Monday, February 10, 2020 8:06 AM
NEW YORK—ODCapture, a new service from EyeCarePro
is a digital marketing program for practices who want to take their brand and online presence to the next level, the company said. Stated Shelly Muhlbauer, EyeCarePro's product manager, "It's a big step above our entry-level marketing in terms of custom branding and elevated design. It packs a serious SEO punch, with a beefed up and broad content strategy, combined with an expert level of social media campaigns and presence-building. ODCapture is equipped to deliver equally advanced marketing returns while remaining a cost-savvy option."
Monday, February 10, 2020 8:03 AM
DALLAS—The Vision Impact Institute
and The Cooper Institute
are extending their 2019 collaboration to improve vision and fitness for students, the organizations announced. Now in its second year, this partnership brings together two organizations devoted to putting research into action to improve children’s health and wellness.
Monday, February 10, 2020 8:00 AM
BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb
and Prevent Blindness
, the nation’s oldest volunteer eye health non-profit organization, are collaborating throughout the month of February for the fifth consecutive year to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older.
Monday, January 27, 2020 8:06 AM
ALEXANDRIA, Va.—A range of up-to-the minute information about vision care, eye conditions, the importance of comprehensive eye exams and the latest in vision care/optical product solutions is part of a newly updated website and messaging at Think About Your Eyes
, a national public awareness campaign presented by The Vision Council
and the American Optometric Association
that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist. Featuring new content and a modern, easy-to-navigate design, the reinvigorated platform provides information on a range of topics and also enables consumers to find an eye doctor and schedule an exam.
Monday, January 27, 2020 8:03 AM
CORAL SPRINGS, Fla.—ABB Optical Group
has updated its practice performance and dashboard analytics software with new features and has been rebranded as ABB Analyze, powered by Glimpse
Monday, January 27, 2020 8:00 AM
DUBLIN—Von Miller, a former Super Bowl MVP, Denver Broncos linebacker and advocate for healthy vision, has partnered with Allergan P.l.c
to shine a light on the millions of people living with glaucoma.
Wednesday, January 8, 2020 8:06 AM
NEW YORK—The tech landscape has changed dramatically over the past decade, both in the U.S. and around the world. There have been notable increases in the use of social media and online platforms (including YouTube and Facebook) and technologies (like the internet, cellphones and smartphones), in some cases leading to near-saturation levels of use among major segments of the population. But digital tech also faced significant backlash in the 2010s.
Wednesday, January 8, 2020 8:03 AM
NEWBURY PARK, Calif.—Compulink Healthcare Solutions
the creator of Advantage SMART Practice, an all-in-one, specialty-specific EHR, and practice management solution, has formed a partnership with FIGmd
, the leading developer of clinical data registries.
Wednesday, January 8, 2020 8:00 AM
BETHESDA, Md.—A new Reading & Learning Guide from RightEye
offers tips on different ways that optometrists can expand their service offering with minimal investment—and help their patients discover the love of learning through improved reading comprehension.
Wednesday, December 4, 2019 8:06 AM
NEW YORK—Thousands of eyecare professionals across the country stepped up to help patients and caregivers learn more about how diabetes can affect the eyes. To bring attention to the ways in which diabetes can affect the eyes, Prevent Blindness
has put together a series of resources for ECPs and patients, including a "Diabetes and the Eye" toolkit
that can help manage the conversations. The no-cost educational toolkit, “Diabetes and the Eyes,” includes fact sheets, shareable infographics for social media, and financial assistance resources to increase access to eyecare.
Wednesday, December 4, 2019 8:03 AM
LEWISVILLE, Texas—Hoya Vision Care
has issued a helpful Holiday Social Media Kit for ECPs and their teams to use to connect with current and prospective patients during the busy holiday season. The company explained to ECPs, "We know how busy the holiday season is, so we didn’t want you to have to focus on a social marketing strategy when you need every team member focused on the patient."
Wednesday, December 4, 2019 8:00 AM
RANCHO CORDOVA, Calif., and JACKSONVILLE, Fla.—FIS
(NYSE: FIS) and Eyefinity
, a VSP Global
company, have announced an agreement to offer leading-edge new payment solutions to eyecare practices across the U.S. Eyefinity said it will integrate the Worldpay from FIS payment processing platform into its network of Eyefinity Practice Management, OfficeMate, and AcuityLogic optometric practices, which provide eyecare services across the nation.
Wednesday, November 20, 2019 8:06 AM
, which works with optometric practices on their web and digital presence, started ODSpecialty
because the digital media company was working with clients who more and more weren’t being served by the company's general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices.
Wednesday, November 20, 2019 8:03 AM
NEW YORK—ESE International
launched its new B2B website, designed by Jobson Interactive. The new ESE International site features an improved and streamlined approach to its customer login area, as well as upgrades including the ability to check the stock of an item, a rapid order feature, the ability to save favorites, and the easy identification of new releases, the company said.
Wednesday, November 20, 2019 8:00 AM
ST. LOUIS—Citing the significant public and economic burden posed by diabetes in the United States, the American Optometric Association
(AOA) has issued its revised, evidence-based clinical practice guidelines on the disease for doctors of optometry and other health professionals who deliver care to patients with diabetes.