Thursday, March 26, 2020 10:43 AM
NEW YORK—Amidst everything else that’s happening, this Monday, March 23, was World Optometry Day. Although there is so much going on in the world right now, it’s still nice to take a moment to celebrate optometrists worldwide, and all they do to keep patients healthy. On Monday, many independent optometrists took to Instagram to share what World Optometry Day means to them—both in our current climate, and in other times.
Wednesday, March 25, 2020 7:37 PM
NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period.
Wednesday, March 25, 2020 3:54 PM
For the unprecedented coronavirus pandemic, many independent retailers and ECPs are reeling from painful decisions to temporarily close their businesses or process what to do in the case of a prolonged shutdown and the COVID-19 impact on sales. With social media an essential communication and marketing tool for all businesses, Facebook has amped up several COVID-19 resources on its own Business Resource Hub
. The special site is designed to help small business “manage through and build resilience” during the COVID-19 outbreak.
Monday, March 16, 2020 12:30 AM
NEW YORK—Sometimes bigger isn’t always better. Just ask the dozens of independent optical retailers Vision Monday has been profiling since we launched our newest e-newsletter, The Independent Eye, last year. Over and over, retailers and eyecare professionals take pride in the power of their independence, which allows them the freedom to go above and beyond by developing and nurturing their own home-grown brands.
Thursday, March 12, 2020 4:01 PM
NEW YORK—Instagram provides us with a platform to share things about our own lives, sure, but the real magic of social media lies in the ways it allows us to connect with others. Within the optical community, Instagram is a place to share news, products, ideas and inspirations for everything from store design to signage to styling
Thursday, March 12, 2020 3:24 PM
NEW YORK—Hello Alice
, an AI-powered virtual accelerator that helps start-ups with raising capital and HR needs, recently launched Business for All
to draw attention to helping small businesses succeed. “Business for All is a movement to lift up small business owners, supporting you through access to resources, mentorship, opportunities, and the chance to be awarded $200,000 in grants,” the company said.
Wednesday, March 11, 2020 10:53 AM
NEW YORK—Last week (March 8—14, 2020) was World Glaucoma Week. A global initiative headed up by the World Glaucoma Association (WGA) and the World Glaucoma Patient Committee (WGP), World Glaucoma Week aims to raise awareness around glaucoma, who it can affect and how it can affect them. Although many of us in the industry feel well educated about glaucoma, that doesn’t mean our neighbors and patients feel the same way—and with more than 3.2 million Americans ages 40 and over affected by glaucoma according to Prevent Blindness
, there can never be too much information about the sneak thief of sight.
Monday, March 2, 2020 12:30 PM
A well-thought out resource for small businesses of all kinds is Street Fight
which offers a combination of newsletters, podcasts, webinars, special themed content and more to help folks better compete on a local level. Street Fight follows the disruption taking place in the local marketing ecosystem. Users can find everything from articles on ad tech, to surveys on effective marketing tools, and case studies to inform your marketing strategy.
Wednesday, February 26, 2020 1:41 PM
NEW YORK—This year, February is AMD/Low Vision Awareness Month. According to Prevent Blindness
, AMD, affects an estimated 1.8 million Americans aged 40 years and older, with an additional 7.3 million with large drusen at substantial risk of developing it. Although most of us in the community know the stats and risks associated with AMD, many members of the public might not know just how common AMD actually is. This month, independents took to social media to share information about AMD and Low Vision Awareness month, including basic information about the disease, resources to help, and more.
Wednesday, February 26, 2020 12:00 AM
Good enough is not enough. Patients deserve comprehensive UV protection from their No-Glare lenses. The idea that sunlight can be damaging to the eyes is not new. However, the general public remains under-informed about the ocular effects of UV exposure and the importance of comprehensive UV protection.
Tuesday, February 25, 2020 4:52 PM
NEW YORK—Last week, millions of people around the world headed out to celebrate Mardi Gras. Whether you go all out in New Orleans, or adopt the more chilled out British tradition of Pancake Day, Mardi Gras is a universally fun, decadent holiday that encourages us to live life to its fullest before some choose to make important sacrifices for Lent.