Friday, February 26, 2021 8:15 AM
LEHI, Utah—If you are an eyecare provider looking to connect with your patients and customers, having the right tools in your toolbox can make all the difference in business, whether you are trying to grow your bottom line or just survive these turbulent times. If you’re looking to up your communication game with patients meet Podium
, a messaging platform that enables companies with a local presence to conveniently connect with their customers at critical touchpoints to help them strengthen their business.
Friday, February 26, 2021 8:10 AM
CORAL SPRINGS, Fla.—ABB Verify
is launching an enhancement to its vision care benefits optimization platform from ABB Optical Group
. ABB Verify’s new feature allows ECPs who utilize ABB Verify to retrieve medical plan information in addition to the current vision insurance search offering. This will provide ECPs with a centralized location to review both vision and medical eligibility and benefits information.
Friday, February 26, 2021 8:05 AM
NEW YORK—According to Google, Google Ads are the best way to get a steady supply of new customers for every business. The experts at EyeCarePro
are going to share their perspective on this important topic in a new webinar that can help ECPs better understand what Google ads can and can’t do for their practice. The webinar, PowerUp 2021
, is being hosted this week by EyeCarePro and Review of Optometric Business
. It will also be made available for viewing by March 3, the company told CLICK
Thursday, February 11, 2021 8:30 AM
has released a real-time appointment scheduler, making it more convenient for patients to book and providing significant time-saving for front-end staff. This scheduler syncs with a large number of popular PMS/EHR systems, with more to follow, the company said. Additionally, the scheduler accurately tracks patient appointments and distinguishes between new and returning patients for improved performance metrics and analysis.
Thursday, February 11, 2021 8:25 AM
CARROLLTON, Texas—ImageWear, one of the country’s largest frame companies, has launched the new Imagewear.com
. Eyecare professionals can order ophthalmic frames and Rx-able sunwear online, create custom catalogs and more at the newly redesigned, state-of-the-art website.
Thursday, February 11, 2021 8:20 AM
BETHPAGE, N.Y.—Eyewear Designs Ltd
., an industry leader in the manufacture of licensed eyewear, announced the launch of their new website with the ability to order online. The new online ordering capability will speed the order process for customers and result in more efficient shipments to customers, the company said.
Wednesday, February 3, 2021 8:15 AM
NEW YORK—Some eye-opening discoveries emerged when Forrester
surveyed marketing decision makers across industries—including health care, financial services, insurance, automotive, and retail. The survey findings revealed the challenges marketing leaders faced in 2020 and how they’re planning for 2021—and illuminated just how important a data-driven omnichannel marketing strategy that includes intelligence on consumer phone calls is during this period of digital transformation. It’s a significant trend impacting the vision care and optical retail sector as well.
Wednesday, February 3, 2021 8:10 AM
BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb
and Prevent Blindness
, the nation’s oldest volunteer eye health non-profit organization, announced they are collaborating for the sixth consecutive year during AMD Awareness Month during February to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older.
Wednesday, February 3, 2021 8:05 AM
LEWISVILLE, Texas—Ophthalmic lens technology leader Hoya Vision Care
announced this week the launch of the Hoya Hub in the U.S. market. The Hoya Hub is a customer portal which further amplifies Hoya’s strongly embedded partnerships with eyecare professionals to drive digital solutions to meet their evolving needs and promote business success, the company said.
Thursday, January 14, 2021 11:56 AM
CHICAGO—January is Glaucoma Awareness Month. And to help practitioners better educate patients and caregivers on the disease, in partnership with Responum Health
, Prevent Blindness
has launched The Glaucoma Community
a new and comprehensive resource accessible online or via the mobile app. The Community provides users with a variety of features including:
Thursday, January 14, 2021 11:53 AM
NEW YORK—A new software tool, featuring 3D imaging and frame board layouts, enables ECPs to better plan and track their eyewear inventory and sales. Launched in late December by Eye Designs
, a leader in the manufacturing of custom ophthalmic environments and optical display systems, the Merchandiser Pro
is its new merchandising and plan-o-gram software. Merchandiser Pro allows users to generate plan-o-grams like retailing professionals.
Thursday, January 14, 2021 11:50 AM
WATERLOO, Ontario—The latest update of the Ultimate Eye Science Game, CORE Knowledge 2.0, is now available at COREKnowledgeGame.org
. With the addition of nearly 100 new topics and a reset leader board, its creators ask: who will become the top-ranked players among the global optometry and ophthalmology communities? The online game debuted at ARVO in 2018 and has since been played by thousands of practitioners, researchers, educators, students and ophthalmic industry professionals across six continents.
Friday, December 18, 2020 8:30 AM
NEW YORK – This year, COVID-19 stay-at-home and work-from-home policies and the impact of the pandemic on many people’s financial health and spending habits have prompted many consumers to shop more online or at least become more familiar with many online shopping options and technologies. Similarly, independent ECPs and optical retailers have looked to escalate their adoption of digital technologies to better serve their patients and create more efficiencies.
Friday, December 18, 2020 8:25 AM
NEW YORK—The year's pandemic has accelerated some eyecare professionals’ interest in finding ways to get credit for their professional expertise in vision care and its solutions while still competing in modern ways with those online players who have been experiencing rapid sales gains in 2020 as many consumers do more shopping online from home.
Friday, December 18, 2020 8:20 AM
WASHINGTON, D.C.—To generate greater consumer familiarity with contact lens health and safety year-round in the U.S. and Canada, the Contact Lens Institute (CLI) has launched The EASY Way (Eyes, Awareness, Safety and You) program. EASY Way includes simplified wear and care tips, attention-grabbing infographics, and companion digital resources for eyecare professionals and staff to use in their practices and help aid in their patient communications.