As the Year Wraps Up, Indies Remind Patients to Use Their FSA Dollars

By Gwendolyn Plummer
Tuesday, November 23, 2021 8:30 AM NEW YORK—Depending on who you ask, 2021 has felt like either the longest or the shortest year in history. But no matter what your opinion, the facts don’t change: this year is heading toward a close, and for many patients that means it’s time to spend their FSA dollars before it’s too late. As the year wraps up, it’s helpful to remind patients that they can use their FSA on eyewear and eye exams so this week we’re taking a look at how indies all over the country are doing exactly that.

The Eyeglass Lass

By Staff
Tuesday, November 23, 2021 8:25 AM Siobhan Burns, owner and optician at The Eyeglass Lass in Mystic, Connecticut, shared a touching letter from a client.

Creative Ways to Share Holiday Hours

By Staff
Tuesday, November 23, 2021 8:20 AM NEW YORK—Thanksgiving signaled the official start of the holiday season. This next month or so will be full of busy days and often complicated business hours, from extended hours for holiday shopping to early closures for holiday celebrations. With all the changes and movement, it can be hard for patients—or employees—to keep track of when things are open and when they’re closed, so it’s always beneficial to communicate your holiday hours as early and as clearly as possible. This week, we’re taking a look at how some practices are sharing their holiday hours on social media—a great way to reach patients where they’re at.

Reminder: Encourage Your Community to ‘Shop Small’ This Weekend

By Staff
Tuesday, November 23, 2021 8:15 AM NEW YORK—While shopping local is a philosophy for most independent eyecare professionals all year round, this Saturday Nov. 27 marks Small Business Saturday, an awareness-building program for all small businesses to take part in to encourage consumers to support their communities and hometown main streets. Established in 2010 by American Express, Small Business Saturday ushers in the holiday shopping season and enables local businesses to reinforce their ties to their towns. In 2011, the Senate unanimously passed a resolution in support of the day, and officials in all 50 states participate.

Indies Remind Patients to Take Care This Diabetic Eye Disease Awareness Month

By Gwendolyn Plummer
Thursday, November 11, 2021 8:30 AM NEW YORK—With Prevent Blindness declaring November as Diabetes-Related Eye Disease Awareness Month, optometrists across the country are taking the time to remind their patients about the importance of looking after their eyes if they have diabetes. Prevent Blindness has put together a variety of resources including a dedicated webpage providing detailed information on diabetes-related eye diseases, and downloadable fact sheets in English and Spanish, and shareable social media graphics for optometrists to use. In addition to using these resources, many optometrists are taking to social media to share information broadly.

[Partner Post] See What’s Possible With EssilorLuxottica 360

By Staff
Thursday, November 11, 2021 8:28 AM When you have 360 degrees of support, you can grow your independent practice with confidence. When that support comes from industry leaders with a proven track record of providing partnership opportunities which help independent practices maximize their success—well, the possibilities are endless. From increased visibility through cutting-edge marketing to enhanced patient experiences leading to a better capture rate and everything in between, see what's possible with EssilorLuxottica 360. Learn more at 360.EssilorLuxottica.com. Powering your practice. Empowering you.

Frameology Optical

By Staff
Thursday, November 11, 2021 8:25 AM The team at Frameology Optical announced the opening of their second location this week, in Camillus, New York.

It’s About Time to Start That Holiday Shopping

By Staff
Thursday, November 11, 2021 8:20 AM NEW YORK—The holiday season has officially arrived, bringing with it thoughts of family, food, and, as always, gifts and shopping. With a myriad of supply chain issues and staffing worries impacting businesses across the board, many small businesses are pushing to remind customers to shop for their holiday gifts as early as possible—as in: right now. Here, we’re taking a look at some of the cute, creative ways small businesses are nudging their followers and regulars to get their holiday shopping done early—use this space to get inspired for your own posts and newsletters, so you can make sure patients and customers get their sunglasses and eyewear on time for the holidays.

How to Run a Successful Holiday Event For Your Practice

By Staff
Thursday, November 11, 2021 8:15 AM NEW YORK—Now is the optimum time to start planning—and get your patients and customers thinking about—a special holiday event for your practice. Through an instructional video featuring suggestions from its two in-house marketing experts, EyeCarePro, which helps optometry practices manage a range of digital communications and programs, has pulled together holiday campaign graphics and more tips and suggestions to help for the holidays.

Indies Use Social Media to Spread the Message This Breast Cancer Awareness Month

By Gwendolyn Plummer
Thursday, October 28, 2021 8:30 AM NEW YORK—October is Breast Cancer Awareness Month, an annual campaign to increase awareness of breast cancer, as well as to raise funds for treatment and study of the disease. Breast cancer can affect anyone of any gender, though it is most common in women and the National Breast Cancer Foundation reports that 1 in 8 women will be diagnosed with breast cancer in her lifetime. This makes it one of the most common cancers in the country, according to the National Cancer Institute, and is something everyone can benefit from learning more about.

Millennial Eye Care

By Staff
Thursday, October 28, 2021 8:25 AM The team at Millennial Eye Care in Wichita, Kansas celebrated Halloween by introducing followers to a new patient.

A Last Minute Office Halloween

By Staff
Thursday, October 28, 2021 8:20 AM NEW YORK—The days are getting shorter, the nights are getting cooler, and things are feeling a bit spooky out there. There are just a few more days until Halloween, but don’t fear if you haven’t decked the office out just yet—you still have time to get into the spirit. This week, we are taking a look at some quick, fun, last-minute ideas for celebrating Halloween in the office, no matter your budget or time constraints.

American Express Neighborhood Champion Applications Are Now Open

By Staff
Thursday, October 28, 2021 8:15 AM NEW YORK—Main Street America is supporting Small Business Saturday and encouraging all small businesses to apply to become American Express Neighborhood Champions in advance of this year's Nov. 27 celebration during Thanksgiving weekend in the U.S. American Express has been encouraging all Americans to "Shop Small' for many years and this year holds even more meaning in light of small businesses looking to emerge from the pandemic.

Indies Around the World Take to Social Media for World Sight Day

By Gwendolyn Plummer
Thursday, October 14, 2021 8:30 AM NEW YORK—In addition to doing our part to help people all around the world access eyecare, one of the most important things we can do on World Sight Day each year is spread awareness. This year, as always, it’s vital to use our platforms to encourage everyone to prioritize their eye health, be aware of warning signs and learn more about why our eye health is so important.

Hemler Family Eye Care

By Staff
Thursday, October 14, 2021 8:25 AM The team at Hemler Family Eye Care in Hanover, Pennsylvania, excitedly announced that the office is an official donation location for Toys For Tots this year.