Thursday, January 6, 2022 8:00 AM
NEW YORK—As we settle into the new year, the optical industry is also settling into Glaucoma Awareness Month. Prevent Blindness
has been at the forefront this January, offering a variety of free educational and awareness-building resources
to help prevent unnecessary vision loss from one of the world’s leading causes of blindness including fact sheets (available in English or Spanish), and shareable infographics. In addition, ECPs across the country have stepped up to share vital information about glaucoma on their own platforms, including social media. This week we’re taking a look at how some ECPs have spread the word.
Thursday, January 6, 2022 7:50 AM
NEW YORK—The new year has arrived, and along with it come resolutions, excitement and changes. While some are leaning into a “new year, new me” mentality, January can be a great time to get in touch with patients about how their eyecare fits in to their new year plans. Here, we’re taking a look at how ECPs, indie designers and more are looking at the new year through new lenses. Feel free to get inspired for your own year, or your own social media page.
Wednesday, December 22, 2021 8:00 AM
LONDON—When making a movie, countless aspects come together seamlessly to create a memorable—and believable—work of art. From acting and directing to setting and costuming, everything is vital and everything makes a difference. That includes eyewear. In fact, eyewear is instantly iconic in many films, from "Men in Black" to James Bond to, of course, "The Matrix." The newest movie in The Matrix series, "The Matrix Resurrections"
, premieres this week and the movie has a special eyewear star: Tom Davies
Tuesday, December 7, 2021 8:30 AM
NEW YORK—Smack in between Black Friday and Cyber Monday, Small Business Saturday—which falls on the Saturday after Thanksgiving every year—remains one of the most important shopping days for small businesses across the country, including many opticians and optometrists. Founded in 2010 by American Express, Small Business Saturday has since expanded into a year-long #ShopSmall movement—but the Saturday after Thanksgiving remains unrivalled for many small businesses. In fact, consumers have reported spending an estimated $120 billion across all 10 Small Business Saturdays combined, according to American Express
Tuesday, December 7, 2021 8:20 AM
NEW YORK—For the third year running, Women In Optometry
is sharing its annual gift guide. This collection features optometry, optical and eye-inspired gifts made or curated by women who are in, connected to or inspired by the industry. This week, we’re taking a look at some of these sweet, independent gifts to help inspire your holiday shopping.
Tuesday, November 23, 2021 8:30 AM
NEW YORK—Depending on who you ask, 2021 has felt like either the longest or the shortest year in history. But no matter what your opinion, the facts don’t change: this year is heading toward a close, and for many patients that means it’s time to spend their FSA dollars before it’s too late. As the year wraps up, it’s helpful to remind patients that they can use their FSA on eyewear and eye exams so this week we’re taking a look at how indies all over the country are doing exactly that.
Thursday, November 11, 2021 8:30 AM
NEW YORK—With Prevent Blindness
declaring November as Diabetes-Related Eye Disease Awareness Month, optometrists across the country are taking the time to remind their patients about the importance of looking after their eyes if they have diabetes. Prevent Blindness has put together a variety of resources
including a dedicated webpage providing detailed information on diabetes-related eye diseases, and downloadable fact sheets in English and Spanish, and shareable social media graphics for optometrists to use. In addition to using these resources, many optometrists are taking to social media to share information broadly.
Thursday, November 11, 2021 8:20 AM
NEW YORK—The holiday season has officially arrived, bringing with it thoughts of family, food, and, as always, gifts and shopping. With a myriad of supply chain issues and staffing worries impacting businesses across the board, many small businesses are pushing to remind customers to shop for their holiday gifts as early as possible—as in: right now. Here, we’re taking a look at some of the cute, creative ways small businesses are nudging their followers and regulars to get their holiday shopping done early—use this space to get inspired for your own posts and newsletters, so you can make sure patients and customers get their sunglasses and eyewear on time for the holidays.
Friday, November 5, 2021 12:27 AM
BOSTON—The sixth annual Theia Awards of Excellence were presented here on Tuesday at the end of the Women In Optometry
) Women’s Leadership Conference, which was held in conjunction with the American Academy of Optometry’s
Academy meeting in Boston. Each year, WO
asks readers and friends to submit the names of women who have been extraordinarily influential in the industry. Each year, hundreds of women ODs are nominated, and the WO
advisory board votes for the winners.
Thursday, October 14, 2021 8:30 AM
NEW YORK—In addition to doing our part to help people all around the world access eyecare, one of the most important things we can do on World Sight Day each year is spread awareness. This year, as always, it’s vital to use our platforms to encourage everyone to prioritize their eye health, be aware of warning signs and learn more about why our eye health is so important.
Thursday, October 14, 2021 8:20 AM
NEW YORK—Believe it or not, Halloween season has arrived. Halloween this year is feeling a lot more “normal” than it did in 2020, with kids around the country getting ready to head out for Trick or Treating and Halloween parties once again. We still have a few weeks until the beloved, spooky holiday, which gives plenty of time to decorate the office, plan a group costume and give your patients a heads up about potential dangers to their eyes this Halloween season.
Thursday, September 30, 2021 8:30 AM
NEW YORK—Last week the optical community returned to Las Vegas for Vision Expo West 2021. The show was a highly anticipated return to familiarity for many, offering a chance to reunite with friends, colleagues and business partners that we’ve been unable to see for almost two years now. Vision Expo West also showcased two years’ worth of innovation in frames, lenses and technology, with every booth offering something new and special.
Friday, September 24, 2021 12:27 AM
SAN RAMON, CALIF.—CooperVision Inc.
has announced its seventh annual search for the nation’s 2022 Best Practices. The program celebrates the innovative ways that U.S. eyecare practices deliver exceptional patient care and advance the profession, bringing them together to share their insights with their peers. New this year, the program structure has been enhanced so that honorees will now be recognized in five key categories: industry advancement, community impact, patient experience, specialty services, and team building.
Wednesday, September 8, 2021 8:30 AM
NEW YORK—There is no shortage of coveted, swoon-worthy eyewear these days, and sometimes all the choices can feel overwhelming for both patients and ECPs alike. Walking into a fully stocked optician’s space can make you feel like a kid in a candy shop, but it can also feel almost impossible to narrow things down and make a choice. For patients, this can lead to indecision and sometimes overlooking the perfect frame, while ECPs might be desperate to show off their favorite eyewear, but might not have the time to do so in every single session.
Wednesday, August 25, 2021 8:30 AM
NEW YORK—There’s no question that maintaining a great social media presence is invaluable for any small business, ECPs included—but there’s also no question that social media can be tricky, fickle and frustrating. Things online are constantly changing, from trends to algorithms to follower counts, and it can feel next to impossible to stay on top of it all. But embracing change doesn’t have to be hard or scary, and sometimes it can lead to fun, exciting new discoveries or hobbies for small business owners.