Midwest Best Set for Chicago to Showcase Indie Brands, March 25-27

By Staff
Wednesday, February 24, 2021 12:15 AM CHICAGO—Coming together with a common goal and a shared desire to re-establish a more personal exchange between brand and customers possibly within a safe and relaxed environment, leading independent eyewear brands are joining forces again to hold Midwest Best, a cooperative kick-off to the spring/summer order season which will be held here March 25-27. Organized in collaboration with Marriott Suites-O'Hare in Rosemont, Ill., each brand will have its own suite, enabling the showing of collections in a safe environment, organizers said. The group, held a similar show last October, as VMAIL reported and this is its third event in Chicago.

Mido Organizers Emphasize Optimistic Outlook as June 5-7 Event Registration Opens

By Staff
Thursday, February 11, 2021 12:18 AM MILAN, Italy—Mido organizers have been busy organizing the next edition of the leading international show, and registration, which opened Jan. 28, continues now.

LOFT Sets Dates for San Francisco Show Sept. 18-19 at Fort Mason Gallery 308 Venue

By Staff
Wednesday, February 10, 2021 12:21 AM NEW YORK—The organizers of the LOFT Eyewear show have announced that LOFT SF will be held in San Francisco, Sept. 18-19, at Fort Mason in Gallery 308.

Vision Expo East 2020 Spotlights The Union Neighborhood

By Staff
Tuesday, February 11, 2020 1:00 AM NEW YORK—Show organizers have announced additional details about The Union, one of three new distinct neighborhoods being unveiled at Vision Expo East 2020 and a key component of the larger reimagination of the signature event by The Vision Council and co-owner of the Show, Reed Exhibitions. “An evolution of the dynamic Galleria, The Union offers the ultimate exhibition and shopping experience for boutique and premium independent brands with a discerning edit of exclusive, hip, and fashion-forward eyewear,” according to the announcement.

opti 2020 Goes for the Bold

By Gwendolyn Plummer
Monday, February 10, 2020 1:00 AM MUNICH, Germany—From Jan. 10 to 12, 2020, this city was once again a hub for the eyewear and eye-care industries as opti 2020 took place. This year, opti welcomed 28,000 visitors from 93 countries, who came to explore the 605 exhibitors across the show’s six halls. The show featured both industry veterans and brand new companies and designers—including the opti BOXES, which were home to recently launched up-and-coming brands—and gave a special platform to industry influencers through the Blogger Spectacle program.

Think About Your Eyes Launches New and Enhanced Website

By Staff
Monday, February 10, 2020 1:00 AM ALEXANDRIA, Va.—Think About Your Eyes (thinkaboutyoureyes.com), a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist, has launched its new and enhanced website. Featuring new content and a modern, easy-to-navigate design, the reinvigorated platform provides information on eye health, eye conditions, vision correction options and treatment, and enables consumers to find an eye doctor and schedule an exam.

Vision Expo East 2020 Announces Reimagined Education Offerings

By Staff
Monday, February 10, 2020 1:00 AM ALEXANDRIA, Va.—Vision Expo is introducing never-before-seen education curated by the Education Advisory Board at Vision Expo East 2020 in New York City. Notably, this year’s Show will feature nine exclusive clinical tracks, staged for the first time ever, with more than 100 hours of new content organized by key subject areas. In addition to new clinical offerings, Vision Expo East will offer actionable, business-focused courses highlighting ways to stimulate leadership, culture and profitability with topics ranging from customer experience to human resources.

Innovative Vision Tech Abounds at CES 2020

By Andrew Karp
Tuesday, January 21, 2020 12:00 AM LAS VEGAS—Innovative vision technology is becoming more and more visible every year at CES, the annual mega meeting and trade show which drew more than 180,000 attendees here last week. From the latest mixed reality glasses for gamers to a tiny clip-on device that enables blind people to navigate their surrounds more easily, the full scope of vision tech was on display.

The Vision Council Unveils a Reimagination of Vision Expo

By Staff
Monday, January 20, 2020 12:00 AM ALEXANDRIA, Va.—Citing the year 2020’s optical symbolism for the eyecare industry, The Vision Council revealed in December “the reimagining of its signature event, Vision Expo. Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals,” the organization said, adding, “Now, The Vision Council, together with co-owner of the Show, Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience.”

Vision Expo Introduces the Vision Expo 2020 Talent Search, Supported by the edCFDA

By Staff
Monday, January 20, 2020 12:00 AM NEW YORK—Vision Expo has announced the Vision Expo 2020 Talent Search, supported by the eyewear designers of the Council of Fashion Designers of America, known as the edCFDA. The search is aimed to identify and support emerging designers and foster their talent during the symbolic year for the eyewear industry, 2020. “Supporting emerging designers is vital to the growth of our industry and it’s an honor to be working with the edCFDA on such an important program,” said Ashley Mills, CEO of The Vision Council. “As we grow and expand Vision Expo, we’re dedicated to providing a space for all designers to learn from one another and showcase what makes them unique.”

Lilliana Vazquez to Moderate Vision Expo’s EYE2EYE Series with Common

By Staff
Tuesday, March 19, 2019 12:18 AM NEW YORK—Lilliana Vazquez will moderate Vision Expo’s inaugural EYE2EYE series with award-winning artist Common, according to an announcement from show organizers. Vazquez is a multimedia personality that has acted as a host, influencer, style advisor and producer for the biggest names in entertainment, including working as a contributor for NBC’s TODAY Show and a correspondent for Access Hollywood. Vazquez will lead the inspirational and empowering conversation with Common as he shares his experiences of storytelling, messaging and his passion for creativity.

Vision Expo East Courses to Feature New Sessions on Innovations, Leadership and Patient Care

By Staff
Wednesday, January 16, 2019 12:18 AM ALEXANDRIA, Va.—Vision Expo East 2019 will introduce new and widely-requested education courses to this year’s Show featuring various business and health care focused programs specifically designed to fit every professional agenda to afford attendees a complete education experience.

A Lot of Work and Some Play at Vision Expo West

By Staff
Monday, October 22, 2018 12:30 AM NEW YORK—The optical industry was busy at work and play in Las Vegas last month—doing business on the show floor, attending panels and sessions, all the while finding time to mix business and pleasure together at networking events. From Celebrity sightings, to product and booth awards, it was jam-packed for three days.

Christian Siriano Talks Fashion, Frames and Styling Philosophies

By Staff
Monday, October 22, 2018 12:30 AM LAS VEGAS—During Vision Expo West, Vision Monday sat down one-on-one with the newest Transitions brand ambassador and fashion designer, Christian Siriano as he discussed his new role with Transitions as well as his broader design methods and style approach.

Vision Expo West 2018 Breaks Attendance Records, Show Organizers Say

By Staff
Thursday, October 4, 2018 12:30 AM ALEXANDRIA, Va.—Vision Expo West’s 30th anniversary was a “sweeping success,” with the overall show experiencing a nearly double digit increase in attendance compared to 2017.