Great Spectacles in California

By Staff
Tuesday, August 4, 2020 8:21 AM Great Spectacles, in Stockton, California, is celebrating being voted Best Designer Eyewear Store in San Joaquin in a local magazine.

With 11,000 Followers, Indie OD Finds a New Niche on TikTok

By Gwendolyn Plummer
Thursday, July 23, 2020 2:46 PM TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok.

The CO Blueprint: A National Discussion With a Regional Spotlight, Helps Small Businesses Chart a New Path, Rebuild Your Business

By Staff
Thursday, July 23, 2020 2:31 PM NEW YORK—CO is the digital information and resource platform for small and local businesses, from the U.S. Chamber of Commerce. In the challenging environment of the coronavirus pandemic, CO has been offering much guidance and help from experts and peers. On Wednesday, July 29 at 2:00 p.m. CO will be offering a virtual event, the fifth in a series of the CO Virtual community for Rebuilding America’s “Blueprint: Growing an Inclusive Team,” an audience-driven discussion that combines expert advice with practical strategies from business owners. 

Taking to Instagram for UV Awareness

By Staff
Thursday, July 23, 2020 11:48 AM NEW YORK—Warm summer weather brings more time spent outdoors, so it makes sense that we celebrate UV Safety Awareness Month in July, at the height of the season. Although many associate UV safety with skin and sunscreen, we also understand how important it is to protect the eyes from harmful UVA and UVB rays. Last month, many ECPs have taken to Instagram to remind their patients just how important this is—and give them tips and tricks to keep their eyes safe in the sunny, summer months. There’s still plenty of time to spread the word—so here’s a look at how some ECPs are using social media for UV Safety Awareness Month. 

[Partner Post] Supporting Private Practice With Expanded Partnerships to Deliver Financial Freedom

By Staff
Thursday, July 23, 2020 9:30 AM Essilor of America is doubling down on its support of private practice through expanded and new partnership programs designed to give them the financial freedom to dispense the products they believe are medically and visually best for their patients. Beginning on Sept. 1, 2020, Essilor Experts, Essilor’s flagship partnership program, will be enriched through a new Essilor Preferred Rewards (EPR) points program which increases points based on which brands Essilor Experts prescribe, giving them the financial flexibility to recommend the Essilor brands they believe are best for their patients. 

My Optic in Portland

By Staff
Thursday, July 23, 2020 8:18 AM The team at My Optic in Portland shared an image of their trendy new decal, which shows off their hometown pride. 

'Building an Adaptable Practice' Compiles ODs' Advice in a New E-Book

By Marjorie Axelrad
Monday, July 13, 2020 10:18 AM NEW YORK—Uprise by VisionWeb continues to offer a range of different resources for ECPs to access to help make their practices more efficient and streamlined. The company has just released a new, free e-book, "Building an Adaptable Practice — How to Reset, Fortify and Grow in Any Environment," certainly a topic that resonates with so many independents right now. The new e-book offers advice and stories from ODs with experience handling abrupt change, practice closures, lease changes and demotivated staff, among others. VisionWeb compiled this useful advice for fortifying your practice with communication plans, interviews, and possible growth opportunities into one resource.

#MaskFashion Proves That Staying Safe Can Be Super Chic

By Gwendolyn Plummer
Thursday, July 9, 2020 8:55 AM NEW YORK—Wearing a face mask is a part of life that we’re all beginning to settle into. While there’s no question that wearing a mask isn’t the most comfortable or fun thing in the world, there’s also no question that it’s a vital way to help keep those we interact with—and ourselves—safe and healthy.

Indies Ring In the Summer With National Sunglasses Day

By Staff
Wednesday, July 8, 2020 2:33 PM NEW YORK—For many of us, National Sunglasses Day is a sign that summer is well and truly here. Despite this June 27 being markedly different from years past, stay at home orders and extra safety precautions didn’t put a damper on the National Sunglasses Day celebrations—in fact, is there anything better to do on a day at home than take a #SunglassesSelfie? 

Honolulu Eye Clinic in Hawaii

By Staff
Wednesday, July 8, 2020 8:15 AM Rupa Wong, MD, an eye surgeon at Honolulu Eye Clinic, shared a sweet story about a patient who was finally able to come in for a surgery that helped her eyes stop “going silly.” Image via Dr. Rupa Wongon Instagram.

New Professional Advisory Board Named for

By Marge Axelrad
Thursday, June 25, 2020 9:33 AM ALEXANDRIA, Va.— the recently launched digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, has announced the establishment of an official advisory board. Comprised of eyecare providers and vision community leaders, the advisory board will provide expert insight and feedback to the board of directors with the intention of improving the functionality of the website as a resource for eyecare providers navigating the complex journey from shutdown or essential services only back to “new normal” business conditions.

Indies Celebrate Father’s Day Online

By Staff
Wednesday, June 24, 2020 11:11 AM NEW YORK—On Father's Day weekend, many independents across the industry took to social media to show some love to their dads. In honor of Father’s Day, many shared stories of how their dads inspired their personal decision to join the industry, or just shared sweet, touching photos with the men in their lives. Although not everyone could be with their father, there was no shortage of love and sweetness, despite social distancing. Here’s a look at some of the independent ECPs who took a moment to celebrate Dad. 

Envision Optometry in Boston, Massachusetts

By Staff
Wednesday, June 24, 2020 8:12 AM The team at Envision in Boston shared some vital information about Juneteenth with their patients and followers. Image via Envision Optometry on Instagram. 

Indie OD’s Clever Face Mask Solution Sparks New Designer Fashion

By Gwendolyn Plummer
Tuesday, June 23, 2020 10:00 AM NORWALK, Conn.—As independents across the country head back to work under new rules and regulations, masks are becoming a familiar, and somewhat comforting, sight. Although it felt a little unusual and perhaps post-apocalyptic to see everyone wearing masks at first, it has now become clear that wearing a face covering is a necessary act of kindness toward others—a way to let the people you interact with know that you care about keeping them safe and healthy. 

Strength and Spirit: A First Person Account of Rebuilding From a Shocking Night

By Ruth Domber
Wednesday, June 10, 2020 12:42 PM “We had been open throughout COVID as an essential business. We had furloughed our entire staff (admittedly they were always a phone call away), adjusted the working hours for Dr. Stephen Rozenberg and myself so that we could man the shop, and we applied for the PPP money and government assistance. We were practically the only brick-and-mortar optical open in New York City. But on Sunday night, May 31 at 11:00 p.m. the alarm went off in our shop. The security camera links to my iPhone. I could see hordes of vandals and thieves flooding into 10/10 Optics, destroying our place. By the time we got there 20 minutes later, the looters were gone and the police were there. NYC sounded like a bad movie." Read Ruth Domber's first-person account about 10/10 Optics.