June 27: National Sunglasses Day Is Almost Here

By Gwendolyn Plummer
Friday, June 24, 2022 8:30 AM NEW YORK—We’re just a few days away from National Sunglasses Day 2022, and the excitement is building across the industry. National Sunglasses Day falls on June 27 each year, but preparations for the day have started early for many. Independent eyecare professionals are among those reminding their patients about National Sunglasses Day: how they can get involved, why sunglasses are so important, and any promotions or deals they have running for the holiday. We take a look at how indies are getting ready to celebrate one of our industry’s favorite holidays.

Indies Gear Up for National Sunglasses Day

By Gwendolyn Plummer
Wednesday, June 22, 2022 8:30 AM NEW YORK—We’re less than a week away from National Sunglasses Day 2022, and the excitement is building across the industry. National Sunglasses Day falls on June 27 each year, but preparations for the day start early for many. A week out, indies are reminding their patients about National Sunglasses Day: how they can get involved, why sunglasses are so important, and any promotions or deals they have running for the holiday. This week, we’re taking a look at how indies are getting ready to celebrate one of our industry’s favorite holidays.

Celebrities, ECPs and Puppies Celebrate National Eyewear Day

By Gwendolyn Plummer
Friday, June 10, 2022 8:30 AM NEW YORK—On June 6, both the optical industry and the wider world celebrated National Eyewear Day. Founded in 2016 when Zyloware submitted it to the Registrar at National Day Calendar, National Eyewear Day falls on June 6 every year and is dedicated to bringing awareness to comprehensive eye exams and overall eye health. Zyloware heads up the celebrations each year, offering a variety of free resources to help everyone get involved. This weekend we’re taking a look at how people celebrated this special industry holiday—both within and outside the industry itself. From influencers and celebrities to ODs and opticians, National Eyewear Day took center stage earlier this week.

Independents Celebrate Pride With Color, Donations and Excitement

By Gwendolyn Plummer
Monday, June 6, 2022 8:30 AM NEW YORK—June is officially here, which also means Pride Month has arrived. Spanning the whole month of June in honor of the Stonewall Uprising, which began in June 1969 in New York City, Pride Month is a time to “recognize the impact that lesbian, gay, bisexual and transgender individuals have had on history locally, nationally and internationally,” the Library of Congress reports. Pride means something different to everyone, and people celebrate it differently everywhere. For many, Pride is a combination of celebration—parades, parties, and more—and community—supporting members of the LGBTQ+ community who might not have support from their loved ones.

Independents Celebrate Healthy Vision Month With Reminders, Tips and Advice

By Gwendolyn Plummer
Wednesday, May 25, 2022 8:30 AM NEW YORK—Each May, the Center for Disease Control’s Vision Health Initiative partners with the National Eye Institute (NEI) for Healthy Vision Month, a month dedicated to encouraging Americans to make vision a health priority and raise awareness around the necessity of regular vision care as a part of routine health care prevention and treatment. As part of Healthy Vision Month, the NEI has shared a variety of resources for patients and ECPs, all available online for free.

Growing Green

By Marge Axelrad and Gwendolyn Plummer
Tuesday, May 24, 2022 2:00 AM While sustainability and environmental concerns are not new, during the pandemic, people have become more sensitive to the environmental impact of their shopping decisions. In fact, much of the world’s recognition of the perils of climate change and accompanying social responsibility combined with shifting consumer priorities have led companies, executives, organizations and private citizens to dub this an era of a “global eco-awakening.”

Wheels Up and Away We Go

By Gwendolyn Plummer
Tuesday, May 24, 2022 1:45 AM This month, I packed a bag, headed to the airport, and left the country for the first time since January 2020. I was on my way to Mido for the first time—my first time in Milan, too, and only my second-ever trip to Italy. This wasn’t my first trade show since 2020—I’ve been to three Vision Expos—but it’s still heartwarming to see our industry coming together physically once again. It was so special to be in the midst of that: the reunion hugs, the joyful chatter in Italian I couldn’t quite understand (it was just me and a 70-day Duolingo streak against the world), the excited oohs and aahs as new product is unveiled.

Ciao, Mido—See You Soon

By Gwendolyn Plummer
Friday, May 13, 2022 8:30 AM NEW YORK—After two years without a show, Mido 2022 kicked off in Milan on April 30 through May 2. The trade show was a celebration in more than one way: a reunion for so many, a marking of Mido’s 50th anniversary and a moment to welcome a new era with new energy. About 22,000 visitors from all around the world packed into the Fiera Milano Rho conference center for the event, coming together to network, collaborate and take stock of new technology and products. 

As Summer Sneaks Up on Us, Indies Show Off Their Sunglasses

By Gwendolyn Plummer
Wednesday, May 11, 2022 8:30 AM NEW YORK—Although there’s still about a month until the official start of summer, there’s no denying that many of us are already thinking about sunny days by the beach or the pool, weekend trips away, ice cream and all of the other unique joys summer has to offer. As we wait for hot weather to fully arrive, there’s no better time than now to remind patients and clients just how important UV protection is—the warm weather and excitement for summer vacations might just make your patients more interested in picking up a new pair of sunglasses in the next few weeks.

Indies Celebrate Sustainability and Recycling Ahead of Earth Day

By Gwendolyn Plummer
Thursday, April 21, 2022 8:30 AM NEW YORK—On Friday, people all around the world celebrated Earth Day differently. For some, the best way to celebrate Earth Day is to spend some time outside in nature, while others like to use the day to clean up a beach or forest, or spread important information about recycling, climate change and sustainability. No matter what you do, setting aside some time to honor our Earth is a great idea for everyone—and independent ECPs are getting involved, too.

This Weekend It’s All About Easter, Inflation and Spring Fever

By Gwendolyn Plummer
Friday, April 15, 2022 8:30 AM NEW YORK—Whether you celebrate Easter or not, there always seems to be something lighthearted and sunny in the air this time of year. Spring has fully settled in around most of the country, with flowers beginning to bloom and green grass making a triumphant reappearance. In addition to this Spring-fever optimism, Easter seems to put Americans in a mood to spend money as well. In fact, the National Retail Federation reports that people plan to spend an average $169.79 this year on Easter-related items.

Indies, Students and Designers Return to Vision Expo East

By Gwendolyn Plummer
Monday, April 11, 2022 8:30 AM NEW YORK—From March 31-April 3, Vision Expo East returned to New York City for the first time since 2019—and so did thousands of members of the optical community from all around the world. This year’s show was a much-welcome return to New York, showcasing hours of education, special guests, brand-new tech and countless frames. Here, we’re taking a look at some fun snapshots from Vision Expo East 2022, from ECPs, designers, students and more.

Indies Encourage Workplace Eye Safety

By Gwendolyn Plummer
Wednesday, March 23, 2022 8:30 AM NEW YORK—This March, several organizations, including Prevent Blindness, are putting the focus on eye safety at work, dubbing the month Workplace Eye Wellness Month. As always, Prevent Blindness is providing a variety of free resources this month, including an overview of proper eye protection and safety glasses for various industries, as well as information on the effects of extended digital screen use.

All Eyes Are on International Women’s Day

By Gwendolyn Plummer
Friday, March 11, 2022 8:30 AM NEW YORK—International Women’s Day came and went this Tuesday, March 8, but with Women’s History Month spanning all of March, there’s still an abundance of time to celebrate and honor women in all walks of life—including in the optical world. Women’s history and optical history have long been intertwined, but the future of the field is also closely intertwined with women’s future. In fact, the number of women in the optical profession has been rising steadily over the past 10 years. Women In Optometry reports that in 2019, 7 out of 10 students entering optometry school were women.