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Community Voices

Women In Optometry: Influencer Beginnings Pave Way for Multiple Opportunities

By Staff
Wednesday, April 6, 2022 1:21 PM Sophia Visanji, OD, was living a double life: optometrist by day and influencer by night. In 2016, she created The Monocle Muse, a fashion blog dedicated to sharing her life and showcasing independent eyewear brands. For those who knew Dr. Visanji, the blog launch didn’t come as a surprise. She was actually inspired to pursue optometry because of her experience in optical sales during college. “It combined both the business and fashion aspects, which were two sides I was passionate about,” she says.

5 Facts About Twitter ‘Lurkers’ from Pew Research Center

By Staff
Wednesday, March 23, 2022 3:11 PM A minority of highly active users produce the vast majority of tweets from U.S. adults, according to a recent Pew Research Center study. But what about adult Twitter users who tweet relatively infrequently? Who are they, and how do they use the site?

Here are five facts about so-called Twitter “lurkers,” based on the Center’s recent study. In this analysis, the terms “lurkers” and “infrequent tweeters” are used interchangeably to refer to U.S. adults who have posted an average of fewer than five tweets per month since they first opened their account, whether those tweets were original messages, retweets, quote tweets or replies.

1. Roughly half of U.S. adults who use Twitter (49 percent) post fewer than five tweets per month. Demographically, this group is largely defined by its age. Around six-in-ten infrequent tweeters are ages 30 to 49.

2. Lurkers report visiting Twitter’s site less frequently than more active tweeters. Around one-in-five lurkers (21 percent) say they visit the site every day, compared with 55 percent of more active tweeters.

3. Twitter lurkers are more likely to use the platform to hear other points of view than more frequent tweeters. When asked whether they use the site to express their own opinions or to see what others are saying, 76 percent of lurkers say they use the platform primarily to see what others are saying.

4. Lurkers follow—and are followed by—fewer accounts than more frequent tweeters. The typical (median) lurker is followed by just 15 other accounts, compared with 159 accounts for more active tweeters.

5. Replies make up the largest share of lurkers’ tweets. Replies to other users are the most common type of tweet by infrequent tweeters. They account for roughly half (51 percent) of lurkers’ tweets.

Finalists Announced for Vision Expo’s 4th Annual OPTImum Retail Award—Vision Care Community Encouraged to Vote for the Winner

By Staff
Tuesday, March 1, 2022 12:21 AM ALEXANDRIA, Va.—The Vision Council and RX, organizers of Vision Expo, have announced the finalists for the Fourth Annual OPTImum Retail Award, which celebrates independent boutique retailers by showcasing their products, stores, visions, and stories to the optical industry.

Honoring Dr. Martin Luther King Jr. in the Optical Industry: Transitions Optical’s Diversity Advisory Board Creates Inspirational New Video

By Staff
Monday, January 17, 2022 9:30 AM NEW YORK—In honor of Dr. Martin Luther King Jr. Day, four members of Transitions Optical’s Diversity Advisory Board  are sharing actionable ways eyecare professionals can foster diversity, equity and inclusion in their lives and careers in a new video, being shared for the first time today, on the national holiday honoring the leader. Viewers can understand the impact of the most visible spokesman and leader in the American Civil Rights Movement from conversations with Dr. Darryl Glover, Defocus Media and MyEyeDr., Dr. Essence Johnson, Black Eyecare Perspective, Dr. Janette Dumas Pepper, Southern College of Optometry and Dr. Devin Sasser, Eye Clarity. The Transitions Diversity Advisory Board members also share their dreams for the optical industry and world and how eyecare professionals can honor Dr. Martin Luther King Jr.’s principle of equality.

NRF Chief Economist Says Omicron Could Contribute to Uncertainty and Inflation But Is Unlikely to Bring Shutdowns

By Staff
Friday, January 7, 2022 12:04 AM Even with the experience of the past two years, there is no model that can predict how the economy responds to a pandemic. What we have learned is that each successive variant has slowed down the economy, but that the degree of slowdown has been less.

Pantone’s Color of the Year, Very Peri, Is Bursting With Inspiration

By Staff
Wednesday, December 22, 2021 7:50 AM NEW YORK—With December comes an influx of year-end lists: the best movies of the year, the best albums, the best shows, the funniest live TV moments, and on and on and on. These lists are, of course, subjective, but there’s one year-end announcement that is almost impossible to argue against: Pantone’s Color of the Year.

Creative Ways to Share Holiday Hours

By Staff
Tuesday, November 23, 2021 8:20 AM NEW YORK—Thanksgiving signaled the official start of the holiday season. This next month or so will be full of busy days and often complicated business hours, from extended hours for holiday shopping to early closures for holiday celebrations. With all the changes and movement, it can be hard for patients—or employees—to keep track of when things are open and when they’re closed, so it’s always beneficial to communicate your holiday hours as early and as clearly as possible. This week, we’re taking a look at how some practices are sharing their holiday hours on social media—a great way to reach patients where they’re at.

Reunions and Tears as U.S. Reopens Borders

By Staff
Tuesday, November 9, 2021 12:27 PM This week, the U.S. officially reopened its borders to vaccinated travelers from 33 countries, including Canada, Mexico and many countries in Europe, leading to lots of happy tears, kisses and smiles. Head over to NPR to see some of the heartwarming, stunning reunions. 

Retailers and ECPs Tackle the Challenge of ‘Embracing Rapid Change’ at VM Summit Virtual Session

By Staff
Tuesday, November 2, 2021 12:27 AM NEW YORK—Technology and innovation have been key focus areas for ECPs and retailers for at least a decade, but when the pandemic hit in March 2020 it forced practices and retail groups to step up the pace on change and the speed at which they adapt to this new operating environment for patients and providers. This adaption to change and new technology were the topics at the final session and special panel discussion of the recent VM Summit, which was titled, “How ECPS and Retailers Are Embracing Rapid Change, A Special Panel Discussion.”

Time Is Running Out—Cast Your Votes By Monday, Nov. 1, for Jobson's 2021 EyeVote Readers' Choice Awards

By Staff
Tuesday, October 26, 2021 12:21 AM NEW YORK—Vision Monday and 20/20 Magazine are teaming up for the 13th annual EyeVote Readers' Choice Awards to identify the optical industry’s favorite products and companies this year. But time is running out to cast your votes—nominations for EyeVote will take place through Monday, Nov. 1, when voting will close at 11:59 p.m. Only votes from ECPs, optical retail managers and lab executives/managers will be counted.  It only takes a few minutes to cast your vote, which entitles you to a chance to win a $500 American Express gift card or one of two runner up prizes of $100 American Express gift cards.

Mu Variant Now Seems Less of a Threat: What Happened?

By Staff
Wednesday, October 6, 2021 8:02 AM Amid the Delta variant summer surge in COVID-19 cases, hospitalizations and deaths, some experts warned that the next potential threat was starting to emerge: the SARS-CoV-2 Mu variant.

IAPB's World Sight Day 2021 #LoveYourEyes Photo Competition Deadline Extended Until Oct. 18

By Staff
Monday, October 4, 2021 12:15 AM LONDON—Entries from professional and amateur photographers from all over the world are coming in to the 2021 World Sight Day Photo Competition of The International Agency for the Prevention of Blindness, even as the organization has extended its submission deadline to Oct. 18. The global competition, made possible with support from Bayer, is part of the IAPB World Sight Day #LoveYourEyes campaign which is being embraced by many international organizations and groups around the world including North America. World Sight Day 2021, an international day of awareness to focus attention on the global issue of eye health, is Wednesday, Oct. 14.

Celebrating Hispanic Heritage Month

By Staff
Thursday, September 30, 2021 8:20 AM NEW YORK—From September 15 to October 15, people all across the U.S. celebrate Hispanic Heritage Month—a time to “recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success,” according to the government’s official website for the month. This includes Americans and their ancestors who’ve come from Spain, Mexico, the Caribbean and Central and South America.

IAPB Leads Global Push to Reach One Million Sight Tests by Oct. 14 World Sight Day via #LoveYourEyes Campaign

By Staff
Wednesday, September 29, 2021 12:15 AM LONDON—In what is scheduled to be the biggest global public engagement campaign on eye health and anticipating the most successful World Sight Day on Oct.14 this year, the International Agency for the Prevention of Blindness is calling on everyone to focus on their eye health in the global campaign, #LoveYourEyes.

As COVID Resurges, Vaccinated Americans Rage Against Holdouts

By Staff
Saturday, September 25, 2021 12:04 AM In the interest of public safety, I believe the government and private businesses need to [make] life difficult for the unvaccinated. They should not be allowed to dine at restaurants, ride public transportation, attend concerts, or broadly be in spaces with large concentrations of people without passing a COVID test at the door.