Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Test Patterns

By Marge Axelrad
Tuesday, August 20, 2019 12:00 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias. 

Test Patterns

By Marge Axelrad
Monday, August 12, 2019 12:45 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias. 

How Are We to Think About Consolidation and Restructuring in the Vision Space..?

By Marge Axelrad
Monday, August 12, 2019 12:00 AM Whatever happened to lazy summer days? The past few months has seen a continuation of a series of practice acquisitions, large and small, by private equity-backed groups, the expansion of new players in the franchise space, and further industry consolidations here and around the world as evidenced by EssilorLuxottica’s announcement of their plans to acquire GrandVision group, the major global optical retailer.

Lustrous Whites

By Marge Axelrad
Thursday, August 8, 2019 8:00 AM WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.

Lustrous Whites

By Marge Axelrad
Monday, July 15, 2019 12:45 AM WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.

#Achievers #Doers #Go-Getters #Pathfinders

By Marge Axelrad
Monday, July 15, 2019 12:00 AM Yep, I know. People who are all those things, achievers, doers, go-getters and pathfinders are not always women!

Instagram Is an Essential Small Business Tool and Tactic

By Marge Axelrad
Wednesday, June 12, 2019 10:11 AM The folks at HootSuite, one of the most frequently-used social media scheduling platforms, have put together many resources to help businesses of all types maximize their social media presence and connection to consumers. For small businesses in particular, Instagram has become a critical “voice” for brands and business, amping up the power of social media connections for independents. Check out HootSuite’s recent Practical 6-Step Guide. It covers everything you need to know, including “how-to’s” as well as strategies, details about posting times and content creation.

Anticipating the Rapidly-Advancing Wave of Ocular Telehealth

By Marge Axelrad
Monday, June 10, 2019 1:00 AM Disruptions. They are facilitated by technology and by inventors taking a fresh look at new business models and professional concepts. They are often shaped by consumers’ dramatically shifting interests and frustrations with the status quo. They are embraced by insiders who sense new potential.

Best in Class 2019

By Marge Axelrad
Monday, June 10, 2019 12:26 AM Today’s optometry college graduates reflect diverse backgrounds and an impressive range of professional and individual achievements. The demands of school curriculums span clinical, practical and research arenas and are accompanied by the strong sense of purpose that drive today’s students to give back and take part in local community and international volunteer work as well.

Stacking Up the Top 50 Optical Retailers

By Marge Axelrad and Mark Tosh
Monday, May 13, 2019 12:30 AM NEW YORK—New attitudes among consumers toward purchasing in general and the rise of digital exploration and purchasing may have upended the general retail marketplace last year with many store closures and reorgs. But as the U.S. economy held its own, the optical industry’s total sales rose just slightly and remained stable.

VM’s Ranking Underscores Expansion Among the 10 Leading Players

By Marge Axelrad and Mark Tosh
Monday, May 13, 2019 12:29 AM NEW YORK—New attitudes among consumers toward purchasing in general and the rise of digital exploration and purchasing may have upended the general retail marketplace last year with many store closures and reorgs. But as the U.S. economy held its own, the optical industry’s total sales rose just slightly and remained stable.

VM’s Top 50 Sales Concentration Grows

By Marge Axelrad and Mark Tosh
Monday, May 13, 2019 12:28 AM NEW YORK—There was a higher concentration of sales among the 2019 VM Top 50 U.S. Optical Retailers, which assesses estimates of 12 months of calendar sales for the year ending Dec. 2018. The Top 10 optical retailers collectively comprise 87.5 percent of the Top 50 U.S. optical retail sales. That equated to a collective-estimated $12.6 billion out of the market’s total optical retail sales of $35.7 billion, as reported by VisionWatch/The Vision Council.

Mass Merchants and Wholesale Clubs Feel General Retail Pressures

By Marge Axelrad
Monday, May 13, 2019 12:25 AM NEW YORK—Most notable among the mass merchants involved in optical, there was significant sales growth at Target Optical, which opened only two new stores but saw sales rise by more than 15 percent for the 2018 calendar year. Costco also had a solid growth year, with 12 new stores and a sales increase.