Mary Kane

Mary Kane, Executive Editor

Mary helps to oversee the editorial coverage of Vision Monday and its print publication, VMAIL, e-newsletters, VisionMonday.com and the Vision Expo Dailies. She also covers general company news, industry developments and business trends, as well as professional associations news and features. She is also responsible for deadline queries and operational questions for Vision Monday print editions and VMAIL. Contact Mary at mkane@jobson.com.

How to Rebuild Patient Trust in the Wake of the Pandemic

By Mary Kane
Wednesday, December 1, 2021 12:59 AM NEW YORK—As the virtual VM Leadership Summit kicked off on the afternoon of Oct. 20, two expert speakers talked about how the pandemic has put patients’ trust to the test, and more importantly, how providers can tackle the issue of misinformation and help counter the formidable challenge of rebuilding that trust. In a session titled “Rebuilding Trust,” Dr. John Whyte, chief medical officer for WebMD and Jennifer Hauser, head of Edelman’s Wellness 360 business unit, shared views about how today’s eyecare professionals can build trust with their patients.

Access and Convenience: What Has Healthcare Learned From Retail?

By Mary Kane
Wednesday, December 1, 2021 12:56 AM NEW YORK—The pandemic accelerated and raised awareness of what’s meant by “access” and “convenience” for patients who need to better manage their health and benefit from new services and technologies in new ways. The rise of “patient-centric” healthcare is taking its inspiration from retail businesses who know how to leverage customer knowledge and preferences to create a more interesting, engaging and dynamic customer-centric experience. In a session titled “What Has Healthcare Learned from Retail?” Nerdery’s senior director of Product Management, Mukesh Pitroda, discussed what healthcare providers and brands are learning and adopting from successful retailers, as new formats emerge.

Staying Safe From COVID While Giving Thanks

By Mary Kane
Friday, November 12, 2021 8:30 AM With the kickoff of the holiday season right around the corner, the picture for this year’s Thanksgiving festivities is beginning to look a lot different from last year’s, when a majority of people opted not to travel or even gather as a family. This time around, Americans' outlook for the coronavirus pandemic in the U.S. has improved, as the summer surge brought on by the delta variant has waned in many parts of the country. So while many of us are starting to feel better about a return to normalcy, we are not out of the pandemic woods just yet. As people make plans to travel and gather indoors for Thanksgiving, the threat of COVID is still real. Read on for some advice on how to keep you and your loved ones safe this holiday season.

How the Visually Impaired Can Experience the World of Gaming, Sports and Movies Through the Power of Sound

By Mary Kane
Friday, October 29, 2021 8:30 AM Have you ever wondered what it’s like for a blind person to experience a movie, follow sports or play a video game? Thanks to the world of podcasts, specifically a program called Twenty Thousand Hertz which reveals the stories behind the world's most recognizable and interesting sounds, you are about to find out. In honor of October’s Blindness Awareness Month, Twenty Thousand Hertz recently released a three-part series celebrating the auditory experience of the blind community. Throughout the month of October, the leading podcast about sound has explored the extraordinary worlds of audio descriptions in film and TV, blind sports and most recently, blind gaming.

Protecting Our Children’s Vision

By Mary Kane
Monday, October 25, 2021 2:01 AM Screen time over the last 18 months has indeed skyrocketed, especially for children, resulting in a concerning uptick in myopia, digital eye strain and screen addiction. Childhood myopia is increasing at a rapid rate, with 1 in 3 children now affected, and the recent shift in lifestyle as a result of COVID-19 has worsened the issue.

VM’s Most Read Weekend Features for 2021

By Mary Kane
Friday, September 24, 2021 8:30 AM Keeping track of “most read” stories is a thing for many people in the publishing world—it gives us a sense of what is resonating with our readers and guides us as to what interests them as consumers of our print and digital products. As journalists, reader preferences also alert us as to what’s top of mind for our readers and what types of business tools they might need to navigate today’s ever-changing business landscape. Today, we take a look back at our most read Today’s Read features for 2021. The subject matter runs the gamut from a couple of lab guys getting into the movie business (seriously) to the far-reaching effects of digital eye strain due to—you guessed it—the pandemic. For a look back, here are our Top 5 most read VMAIL Weekend features so far this year.

Looking Out for Our Children’s Eyesight

By Mary Kane
Friday, August 27, 2021 8:30 AM The eyewear retailer Warby Parker made big news this week when it filed for a direct listing on the New York Stock Exchange. As part of the filing, Warby offered a detailed look at the company’s finances and said that people spending more time with screens would be good for business. “The rising usage of smartphones, tablets, computers and other devices has contributed significantly to increased vision correction needs and consistent new customer growth within the eyewear market,” the company said in the filing. Screen time over the last 18 months has indeed skyrocketed, especially for children, resulting in a concerning uptick in myopia, digital eye strain and screen addiction. 

High Caffeine Consumption May Increase Risk of Glaucoma

By Mary Kane
Monday, August 2, 2021 1:31 AM Back in 2018, Vision Monday took a deep dive into how ECPs could educate patients on how to eat healthier and take care of their eyes at the same time. We found that eating healthy foods is a big part of a cleaner lifestyle—not only will it improve your overall health, but there are some vitamins and minerals that can have a direct effect on healthier vision. Things like beta-carotene, zinc, Vitamin C and lutein can protect cells in the eyes. But are there foods and beverages out there that can pose a hazard to your eyes?

Workers and Employers Weigh Their Options: Back to the Office Grind or Work From Home?

By Mary Kane
Friday, July 30, 2021 8:30 AM Last week in our VMAIL newsletter we highlighted a story from Vox on what the pandemic has done to people’s views about working a five-day week. Titled “The Five-Day Workweek Is Dead” Vox’s Anna North summed it all up by declaring that “it’s time for something better” for today’s workers. She wrote “more than 15 months into the pandemic, there’s a growing conversation about how American workers can take back more of their time. The trauma and disruption of the last year and a half have a lot of Americans re-evaluating their relationships to work… And part of that re-evaluation is about the workweek, which many say is due for a reboot. Some employers are testing out four-day workweeks.” 

High Caffeine Consumption May Increase Risk of Glaucoma

By Mary Kane
Friday, July 2, 2021 8:30 AM Back in 2018, VMAIL Weekend took a deep dive into how ECPs could educate patients on how to eat healthier and take care of their eyes at the same time. Linda Hardy, LDO, a contributor to 20/20’s Pro to Pro, said, “It is well known that exercising and discontinuing bad habits such as smoking and drinking alcohol will help us live a healthier life. Eating healthy foods is a big part of that healthy lifestyle—not only will it improve your overall health, but there are some vitamins and minerals that can have a direct effect on healthier vision.” Things like beta-carotene, zinc, Vitamin C and lutein can protect cells in the eyes. But are there foods and beverages out there that can pose a hazard to your eyes? Researchers have found that consuming large amounts of daily caffeine may increase the risk of glaucoma for those with a genetic predisposition to higher eye pressure, according to a recent study. 

A Very Different Show Experience: The Sights and Sounds of Vision Expo East

By Mary Kane
Friday, June 11, 2021 8:00 AM The headline in the June 5 Show Daily from Vision Expo East said it all: “Show Attendees Feel Excited, Safe and Happy to be Back.” As Expo got into full swing on Friday, VM’s Gwendolyn Plummer, the onsite eyes and ears of our Expo Show Daily observed, “No matter where this year’s Vision Expo East attendees came from, and no matter what their plans are at the show, there seems to be one common feeling among everyone: it’s good to be back. Out on the show floor, attendees and exhibitors are back to doing what they love most, all while staying safe and cautious. The overall feeling of the show has been one of optimism and happiness—of a long overdue reunion that has finally arrived.”

Vaccine Hesitancy and the Road to Herd Immunity

By Mary Kane
Friday, May 14, 2021 1:00 PM As the country slowly but surely begins to open up, the mood surrounding COVID-19 is very hopeful as each day brings more good news about the pandemic winding down. Currently, infections have dropped from 60,000 per day to 30,000, and deaths and hospitalizations from the virus are also going in the right direction—downward. However, the stats concerning the number of people who have gotten the vaccine could be better—36 percent of adults in the country are vaccinated but 53 percent have not gotten the vaccine, according to numbers reported yesterday by CNN. It has become apparent that vaccine hesitancy in the U.S. is a thing. For a roundup of how employers and employees are handling the situation, we’ve highlighted some recent articles that offer tips and advice on returning to the workplace.

Luxottica’s PromoBoxx Helps Patients See Brand Stories Clearly

By Marge Axelrad and Mary Kane
Sunday, April 25, 2021 11:53 AM Alejandra Zamodio, optical manager of University Vision Centre, has been with the practice for 9 years and reports that the main office, which has served the El Paso area for 10 years, just opened a second, smaller office about 20 to 25 miles away, last June. University Vision Centre has embraced technology for a long time now she said.

COVID + Soaring Screen Time = Digital Eye Strain

By Mary Kane
Sunday, April 25, 2021 8:15 AM Do you ever get the feeling that you’re spending too much time on your phone? It’s no secret that people have been glued to their electronic devices during the pandemic and our reliance on our screens in general—including laptops, iPads and TVs—is off the charts. According to new data from Eyesafe, a leader in screen time and blue light solutions, and LG Display, a cutting edge display company, people have been spending 13+ hours per day on screens since COVID-19 emerged—up 30 percent from last year. As a result, eye strain has become the #1 pain point for device users, with 59 percent of people experiencing symptoms of digital eye strain (DES).

A Q&A With Vision Expo Execs Fran Pennella and Mitch Barkley

By Mary Kane
Friday, April 16, 2021 2:00 PM VMAIL Weekend recently sat down with (remotely of course) Fran Pennella, VP of Vision Expo at Reed Exhibitions and Mitch Barkley, VP of Trade Shows and Events at The Vision Council for an update on what’s in store for attendees at the upcoming Vision Expo East in Orlando, Fla. The two executives spoke about the new Neighborhoods debuting on the Show floor, safety precautions and procedures that are being put in place, and new Show events that attendees can expect to find. The two show organizers also detailed how this year’s Show experience will differ from years past as Vision Expo settles into its new location at the Orange County Convention Center from June 2-5, 2021.