Back to School Starts at Different Times Around the Country, But Now's the Time to Maximize Children's Eye Health Messages

By CLICK Staff
Wednesday, August 21, 2019 12:00 AM NEW YORK—As of the second full week of August, millions of American schoolkids are heading back to school or have already started. And depending on where you live, that statement might produce a reaction of either “That sounds about right” or “That seems way too early!” Pew Research Center recently issued a report on the topic. The prize for the earliest start date among the 500-plus districts in Pew’s sample goes to Arizona’s Chandler Unified School District, which serves part of suburban Phoenix. The 44,000 or so students in Chandler Unified went back to school on July 23 (though they get the first of three two-week “intersession” breaks starting Sept. 30). At the other extreme are the Trenton, New Jersey public schools, whose nearly 14,000 students won’t go back to school until Sept. 9—the latest opening date in the sample. 

Compulink Healthcare Solutions to Acquire MyEyeStore, Enabling E-Commerce Options for ECPs

By CLICK Staff
Wednesday, August 21, 2019 12:00 AM NEWBURY Park, Calif.⁠—Compulink Healthcare Solutions has announced an agreement to acquire MyEyeStore, an e-commerce solution in ophthalmic health care focusing primarily on contact lens reordering with the ability for optometry and ophthalmology practices to also sell other recommended products directly to the patient. “This acquisition is the latest example of how Compulink continues to lead the industry in expanding our products and services to meet the needs of our clients,” said Link Wilson, CEO and product architect for Compulink. 

International Sports Vision Association Launches ‘Visual Skills' Web Section

By CLICK Staff
Wednesday, August 21, 2019 12:00 AM NORTH ROYALTON, Ohio—Because information gathered through vision is thought to dominate over information from other sensory systems, it is recognized as essential to successful performance in almost every sport. A growing body of evidence confirms that visual abilities can be strengthened by means of appropriate visual training, making an athlete’s eyesight one of the most important pieces of equipment they have. To help athletes of all levels, sport vision specialist DeAnn Fitzgerald, OD, and The International Sports Vision Association (ISVA) have launched a new section of the ISVA’s website, "Dynamic Visual Skills for Sports." 

Transitions Launches Facebook Virtual Try-On Experience

By CLICK Staff
Wednesday, August 7, 2019 9:00 AM PINELLAS PARK, Fla.—There's a new way for patients to experience an augmented reality, virtual try-on experience via a new partnership between Transitions Optical and Facebook, using the Facebook camera. The first-of-its-kind social media experience allows users to see themselves in all 13 Transitions lens colors, including Transitions Signature lenses style colors and Transitions XTRActive style mirrors.

Think About Your Eyes' Summer Road Trip With The Daily Bumps Illustrates Important Messages About Eye Health

By CLICK Staff
Wednesday, August 7, 2019 8:57 AM ALEXANDRIA, Va.—The road trip that Think About Your Eyes (TAYE) is embarking on with You Tube influencer family The Daily Bumps is about to kick off, this month. As CLICK reported last month, a national public awareness campaign presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream to send a YouTube influencer family on a road trip though the Western United States.

Compulink Debuts a New User Interface for its Ophthalmology Smart EHR

By CLICK Staff
Wednesday, August 7, 2019 8:54 AM Newbury Park, Calif.—Compulink Healthcare Solutions,  the creator of Advantage Smart Practice, an all-in-one EHR and practice management solution powered by artificial intelligence (AI), previewed the new user interface for its Ophthalmology Advantage at the American Society of Retina Specialist’s (ASRS) annual meeting last month. Designed by a team of usability experts, the new UI includes an updated look and feel with new fonts, button styles and colors.

What's the Perfect Promotion? A Case Study in Patient Appreciation Day

By CLICK Staff
Wednesday, July 24, 2019 9:00 AM NEW YORK—Promoting an event properly can seem like a monumental task. You need to brainstorm the right event that suits your goals. And then you’ve got to plan all the logistics, including how to promote it. As EyeCarePro.net recently shared, there are relatively simple things you can be doing which will make promoting your event much more effective. From direct mail to digital ad campaigns on social media to flyers and signage, they all contribute. Whatever you do, EyeCarePro points out, should always include a special landing page with a simple RSVP. 

[Partner Post] Declutter Your Optometry Practice This Summer

By CLICK Staff
Wednesday, July 24, 2019 8:57 AM Taking a hard look at which belongings you actually need and discarding the rest will improve your overall efficiency and clear your mind. ODs should prioritize effectiveness and simplicity when optimizing the layout and workflows of their practice. The best way to start the task of decluttering is to take everything in your practice out of drawers, cupboards and desks. However, a big clear-out like that can be something your practice dreads. We want to make sure that’s not the case. Let us show how you can declutter your practice's paper goods, inventory, data, and more.

ABB Optical, and RevolutionEHR Partner for Efficient Product Ordering and Delivery

By CLICK Staff
Wednesday, July 24, 2019 8:54 AM CORAL SPRINGS, Fla.—ABB Optical Group plans a product integration with RevolutionEHR's  SmartFlow for Sight ordering technology. The integration automates the entire product ordering process for eyecare practitioners from order submission to delivery to their office or directly to their patients, the companies said. Placing orders through RevolutionEHR removes the need for users to access multiple disparate ordering portals, thus eliminating double entry.

Think About Your Eyes Partners With Airstream for Influencer Family’s Road Trip and Promo Campaign This Summer

By CLICK Staff
Tuesday, July 9, 2019 9:00 AM ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness campaign presented by presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream in August to send a YouTube influencer family on a road trip though the Western United States. Airstream’s brand is “focused on a life well-lived through adventure, making them a natural tie-in for TAYE’s campaign, ‘Seeing is a Gift,’” according to the TAYE announcement.

Catch Up on Digital Marketing Tips Webinar With This Video

By CLICK Staff
Tuesday, July 9, 2019 8:57 AM NEW YORK—A new webinar, from Review of Optometric Business (ROB) and EyeCarePro explains how ECPs can update and prioritize what's needed to amp up their digital presence. In case CLICK readers missed it, we post a link to it here, where viewers can watch it at their leisure. All ECPs need to do is fill out a form to watch the webinar for no charge.

Coburn Technologies Debuts New Consumables E-Commerce Website, ShopCoburn.com

By CLICK Staff
Tuesday, July 9, 2019 8:54 AM Coburn Technologies has launched a new e-commerce website for optical consumables and spare parts: www.ShopCoburn.com. Digital Surfacing, Traditional Surfacing, Finishing, Coatings & Chemicals, Diagnostics and Spare Parts are the primary offerings on the site.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Tuesday, July 2, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Tuesday, July 2, 2019 8:57 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

Eyecare Live Debuts 2.0 Version of Telemedicine App

By CLICK Staff
Tuesday, July 2, 2019 8:54 AM NEW YORK—Eyecare Live, a comprehensive telemedicine solution for optometrists and ophthalmologists, has updated its patient app and cloud-based portal for doctors, debuting Eyecare Live 2.0. Eyecare Live is introducing the concept of on-boarding a clinic. The clinic can have one or more locations, one or more staff members and one or more providers. Staff can manage the profile, and information about the clinic is visible to the patients in the app.