Framing the Future

By Gwendolyn Plummer
Monday, August 12, 2019 12:00 AM As summer winds down, the back-to-school season inevitably picks up. As kids head into another school year, parents, teachers and the students themselves all want to ensure that everyone puts their best foot forward come September.  For many young students, eyewear is an essential piece of the back-to-school puzzle. The right eyewear helps kids see correctly so they can achieve their goals, but the perfect pair of frames also brings confidence, personality and fun to the every day.

A&A Optical Unveils RACHEL Rachel Roy Collection at Vision Expo East

By Staff
Monday, March 11, 2019 12:30 AM CARROLLTON, Texas—A&A Optical has unveiled its first collection of the RACHEL Rachel Roy frames with the debut of 16 optical styles and 52 total skus.

Altair Eyewear Debuts First Optical Collection for Draper James Eyewear

By Staff
Monday, March 11, 2019 12:30 AM NEW YORK—Altair Eyewear Inc., a division of Marchon Eyewear Inc. has launched the first ever optical collection for Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon in 2013.

L’Amy America’s Luxury Division, Ultimate Vision USA, Unveils McLaren Vision Collection

By Staff
Monday, March 11, 2019 12:30 AM SHELTON, Conn.—Ultimate Vision USA, the newly established luxury division of L’Amy America, has launched the McLaren Vision collection of eyewear.

Marchon Debuts DKNY Eyewear Collection

By Staff
Monday, March 11, 2019 12:30 AM NEW YORK—DKNY with Marchon Eyewear Inc. have launched the brand’s new eyewear collection which is slated to roll out globally in March 2019.

Modern Optical International Intros First Modz Sunz Collection

By Staff
Monday, March 11, 2019 12:30 AM ROSELLE, Ill.—Modern Optical International is debuting its first sun collection to its Modz Eyewear line. Modz Sunz will debut with 14 fashion-forward styles for all-season wear.

Safilo Launches Rebecca Minkoff Eyewear Collection

By Staff
Monday, March 11, 2019 12:30 AM SECAUCUS, N.J.—Safilo Group has unveiled the spring/summer 2019 launch of the Rebecca Minkoff eyewear collection which will make its official debut in March at Vision Expo East. Building on the brand’s Holiday 2018 exclusive 10-piece sun launch, the spring/summer 2019 collection for the three Os market will include a total of 18 sunglass styles. The brand will also launch its first-ever optical collection this spring with 14 optical frames.

Thélios Unveils First Collection for Kenzo Eyewear

By Staff
Monday, March 11, 2019 12:30 AM LONGARONE, Italy—Thélios has collaborated with Carol Lim and Humberto Leon, creative directors of Kenzo, to launch the Maison’s eyewear collection. For spring/summer 2019 the designers looked toward the high-energy of the brand.

Zeiss Debuts UV Screening Technology for Eyes

By Staff
Monday, March 11, 2019 12:30 AM SAN DIEGO—Zeiss Vision has partnered with Voxelight, LLC, maker of the popular Sunscreenr UV Camera, to develop a new handheld tablet that shows consumers how much protection their eyes have from damaging ultraviolet (UV) rays and how susceptible they are to harmful exposure. Zeiss C-UV400 is designed to illustrate the amount of UV protection present in a pair of eyeglasses, and is the first time eyecare professionals will be able to show patients how much of this invisible light is being blocked.

Easy as 1, 2, 3

By Jamie Wilson
Monday, September 17, 2018 12:40 AM WHAT: Three-piece mounts are taking on a trendier look as these styles are popping into not only optical but sun collections as well, featuring unique shapes, temples and lens treatments.

Kidz Biz 2018

By VM Staff
Monday, August 13, 2018 12:31 AM It’s August and although summer is still hanging on, there’s no denying that back-to-school vibe is in the air. No matter the season, kids eyewear always stands ready to help the younger, and youngest generations, express their self-confidence, playful attitudes and trendsetting personalities all at once. For those looking for the latest eyewear styles to suit kids of all ages, Vision Monday offers the hottest trends in Kidz Biz eyewear.

Ottica Dante Americas to Distribute Immagine 98 in U.S.

By Staff
Wednesday, July 25, 2018 12:15 AM BOCA RATON, Fla.—Ottica Dante Americas LLC and Immagine 98 Srl have entered into a distribution partnership with Ottica Dante Americas named as the exclusive U.S. distributor for Immagine 98’s X-IDE and Rye & Lye collections. As stated in a release, Ottica Dante Americas will now be responsible for all sales support and customer support for the two product lines in the U.S. as well as business development activity in the territory. “The new cooperation provides an opportunity to continue on a path which brings to customers exclusive brands in an array of exciting designs. The addition of X-IDE and Rye & Lye is a perfect extension of Ottica Dante Americas’ collections. Infrastructures are in place to provide all customers with exceptional service and continuity where it applies,” the company said.

Vista Outdoor Announces Sale of Bolle, Cebe and Serengeti Eyewear Brands

By Staff
Monday, July 9, 2018 10:15 AM FARMINGTON, Utah—Vista Outdoor Inc. has entered into an agreement to sell the legal entities operating its Bolle, Cebe and Serengeti eyewear brands to an entity controlled by a private equity fund.

[Partner Post] Eyewear for the Entire Family

By Staff
Friday, May 25, 2018 5:33 PM Brighten up the world around you with new frames from Life is Good. Go all out and chart a course for summer excitement wearing new frames from Life is Good. Classic, delicate and unexpected pops of color punctuate the new collection of lightweight comfortable frames that let your personality shine through. To view more, and discover new summer styles, visit mcgeegroup.com.

Stephen Wright Appointed Chief Commercial Officer of Safilo North America

By Staff
Friday, May 18, 2018 11:00 AM PADUA, Italy and SECAUCUS, N.J.—Safilo has announced the appointment of Stephen Wright as new chief commercial officer of Safilo North America, effective June 19.