SeePort Optometry Engages Patients Via Frames Data's Online Gallery

By CLICK Staff
Thursday, May 7, 2020 8:33 AM NEW YORK—Eyecare professionals are searching for ways to stay connected to their patients as the ongoing COVID-19 crisis continues to keep patients at home and businesses shuttered. One solution they are turning to is Frames Data's My Frame Gallery which allows brick-and-mortar retailers to create an online virtual gallery of eyewear. As retailers have been faced with the need to limit in-person interactions with patients, the My Frame Gallery offers a simple way to comply with social distancing while still helping ECPs meet their patients' eyewear needs.

EyeCarePro COVID-19 Practice Resource Page and Recovery Guide

By CLICK Staff
Thursday, May 7, 2020 8:30 AM NEW YORK—As thousands of practices across the country take steps to reopen during the coronavirus pandemic, EyeCarePro has launched an in-depth COVID-19 Practice Resource Page and Recovery Guide. It provides ODs and practice managers with the steps to take for a strong and vibrant recovery. This includes downloadable campaigns, free telehealth, communication strategies, and ways to shore up revenue during reduced operations.

ADO Practice Solutions Debuts Marketing REBOUND to Help ECPs Implement Grand Reopening Rebound Program

By CLICK Staff
Thursday, May 7, 2020 8:27 AM NEW YORK—ADO Practice Solutions, a Walman division, has debuted a new marketing program, REBOUND powered by DONE4YOU Marketing. This new program was designed to extend a helping hand to independent eyecare providers as they try to counter the effects of COVID-19 and implement a successful Grand Reopening plan. 

Bright Eyes Family Vision Care Kicks Off Facebook #LegoGlassesChallenge to Stay Connected With Patients During the Crisis

By Marge Axelrad
Thursday, April 23, 2020 8:30 AM TAMPA, Fla.—Like many optometric practices around the country in the midst of the COVID-19 crisis, Bright Eyes Family Vision Care and Bright Eyes Kids based here, have been open only for urgent and emergency patient eyecare needs, closed for routine eyecare since the start of the coronavirus pandemic. Dr. Nathan Bonilla-Warford owns and operates Bright Eyes with his wife, Cristina Bonilla-Warford. Dr. Beth Knighton joined the team in 2014. As busy as the team is in dealing with the business issues and human side of the crisis, Bonilla-Warford said that staying in touch with patients during this time is very important. 

VisionWeb Launches Telehealth Essentials Version of Uprise

By CLICK Staff
Thursday, April 23, 2020 8:15 AM NEW YORK—To help practices that have been forced to close or only see emergency patients due to the COVID-19 pandemic, VisionWeb has launched a Telehealth Essentials version of Uprise, which will allow practices to maintain their current EHR system and use Uprise Telehealth Essentials in the short-term while working remotely.

Zeiss Creates Virtual Expo, Featuring Highly Visual and Interactive Content for Zeiss Vision Care and Zeiss Meditec Innovations

By CLICK Staff
Thursday, April 23, 2020 8:00 AM NEW YORK—Zeiss has created a dynamic Virtual Expo a virtual version of its trade show booth. Intended as a response to the pandemic and the subsequent closing of many practices, the cancellation of Vision Expo and the stay-at-home orders, the Zeiss Virtual Expo lets visitors visit the Zeiss booth in 3D from the comfort of their home. 

To Address COVID-19: A Helpful Tool to Use in the Pandemic and Beyond

By Mark Wright, OD and Bob Schulz, CEO, VisionOne Credit Union
Wednesday, April 1, 2020 8:15 AM NEW YORK—If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This specially designed spreadsheet is designed to help you achieve that goal. This article will show you how to use the spreadsheet to guide your practice not only in these difficult times but also as we climb back out of this problem.

COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By CLICK Staff
Wednesday, April 1, 2020 8:10 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at  points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. 

Zeiss Launches Webinar Series to Focus on High-Impact Topics

By CLICK Staff
Wednesday, April 1, 2020 8:05 AM NEW YORK—Zeiss has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group. 

For March Save Your Vision Month, The American Optometric Association Partners With Lyft to Offer Free Rides to Get a Comprehensive Eye Exam

By CLICK Staff
Wednesday, March 4, 2020 8:15 AM NEW YORK—The American Optometric Association (AOA), representing more than 30,000 doctors of optometry, announced that it is working with Lyft, the transportation network, to offer free rides to people in select cities in an effort to make it easier to get their #2020EyeExam with a doctor of optometry. For a limited time only, the AOA is offering a free roundtrip ride (up to $25) with rideshare partner Lyft to anyone traveling to the optometrist beginning March 2, while supplies last.

Eyefinity, Kno2 Team Up to Streamline Health Care Experience

By CLICK Staff
Wednesday, March 4, 2020 8:10 AM NEW YORK—Kno2 a company that provides interoperability as a service to health care providers, and Eyefinity, a VSP Global company and industry leader in practice management and electronic health record software, announced they have developed a “seamless integration experience between vision care practices and electronic health record platforms in the larger medical ecosystem.” 

Month of March Is Workplace Eye Wellness Month

By CLICK Staff
Wednesday, March 4, 2020 8:05 AM In addition to ushering in Spring, March is also Workplace Eye Wellness month. Regardless of one’s occupation, whether it’s in construction or an office job that requires extended use of computers, taking care of the eyes should always be a priority.

New ODCapture Features Enhanced Search, Customized Design and Social Campaigns

By CLICK Staff
Monday, February 10, 2020 8:06 AM NEW YORK—ODCapture, a new service from EyeCarePro is a digital marketing program for practices who want to take their brand and online presence to the next level, the company said. Stated Shelly Muhlbauer, EyeCarePro's product manager, "It's a big step above our entry-level marketing in terms of custom branding and elevated design. It packs a serious SEO punch, with a beefed up and broad content strategy, combined with an expert level of social media campaigns and presence-building. ODCapture is equipped to deliver equally advanced marketing returns while remaining a cost-savvy option."

The Vision Impact Institute and The Cooper Institute Extend Partnership to Improve Vision for Children

By CLICK Staff
Monday, February 10, 2020 8:03 AM DALLAS—The Vision Impact Institute and The Cooper Institute are extending their 2019 collaboration to improve vision and fitness for students, the organizations announced. Now in its second year, this partnership brings together two organizations devoted to putting research into action to improve children’s health and wellness. 

Prevent Blindness and Bausch + Lomb Join Forces to Raise Awareness of AMD This Month

By CLICK Staff
Monday, February 10, 2020 8:00 AM BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb and Prevent Blindness, the nation’s oldest volunteer eye health non-profit organization, are collaborating throughout the month of February for the fifth consecutive year to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older.