NEW YORK—The LOFT Eyewear Shows has announced its New York event for 2024. Scheduled for March 14 through 17 at the Hudson Mercantile event space in New York City, this year’s show will once again present two floors of independent eyewear designers. New additions to the show for 2024 include Kuboraum, l.a.Eyeworks, Silhouette, Eyevan, Yellows Plus, Cazal and Folc Eyewear. As always, the LOFT positions itself as “an eyewear escape rather than a traditional trade event” and will include catering and beverages.
Founder Richard Mewha said, “2024 will be the 24th iteration of LOFT NYC. This curated trade event was initiated to showcase independent design in the eyewear marketplace. Since then our show has evolved into a very special highlight on the international trade event calendar. Once again we look forward to welcoming independent retailers, boutique owners and buyers to our amazing space. We have already announced our intention to stay in New York City in 2025 and our plans are moving forward at a rapid pace. We are expecting our 25th year to be spectacular.”
LOFT marketing director Louis Fullagar said, “We really love putting this event together each year. Our favorite partners keep returning every year like Bevel, Theo, Mykita, Salt Optics, Anne et Valentin, Blake Kuwahara, Lucas de Staël and Entourage of 7. We’re super excited by the new brands coming in, and I’m especially looking forward to tackling a bigger expanded event in 2025. Staying in NYC was imperative for us, and we have been stunned by the amount of interest we already have from brands and customers alike. There is a real appetite for the New York-based event to continue.”
LOFT NYC is open from 9:00 a.m. to 6:00 p.m. Thursday, March 14, through Saturday, March 16, and 9:00 a.m. to 5:00 p.m. on Sunday, March 17.