Tiziano Tabacchi Receives the ‘Lepre Bianca’ Art Award

By Staff
Friday, September 20, 2019 12:25 AM Tiziano Tabacchi, the designer and founder of the brand MIC-Made in Cadore, was recently presented with the 2019 edition of the “Lepre bianca” art award by the Regola di Costalissoio of Cadore. 

RevCycle Partners Launches Benefits Verification Service and Announces Partnership With Cleinman Performance Partners

By Staff
Friday, September 20, 2019 12:21 AM CHICAGO—RevCycle Partners, a revenue-cycle management company for eyecare practices, has launched WeVerify, a comprehensive service that verifies patient benefits and drives new revenue opportunities for the practice, according to an announcement this week. For many eyecare practices, patient benefits verification before the visit is an incomplete process or perhaps not done at all. RevCycle Partners, founded as a billing service of RevolutionEHR, the cloud-based software for optometrists, separated from RevolutionEHR in 2018 and formed an independent company.

EyeCarePro Rebrands Its Site, Services and Technologies to Reflect New Horizons

By Staff
Friday, September 20, 2019 12:15 AM LAS VEGAS—EyeCarePro, a veteran digital marketing company of 15 years focused exclusively on eyecare, has announced the launch of a rebrand, which includes a new website and significantly enhanced messaging , new services and technologies. Said Daniel Rostenne, CEO, “We have rebranded with a new website and we’re very excited about our new public persona. The updated look and feel best captures our ongoing mission to provide exceptional value, as well as our status as industry leaders in optometry marketing.”

How Do Shoppers Bring Digital into Physical Stores?

By Staff
Thursday, September 19, 2019 8:00 AM About four in ten shoppers report checking sales and promotions available to them on a retailer’s mobile app while shopping in-store, according to the 10th annual Retail Info Systems News study.  According to Statista.com, the report found that several different online consumer behaviors bled into the physical retail experience including, checking sales and promotions, comparing prices, and researching products. Shoppers were also looking to their screens to cut out some of the tasks a salesperson would perform, such as checking inventory and scanning bar codes.

Safilo Returns to Main Floor for VEW 2019 With Newly Designed Booth

By Staff
Thursday, September 19, 2019 12:25 AM Safilo announces its return to the main show floor of Vision Expo West. There, Safilo will be present with an impactful and easily accessible new corporate booth with which to greet all show attendees from September 19 through September 21. 

Marcolin and Emilio Pucci Renew Licensing Agreement Through 2024

By Staff
Thursday, September 19, 2019 12:21 AM LONGARONE, Italy—Marcolin Group and Emilio Pucci have announced the renewal of their global licensing agreement through 2024. The agreement covers the worldwide exclusive design, production, and distribution of Emilio Pucci branded sunglasses and eyeglasses until Dec. 31, 2024. Marcolin has been developing eyewear for the Florence-based Emilio Pucci brand since 2015; Emilio Pucci is best known for the use of color, characteristic motifs, refined structural elements and modern design concepts. An announcement from Marcolin and Emilio Pucci characterized the eyewear as being “aimed at a woman who is feminine, and who appreciates an elegant and creative aesthetic.”

Despite Challenges at Home and Work, Most Working Parents Say Being Employed Is What’s Best for Them

By Staff
Wednesday, September 18, 2019 8:00 AM Balancing work and family responsibilities brings many challenges for working mothers and fathers with children younger than 18. Roughly half say being a working parent makes it harder for them to be a good parent, and about as many say that at times they feel they can’t give 100 percent at work. Despite these challenges, many working parents—including about eight-in-ten full-time working mothers—say their current employment situation is what’s best for them at this point in their life, according to a new Pew Research Center survey

When asked about some specific challenges they may have faced at work because they were balancing work and parenting responsibilities, about half of working mothers say they’ve needed to reduce their work hours (54 percent) or that they’ve felt like they couldn’t give 100 percent at work (51 percent). Smaller but still substantial shares of working fathers say the same.

Bolle Brands Acquires Spy Optic

By Staff
Tuesday, September 17, 2019 12:30 AM BOSTON, Mass.—Bolle Brands is expanding its footprint in the premium performance sports and sports lifestyle eyewear category with the acquisition of the Spy Optic brand from Spy Optic, a privately held company. The terms of the deal were not announced. Spy Optic president Stephen Roseman and his team will remain in place, a Bolle spokesperson told VMail. Bolle Brands is a portfolio investment of A&M Capital Europe, the private equity fund that acquired it in August 2018. With this new acquisition, Spy Optic joins existing brand portfolio of Bolle, Bolle Safety, Serengeti, Cebe and H2Optix.

Zeiss Partners With IDOC to Bring Medical and Vision Care Products to Independent ODs

By Staff
Tuesday, September 17, 2019 12:27 AM
NORWALK, Conn., SAN DIEGO, Calif., and DUBLIN, Calif.—IDOCZeiss Vision Care US and Zeiss Medical Technology announced today a five-year agreement to bring Zeiss’ lab services, lens products and medical equipment to all of IDOC’s more than 3,000 independent optometrists across the U.S. The agreement creates new partnership programs through which IDOC practices can access the latest innovations from Zeiss, including Zeiss UVProtect Technology, Zeiss DriveSafe lenses, Zeiss CLARUS 700, Zeiss CIRRUS HD-OCT. IDOC members who buy into the Zeiss program will be able to take advantage of services, support and special pricing.

The Galileo Vision Tour Continues in Italy

By Staff
Tuesday, September 17, 2019 12:25 AM The Galileo Vision Tour is back. This real traveling journey dedicated to prevention and visual well-being is crossing Italy, stopping in the most beautiful squares and doing free visual checks in an equipped van.

Consumers Are Influenced by Brands on Social

By Staff
Monday, September 16, 2019 10:30 AM eMarketer’s Rimma Kats observes that more brands are using social platforms like Pinterest and Instagram to encourage consumers to not only discover new products, but also buy them. That approach seems to be paying off, she notes, citing a July 2019 study from rating and review marketing company Yotpo.

“Unsurprisingly, younger consumers are more likely to take to social commerce,” says Kats. “More than 55 percent of Gen Z U.S. internet users—who do half of their fashion shopping online—said their most recent fashion purchases were inspired by social media browsing. And nearly as many millennials said the same.”

TSO Finds Success by Focusing on Convenience for the Patient

By Mark Tosh
Monday, September 16, 2019 1:00 AM HOUSTON—There’s really no secret sauce or magic ingredient that goes into Texas State Optical’s (TSO) formula for success, according to president John Marvin. It all comes down to a “pretty basic” approach to managing a business on the foundation of sound core values and a resolute mission statement. And, perhaps most importantly, serving patients as effectively as possible—with plenty of emphasis on meeting the patients’ needs even as they evolve in a digitally driven marketplace.

Made in the USA

By Marge Axelrad
Monday, September 16, 2019 12:45 AM NEW YORK—Eyewear made in the U.S. has been experiencing a resurgence in the past few years, as newer firms and startups as well as older, long-time family companies with deep, historical roots in the sector are committed to furthering their presence in the business. Old and new, each is looking to develop or expand connections to a new generation of customers—and eyecare professionals and optical retailers—who appreciate brand stories and authentic history about how products are made and where they come from.

ArtCraft Optical: The Next Generation Continues and Modernizes a 101-year Eyewear Originator

By Marge Axelrad
Monday, September 16, 2019 12:44 AM ROCHESTER, N.Y.—The third generation is hard at work at ArtCraft Optical, continuing their grandfather’s legacy, one they see defining the company as synonymous with American-made legendary looks, world-class quality and a craftsmanship embedded in its DNA. Family-owned and continuously operated since 1918, ArtCraft is a global leader in the design and manufacture of dress frames, safety and military optical frames.

STATE Optical Co.: Expanding Its Story, Its Factory and Its Approach to American-Made

By Marge Axelrad
Monday, September 16, 2019 12:43 AM VERNON HILLS, Ill.—STATE Optical Co. describes itself is a “first-of-its-kind brand of luxury American eyewear proudly being manufactured in Chicago, USA.” After much investment since the company started as they partnered with then California Frieze Frame founders Marc Franchi and Jason Stanley, to relocate, build and create the new endeavor here, Scott Shapiro, STATE’s CEO recalls, “From a manufacturing standpoint, we have learned so much in five years, including the real obstacles of making eyeglasses in the U.S. without the infrastructure that supports such an endeavor. The machinery, servicing it, the raw materials to bring in, the tools, the training of a workforce is just the beginning.”