The Eye Wearhouse in Olds, Alberta, Canada

By Staff
Thursday, January 21, 2021 2:27 PM

During the Pandemic, ECPs Find Themselves Reaching Out to Colleagues for Ideas, Advice and Support

By Mark Tosh
Wednesday, January 20, 2021 2:30 PM NEW YORK—The COVID-19 pandemic has changed much about the way people think and go about their day-to-day business routines. But one thing that hasn’t changed—and indeed it’s become an even more enduring part of life—is the need to reach out to colleagues for support and advice on the best ways to manage during these difficult times. This trend has found a place in many eyecare professional groups and circles of ECP friends and colleagues. Among the groups of ECPs who are trying to use collaboration as an important component of their business practices today are the informal practice groups that have developed via the connections made among the ODs who have been recognized by CooperVision with a “Best Practices” award.

Indies Take to Social Media to Spread Glaucoma Awareness

By Staff
Wednesday, January 20, 2021 2:24 PM NEW YORK—January is a month of many things: it’s the start of a new year, a new semester at school, a fresh beginning for many—and Glaucoma Awareness Month, too. Although we’ve passed the month’s midway point, there is still plenty of time to remind your patients just how important Glaucoma awareness actually is, and routine trips to the optometrist can help control the sneak thief of sight. This week, we’re taking a look at how indies across the country have spread Glaucoma awareness online, hopefully providing a little inspiration to anyone who hasn’t jumped on board yet.

Answers to the Many Questions Surrounding New PPP Business Loans

By Staff
Wednesday, January 20, 2021 2:21 PM NEW YORK—The federal Paycheck Protection Program offers forgivable loans to small businesses, but it has been changed several times. CO, the U.S. Chamber of Commerce’s helpful resource site, posted “23 Frequently Asked PPP Loan Questions, Answered” on its site last week. The article is posted here.

[Partner Post] The Perfect Match

By Staff
Wednesday, January 20, 2021 1:33 PM Introducing the perfect match of Ray-Ban’s legendary style and Essilor’s expertise in sight: Ray-Ban Authentic Essilor Special Edition. This latest edition of Ray-Ban Authentic combines the expertise of Essilor and Luxottica, capitalizing on the assets of both to meet consumer needs with the aim of diversifying the single vision category as well as growing the prescription sun category for private practices.

Indies Welcome in a New Year

By Staff
Wednesday, January 6, 2021 1:30 PM NEW YORK—For many of us in the optical industry, 2020 was supposed to be a year to remember. As it turned out, it will be exactly that—but not for the reasons we hoped it would be. This week, people all around the world welcomed the start of 2021 with open arms—including independent ECPs, who shared New Year’s messages with their patients and followers online. Although 2020 was a tough year, and 2021 will undoubtedly have some tough moments as well, there’s no denying that there is often something special in the air at the start of a new year. Many of us aren’t asking much of 2021—just to be kinder than the year before. This week, we’re taking a look at how some independent ECPs welcomed the new year on social media.

Laser Eye Surgery of Erie in Erie, Pennsylvania

By Staff
Wednesday, January 6, 2021 1:27 PM The team at Laser Eye Surgery of Erie in Erie, Pennsylvania, celebrated optician Mary on her birthday and the start of National Optician Month.

Cascadia Eye Inspires Patients to Embrace Its Patient Portal

By Staff
Wednesday, January 6, 2021 1:24 PM SKAGIT VALLEY, Wash.—Rolling out a brand new patient portal can be tough. Sometimes, patients are resistant to change, or need some help getting the grasp of how a new system works and why it’s necessary. The transition can be a lengthy, frustrating, and slow process—but there are ways to make everything a little bit easier. The team at Cascadia Eye, located in Washington State, came up with a special incentive to get patients to enroll in the portal system: a gift card drawing.

A Super Helpful Guide to 50 Service E-Mail Templates to Connect to Customers and Patients

By Staff
Wednesday, January 6, 2021 1:21 PM NEW YORK—As we kick off the new year, with the learnings of last year top-of-mind, there’s a renewed recognition of the importance of the “right” customer communications. The tone, the wording, the languages pertaining to different customer experience situations may differ but your interactions with patients and customers need to be complete, sincere and authentic. HubSpot, which offers a very deep and expansive range of digital marketing and social marketing tools and services for businesses of all types, has pulled together “50 Customer Service E-Mail Templates.” The guide is a free to download here.

[Partner Post] Enhance Their Vision. Elevate Your Care.

By Staff
Wednesday, January 6, 2021 1:00 PM Your patients have carefully chosen you as their eyecare provider, entrusting you with something incredibly precious: their vision. By recommending Varilux® progressive lenses, you help them see their sharpest, which not only validates that trust, but also sends a message that you don’t compromise when it comes to their vision care.

Indie Haywood Family Eye Care’s Elf on the Shelf Brings Social Media Joy

By Gwendolyn Plummer
Wednesday, December 23, 2020 1:50 AM WAYNESVILLE, North Carolina—For many, Elf on the Shelf is a holiday staple that brings laughter, excitement and just a little bit of mystery to every day. For the uninitiated, the Elf on a Shelf is a small elf doll, which parents move every night to surprise their children in the morning. Usually, the Elf on the Shelf is for kids—but at Haywood Family Eye Care, Elf on the Shelf Seymour Clearly has found himself a home inside the office.

TikTok Launches Small Business Resource Center

By Staff
Tuesday, December 22, 2020 3:30 PM NEW YORK—TikTok has moved way beyond goofy dances, cute fashion drama and music clips. Even though the site’s tone remains light, the fast-growing social media platform is becoming a new way for businesses and health care professionals to connect with patients. It is on track to reach more than one billion users in 2021. As VM has recently reported, a growing number of independent eyecare professionals are expanding their followers on the platform, too. 

Invision Optometry in San Diego

By Staff
Tuesday, December 22, 2020 1:44 PM Jason Tu, OD, who works at Invision Optometry in San Diego, has received the Optometrist of the Year award from the San Diego County Optometric Society.  

Eyewear Embraces Pantone’s 2021 Colors of the Year

By Staff
Tuesday, December 22, 2020 12:14 PM NEW YORK—2020 may be a year like one we’ve never seen before, but there’s one thing we can always count on, no matter how strange a year has been: Pantone’s color of the year. Each year, the Pantone Color Institute declares a Color of the Year—a color that it believes forecasts the trends and emotions of the coming year. 

7 Pieces of Advice to Ignore in Your Own Social Media Campaign

By Staff
Thursday, December 10, 2020 11:34 AM AUSTIN, Texas—Engagement and the importance of social media for health care professionals has escalated in this year of the COVID-19 pandemic. And VisionWeb has recently addressed what ECPs should be keeping in mind with one of its latest blog posts, “7 Pieces of Advice to Ignore in Your Own Social Media Campaign." With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful implementation of an optical social media campaign can be a challenge, but if done right, can be very beneficial to your business, VisionWeb pointed out.