Are We Feeling ‘Blue’?

For anyone who’s ever undertaken a home improvement project, the colors you choose can make all the difference. Something as simple as the color of a room can cement the look and feel of any new space. Who knew color could be so important? Well, the folks at the Pantone Color Institute know a thing or two about color and the effect it can have on creating just the right mood or atmosphere. Classic Blue 19-4052, which Pantone describes as “a timeless and enduring blue hue elegant in its simplicity” has been named the Pantone Color of the Year for 2020. “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a stable foundation…as we cross the threshold into a new era.” While there’s plenty to be anxious about as we head into 2020, it’s no coincidence that Pantone is trying to soothe our fears with this restful, calm-inducing color.

New CovalentCareers Study Examines Trends, Attitudes Among Optometrists, Students and Practice Owners

SAN DIEGO—A new study examining attitudes, trends, views toward recruitment and practice among optometrists has been released by CovalentCareers, Inc., a career development company for new health care professionals and the largest provider of new graduate health care professional career resources.The CovalentCareers 2019 Optometrist Report, now available at no charge for eyecare professionals, is based on data collected from 1,181 optometrists, optometry students, and practice owners. The report details optometrist salary data, product ratings, student loan debt, and other vital information. 

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2019

NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 11th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year. Optical retailers and ECP readers of the two Jobson Medical Information publications were asked to identify their “favorite” products in 16 distinct categories. 

What’s Trending in the Holiday Retail Landscape?

NEW YORK—There’s no doubt about it: holiday gift-buying season has fully descended upon us. For the well-organized among us, gift-buying may already be in the rear-view mirror, but many Americans are probably looking ahead at a long list of gifts, and a sea of wrapping paper, in the coming weeks. Finding the perfect present for everyone is nothing short of an art form; with countless things to choose from, figuring out what everyone on your list wants can be next to impossible. But every year there are a few gifts that seem to top everyone’s list, from the Cabbage Patch Kids craze of 80s to last year’s Hatchimals hysteria. 

The Vision Council Unveils a Reimagination of Vision Expo, New Curated 'Neighborhoods' to Debut at Vision Expo East

ALEXANDRIA, Va.—Citing the year 2020's optical symbolism for the eyecare industry, The Vision Council is revealing today "the reimagining of its signature event, Vision Expo. "Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals," the organization said, adding, "Now, The Vision Council, together with co-owner of the Show, Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience." Noted Ashley Mills, The Vision Council CEO, "Incremental improvement isn't enough. We have worked with our partners to completely reimagine the show, with a new focus on discovery, connection and experience."