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Community Voices

Creative Ways to Share Holiday Hours

By Staff
Tuesday, November 23, 2021 8:20 AM NEW YORK—Thanksgiving signaled the official start of the holiday season. This next month or so will be full of busy days and often complicated business hours, from extended hours for holiday shopping to early closures for holiday celebrations. With all the changes and movement, it can be hard for patients—or employees—to keep track of when things are open and when they’re closed, so it’s always beneficial to communicate your holiday hours as early and as clearly as possible. This week, we’re taking a look at how some practices are sharing their holiday hours on social media—a great way to reach patients where they’re at.

Reunions and Tears as U.S. Reopens Borders

By Staff
Tuesday, November 9, 2021 12:27 PM This week, the U.S. officially reopened its borders to vaccinated travelers from 33 countries, including Canada, Mexico and many countries in Europe, leading to lots of happy tears, kisses and smiles. Head over to NPR to see some of the heartwarming, stunning reunions. 

Retailers and ECPs Tackle the Challenge of ‘Embracing Rapid Change’ at VM Summit Virtual Session

By Staff
Tuesday, November 2, 2021 12:27 AM NEW YORK—Technology and innovation have been key focus areas for ECPs and retailers for at least a decade, but when the pandemic hit in March 2020 it forced practices and retail groups to step up the pace on change and the speed at which they adapt to this new operating environment for patients and providers. This adaption to change and new technology were the topics at the final session and special panel discussion of the recent VM Summit, which was titled, “How ECPS and Retailers Are Embracing Rapid Change, A Special Panel Discussion.”

Time Is Running Out—Cast Your Votes By Monday, Nov. 1, for Jobson's 2021 EyeVote Readers' Choice Awards

By Staff
Tuesday, October 26, 2021 12:21 AM NEW YORK—Vision Monday and 20/20 Magazine are teaming up for the 13th annual EyeVote Readers' Choice Awards to identify the optical industry’s favorite products and companies this year. But time is running out to cast your votes—nominations for EyeVote will take place through Monday, Nov. 1, when voting will close at 11:59 p.m. Only votes from ECPs, optical retail managers and lab executives/managers will be counted.  It only takes a few minutes to cast your vote, which entitles you to a chance to win a $500 American Express gift card or one of two runner up prizes of $100 American Express gift cards.

Mu Variant Now Seems Less of a Threat: What Happened?

By Staff
Wednesday, October 6, 2021 8:02 AM Amid the Delta variant summer surge in COVID-19 cases, hospitalizations and deaths, some experts warned that the next potential threat was starting to emerge: the SARS-CoV-2 Mu variant.

IAPB's World Sight Day 2021 #LoveYourEyes Photo Competition Deadline Extended Until Oct. 18

By Staff
Monday, October 4, 2021 12:15 AM LONDON—Entries from professional and amateur photographers from all over the world are coming in to the 2021 World Sight Day Photo Competition of The International Agency for the Prevention of Blindness, even as the organization has extended its submission deadline to Oct. 18. The global competition, made possible with support from Bayer, is part of the IAPB World Sight Day #LoveYourEyes campaign which is being embraced by many international organizations and groups around the world including North America. World Sight Day 2021, an international day of awareness to focus attention on the global issue of eye health, is Wednesday, Oct. 14.

Celebrating Hispanic Heritage Month

By Staff
Thursday, September 30, 2021 8:20 AM NEW YORK—From September 15 to October 15, people all across the U.S. celebrate Hispanic Heritage Month—a time to “recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success,” according to the government’s official website for the month. This includes Americans and their ancestors who’ve come from Spain, Mexico, the Caribbean and Central and South America.

IAPB Leads Global Push to Reach One Million Sight Tests by Oct. 14 World Sight Day via #LoveYourEyes Campaign

By Staff
Wednesday, September 29, 2021 12:15 AM LONDON—In what is scheduled to be the biggest global public engagement campaign on eye health and anticipating the most successful World Sight Day on Oct.14 this year, the International Agency for the Prevention of Blindness is calling on everyone to focus on their eye health in the global campaign, #LoveYourEyes.

As COVID Resurges, Vaccinated Americans Rage Against Holdouts

By Staff
Saturday, September 25, 2021 12:04 AM In the interest of public safety, I believe the government and private businesses need to [make] life difficult for the unvaccinated. They should not be allowed to dine at restaurants, ride public transportation, attend concerts, or broadly be in spaces with large concentrations of people without passing a COVID test at the door.

The 9th Edition of DaTE Closes With a 55 Percent Increase in Buyers and 130 Italian and International Brands on Hand

By Staff
Tuesday, September 21, 2021 12:02 AM The 9th edition of DaTE, an event focused on the eyewear of the future, closed last week at the Stazione Leopolda di Firenze. Almost 1,500 eyewear professionals and select buyers visited the show, exceeding expectations and emphasizing the importance of in-person events for the industry.

WO Women’s Leadership Conference Live Event Is Scheduled for Tuesday, Nov. 2

By Staff
Thursday, September 16, 2021 12:18 AM BOSTON—The third annual Women In Optometry Women’s Leadership Conference will feature ideas and a hands-on series of short workshop sessions to help attendees transform themselves from “leaders” to “thought leaders.” The conference, titled “Expanding Your Spheres of Influence,” will be held in conjunction with the American Academy of Optometry meeting, Tuesday, Nov. 2, 2021 from 2:00 – 6:00 p.m. Keynote speaker Denise Brosseau, sponsored by EssilorLuxottica, CEO of the Thought Leadership Lab and author of the best-seller Ready to Be a Thought Leader?, will deliver a dynamic keynote with workshop sessions to help attendees explore their spheres of influence, whether that sphere is at work, in the community or in advocacy for the profession.

Women In Optometry: An OD Volunteers in Vaccine and Booster Trial to Share Her Experience With Her Patients

By Staff
Thursday, September 9, 2021 10:15 AM Karen Kopiko, OD, FAAO, has been an active volunteer with local and state optometric organizations as well as other service projects from homeless shelters in her area to as far as Tijuana, Mexico. Her interest in humanitarian efforts led to her participation in the Pfizer vaccine trial in August 2020 and the booster shot trial. After receiving an email about Pfizer’s vaccine trail in her area, Dr. Kopiko completed an application form that included questions about her health, demographics, race and if she was previously diagnosed for COVID-19. Why she was selected for the trial—and her OD husband was not—is not clear to her, she said. The vaccine trial requested several in-person visits and weekly symptom write-ups. Read More

Welcoming the Colors of Fall

By Staff
Wednesday, September 8, 2021 8:20 AM NEW YORK—Over the Labor Day weekend, many of us bid summer goodbye and welcomed the unofficial start of fall. We still have a few days until this year’s autumnal equinox on September 22, but things are changing nonetheless, as homes and stores across the Northern Hemisphere bring out their Halloween décor and autumnal collections. Here, we’re taking a look at some of the colors that we’ll likely be seeing everywhere this fall, from muted, earthy oranges and greens to brighter blues and yellows, all of them coming together to make a gorgeous autumnal palette. Let these colors inspire you for in-office frame displays, window setups, or even a little paint change.

Pearle Vision Introduces ‘Maya,’ the Latest Installment in its 'Small Moments' Campaign and Debuts Social Media Web-Series

By Staff
Tuesday, August 31, 2021 12:24 AM NEW YORK—Pearle Vision has launched the latest installment in the award-winning Small Moments campaign, a cinematic mini-movie titled “Maya,” in which a young Indian girl goes from feeling like an outsider to a more confident young woman with the help of a Pearle Vision eyecare expert. “Maya” continues Pearle Vision's strategy to showcase the “small moments” that form trusting relationships between the brand's eyecare experts and their patients.

Pressure Mounts Over COVID Vaccines for Kids; Docs Warn Against Off-Label Use

By Staff
Friday, August 27, 2021 12:04 AM We need to get the information and data on uses in younger children. They are not just small adults, and we've learned that time and time again.