Safilo’s Blenders Eyewear Expands E-Commerce to U.K. and Ireland After Successful Launches in Canada and Australia

By Staff
Thursday, July 29, 2021 12:18 AM PADUA, Italy and SAN DIEGO, Calif.—Blenders Eyewear, part of Safilo Group, is taking a further step in its international growth and development projects. Following the launch of the brand’s e-commerce platform in Canada and Australia in the first quarter of 2021, Blenders will now enter the United Kingdom and Ireland, targeting Europe’s largest e-commerce audiences. Shoppers across both regions will now have full access to Blenders, which is inspired by the California active lifestyle and focuses on Millennial and Gen Z shoppers.

Canadian ECP Myopia Survey Is Now Available

By Staff
Thursday, July 29, 2021 12:02 AM The 2021 Canadian ECP survey on the usage of and attitudes toward myopia control therapies is now available. Results of the myopia survey will help organizations with competitive positioning, identify required adjustments in priorities and determining opportunities to better serve the needs of clients in this important new category.

The U.S. States Closest to Full Vaccination

By Staff
Wednesday, July 28, 2021 3:25 PM The U.S. was quick off the blocks in its vaccination campaign but its pace has now slackened considerably. Earlier in the year, the world looked on with envy as the U.S. got jabs into arms at lighting speed but by late July, it had only managed to fully vaccinate 48.7 percent of its population. Many of the countries that looked on with envy back in February and March have now surpassed the U.S. in terms of full vaccinations and the list includes Canada (54.7 percent), Spain (54.3 percent) and Germany (48.7 percent) according to Our World in Data.

The current level of vaccination in the U.S. is not high enough to stop the spread of the highly infectious Delta variant of Covid-19 and 48 states saw their case count grow by 10 percent over the past week while 34 percent experienced a 50 percent leap. 

Getting Ahead of the Back to School Rush

By Gwendolyn Plummer
Wednesday, July 28, 2021 8:30 AM NEW YORK—Believe it or not, August is almost here, which means the back to school season really is upon us. Stores around the country are already stocking up their back to school sections, and both parents and kids are starting to think about the academic year ahead. Even though there’s still plenty of summer left, it’s never too early to start encouraging parents to begin planning their children’s back to school eye exams—in fact, it might even be beneficial to get ahead of the game now, before parents get overwhelmed with back to school necessities and when eye exams could fall through the cracks.

[Partner Post] Introducing the Varilux® Challenge

By Staff
Wednesday, July 28, 2021 8:29 AM You’re faced with a variety of progressive lenses to recommend to your patients, but they are not created equal. When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability for their eyecare practices. See for yourself and take the Varilux Challenge today by going to VariluxChallenge.com.

10/10 Optics

By Staff
Wednesday, July 28, 2021 8:25 AM 10/10 Optics, in New York City, welcomed their new optometrist, Dr. Chen.

Do You Use a Marketing Calendar?

By Staff
Wednesday, July 28, 2021 8:15 AM NEW YORK—Anyone running a small business knows that hundreds of tasks are required in the course of a week, thousands in the course of month. One task that can be managed with a better sense of control and efficiency is a Marketing Calendar. There are many online resources that can help in the organization of what’s done, so that programs and projects have planning components as well as implementation and even ROI components. One resource is CoSchedule, which helps organize all of your marketing in one place and from any place, which can streamline things.

Optical Sales Increased for the Week of July 19-25, Jobson’s Latest Weekly Tracker Shows

By Staff
Wednesday, July 28, 2021 12:27 AM NEW YORK—Optical sales increased slightly last week, July 19-25, with most product/service categories on the upswing, according to Jobson’s most recent Practice Performance Tracker. The national average for gross revenue at ECP locations increased by 1 index point, bringing it to within 1 index point of the level it reached at this point last year and 3 index points above where it was in 2019. All optical sales categories, except contact lenses, experienced slight upticks last week. Exams/refractions had the largest increase of 3 index points, while contact lenses at the other end of the sales spectrum decreased by 1 index point. Rounding out the increases were lens pairs, which were up 2 index points and frame units, up 1 index point.

California’s Total Vision Adds Camarillo Vision Center to its Network

By Staff
Wednesday, July 28, 2021 12:24 AM MISSION VIEJO, Calif.—Total Vision this week announced the addition of Camarillo Vision Center in Southern California to its network.

Kering Reports 'Strong Momentum' in Eyewear in First Fiscal Half

By Staff
Wednesday, July 28, 2021 12:21 AM PARIS—As it released its financial performance for the first fiscal half of the year, Kering Group (PARIS: KER), the luxury conglomerate, cited  the "strong momentum of Kering Eyewear, with sales up 61.8 percent on a comparable basis."

Shopko Optical Names Two New Regional Managers

By Staff
Wednesday, July 28, 2021 12:18 AM GREEN BAY, Wis.—Shopko Optical this week announced two new regional managers who also are joining the retailer’s leadership team.

Treehouse Eyes Marks Five-Year Anniversary, Is on Target to Reach 60 Myopia Treatment Locations by End of 2021

By Staff
Wednesday, July 28, 2021 12:15 AM BOULDER, Colo.—As part of their five year anniversary celebration, Treehouse Eyes is marking its five-year anniversary and the group, which specializes in myopia care and control for children, is on track to reach 60 locations by the end of this year, the company said. Currently consisting of 47 locations in 18 states, Treehouse Eyes, now the largest provider of pediatric myopia treatment in the U.S., reports that it has started treatment with thousands of children since the group's inception. “It is incredibly gratifying to celebrate five years since we saw the first patients in our flagship D.C. area centers,” said Dr. Gary Gerber, co-founder of Treehouse Eyes.

The Stars’ Eyewear Is in the Spotlight at the Cannes Film Festival

By Staff
Wednesday, July 28, 2021 12:02 AM The 74th edition of the Cannes Film Festival took place in Cannes from July 6 to 17. On the famous Red Carpet, the stars paraded with the coolest proposals of the summer.

Transitions Optical Announces 2020 Innovation Awards Finalists

By Staff
Tuesday, July 27, 2021 12:24 AM PINELLAS PARK, Fla.—Transitions Optical announced the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions brand over the past year. The winners will be announced later this year and honored during Transitions Academy 2022, January 16-19. “2020 was a unique year, and it’s now more important than ever to focus on the highlights and celebrate our Innovation Award finalists and their achievements,” said Jose Alves, general manager, Americas, Transitions Optical.