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Mido: Sustainability in Progress

By Staff
Wednesday, January 22, 2020 12:25 AM CSR (Corporate Social Responsibility) and sustainability have become almost synonymous. Mido, the leading global eyewear show, and its associated services company have begun a journey aimed at sustainability and corporate transparency.

Scientists Develop App for Early Detection of Leukocoria

By Staff
Tuesday, January 21, 2020 12:25 AM A group of scientists have developed an app that detects abnormal eye reflections from pictures. Dr. Bryan Shaw, associate professor in the Department of Chemistry and Biochemistry at Baylor University, Texas, helped develop an app that can detect disease early in children by scanning their pictures for leukocoria.

Mido Eyewear Show Celebrates 50 Years With ‘Golden Edition’

By Staff
Friday, January 17, 2020 12:25 AM A lot of changes have occurred in the world of eyewear from 1970 to the present. Mido has written its transformative history over the course of these 50 years.

Transitions Launches New Consumer Website in Canada

By Staff
Thursday, January 16, 2020 12:25 AM Transitions Optical launched updated French and English consumer websites in Canada, with new tools to help consumers better understand their eyecare and eyewear needs.

Zeiss Reports Excellent Results for the Tenth Consecutive Year

By Staff
Wednesday, January 15, 2020 12:25 AM The Zeiss group continues its growth path, both in terms of turnover and profits, closing (as of Sept. 30, 2019) a record-breaking fiscal year. In FY 18/19, the group’s turnover increased by 11 percent to €6.428 billion, compared to €5.817 billion the previous year.

Get in on the $1,000 Prize Pool With VuePoint Pulse Surveys

By Staff
Tuesday, January 14, 2020 12:25 AM VuePoint IDS, publisher of Optik Magazine, Optik INFOOptik XTRA and Eye Care Business Canada, is pleased to announce VuePoint Pulse Surveys for 2020, providing $1,000 in total prizes in 2020. 

Mutatis Mutandis

By Staff
Monday, January 13, 2020 12:25 AM With Cirillo Marcolin, the Past President of MIDO with the highest number of mandates (four to be exact: in 2002, from 2002 to 2003, from 2004 to 2007 and from 2011 to 2016), we retrace the evolution of MIDO. Marcolin’s words have revealed the event’s strong ability to evolve and innovate according to market needs.

Zeiss Vision Care Canada Launches Zeiss SmartLife Lens Portfolio

By Staff
Friday, January 10, 2020 12:25 AM Zeiss Vision Care Canada announced the launch of the Zeiss SmartLife lens portfolio, new lens design concept that addresses the evolving visual needs and challenges posed by today’s digital and busy lifestyle.

Randolph: In Italy With Code

By Staff
Thursday, January 9, 2020 12:25 AM Code Milano is the new official and exclusive distributor of Randolph for the Italian market. Randolph is a third generation family business, founded in Boston in 1973 by Peter Waszkiewicz, and is now distributed in over 85 countries worldwide. 

Introducing the AVA Experience Based on the New Vision-R 800 Phoropter

By Staff
Wednesday, January 8, 2020 12:25 AM Essilor Canada has introduced The AVA experience, based on two technological pillars: the Vision-R 800, a new phoropter that includes a patented advanced optical module and a smart refraction program for a final subjective refraction value within 0.01 diopter; and a precise prescription integrated into advanced Essilor lens designs, the AVA lens ordering option for Eyezen and Varilux lenses in 0.01D increments.

Wild, Wild Guess

By Staff
Tuesday, January 7, 2020 12:25 AM Filmed in the U.S., in Nevada, Guess’ new international advertising campaign features exclusively Italian male faces: Andrea Damante—DJ and Italian model—Stefano Sala, Alex Dellisola, Simone Susinna and Mattia Narducci.

Transitions Announces Canadian Transitions Signature GEN 8 City Tour

By Staff
Monday, January 6, 2020 12:25 AM Transitions Optical announces a Transitions Signature GEN 8 City Tour themed “Infinite (R)evolution” launching in early 2020, which will provide education and marketing tools for eyecare professionals to use in their business about the new frontier of performance offered by Transitions Signature GEN 8 lenses. 

Danshari to Debut at Mido 2020

By Staff
Friday, January 3, 2020 12:25 AM “The fine art of minimalism.” This claim contains the most authentic essence of Danshari, the eyewear brand Made in Japan that will officially present its first collection at Mido 2020. Minimalism, elegance and high quality are the distinctive features of the brand, whose name comes from Zen thought and evokes a deep philosophical meaning. 

OXO on the Road

By Staff
Thursday, January 2, 2020 12:25 AM The itinerant tour of the OXO view from April to December 2019 has touched several locations throughout Italy reaching 32 stages. During these nine months, over 2,600 free visual screenings of men, women and children of all ages were carried out. 

Pantone’s Color of the Year 2020

By Staff
Monday, December 30, 2019 12:25 AM For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. The Pantone Color Institute announced the color Pantone of the year 2020: Pantone 19-4052 Classic Blue.