out wearing contacts that lasted several months and eventually graduated to daily disposable lenses. I cringe to think of how many lenses and blister packs I’ve thrown away over the years. So I have to ask myself—is there something more I could be doing when it comes to disposing of those used CLs. In a word, the answer is yes.

The Open Office Experiment—Driven to Distraction or Creating Collaboration?

By Mary Kane
Friday, July 26, 2019 5:00 AM If you were to Google "open office spaces" you’d be bombarded by articles declaring the concept is basically the worst thing ever to happen to corporate America. The biggest knock on open office designs is distracted workers. Apparently, employees are so worked up about open office settings their stress levels go up, their productivity goes down and collaboration with co-workers (the one thing the open design promised to foster) goes out the window. And apparently, the top workplace distractions involve not just where you work, but who you work with, according to a recent feature from Statista.com.

What's Online: Screen Time for Kids—How Much Is Too Much?

By Mary Kane
Monday, June 17, 2019 12:15 AM Growing up in the ‘60s, I watched a LOT of television with friends and family. We were riveted by shows like “That Girl,” “Rat Patrol” and “Dark Shadows” and we spent countless hours lolling on the living room floor in front of the TV. My Mom used to refer to it as the “Boob Tube” and she was constantly yelling at us to “go outside and play.” Well, as usual, it seems like my Mom was on to something. Today’s electronic babysitter of choice is the iPhone and iPad. But the audience has changed a bit—it’s not just teens and tweens glued to the screens but toddlers and babies, some less than a year-old.

The New Electronic Babysitter

By Mary Kane
Monday, June 10, 2019 1:00 AM Growing up in the ‘60s, I watched a LOT of television with friends and family. We were riveted by shows like “That Girl,” “Rat Patrol” and “Dark Shadows” and we spent countless hours on the living room floor in front of the TV. My Mom used to refer to it as the “Boob Tube” and she was constantly yelling at us to “go outside and play.”

Screen Time for Kids—How Much Is Too Much?

By Mary Kane
Friday, June 7, 2019 11:20 AM Growing up in the ‘60s, I watched a LOT of television with friends and family. We were riveted by shows like “That Girl,” “Rat Patrol” and “Dark Shadows” and we spent countless hours lolling on the living room floor in front of the TV. My Mom used to refer to it as the “Boob Tube” and she was constantly yelling at us to “go outside and play.” Well, as usual, it seems like my Mom was on to something. Today’s electronic babysitter of choice is the iPhone and iPad. But the audience has changed a bit—it’s not just teens and tweens glued to the screens but toddlers and babies, some less than a year-old.

Here’s to You Mom

By Mary Kane
Friday, May 10, 2019 11:39 AM The joys of motherhood were front and center this past week as the Duke and Duchess of Sussex, aka Meghan and Harry, welcomed their own bundle of joy into the world. Archie Harrison Mountbatten-Windsor made his entrance into the royal family on Monday amid much fanfare as his arrival lit up the Twitter-verse. But come tomorrow it won’t just be the royals celebrating motherhood as millions of Americans plan to pay homage to their moms on Mother’s Day.

Consumers at the Crossroads of Retail and Tech: The Big Picture

By Mary Kane, Executive Editor and Andrew Karp, Lens & Tech Editor
Wednesday, April 17, 2019 2:59 PM In an informative keynote presentation, global retail expert Deborah Weinswig, CEO and founder of Coresight Research, offered a detailed look at how the cross-currents of retail and technology are shaping the customer experience, and what that means for retailers, suppliers and health care companies.

Arming Consumers With More Tools to Drive the Health Care Conversation

By Mary Kane, Executive Editor
Wednesday, April 17, 2019 2:53 PM In an afternoon session, titled Empowering Millions of Health Conscious Consumers, the top doctor at WebMD, the widely recognized health care information company, guided attendees on how to drive today’s health care conversation. It seems WebMD, the leading health and wellness site, knows a thing or two about today’s health conscious consumer, according to John Whyte, MD, MPH, and chief medical officer for WebMD.

5 Takeaways From Vision Expo East

By Mary Kane
Friday, March 29, 2019 1:50 PM NEW YORK—Think of it, just one week ago today many of us were in the thick of it at Vision Expo East. It was a very busy three days crammed with appointments, show floor events, celebrity sightings and parties that stretched into the night. Going into the final day of Expo, show organizers were very upbeat about the mood and momentum of Expo East. Initial pre-registration figures showed an increase in registration for key categories, including optical buyers, practice managers, optometric technicians and opticianry assistants, Vision Expo reported. And of the 7,000 companies present at this year’s Show, one-third of attendees represented new practices and optical locations. Here’s what co-owners of the Show, The Vision Council and Reed Exhibitions, told Vision Monday about this year’s Vision Expo.

Taking the Long Way Home

By Mary Kane
Friday, February 22, 2019 11:41 AM A few months ago, I had an interesting commute home to Connecticut from New York City. If you know anything about commuting in and out of the city, “interesting” does not always translate into a positive experience, but this particular trip home would turn out to be an eye opener for me. As I made my way from the subway to the shuttle which would take me to Grand Central Station, I was struck as I often am at the hordes of people, coming and going in zigzag patterns, usually walking but sometimes running right at me. Actually making it to the platform can make you feel a bit like a running back who’s just completed a long run upfield and when you finally arrive you think, touchdown!

My Data Is (Not) Your Data

By Mary Kane
Monday, February 11, 2019 12:30 AM During a recent visit to my doctor for a yearly check-up I was handed an iPad at the desk and was asked to review my medical history. Under my current medications, I was a little surprised to see my flu shot listed since I had received it in our N.Y. offices as part of a wellness program at Jobson.