How One Harlem Fashion Retailer Is Surviving the Crushing Effects of the Pandemic

By Mary Kane
Thursday, September 10, 2020 12:26 PM According to this feature from the National Retail Federation, “Princess Jenkins began her career as a fashion industry intern for Vera Maxwell in New York City’s Garment District in the late 1970s. She went on to sell fashion collections to retailers in Chicago, Dallas and Los Angeles—at the time one of the few Black women selling top designer fashion. Jenkins now owns The Brownstone in New York City’s Harlem neighborhood, an upscale fashion boutique that calls itself ‘Harlem’s crown jewel.’”

Eyes on Trade in North Carolina

By Staff
Thursday, September 10, 2020 8:27 AM The team at Eyes on Trade in Winston-Salem, North Carolina, is celebrating winning “best place to buy eyeglasses” in their local YES! Weekly paper. This is the second year in a row they have been singled out for the honor.

Eyes of Faith Inspires With New Brand Showroom

By Staff
Wednesday, September 9, 2020 11:17 AM SHARON, Penn.—The middle of a global pandemic might not seem like the ideal time to embark on any major business ventures, but, for Pennsylvania-based indie brand Eyes of Faith, things are working out pretty perfectly. Last month, the team moved into their brand new showroom and headquarters, located in downtown Sharon, Pennsylvania—a town that co-founder and president Jim Schneider said is “known for its industrial heritage.” Now, Eyes of Faith is kicking off a new era in a new home—and they’re excited. 

Indie Luxeye Optical Expands to New Borough in New York City

By Staff
Wednesday, September 9, 2020 11:12 AM NEW YORK—You know what they say: if you can make it in New York, you can make it anywhere. But what about making it all across New York? For Luxeye Optical, a New York-based eyewear boutique dedicated to luxury and independent brands, New York City is the horizon. With locations in Manhattan and Brooklyn, Luxeye has been a New York staple since it first opened its doors in 2009. Brother and sister team Jacky and Jenny Ma are the brains behind the operation, and together they run four locations: one in North Williamsburg, Brooklyn, one in Manhattan’s Gramercy neighborhood, another in Manhattan’s Chinatown, and their newest location in Little Neck, Queens.

[Partner Post] EssilorLuxottica 360. Powering your Practice. Empowering You.

By Staff
Wednesday, September 9, 2020 9:00 AM As a partner and advocate of your independent practice, we’re committed to helping you provide patient care with confidence. That’s why Essilor, Luxottica, and EyeMed have come together to create a program with 360 degrees of support to help grow your practice to its fullest potential. With our portfolio of some of the most loved and trusted eyewear brands in the world along with our Advanced Lens Technology, you can grow your practice and patient satisfaction.

Indies Spread the Word About National Eye Exam Month

By Staff
Thursday, August 20, 2020 11:09 AM In addition to the last full month of summer, the start of a new school year for many and the start of a new season in fashion, August also marks National Eye Exam Month. While we don’t need a reminder of just how important an annual eye exam is, putting a little something together to remind patients of these facts is always a good idea. This year, many independent ECPs are taking to social media to spread information about National Eye Exam Month, and to encourage their patients to book and go through with their annual appointments, while staying safe from COVID-19. There’s still plenty of time remaining to get involved—this week, we’re taking a look at some of the ways ECPs have shared the news about the importance of eye exams.

Free Back-to-School, Back-to-Learning Guide Helps ECPs Communicate to Parents About Kids’ Vision

By Staff
Wednesday, August 19, 2020 12:53 PM NEW YORK—The major uncertainty and parental anxiety over this season’s back-to-school, back-to-learning is at its highest levels, due to concerns about COVID-19 around much of the country. The folks at EyeCarePro have designed a free downloadable guide for ECPs to use to help parents recognize that “healthy vision for kids is still essential to a life of learning and success.” 

Gentle Monster ‘Redefines’ Eyewear

By Staff
Wednesday, August 19, 2020 11:14 AM Like all its peers, Gentle Monster has had to adapt and improvise due to COVID-19 required lockdown measures. This year, the South Korean brand developed and launched a virtual eyewear collection titled “Redefinition of Eyewear,” which the brand said aims to explore “the endless possibilities of eyewear.” 

Orange Circle Optometry in California

By Staff
Wednesday, August 19, 2020 8:24 AM The team at Orange Circle Optometry in Orange, Calif. is taking on the back-to-school board trend to celebrate heading back to work.

Stand For Small

By Marge Axelrad
Thursday, August 6, 2020 12:07 PM NEW YORK – Powered by American Express and a wide range of well-known companies and service partners, “Stand For Small” is a new multi-faceted resource for small and independent businesses who are seeking help and guidance to overcome the impact of the coronavirus pandemic.

Indie ODs Prepare for a Very Different Back-To-School

By Gwendolyn Plummer
Thursday, August 6, 2020 11:15 AM NEW YORK—Although it doesn’t quite feel like it, there’s no denying that we are officially in the beginning of the back-to-school season. Heading back to the classroom this year is looking very different from what we’re used to, with many schools sticking to online learning, while others require masks and in-class social distancing, or attempt a combination of the two.

‘Black Is King’ Is a Show-Stopping Love Letter to Eyewear, Too

By Gwendolyn Plummer
Thursday, August 6, 2020 9:04 AM NEW YORK—Last weekend, everybody was talking about the same thing: Black Is King. Beyoncé’s newest visual album, which released on Disney+ on Friday, July 31, is a stunning, important piece of artwork that “centers on ideas of Black belonging and regality,” NPR reports. The film is visually stunning, from dramatic panoramic landscape shots to makeup, fashion, and, in no small way, eyewear. 

Great Spectacles in California

By Staff
Tuesday, August 4, 2020 8:21 AM Great Spectacles, in Stockton, California, is celebrating being voted Best Designer Eyewear Store in San Joaquin in a local magazine.

With 11,000 Followers, Indie OD Finds a New Niche on TikTok

By Gwendolyn Plummer
Thursday, July 23, 2020 2:46 PM TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok.

The CO Blueprint: A National Discussion With a Regional Spotlight, Helps Small Businesses Chart a New Path, Rebuild Your Business

By Staff
Thursday, July 23, 2020 2:31 PM NEW YORK—CO is the digital information and resource platform for small and local businesses, from the U.S. Chamber of Commerce. In the challenging environment of the coronavirus pandemic, CO has been offering much guidance and help from experts and peers. On Wednesday, July 29 at 2:00 p.m. CO will be offering a virtual event, the fifth in a series of the CO Virtual community for Rebuilding America’s “Blueprint: Growing an Inclusive Team,” an audience-driven discussion that combines expert advice with practical strategies from business owners.