EyeCarePro’s New Webinar Updates ECPs About What They Need to Know About Google Ads

By Staff
Saturday, February 27, 2021 5:33 PM NEW YORK—According to Google, Google Ads are the best way to get a steady supply of new customers for every business. The experts at EyeCarePro are going to share their perspective on this important topic in a new webinar that can help ECPs better understand what Google ads can and can’t do for their practice. The webinar, PowerUp 2021, is being hosted this week by EyeCarePro and Review of Optometric Business. It will also be made available for on-demand viewing by March 3. EyeCarePro’s CEO Daniel Rostenne and Jeff Magaha, senior digital marketing analyst will discuss a range of optics along with Dr Josiah Young of Opticare Vision. Read More

Women In Optometry: Make Yourself at Home

By Staff
Saturday, February 27, 2021 5:30 PM There’s truly no place like home, and no one knows this better than Sara Dawson, OD, who started her practice, Just Eyes Optometry, in her own home in Ossining, New York. After graduating from SUNY College of Optometry, she spent several years working in corporate locations in Manhattan, but the longing to own a practice grew. When Dr. Dawson moved to the suburbs, that dream began to feel more attainable. Being a practice owner wasn’t something Dr. Dawson always envisioned for herself, though. “When I graduated, I never pictured myself as a business owner… I’m still terrified of ownership,” she said with a laugh. Read More

Vaccine Websites Are Leaving Out Those With Vision Impairment

By Staff
Friday, February 26, 2021 11:33 AM According to a new investigation from Kaiser Health News, many COVID-19 vaccination information and registration websites are in violation of disability rights laws—and specifically make it next to impossible for people with vision impairment to book a vaccine appointment without help. Head over to the Los Angeles Times for more on the investigation. 

After What We’ve All Been Through, the Optical Industry Is Pining for Baseball to Begin

By Mark Tosh
Friday, February 26, 2021 8:30 AM NEW YORK—Spring is in the air—at least we can hope. Yes, it does appear the tide is finally starting to turn against this awful year-long pandemic and perhaps even the harshest days of winter are winding down across the country. But another sure sign that a new spring isn’t far off is the start of the Major League Baseball season. Those magic words—pitchers and catchers are reporting—resonated against a wintry backdrop just two weeks ago and, thankfully, the real spring training games begin this weekend.

Insta-Pick for 2-27

By Staff
Friday, February 26, 2021 8:25 AM

VM's News Quiz for the Week of Feb 21: X

By Staff
Friday, February 26, 2021 8:20 AM

Pacific Eye Doctors' Tweet for 2-27-21

By Staff
Friday, February 26, 2021 8:19 AM

VSP Providers' Tweet for 2-27-21

By Staff
Friday, February 26, 2021 8:18 AM

WeShareIt 2-27-21

By Staff
Friday, February 26, 2021 8:17 AM These eyeball earrings are the perfect mix of fun and just a little bit eerie. You can pick them up on Etsy here.

Prevent Blindness to Hold 13th Annual Swing Fore Sight Golf Tournament at Vision Expo East

By Staff
Thursday, February 25, 2021 11:41 AM CHICAGO—Prevent Blindness, the nation’s oldest voluntary eye health organization, has announced that the 2021 Prevent Blindness Swing Fore Sight Golf Tournament will take place on Wednesday, June 2, at the Orange County National Golf Center and Lodge, Orlando, Fla., in conjunction with Vision Expo East. Registration and lunch begin at 12:00 p.m. ET, and a shotgun start at 1:00 p.m. ET. “Traditionally, the Swing Fore Sight event has been held during Vision Expo West. With the relocation of Vision Expo East to Florida this year, we recognized a unique opportunity to hold the event in Orlando,” said Jeff Todd, president and CEO of Prevent Blindness. Read More

Take Macular OCT to a Whole New Layer

By Staff
Thursday, February 25, 2021 11:38 AM Interpreting an abnormality on a macular optical coherence tomography (OCT) image can be daunting for practitioners relatively new to OCT. However, with some review and experience under your belt, you can identify what’s wrong on an OCT, correlate this with the clinical exam to make more accurate diagnoses and then begin to get more comfortable managing many of these patients on your own. Accurate diagnosing will improve with a solid understanding of normal anatomy, then recognition of various patterns of abnormality. Read More

My Vision Show to Host 'Share Your Vision' March 25-28, and New My Vision Show Galleria, an Ongoing Virtual Conference Platform

By Staff
Thursday, February 25, 2021 12:21 AM NEW YORK—My Vision Show, the ever-growing virtual showcase, is back with a brand new event and an updated platform. Share Your Vision will be held on March 25-28, 2021 although the platform is open for registration on an invited, membership basis, to enable attendees to customize their own experience and interaction.

COVID's Impact on Optical, Examines the Year of 2020 Numbers in Review in a Special Report from Jobson Research

By Staff
Wednesday, February 24, 2021 12:17 PM NEW YORK—Having conducted a series of exclusive surveys and studies throughout the course of 2020 and continuing into this year, Jobson Research's ongoing research with U.S. eyecare professionals and optical retailers provided regular and consistent perspectives on the dramatic and pervasive impact of the coronavirus pandemic on the optical business and the vision care space. A new special report, "COVID's Impact on Optical: The Year of 2020 Numbers in Review," takes a broader view of the industry's performance since March through December of 2020, offering a unique portrait of the pandemic's consequences. Read More

20/20 Europe: Virtual Try On Technology With ClickFitApp by Sensi Labs

By Staff
Wednesday, February 24, 2021 12:14 PM The Sensi Labs’ augmented reality (AR) ClickFitApp has been created to transform a smartphone screen into a virtual mirror. Customers can benefit from a virtual fitting room in their pocket, enabling them to instantly try on and purchase glasses, jewelry, ski goggles and other accessories from any place, at any time. ClickFitApp is designed to replicate the experience of using a real mirror. The application simply measures the head live without the need for extra accessories and “focuses on simplicity” of use, according to the company. Read More

Experience the Northern Lights From Home

By Staff
Wednesday, February 24, 2021 11:06 AM While travel is still mostly out of the question, living in the internet age means that we can still experience the wonders of the world from our own homes—including the beauty of the Northern Lights. By just tuning into a livestream you can watch the Northern Lights from the Churchill Northern Studies Centre, located near the coast of the Hudson Bay in northern Manitoba, Canada. Head over to Mental Floss for more information on the livestream.