A Different Angle

By Gwendolyn Plummer
Thursday, November 14, 2019 12:05 AM WHAT: Geometric frames with unexpected angles and points that transform basic shapes into something sharp—literally and figuratively.

Check.Out: Bussey Eyecare Center, Bartlesville, Oklahoma

By Gwendolyn Plummer
Thursday, November 14, 2019 12:04 AM Each month, we ask an ECP to give us all the details about one of the lines they carry in-store. This month, Caitlyn Mefford, OD at Bussey Eyecare Center in Bartlesville, Oklahoma tells us why she and her patients love SALT.

Lowercase Designs Special Edition Custom Frame for the Brooklyn Museum

By Gwendolyn Plummer
Thursday, November 14, 2019 12:03 AM Independent eyewear brand Lowercase has unveiled an extremely limited edition frame custom designed for the Brooklyn Museum in New York, made to accompany the museum’s new shows. The frame, named the 200, is designed and crafted in New York City, at Lowercase’s Brooklyn Army Terminal workshop and sold at the Brooklyn Museum and in select retailers.

Lowercase Designs Special Edition Custom Frame for the Brooklyn Museum

By Gwendolyn Plummer
Monday, November 11, 2019 12:47 AM BROOKLYN, New York—Independent eyewear brand Lowercase has unveiled an extremely limited edition frame custom designed for the Brooklyn Museum in New York, made to accompany the museum’s new shows.

Check.Out: Bussey Eyecare Center, Bartlesville, Oklahoma

By Gwendolyn Plummer
Monday, November 11, 2019 12:46 AM Founded in 2006, SALT. is a coastal California-based brand that draws inspiration from California’s beaches, mountains and deserts. The brand also takes cues from film, architecture, music, art, and the people and places that make California unique.

A Different Angle

By Gwendolyn Plummer
Monday, November 11, 2019 12:45 AM WHAT: Geometric frames with unexpected angles and points that transform basic shapes into something sharp—literally and figuratively.

A Relaxing Weekend After National Stress Awareness Day

By Gwendolyn Plummer
Friday, November 8, 2019 10:37 AM NEW YORK—From National Grilled Cheese Day (April 12) to International Talk Like a Pirate Day (September 19), there’s no shortage of fun, wacky holidays to celebrate every year. However, the first Wednesday in November marks a slightly heavier holiday: National Stress Awareness Day. I think most of us can agree that we don’t need a dedicated day to make us “aware” of stress—we’re aware of it all the time. But even though we’re no stranger to stress, there’s still value in setting aside one day a year to really talk about stress—and how to deal with it.

Independents Get Involved for Breast Cancer Awareness

By Gwendolyn Plummer
Tuesday, October 29, 2019 4:24 PM Depending on how you define it, “making a difference” can feel a little daunting. Most of us don’t have the net worth, or networks, to change the world—but that doesn’t mean we can’t change the small world around us. This past month, independents across the country have done their bit to help bring attention to Breast Cancer Awareness Month. Through special sales, donations, charity events, parties, special edition T-shirts, and more, independent practices have proven the age-old adage that every little bit counts. As October comes to a close, so does Breast Cancer Awareness Month--but that doesn’t mean we should write it off. This week, we’re taking a look at just a few of the ways independents have done their part this October; go ahead and take some inspiration from these ideas—it doesn’t have to wait until next year.

Walk the Line

By Gwendolyn Plummer
Friday, October 25, 2019 12:04 AM For those who value subtlety, those who know the devil is in the details, and those who enjoy slowing down to take a closer look.

What Are You Wearing?: Oxford Eyes, Orlando, Florida

By Gwendolyn Plummer
Friday, October 25, 2019 12:03 AM Every month, we ask staff at a select practice what eyewear they choose to wear. This month, the team at Oxford Eyes in Orlando, Florida, gave us a peek inside their personal eyewear collections.

Sunglass Hut and SJP Team Up for Exclusive Eyewear Collection

By Gwendolyn Plummer
Friday, October 25, 2019 12:02 AM This month, Sunglass Hut and actress Sarah Jessica Parker teamed up to unveil an exclusive collaborative collection—a signature sunglass style, designed by Parker, and available in five different colorways. The shield-like frames feature nylon fiber boning, and are inspired by the sunglasses Parker wore in the 90s.

Walk the Line

By Gwendolyn Plummer
Monday, October 21, 2019 12:15 AM For those who value subtlety, those who know the devil is in the details, and those who enjoy slowing down to take a closer look.

Check.Out: Durant Sessions, Vancouver, British Columbia, Canada

By Gwendolyn Plummer
Monday, October 21, 2019 12:14 AM Dutil Eyewear has been a part of Durant Sessions repertoire for about a year and half. We felt it is truly the only Canadian premium fashion eyewear brand in the market.

Sunglass Hut and SJP Team Up for Exclusive Eyewear Collection

By Gwendolyn Plummer
Monday, October 21, 2019 12:13 AM NEW YORK—It was a rainy Monday night in October, but a crowd stood in silence to hear Sarah Jessica Parker talk about sunglasses. This month, Sunglass Hut and the actress teamed up to unveil an exclusive collaborative collection—a signature sunglass style, designed by Parker, and available in five different colorways. The shield-like frames feature nylon fiber boning, and are inspired by the sunglasses Parker wore in the 90s. She explained, “I owned a pair of shield shaped sunglasses in the 90s that I absolutely loved, and I was so sad when they were discontinued.”