By Staff
Thursday, January 6, 2022 8:00 AM
NEW YORK—As we settle into the new year, the optical industry is also settling into Glaucoma Awareness Month.
Prevent Blindness has been at the forefront this January, offering a variety of
free educational and awareness-building resources to help prevent unnecessary vision loss from one of the world’s leading causes of blindness including fact sheets (available in English or Spanish), and shareable infographics. In addition, ECPs across the country have stepped up to share vital information about glaucoma on their own platforms, including social media. This week we’re taking a look at how some ECPs have spread the word.
By Staff
Thursday, January 6, 2022 7:50 AM
NEW YORK—The new year has arrived, and along with it come resolutions, excitement and changes. While some are leaning into a “new year, new me” mentality, January can be a great time to get in touch with patients about how their eyecare fits in to their new year plans. Here, we’re taking a look at how ECPs, indie designers and more are looking at the new year through new lenses. Feel free to get inspired for your own year, or your own social media page.
By Staff
Thursday, January 6, 2022 7:45 AM
NEW YORK—The new year is the time to usher in a new mindset. And after the two years everyone’s been through, courtesy of a still expanding Covid-19 pandemic, planning remains essential. To help ODs maintain practice success this year,
VisionWeb has reintroduced its “5-Year Plan for Optometrists.” The free digital guide includes actionable advice for creating: an 8 step business plan; key optical metrics to measure (with formulas); staff organizational charts; essential insurance and performance reports; and top tools and technology.
By Gwendolyn Plummer
Wednesday, December 22, 2021 8:00 AM
LONDON—When making a movie, countless aspects come together seamlessly to create a memorable—and believable—work of art. From acting and directing to setting and costuming, everything is vital and everything makes a difference. That includes eyewear. In fact, eyewear is instantly iconic in many films, from "Men in Black" to James Bond to, of course, "The Matrix." The newest movie in The Matrix series,
"The Matrix Resurrections", premieres this week and the movie has a special eyewear star:
Tom Davies.
By Staff
Wednesday, December 22, 2021 7:55 AM
Iris,
Bellaire Family Eye Care’s resident Elf on the Shelf, is having a great time hanging out with the men’s frames selection.
By Staff
Wednesday, December 22, 2021 7:50 AM
NEW YORK—With December comes an influx of year-end lists: the best movies of the year, the best albums, the best shows, the funniest live TV moments, and on and on and on. These lists are, of course, subjective, but there’s one year-end announcement that is almost impossible to argue against: Pantone’s Color of the Year.
By Staff
Wednesday, December 22, 2021 7:45 AM
NEW YORK—Facebook for Business is now
Meta for Business, in line with the multi-platform social media giant’s recent name change. But its wide array of business tools, inspirations, tips and insights are still part of a very informative series of resources that the company offers to users of all types. Including small businesses. This special section of the website offers articles, examples, guidance and explanations for a range of the policies on all of the group’s platforms from Facebook to Messenger to Instagram, WhatsApp and more.
By Gwendolyn Plummer
Tuesday, December 7, 2021 8:30 AM
NEW YORK—Smack in between Black Friday and Cyber Monday, Small Business Saturday—which falls on the Saturday after Thanksgiving every year—remains one of the most important shopping days for small businesses across the country, including many opticians and optometrists. Founded in 2010 by American Express, Small Business Saturday has since expanded into a year-long #ShopSmall movement—but the Saturday after Thanksgiving remains unrivalled for many small businesses. In fact, consumers have reported spending an estimated $120 billion across all 10 Small Business Saturdays combined, according to
American Express.
By Staff
Tuesday, December 7, 2021 8:25 AM
The team at
Moda EyeCare in Clarendon Hills, Illinois decorated an opti-themed Christmas tree for their local Clarendon Hills Christmas Walk.
By Staff
Tuesday, December 7, 2021 8:20 AM
NEW YORK—For the third year running,
Women In Optometry is sharing its annual gift guide. This collection features optometry, optical and eye-inspired gifts made or curated by women who are in, connected to or inspired by the industry. This week, we’re taking a look at some of these sweet, independent gifts to help inspire your holiday shopping.
By Staff
Tuesday, December 7, 2021 8:15 AM
NEW YORK—Tis' the season of giving, and what better gift is there than recognition. In the spirit of the season, EyeCarePro is asking eyecare practices to take part in a special program titled Practice Manager of the Year. The company, which specializes in web and marketing services for eye doctors, is urging ECPs to nominate their practice manager for their annual Practice Manager of the Year Award and a chance to win up to a $3,500 bonus.
By Gwendolyn Plummer
Tuesday, November 23, 2021 8:30 AM
NEW YORK—Depending on who you ask, 2021 has felt like either the longest or the shortest year in history. But no matter what your opinion, the facts don’t change: this year is heading toward a close, and for many patients that means it’s time to spend their FSA dollars before it’s too late. As the year wraps up, it’s helpful to remind patients that they can use their FSA on eyewear and eye exams so this week we’re taking a look at how indies all over the country are doing exactly that.
By Staff
Tuesday, November 23, 2021 8:25 AM
Siobhan Burns, owner and optician at
The Eyeglass Lass in Mystic, Connecticut, shared a touching letter from a client.
By Staff
Tuesday, November 23, 2021 8:20 AM
NEW YORK—Thanksgiving signaled the official start of the holiday season. This next month or so will be full of busy days and often complicated business hours, from extended hours for holiday shopping to early closures for holiday celebrations. With all the changes and movement, it can be hard for patients—or employees—to keep track of when things are open and when they’re closed, so it’s always beneficial to communicate your holiday hours as early and as clearly as possible. This week, we’re taking a look at how some practices are sharing their holiday hours on social media—a great way to reach patients where they’re at.