Wednesday, May 11, 2022 8:30 AM
NEW YORK—Although there’s still about a month until the official start of summer, there’s no denying that many of us are already thinking about sunny days by the beach or the pool, weekend trips away, ice cream and all of the other unique joys summer has to offer. As we wait for hot weather to fully arrive, there’s no better time than now to remind patients and clients just how important UV protection is—the warm weather and excitement for summer vacations might just make your patients more interested in picking up a new pair of sunglasses in the next few weeks.
Wednesday, May 11, 2022 8:25 AM
The team at Elevated Eye Care
in New Braunfels, Texas celebrated their ribbon cutting last week with the local New Braunfels Chamber.
Wednesday, May 11, 2022 8:20 AM
NEW YORK—Springtime weather is here and as the summer approaches, people, in smaller town main streets or urban center neighborhoods are out and about. Independent retailers and practices are starting to turn their attention to clever in-store and window displays highlighting new colorful eyewear styles and sunglasses to get their attention.
One interesting resource for ideas is Zen Merchandiser
, which engages with a community of creatives, from jewelry to clothing to beauty stores and more who show and tell what’s working for them.
Wednesday, May 11, 2022 8:15 AM
ALEXANDRIA, Va.—National Sunglasses Day 2022 is coming up next month. The commemorative, annual day, brought to life by The Vision Council, takes place on Monday, June 27 and celebrates the importance of wearing ultraviolet (UV)-protective sunwear and eyewear. Just in time for this year’s holiday, The Vision Council has launched a new Vistaprint ProShop with National Sunglasses Day marketing materials available to print at a discounted rate. Users can click here
to create an account and start ordering right away.
Thursday, April 21, 2022 8:30 AM
NEW YORK—On Friday, people all around the world celebrated Earth Day differently. For some, the best way to celebrate Earth Day is to spend some time outside in nature, while others like to use the day to clean up a beach or forest, or spread important information about recycling, climate change and sustainability. No matter what you do, setting aside some time to honor our Earth is a great idea for everyone—and independent ECPs are getting involved, too.
Thursday, April 21, 2022 8:25 AM
in Anchorage, Alaska, welcomed Mrs. Alaska America, Jamie Lytton, for a visit. Makar Eyecare’s own Becky Makar, OD, is former Miss Alaska.
Thursday, April 21, 2022 8:20 AM
NEW YORK—100% Optical, the U.K.’s largest optical trade show, is set to go ahead this weekend after being postponed from January this year due to the Omicron variant’s spread across the country. As British and European designers, suppliers and ECPs prepare to finally return to the show floor, British-designed independent eyewear is having a moment on social media. This week, we’re taking a look at some independent, British brands—this is not a full list, of course, but feel free to let it inspire you as you go ahead and dream about a London vacation, or bring a little London to your office.
Thursday, April 21, 2022 8:15 AM
NEW YORK—Eyecare is of course a unique field, but many independent health care providers and professionals are facing similar challenges today. One resource that could inspire ideas to be utilized among eyecare professionals is a site called Elation Health
. The site is about providing EHR services to primary care doctors, but we found a range of resources and ideas that can be adopted for vision care as well.
Monday, April 11, 2022 8:30 AM
NEW YORK—From March 31-April 3, Vision Expo East returned to New York City for the first time since 2019—and so did thousands of members of the optical community from all around the world. This year’s show was a much-welcome return to New York, showcasing hours of education, special guests, brand-new tech and countless frames. Here, we’re taking a look at some fun snapshots from Vision Expo East 2022, from ECPs, designers, students and more.
Monday, April 11, 2022 8:25 AM
The team at Haywood Family Eye
in Waynesville, North Carolina, celebrate being selected Business of the Month by the local Haywood Chamber of Commerce.
Monday, April 11, 2022 8:20 AM
NEW YORK—The month of April is Women’s Eye Health and Safety Month, a time set aside “in an effort to educate the public on the increased risk for women and vision health issues, as well as steps that can be taken to prevent vision loss,” said Prevent Blindness
. Prevent Blindness reports that women are at higher risk for vision impairment and blindness than men are, but less likely to receive treatment, making it extra important for ECPs everywhere to remind their patients just how important regular eyecare is.
Monday, April 11, 2022 8:15 AM
NEW YORK—It’s time for independents to prepare for Small Business Week, which is May 1-7 and don’t forget that May is also Small Business Month. There are many resources available to tap into in order to benefit your specific type of optical shop or eyecare practice. The Small Business Administration (SBA) is offering many free resources for National Small Business Week during its own entrepreneur-focused Virtual Summit scheduled for May 2-5. Details and registration are posted here
Wednesday, March 23, 2022 8:30 AM
NEW YORK—This March, several organizations, including Prevent Blindness, are putting the focus on eye safety at work, dubbing the month Workplace Eye Wellness Month. As always, Prevent Blindness is providing a variety of free resources
this month, including an overview of proper eye protection and safety glasses for various industries, as well as information on the effects of extended digital screen use.
Wednesday, March 23, 2022 8:25 AM
The team at Scott Eye Care
in Scott, Louisiana, shows off their adorable new mascots.
Wednesday, March 23, 2022 8:20 AM
NEW YORK—Spring is officially here, and, for many people, the warmer weather and longer days can’t come quick enough. Spring is often associated with new beginnings, fresh starts and bright colors—and it is also the perfect time for a quick refresh in-store. Here, we’re taking a look at a few fun, fresh and inspiring Spring related window displays from different kinds of retail stores. Feel free to get inspired for your own Spring setup.