Wednesday, November 20, 2019 8:06 AM
, which works with optometric practices on their web and digital presence, started ODSpecialty
because the digital media company was working with clients who more and more weren’t being served by the company's general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices.
Wednesday, November 20, 2019 8:03 AM
NEW YORK—ESE International
launched its new B2B website, designed by Jobson Interactive. The new ESE International site features an improved and streamlined approach to its customer login area, as well as upgrades including the ability to check the stock of an item, a rapid order feature, the ability to save favorites, and the easy identification of new releases, the company said.
Wednesday, November 20, 2019 8:00 AM
ST. LOUIS—Citing the significant public and economic burden posed by diabetes in the United States, the American Optometric Association
(AOA) has issued its revised, evidence-based clinical practice guidelines on the disease for doctors of optometry and other health professionals who deliver care to patients with diabetes.
Wednesday, November 6, 2019 8:06 AM
NEW YORK—From health care to retail, data has become an invaluable resource for businesses and practitioners. It’s what many see as the key ingredient to meeting, and exceeding, patients’ expectations, and it provides a critical yardstick for measuring business success. In eyecare and optical retailing, the growing interest in data also has led to an increase in the number of options partner companies are developing that collect, track and analyze the data for ECPs to draw upon to manage their practice.
Wednesday, November 6, 2019 8:03 AM
NEW YORK—Topcon Healthcare Solutions
announced late last month that it is partnering with IBM Watson Health Imaging in an effort to support a transition plan for their Merge Eye Station digital fundus imaging platform and the Merge Eye Care PACS web-based image management system, two products from their global eyecare division that are being end-of-lifed ("EOL") as announced previously.
Wednesday, November 6, 2019 8:00 AM
NEW YORK—EyeCarePro, the digital marketing company that helps optometric practices manage their online presence, has posted a new resource center on its updated website, displaying its many instructional webinars on a range of topics. As Daniel Rostenne, CEO of EyeCarePro points out in the group's blog this month, "We've posted lots of webinars over this past year with several leading optometry experts and partners.
Thursday, October 24, 2019 8:06 AM
ALEXANDRIA, Va.—On Oct. 23, Think About Your Eyes
launched a new initiative, #SeeBeyond2020, to collect stories from individuals about a comprehensive eye exam that changed their lives. The goal is to emphasize that vision health means more than just 20/20, that an annual comprehensive eye exam can not only help people see more clearly, but can also detect health problems.
Thursday, October 24, 2019 8:03 AM
Dr. Laura Lang is an OD and co-owner of Lang Family Eye Care located in New Berlin, Wis. Alongside her husband, Dr. Ryan Lang, their family eyecare practice specializes in customized contacts using corneal mapping with an additional focus on Orthokeratology. Lang Family Eye Care outsourced their billing from day one of opening their practice cold six years ago. At ICO, they had only one day dedicated to learning about the business side of optometry. They realized they didn't know where to start when it came to filing medical claims.
Thursday, October 24, 2019 8:00 AM
NEW YORK—Lighthouse Guild
in partnership with American Occupational Therapy Association
(AOTA), is now offering a 90-minute program for occupational therapists, titled “The Impact of Visual Issues on Child Development.” The program provides an overview of the visual system and describes the varied impact of visual impairment on children’s achievement of developmental milestones and their function in daily activities. It also provides tools and strategies for occupational therapists to develop therapeutic interventions for children of all ages with varying types of vision loss and comorbidities.
Wednesday, October 9, 2019 8:06 AM
MONTREAL—This year, social media's role in escalating participation among patients and ECPs in World Sight Day (Oct. 10) is growing stronger. One of the many companies taking part is Montreal-based WestGroupe
, the eyewear company which also has a large presence in the U.S. and internationally, that is an Optometry Giving Sight
supporter, helping to bring the global optometry community together to help end preventable vision impairment. More than 1.2 billion visually impaired people in the world have limited access to an eye exam and a pair of eyeglasses. This figure includes millions of children who depend on their sight to succeed in school.
Wednesday, October 9, 2019 8:03 AM
has released its fully commercialized version of EyeQ Trainer, a game-changing oculomotor exercise program. Paired with its suite of EyeQ Tests, RightEye now offers optometrists a complete solution for uncovering and treating functional vision impairments. RightEye's EyeQ Trainer
features a completely revamped user experience that is more fun and easier to use through gamified features.
Wednesday, October 9, 2019 8:00 AM
is a new, free resource for doctors who treat ocular diseases. Designed by eye doctors for eye doctors, EyeMedsNow is the only comprehensive pharmaceutical information database specifically designed for prescribers of ophthalmic medications. Simply click on one of 100+ ophthalmic conditions and gain immediate access to vital information on all prescribing options, including OTC products.
Wednesday, September 25, 2019 8:00 AM
a veteran digital marketing company of 15 years focused exclusively on eyecare, has launched a rebranding, which includes a new website and significantly enhanced messaging, new services and technologies. Said Daniel Rostenne, CEO, “We have rebranded with a new website and we’re very excited about our new public persona. The updated look and feel best captures our ongoing mission to provide exceptional value, as well as our status as industry leaders in optometry marketing.”
Wednesday, September 25, 2019 7:59 AM
has added several new features and integrations to their EHR and practice management software, Uprise
. A cloud-based software, Uprise enables optometrists to manage their patient data, optical products, e-prescriptions, insurance claims and revenue under one cloud-based solution.
Wednesday, September 25, 2019 7:59 AM
, a nationwide doctor alliance group serving more than 3,700 independent eyecare practitioners, has entered into a strategic partnership with Medical Eyeglass Center
(MEC), a leading optical dispensary development company, according to a recent announcement.