What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Tuesday, August 20, 2019 12:00 AM Every month, we ask ECPs what their favorite eyewear is. This month, the team at Dean Optical in Chicago rounded up some of their personal eyewear choices.

Back to School Lessons on Children's Eye Health

By Gwendolyn Plummer
Wednesday, August 14, 2019 4:01 PM NEW YORK—Remember the feeling of starting a new school year? Kissing summer goodbye was always a bit of a drag, but there’s something about the crisp, fresh start of a brand new school year that still makes me excited. There’s so much potential in a new year—so many classes to enroll in, friends to make, lockers to decorate, stuff to learn—that it feels impossible not to associate the start of the semester with a bright, lively future. As parents, kids and teachersgear up for school, the optical community is getting involved as well.

Check.Out: Coachella Valley Optometry

By Gwendolyn Plummer
Monday, August 12, 2019 12:44 PM Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Monday, August 12, 2019 12:43 AM Dennis has been working in the optical industry for 46 years. He developed an interest in the industry during his first summer home from college, when he used hard contact lenses and had to visit his OD every day.

Framing the Future

By Gwendolyn Plummer
Monday, August 12, 2019 12:00 AM As summer winds down, the back-to-school season inevitably picks up. As kids head into another school year, parents, teachers and the students themselves all want to ensure that everyone puts their best foot forward come September.  For many young students, eyewear is an essential piece of the back-to-school puzzle. The right eyewear helps kids see correctly so they can achieve their goals, but the perfect pair of frames also brings confidence, personality and fun to the every day.

Safilo’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Thursday, August 8, 2019 8:00 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

Finding Your Niche in New York With Brooklyn’s Indie Sunny Eye Shop

By Gwendolyn Plummer
Wednesday, July 17, 2019 12:10 AM NEW YORK—New York is one of those cities where they say only the strong survive. And while that kind of thinking might be a little dramatic, it does have some hints of truth. After all, New York is busy all the time—there’s places to go, people to see, and exorbitant rent to pay. It can be hard to make it in New York—but for Sunny Eye Shop, an independent practice located in Greenpoint, Brooklyn, there’s no better place to be. 

Check.Out: Spectacles of Great Neck

By Gwendolyn Plummer
Monday, July 15, 2019 12:44 AM Founded by Pascal Jaulent and Nadine Roth in 1995, French eyewear brand Face a Face focuses on creating modern and creative frames. Now part of Design Eyewear Group, Face a Face is part of a broad selection of international brands.

Saflio’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Monday, July 15, 2019 12:43 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

Social Media Helps #NationalSunglassesDay Become Worldwide Sensation

By Gwendolyn Plummer
Friday, July 12, 2019 10:00 AM NEW YORK—Every year, at the tail end of June, sunglasses take over social media. In 2018, The Vision Council’s National Sunglasses Day was a social media sensation, amassing over 1 billion online, social media, and broadcast media impressions across the board. According to The Vision Council, #NationalSunglassesDay was a trending topic on Twitter throughout the day on June 27, 2019.

Independent Optical Opens From the Ground Up

By Gwendolyn Plummer
Thursday, June 27, 2019 11:09 AM MOUNT PLEASANT, South Carolina—For Jake Sunkin, OD, independence has always been the way. In fact, Dr. Sunkin told Vision Monday, “I’m not sure I even knew optometry existed outside of private practice until I was maybe in high school.” Dr. Sunkin grew up surrounded by independent practices, namely the one his aunt and uncle owned near Akron, Ohio, where he worked as a tech in high school and during college breaks. After getting his degree from Nova Southeastern University College of Optometry in Fort Lauderdale, Dr. Sunkin started working on his dream of opening his own independent practice.

Framing the Father’s Day Retail Landscape

By Gwendolyn Plummer
Friday, June 14, 2019 12:32 PM NEW YORK—According to the National Retail Federation, this year’s Father’s Day is slated to be bigger than ever before. The NRF reports that Father’s Day spending in 2019 is expected to reach an all-time high of $16 billion, with an average planned spending of about $139 per person. In the same vein, this year, the optical community is getting online and getting involved with Father’s Day in a major way.

It’s All About the Relationships for Belmont Eye’s Husband and Wife Team

By Gwendolyn Plummer
Wednesday, June 12, 2019 10:20 AM BELMONT, North Carolina—It’s been two years since husband and wife team Brad and Rachael Wruble, ODs, took the plunge and opened Belmont Eye, an independent practice located here. Michigan natives who met and fell in love while pursuing their degrees at Michigan College of Optometry at Ferris State University, Drs. Wruble moved south in 2010 after completing their residencies, when Rachael landed a job in Gastonia, North Carolina. Now, the couple are well established as a local, family-oriented independent practice—but it wasn’t always this smooth going. “I think we have always wanted to have our own office together, it just took a few years with a few roadblocks and a few lucky opportunities,” Dr. Brad Wruble told VM.

Everyone Is Looking to Elton John for Eyewear Inspiration

By Gwendolyn Plummer
Wednesday, June 12, 2019 10:14 AM NEW YORK—Musician-inspired celebrity biopics have been all the rage recently. The trend started with "Bohemian Rhapsody," and is escalating even higher with "Rocketman," as VM noted in this feature. "Rocketman" tells the story of Elton John’s career and stars Taron Egerton. The film was produced, in part, by John himself. John’s career has been eye-catching for a multitude of reasons—including his fantastical, over the top, trendsetting eyewear decisions. John has long been the king of campy eyewear, and of using his eyewear both to complete a look and make a statement. And now, "Rocketman" has reminded many of us just how incredible John’s optical looks were.