The Glaucoma Community Is a New Digital Platform, to Help ECPs Educate Patients and Caregivers About Glaucoma

By Click Staff
Thursday, January 14, 2021 11:56 AM CHICAGO—January is Glaucoma Awareness Month. And to help practitioners better educate patients and caregivers on the disease, in partnership with Responum Health, Prevent Blindness has launched The Glaucoma Community a new and comprehensive resource accessible online or via the mobile app. The Community provides users with a variety of features including:

New Merchandiser Pro Software from Eye Designs Is a Flexible Tool for Maximizing Frame Board Sales

By By Click Staff
Thursday, January 14, 2021 11:53 AM NEW YORK—A new software tool, featuring 3D imaging and frame board layouts, enables ECPs to better plan and track their eyewear inventory and sales. Launched in late December by Eye Designs, a leader in the manufacturing of custom ophthalmic environments and optical display systems, the Merchandiser Pro is its new merchandising and plan-o-gram software. Merchandiser Pro allows users to generate plan-o-grams like retailing professionals.

CORE Knowledge 2.0 Reboots The Ultimate Eye Science Game for 2021

By By Click Staff
Thursday, January 14, 2021 11:50 AM WATERLOO, Ontario—The latest update of the Ultimate Eye Science Game, CORE Knowledge 2.0, is now available at COREKnowledgeGame.org. With the addition of nearly 100 new topics and a reset leader board, its creators ask: who will become the top-ranked players among the global optometry and ophthalmology communities? The online game debuted at ARVO in 2018 and has since been played by thousands of practitioners, researchers, educators, students and ophthalmic industry professionals across six continents.

Optical Retailers Realize Higher Ticket Sales with Buy Now, Pay Later Options for Patients from Sunbit

By Click Staff
Friday, December 18, 2020 8:30 AM NEW YORK – This year, COVID-19 stay-at-home and work-from-home policies and the impact of the pandemic on many people’s financial health and spending habits have prompted many consumers to shop more online or at least become more familiar with many online shopping options and technologies. Similarly, independent ECPs and optical retailers have looked to escalate their adoption of digital technologies to better serve their patients and create more efficiencies.

New EASY Way Program From Contact Lens Institute Offers Range of Digital Resources for ECPs

By By Click Staff
Friday, December 18, 2020 8:20 AM WASHINGTON, D.C.—To generate greater consumer familiarity with contact lens health and safety year-round in the U.S. and Canada, the Contact Lens Institute (CLI) has launched The EASY Way (Eyes, Awareness, Safety and You) program. EASY Way includes simplified wear and care tips, attention-grabbing infographics, and companion digital resources for eyecare professionals and staff to use in their practices and help aid in their patient communications.

VisionWeb Updates Patient Portal to Boost Better Patient Experiences, Also Enables Help With Final FTC Contact Lens Rule Requirements

By CLICK Staff
Wednesday, December 2, 2020 9:30 AM AUSTIN, Texas—Many ECPs are revisiting the components and services that a patient portal can provide to their practice—before patients come in for visits and as a way of accessing secure information about their eyecare afterward.

A New Grammin' Guide for Optometrists Just Issued by EyeCarePro

By CLICK Staff
Wednesday, December 2, 2020 9:00 AM NEW YORK—Do you know that Instagram is vitally important for your social media presence? But maybe you are unsure how to establish a meaningful presence on this increasingly popular visual platform. A new guide to Instagram, "Your Optometry Guide to Marketing on Instagram" has just been released by EyeCarePro. The guide is available for a free download here.

SeePort Optometry Engages Patients Via Frames Data's Online Gallery

By CLICK Staff
Thursday, May 7, 2020 8:33 AM NEW YORK—Eyecare professionals are searching for ways to stay connected to their patients as the ongoing COVID-19 crisis continues to keep patients at home and businesses shuttered. One solution they are turning to is Frames Data's My Frame Gallery which allows brick-and-mortar retailers to create an online virtual gallery of eyewear. As retailers have been faced with the need to limit in-person interactions with patients, the My Frame Gallery offers a simple way to comply with social distancing while still helping ECPs meet their patients' eyewear needs.

EyeCarePro COVID-19 Practice Resource Page and Recovery Guide

By CLICK Staff
Thursday, May 7, 2020 8:30 AM NEW YORK—As thousands of practices across the country take steps to reopen during the coronavirus pandemic, EyeCarePro has launched an in-depth COVID-19 Practice Resource Page and Recovery Guide. It provides ODs and practice managers with the steps to take for a strong and vibrant recovery. This includes downloadable campaigns, free telehealth, communication strategies, and ways to shore up revenue during reduced operations.

ADO Practice Solutions Debuts Marketing REBOUND to Help ECPs Implement Grand Reopening Rebound Program

By CLICK Staff
Thursday, May 7, 2020 8:27 AM NEW YORK—ADO Practice Solutions, a Walman division, has debuted a new marketing program, REBOUND powered by DONE4YOU Marketing. This new program was designed to extend a helping hand to independent eyecare providers as they try to counter the effects of COVID-19 and implement a successful Grand Reopening plan. 

VisionWeb Launches Telehealth Essentials Version of Uprise

By CLICK Staff
Thursday, April 23, 2020 8:15 AM NEW YORK—To help practices that have been forced to close or only see emergency patients due to the COVID-19 pandemic, VisionWeb has launched a Telehealth Essentials version of Uprise, which will allow practices to maintain their current EHR system and use Uprise Telehealth Essentials in the short-term while working remotely.

Zeiss Creates Virtual Expo, Featuring Highly Visual and Interactive Content for Zeiss Vision Care and Zeiss Meditec Innovations

By CLICK Staff
Thursday, April 23, 2020 8:00 AM NEW YORK—Zeiss has created a dynamic Virtual Expo a virtual version of its trade show booth. Intended as a response to the pandemic and the subsequent closing of many practices, the cancellation of Vision Expo and the stay-at-home orders, the Zeiss Virtual Expo lets visitors visit the Zeiss booth in 3D from the comfort of their home. 

COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By CLICK Staff
Wednesday, April 1, 2020 8:10 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at EyeCarePro.net  points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. 

Zeiss Launches Webinar Series to Focus on High-Impact Topics

By CLICK Staff
Wednesday, April 1, 2020 8:05 AM NEW YORK—Zeiss has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group. 

For March Save Your Vision Month, The American Optometric Association Partners With Lyft to Offer Free Rides to Get a Comprehensive Eye Exam

By CLICK Staff
Wednesday, March 4, 2020 8:15 AM NEW YORK—The American Optometric Association (AOA), representing more than 30,000 doctors of optometry, announced that it is working with Lyft, the transportation network, to offer free rides to people in select cities in an effort to make it easier to get their #2020EyeExam with a doctor of optometry. For a limited time only, the AOA is offering a free roundtrip ride (up to $25) with rideshare partner Lyft to anyone traveling to the optometrist beginning March 2, while supplies last.