Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

How Are We to Think About Consolidation and Restructuring in the Vision Space..?

By Marge Axelrad
Monday, August 12, 2019 12:00 AM Whatever happened to lazy summer days? The past few months has seen a continuation of a series of practice acquisitions, large and small, by private equity-backed groups, the expansion of new players in the franchise space, and further industry consolidations here and around the world as evidenced by EssilorLuxottica’s announcement of their plans to acquire GrandVision group, the major global optical retailer.

#Achievers #Doers #Go-Getters #Pathfinders

By Marge Axelrad
Monday, July 15, 2019 12:00 AM Yep, I know. People who are all those things, achievers, doers, go-getters and pathfinders are not always women!

Anticipating the Rapidly-Advancing Wave of Ocular Telehealth

By Marge Axelrad
Monday, June 10, 2019 1:00 AM Disruptions. They are facilitated by technology and by inventors taking a fresh look at new business models and professional concepts. They are often shaped by consumers’ dramatically shifting interests and frustrations with the status quo. They are embraced by insiders who sense new potential.

Today’s Important Consideration: It’s Not Big vs. Small, It’s Fast vs. Slow

By Marge Axelrad
Monday, May 13, 2019 12:00 AM Every year that Vision Monday undertakes the task to quantify the largest U.S. optical retailers, the challenges get harder; the numbers get bigger and the reaction to terms like “billions” becomes more pronounced and sharper.

How to Keep Up? Take a Breath, Read, Drink, Sigh ...and Create a Plan that Works for You

By Marge Axelrad
Wednesday, April 17, 2019 2:45 PM Make a pot of good coffee. Or maybe you’d prefer to pour a nice glass of wine for yourself and take a comfortable seat. If we do say so ourselves, all of us at Vision Monday would like you to take the time to read all the particularly information-packed stories, trends and ideas packed into our April edition. Print or digital, or both. not just because we put a lot of effort into writing and building it. But because we want you to process the must-know info housed in two, closely related features.

New Momentum and Power for Personalization

By Marge Axelrad
Monday, March 11, 2019 12:30 AM For many people who work within the optical business, customization has always been part of the history of eyewear, as experienced opticians, knowledgeable doctors, and skilled craftsmen, in factories and laboratories, have long done their part to recommend, suggest and fabricate optical frames and spectacle lenses which are best suited to an individual patients’ vision correction needs and their lifestyle.

Yes, You, Too, Can Redefine the Customer Experience

By Marge Axelrad
Monday, February 11, 2019 12:30 AM Few companies have influenced and wowed consumers with intriguing breakthrough concepts for products, a completely new kind of store environment and the introduction of new notions of customer service as have Apple and Tesla. I mention these companies, so closely associated now with “being different,” because these are two of the companies at which George Blankenship, a long-time retail and real estate strategy veteran helped two dynamic and one-of-a-kind leaders like Steve Jobs and Elon Musk hone their visions into such compelling brand realities.

Stay Focused, But Don’t Neglect That Peripheral Vision

By Marge Axelrad
Monday, January 21, 2019 12:32 AM Those of you who read this column are vision experts. I’m feeling fairly confident that most of you know how to define “focus” and “acuity” and both near- and distance vision. Well, let’s get out the dictionary or thesaurus because when it comes to anticipating the year ahead, we’re going to need every vision metaphor and definition in the books.

What’s Behind the (Social) Purpose of a Purchase?

By Marge Axelrad
Monday, December 17, 2018 12:30 AM It was the traditional end-of-year holiday season that used to bring to the forefront the very legitimate impulse to help those less fortunate, to remember the needy. Indeed, charities and causes have always been true to the heart and close to the passions of most people involved in the eyecare and eyewear arenas. Whether it’s making products and services available to those without means or access or by rallying around sight-threatening issues, giving back has always been an important part of the vision care community.

How Do You Explain It?

By Marge Axelrad
Monday, November 12, 2018 12:30 AM How many times a day do you reach for your phone to “show” someone something? To illustrate an idea? To illustrate a look, a technique, a store, a game-day play, a powerful image?

‘It’s All Good’

By Marge Axelrad
Monday, October 22, 2018 12:00 AM There is much that we all know, those of us who live and breathe vision care, about the fragmented and sometimes fractious state of affairs in the complex field of vision care.

The 21st Century Service Mandate for Today’s Modern Ophthalmic Labs

By Marge Axelrad
Monday, September 17, 2018 12:45 AM Rx optical laboratories play such a critical role in the ophthalmic business. Ask any ECP or optical retailer and they’ll affirm how strongly they value and rely upon labs to fulfill and deliver on the service expectation of their patients and customers. It’s one of the most critical elements of how their businesses fare.

Reconsidering New Business Models and Professional Paths

By Marge Axelrad
Monday, August 13, 2018 12:00 AM An interesting comment I saw recently on Twitter asked if there was a “battle for the future and soul of the healthcare industry” going on as, the writer put it, “It’s not clear whether business savvy or classic medical principles will be the dominant force in shaping change.”

Achievers, Doers, Explorers, Visionaries

By Marge Axelrad
Monday, July 9, 2018 12:00 AM Certainly men and women, both (!) are helping to shape the vision care and optical business every single day. The power of this annual report, though, is to particularly reinforce the stories of women as their professional roles, contributions and perspectives in virtually all sectors of the eyecare realm and eyewear business have been evolving and becoming more visible over time.

Graduating ECPs Look to Change the Face of the Profession

By Marge Axelrad
Monday, June 11, 2018 12:00 AM It’s always inspiring and energizing to talk to college students—particularly ones who are active, enthusiastic, spirited and high achievers, which is how we’d characterize those who are highlighted among the Best in Class 2018 report this year.