Streaming Through 2020

By Staff
Tuesday, December 1, 2020 11:17 AM With 2020 coming to a close, many companies are now looking back at business and media trends from this year, including Spotify, which released its annual Wrapped feature this week. This year, Spotify Wrapped gives a valuable insight into what people were listening to and learning from throughout this watershed year, from popular music to educational podcasts. Head over to Fast Company for a look at 2020's streaming trends.

141 Years of History, and a New Location to Boot: St. Louis Icon Erkers Eyewear

By Gwendolyn Plummer
Monday, November 30, 2020 3:21 PM ST. LOUIS—It was over 100 years ago, in 1879, when A.P. Erker arrived in the U.S. from Germany and founded Erkers in St. Louis, Missouri. Within a few years, A.P.’s brother August joined the business, and the rest, as they say, is history. Erkers is officially the first optical laboratory west of the Mississippi River, and also served as the official photographer for the 1904 St. Louis World’s Fair. The company is a steadfast and integral part of both St. Louis’ history and American optical history—and that stands true to today. Read More

#VMBrightSpots—Specs Optical

By Staff
Monday, November 30, 2020 10:51 AM For the team at Specs Optical in Saratoga, California, Small Business Saturday was this past week's Bright Spot. The team decorated the office beautifully for the shopping holiday, and took to Instagram to share some other local small businesses for patients to think about supporting. 

The Big Week for Small Business Offers Insights, Tactics and Stories From a Range of Indie Businesses

By Staff
Monday, November 30, 2020 10:00 AM NEW YORK—CO, the U.S Chamber of Commerce’s special online virtual resource center, which helps businesses “Start, Run and Grow” their operations, is offering a great recap of its recent Big Week for Small Business, a special virtual event marked by interesting speakers, presentations and insights, which brought together successful entrepreneurs and small business experts for advice, networking and practical strategies for business owners. Sponsored by CHASE for Business, the sessions were designed to help small business owners navigate challenging times. Read More

20/20 Magazine: See Beyond The Sun

By Staff
Monday, November 30, 2020 4:00 AM Authenticity has always been championed by RAY-BAN, a brand worn by visionary icons such as Malcom X and James Dean throughout its rich history. Their ideas and visions challenged their times and are still relevant today. And in our new world where uncertainties are more prevalent than ever, creative visionaries play an even more significant role. To celebrate and highlight today’s visionaries, Ray-Ban debuts its “See Beyond the Sun” campaign. Read More

Review of Myopia Management: My Philosophy on Myopia Management

By Staff
Monday, November 30, 2020 4:00 AM In my optometric career, I have always believed in differentiating my practice by offering specialty services that other practitioners choose not to provide either because these services are perceived to be too complicated or time consuming. Practices that provide specialty services are often more profitable as well. Let me illustrate my point with the following hypothetical practices. Read More

A Few Ideas Approaching Small Business Saturday

By Gwendolyn Plummer
Wednesday, November 25, 2020 12:30 PM NEW YORK—Chances are, you or someone you know is already gearing up for Black Friday and Cyber Monday sales. But in-between those two major shopping holidays is another: Small Business Saturday. Championing small businesses across the U.S., Small Business Saturday is headed up by American Express, who put together an annual collection of resources for both shoppers and business owners. For shoppers, Small Business Saturday offers an interactive map to help find local small businesses, as well as resources that explain the impact shopping small can have. For businesses, there’s even more to offer. Read More

Women In Optometry: Unexpected Ending Gives Rise to New Opportunity

By Staff
Wednesday, November 25, 2020 1:00 AM When life gave Myria Reese, OD, lemons, she got to work making lemonade. This past summer, she received a one-month notice that her corporate contract was ending, and she had to make some tough decisions. “I wasn’t sure what I was going to do,” she says. “I didn’t want to abandon my patients—I had been seeing many of them for eight years.” She finally decided she wanted to open her own practice, an idea that was pushed to the top of the priority list. After getting several recommendations to look in the Fairfield community near her home in Cypress, Texas, she found an empty location. She worked with a broker a colleague recommended, secured the location, and began a renovation. Read More

#ShopSmall and Small Business Saturday Take on More Meaning in 2020

By Mark Tosh
Wednesday, November 25, 2020 12:00 AM NEW YORK—This has been a difficult year for many businesses, but perhaps small businesses have been hurt more than most. This is one reason many small-business owners are looking forward to the annual Small Business Saturday event that takes place today, Nov. 28, sandwiched in between Black Friday (which won’t look the same this year) and Cyber Monday, which is projected to be another boon for retailers with an online presence.

Embracing a Very Different Thanksgiving

By Staff
Tuesday, November 24, 2020 12:30 PM NEW YORK—Like almost everything else that’s happened in 2020, this year’s Thanksgiving celebrations are going to be very different from what we’re used to. Although we’ve been battling COVID-19 for months now, the passage of time hasn’t actually made missing out on events and gatherings with our loved ones much easier, and Thanksgiving is no exception. This time of year is associated with spending time with loved ones who we might not get to see otherwise—but this year, experts including the CDC have heavily discouraged travel and gathering with people outside our immediate households. While these sacrifices are imperative for protecting physical health, there’s no question they have an effect on our mental health—positive in some ways, and negative in others. Read More

The Plan for The Parade

By Staff
Tuesday, November 24, 2020 11:28 AM For many, Thanksgiving is not complete without the iconic Macy's Thanksgiving Day Parade. This year, crowds will not be able to gather along New York City streets to watch the parade—but the show must go on. The Parade will be broadcast on NBC on Thanksgiving morning like always, but with a few changes to keep things safe. Head over to the Macy's website to take a look at the plan. 

Review of Optometric Business: Signs Your Staff Needs a Mid-Pandemic Morale Boost–and How to Do It

By Staff
Tuesday, November 24, 2020 4:00 AM We’re nearing the nine-month mark of the pandemic in the U.S., and it’s no wonder many of us have hit what some have called a “pandemic wall.” With crisis fatigue setting in, your staff may need a morale boost. Here are signs morale is flagging, and some of the ways I keep my employees’ spirits up so they are primed to provide the best care possible to our patients. When we first reopened, both doctors and staff were excited to be back, energized that we didn’t have to lay anyone off permanently, and eager to serve patients again. Read More

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2020

By StaffL
Tuesday, November 24, 2020 12:27 AM NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 12th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year. Optical retailers and ECP readers of the two Jobson Medical Information publications were asked to identify their “favorite” products in 19 distinct categories.

#VMBrightSpots—Cascadia Eye

By Staff
Monday, November 23, 2020 10:53 AM This week, the team at Cascadia Eye in Washington State is celebrating its 35 year anniversary, and looking back at how things have changed since they first opened up shop in 1985. 

ClearVision Launches Face Mask Design Contest for ECPs

By Staff
Monday, November 23, 2020 10:00 AM HAUPPAUGE, N.Y.—By now, many of us have accepted that face masks will likely be around for a while. One good thing that comes out of accepting that fact is embracing the concept of fashionable face masks—ones that can show off your personality and keep you and those around you safe at the same time. There are countless face masks out there now, from over-the-top high fashion to your basic classics, and, now, ECPs have the opportunity to design their very own. Throughout the month of November, ClearVision Optical is hosting a face mask design contest specifically for ECPs. Read More