Most Americans Who Have Tried Virtual Try-On Are Happy With Their Experience

By Staff
Friday, October 15, 2021 2:13 PM NEW YORK—The ongoing pandemic and the resultant rise in online shopping has underlined the importance of virtual try-on technology, and the need for retailers across the country to offer it, according to the findings of a Piplsay survey. The survey and its corresponding report delve into people’s opinions and comfort levels regarding this fast-evolving retail technology.

Virtual try-on in retail, which first emerged in 2012, has undergone a transformation over the years, becoming much more simplified and user-friendly. While several top retailers and brands – including Macy’s, Kohl’s, Nike and Sephora – have already adopted this technology, others such as Walmart and Gap are set to roll it out soon, according to Piplsay’s survey findings.

The technology, which uses a combination of real-time image processing, computer vision, machine learning, and other AI technology, allows consumers to visualize different products on themselves and confirm the style, size and fit before making a purchase.

Asked about what factors would prompt them to try virtual try-on, 34 percent of respondents said it would be “better decision-making,” and 23 percent said “for convenience.”

Piplsay polled 30,530 Americans nationwide to get some insights. Here is a summary of its findings:

• 34 percent of survey respondents have tried virtual try-on technology on a retail site

• 85 percent of respondents who have tried virtual try-on are happy with their experience

• 60 percent of respondents will be more encouraged to buy from brands that offer virtual try-on
 
• 43 percent of men and 27 percent of women have used virtual try-on so far; Clothes are most popular with men, while women prefer eyewear the most

• 39 percent of Millennials have used virtual try-on as compared with 31 percent of Gen Xers and 30 percent of Gen Zers

• 39 percent of Millennials would be more likely to buy from brands that offer virtual try-on, as compared to 34 percent of Gen Zers and 27 percent of Gen Xers

U.S. Household Growth Over Last Decade Was the Lowest Ever Recorded, Pew Research Says

By Staff
Thursday, October 14, 2021 2:38 PM Growth in the number of U.S. households during the 2010s slowed to its lowest pace in history, according to a Pew Research Center analysis of newly released 2020 census data. The 2020 census counted 126.8 million occupied households, representing a 9 percent growth over the 116.7 million households counted in the 2010 census. That single-digit growth was more anemic than the prior record low percentage growth of households (11 percent) during the previous decade, as shown in the 2010 census.

From 2010 to 2020, the number of households increased by 10.1 million—fewer than in any decade from 1950 to 2010. For example, in the 1970s, when the adult population was much smaller, the U.S. added 16.9 million households.

The subpar growth in households over the last decade matters because household formation has implications for the broader economy. It can impact the demand for housing and stimulate both single family and multifamily construction. Associated with that is spending for durable goods such as furniture and appliances. The slowdown in economic growth over the 2010s is partly a reflection of weak household formation and low levels of home building.

Click here to read the full story from Pew Research Center.

Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels, NRF Says

By Staff
Wednesday, October 13, 2021 5:23 PM WASHINGTON—Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels.

“Americans plan to spend more than ever to make this Halloween a memorable one,” NRF president and CEO Matthew Shay said. “Retailers have implemented a number of measures, such as bringing in Halloween products earlier than normal, to ensure their shelves are stocked with seasonal candy, décor and other items ahead of this important holiday.”

An estimated 65 percent of Americans intend to celebrate Halloween or participate in Halloween activities this year, up from 58 percent in 2020 and comparable with 68 percent in 2019 before the COVID-19 pandemic. Households with children are much more likely to celebrate Halloween (82 percent) than those without (55 percent).

The top ways consumers are planning to celebrate include handing out candy (66 percent), decorating their home or yard (52 percent), dressing in costumes (46 percent), carving a pumpkin (44 percent) and hosting or attending a party (25 percent).

With more Americans celebrating Halloween this year, average spending is also up. On average consumers plan to spend $102.74 on costumes, candy, decorations and greeting cards—$10 more than they planned to spend last year. Click here to read the full story from the NRF.

Gartner CFO Survey Shows 60 Percent of Organizations Experienced Wage Inflation in 2Q21

By Staff
Tuesday, October 12, 2021 3:09 PM A survey of 111 CFOs in July 2021 revealed that 60 percent of organizations experienced wage inflation in 2Q21, nearly double the amount compared to the previous quarter, according to Gartner, Inc. Nearly three in four CFOs polled cited the risk of lower profitability as their top concern as organizations face broad-based input price inflation increases, ranging from salaries and wages to higher costs for commodities and freight shipping.

Next Decade to See Eyewear Packaging Market Grow at 4.7 Percent CAGR

By Staff
Monday, October 11, 2021 12:39 PM The eyewear packaging market is expected to grow at 4.7 Percent CAGR over the next decade, according to a newly released study by Persistence Market Research, a New York-based company.

Persistence Market Research noted that consumers nowadays are inclining toward customized and innovative packaging options, which is one of the reasons driving demand for eyewear packaging. Many consumers prefer eyewear for gifting purposes, and therefore, prefer customized packaging designs where aesthetics play a vital role.

Walgreens’ Partnership With Northwell Health Follows a Trend Toward Retail Health Services

By Staff
Friday, October 8, 2021 2:02 PM NEW YORK—In September, Northwell Health and Walgreens announced a five-year strategic partnership to improve population health and advance health equity in New York communities by expanding digital and retail health services to Walgreens consumers and Northwell patients and employees.
 
What this means is that Northwell Health’s telehealth services will be available through Walgreens' Find Care platform, and Walgreens’ pharmacy services will become an in-network benefit for Northwell employees. The move follows a trend in which health systems are partnering with retail health companies because they offer something health systems lack, convenience and accessibility, according to a recent eMarketer analysis.
 
For example, CVS’ MinuteClinics are affiliated with nearly 60 health systems across 27 states (including Northwell Health), and Walmart’s employee health-focused Centers of Excellence program partners with 17 health systems, the analysis noted.

The key, it seems, is convenience, with 77 percent of U.S. consumers having one or more prescriptions that require regular pharmacy visits, and of those, 56 percent said they would consider retail health visits, per an Upshow 2021 survey.

It’s not hard to imagine why so many consumers are interested in using retail health clinics for healthcare visits: Around half of retail health appointments happen after hours—which is often more convenient than appointments at health system locations during normal business hours, according to eMarketer’s report.

Women In Optometry: Celebrations Muted This Year—Again

By Staff
Thursday, October 7, 2021 1:43 PM In a recent Women In Optometry Pop-up Poll, many respondents shared that COVID-19 will likely take a toll on upcoming holiday events. More than 20 percent said they are suspending in-person, indoor gatherings this year, while another 20 percent of respondents said they are holding fewer frame events than usual.

For respondents who are celebrating Halloween, more than two-thirds (66.7 percent) shared that costumes are based on individual choice. For some offices, costumes are a must-have tradition. More than a quarter of respondents (26.7 percent) shared that their office always dresses up for Halloween and plans to continue the tradition this year.

A popular Halloween-inspired event is office decoration. More than half of the respondents shared that they will be decorating their office, as they had in the past. For young patients, respondents shared that they will be preparing goodie bags and their office plans to open for any trick-or-treaters.

Click here to read the full story from Women In Optometry.

What's in the $3.5 Trillion Infrastructure Package?

By Staff
Wednesday, October 6, 2021 11:29 AM Division on Capitol Hill might be centering around the debt ceiling and the bipartisan spending bill of $1.2 trillion at the moment, but the elephant in the room remains the Democrats’ massive $3.5 trillion proposal—also dubbed the human infrastructure bill.

Last Thursday, progressives in the Democratic Party withdrew support for the smaller, physical infrastructure deal of $1.2 trillion, which was supposed to have bipartisan support. While Democrats have been preparing to pass the larger package through budget reconciliation on a party line vote, the Progressive Caucus is worried moderates within their own party will turn into a threat for the proposal.

Democratic moderates Kyrsten Sinema (D-AZ) and Joe Manchin (D-WV) emerged as the most vocal critics of the Build Back Better agenda. Progressive Caucus chair Pramila Jayapal (WA-07) instructed members to vote “no” if the $1.2 trillion bill would come up to a vote in the House, which it didn’t.

Tax cuts for those Americans making less than $400,000 per year are part of the biggest budget item in the current $3.5 trillion proposal, which earmarks $1.8 trillion for the Finance Committee, also promising to lower prices for prescription drugs. Clean energy spending as such only totals $265 billion to the Committees of Energy and Natural Resources as well as Environment and Public Works.

Click here to read the full story from statista.com.

Home Improvements Rose 3 Percent in 2020, a Harvard Survey Found

By Staff
Tuesday, October 5, 2021 1:14 PM Consumers spent approximately $420 billion on home improvements and repairs in 2020, an increase of over 3 percent year over year, according to The Joint Center for Housing Studies of Harvard University. Curious to learn more, marketing agency Stella Rising conducted its own research to understand what matters to consumers in the home improvement space, how they feel about market conditions, and what their new priorities are.

Americans are Frustrated by Unexpected Blurry Near Vision Issues, an Allergan Survey Reveals

By Staff
Monday, October 4, 2021 8:15 AM A recent survey commissioned by Allergan, an AbbVie company, found that of 1,000 adults ages 40 to 55 who reported having near vision issues, 65 percent of survey respondents said that they were not prepared to have their eyesight worsen as they got older, and a quarter admitted they were in denial that their near vision was getting worse.

Versant Health’s Vision Wellness Study Examines How Beliefs About the Value of Eye Exams Changed in the Pandemic

By Staff
Friday, October 1, 2021 1:30 PM NEW YORK—Americans are seeing the value of eye exams, according to the second annual Vision Wellness Study from Versant Health. More adults say they have received an eye exam within the past two years, compared with those who said the same in 2019 (81 percent vs. 77 percent, respectively).
 
In addition, more than half (53 percent) say their household members get an eye exam about once a year, and more than two thirds (69 percent) say having access to technology for virtual eye care visits would make have a high or moderate impact on the likelihood that their household members see an eye doctor more often.
 
The Vision Wellness Study explores how people’s views of eye exams have changed in the pandemic environment, including beliefs about the value of eye care services, the impact of technology innovations on accessing eye care, and concerns about care costs.

Unvaccinated Americans Are at Higher Risk From COVID-19 But Express Less Concern Than Vaccinated Adults

By Staff
Thursday, September 30, 2021 10:28 AM Americans who are not vaccinated against COVID-19 are far more likely than vaccinated people to contract the coronavirus and to be hospitalized and die from it, according to the Centers for Disease Control and Prevention. Even so, a recent Pew Research Center survey finds they are less likely to be concerned about the health effects of the virus and to report wearing masks in stores or other businesses all or most of the time in the past month.

The lower levels of concern that unvaccinated adults express about the coronavirus outbreak are evident in a variety of questions in the Center’s survey, which was conducted Aug. 23 to 29. For example, adults who are not vaccinated are about half as likely as those who have received at least one vaccine dose to see COVID-19 as a major threat to the health of the U.S. population (37 percent vs. 70 percent) and 14 percentage points less likely to see it as a major threat to their own personal health (21 percent vs. 35 percent).

Similarly, unvaccinated adults are less likely than those who have received at least one vaccine dose (32 percent vs. 50 percent) to say they are very or somewhat concerned about getting the virus and requiring hospitalization.

Click here to read the full story from Pew Research Center.

How Do U.S. Adults Feel About a Cashless Society?

By Staff
Wednesday, September 29, 2021 11:17 AM The majority of U.S. adults are against living in a cashless society, with 60 percent indicating they’d prefer physical money to stick around, according to a recent survey from eMarketer. That said, 24 percent stated they’re OK with such a society, and an additional 5 percent said they’re all for it, even as moving away from cash means everyone would need access to digital alternatives. Twelve percent of respondents to the survey had no opinion one way or another. 

To read more about the trend toward a cashless society, check out this story from eMarketer about Visa and the company’s new group of tiered credit card reward programs.

Gartner Survey Reveals Nearly Half of Organizations Will Institute Vaccine Mandates

By Staff
Tuesday, September 28, 2021 12:59 PM Forty-six percent of organizations now plan to institute a vaccine mandate where legally permissible, according to a survey released September 24 by Gartner, Inc. On September 15, 2021, Gartner polled 272 legal, compliance and HR executives following new federal guidance on vaccine mandates for health workers and updated Occupational, Safety and Health Administration (OSHA) regulations on vaccine and testing requirements for employees.

Loyalty to Primary Bank Is Most Common Among U.S. Adults

By Staff
Monday, September 27, 2021 11:20 AM The majority of U.S. adults aren’t in the habit of switching their primary bank. As emarketer.com reported in a recent post, as of August, 77 percent have not moved their primary account to a new bank in the past five years, and just 8 percent have done so over the past year. So even as neobanks garner buzz, most U.S. adults may not be so quick to leave their traditional banks for a digital-only experience.