Sparking Joy to the World

By Staff
Friday, January 10, 2020 3:18 PM Lena Walker, OD, of Family Vision of Oregon in St. Helens, Oregon, first became interested in Marie Kondo’s KonMari method of keeping one’s life tidy when her book The Life-Changing Magic of Tidying Up came out. Dr. Walker applied the method of finding the items that spark joy in her own home and purging the excess items accumulated over time. The KonMari website defines the method to help people “keep only those things that speak to the heart, and discard items that no longer spark joy. Thank them for their service—then let them go.” Dr. Walker was so engaged with the method, she became certified in the method. 

Taking Inspiration from Pantone’s Color of the Year

By Staff
Friday, January 3, 2020 11:21 AM NEW YORK—The Pantone Color Institute recently announced their 2020 color of the year: Classic Blue. Pantone describes the color as “a timeless and enduring blue hue elegant in its simplicity.” According to Pantone, it makes the perfect choice for 2020’s Color of the Year because, “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” Across the design world—from fashion to interior design and everything in between—designers are looking to Classic Blue for inspiration, and frame companies and independent ECPs are no exception.

Women In Optometry’s Top 10 Pop-Up Polls From 2019

By Staff
Friday, December 20, 2019 11:21 AM As the last days of December dwindle down, it’s always nice to look back at the year’s accomplishments and highlight some of Jobson’s signature achievements. Women In Optometry, one of Jobson’s sister publications, recently completed a look back at some of their most popular Pop-Up Polls from 2019. The surveys, posted by WIO every few weeks throughout the year, delved into a host of subjects ranging from making time for yourself, to parenting, and pay parity. Women In Optometry would like to thank its silver sponsor, CareCredit, for this exclusive report, which takes a closer look at the results from their top Pop-Up Polls from 2019. Read the full report here.

It’s All About the Relationships for Belmont Eye’s Husband and Wife Team

By Gwendolyn Plummer
Monday, December 16, 2019 12:00 AM BELMONT, North Carolina—It’s been two years since husband and wife team Drs. Brad and Rachael Wruble, took the plunge and opened Belmont Eye, an independent practice located here. Michigan natives who met and fell in love while pursuing their degrees at Michigan College of Optometry at Ferris State University, Drs. Wruble moved south in 2010 after completing their residencies, when Rachael landed a job in Gastonia, North Carolina.

Family and Fun Make Independent Best Vision Optometry Stand Out

By Gwendolyn Plummer
Friday, December 13, 2019 12:37 PM DES PLAINES, Ill.—After Shelley Kim, OD, graduated from Illinois College of Optometry, she, like many other independents, never really planned on opening her own practice. But, in April of 2002 she did exactly that, opening Best Vision Optometry in Des Plaines, Illinois, inspired, mostly, by her desire to spend more time with her sons. At the time, her youngest son was just nine months old, and owning her own business while raising her kids “worked out in a way that the boys grew up more mature and independent at earlier age,” Emily Alpizar, Best Vision’s office manager, told Vision Monday

A Sense-ational Practice

By Staff
Friday, December 6, 2019 2:41 PM When Leena Adhikari, OD, opened Crystal Vision Optometry in Rancho Cucamongo, California, about six years ago, one distinctive and eye-catching feature of the practice was the large crystal chandelier that hung in the small space. Earlier this year, Dr. Adhikari moved to a larger place, and while she brought the chandelier with her, it just didn’t fit into the design. With the move, the practice added space to accommodate the specialty contact lens patients, such as orthokeratology and scleral fittings, and take on a more modern look. As her lease was expiring, it seemed like an ideal time to look for a new location. She found one, about twice the size of her previous practice. See how the move allowed Adhikari to create a special feeling at her new practice in this feature from Women In Optometry.

At Belmont Eye, Husband and Wife Team Focus on Building Relationships

By Gwendolyn Plummer
Wednesday, November 27, 2019 2:38 PM BELMONT, North Carolina—It’s been two years since husband and wife team Brad and Rachael Wruble, ODs, took the plunge and opened their independent practice Belmont Eye. Drs. Wruble fell in love while pursuing their degrees at Michigan College of Optometry at Ferris State University, and, after Rachael landed a job in North Carolina, they moved south in 2010. Now, the couple are well established as a local, family-oriented independent practice—but it wasn’t always this smooth going.

Taking the Plunge With What a Spectacle Optometry

By Gwendolyn Plummer
Friday, November 22, 2019 2:35 PM RANCHO MISSION VIEJO, Calif.—Opening a practice cold wasn’t the initial plan of Michelle Ahumada, OD—actually, it was the bank’s idea. The rest, she said, “was history.” Dr. Ahumada graduated from the Southern California College of Optometry (SCCO), now the Southern California School of Optometry at Marshall B. Ketchum University, in 2001, and, about a year later, bought a house and started a family. Now a mother of three, Dr. Ahumada told Vision Monday, “I never stopped working, but I did cut back to part-time.”

Welcoming the Holiday Season With Gifts and Celebrations

By Staff
Friday, November 15, 2019 1:38 PM "It's so important to make sure our employees feel appreciated!" shared a recent Women In Optometry Pop-Up Poll participant, and the overwhelming majority of respondents seem to feel the same: 77 percent stated that they host a party or event and give presents to their team during the holiday season. What's the best gift to give? Fifty-two percent said cash, and another 23 percent said that they give the same gift to everyone such as a tumbler, jacket or gift certificate. Twelve percent said that they research individual gifts for each team member. A number of respondents shared that they enjoy a white elephant-style gift exchange or that they spread out their celebration over the course of a week.

Drawing up Plans—Literally

By Staff
Friday, November 8, 2019 11:56 AM Even before she ever saw the place that would eventually become Jackson Eye, Danielle Jackson, OD, had already committed some of it to paper. While she was working in a corporate location, she began dreaming and doodling. “If I hadn’t been an eye doctor, I would have been something creative and artsy,” she says. She used a computer-aided design to place equipment and furnishings, without knowing the dimensions of the space she would ultimately find in Fairburn, Georgia. She designed her own logo, incorporating her favorite color, purple.

ECPs Get the Message Out to Consumers About Contact Lens Safety During Halloween

By Stephanie Sengwe
Friday, October 25, 2019 10:05 AM October is one of the best months of the year because it marks the official transition from summer into fall. The leaves have turned, the weather has gotten chillier and pumpkin spice lattes are once again all the rave—like clockwork. October also marks the beginning of the festive season, giving us the first opportunity to dress up with Halloween.

Main Street Takes On Vision Expo West

By Stephanie Sengwe
Friday, September 27, 2019 11:14 AM Vision Expo West is just a week behind us, and before the next one creeps up on us again, let’s reflect on this one, one more time. This year as in years past, show attendees were active on Instagram, documenting their time at the Venetian and thanks to their robust feeds, almost everything from this year’s show is online. While the formal aspects of Expo showed up on social media—educational courses, buying sessions, and product launches—the event once again proved itself to be a place for ECPs and their colleagues to conduct business, reconvene or let loose. Here are some eye-catching shots captured by ECPs who attended.

Indie Father-Daughter Duo Are a San Diego Staple

By Gwendolyn Plummer
Wednesday, September 11, 2019 4:00 PM SAN DIEGO, Calif.—Independent optometry is part of the Chinn family's DNA. Thirty years ago, Stephen Chinn, OD, opened his very first independent private practice in San Diego, after graduating from U.C. Berkeley School of Optometry in 1972. Throughout his career, Dr. Chinn has had up to three private practices at once—but these days he focuses his attention on one in particular. Today, he and his daughter, Jennifer Chinn, OD, who graduated from the University of Missouri St. Louis College of Optometry in 2015, practice together at Dr. Chinn’s Vision Care, in San Diego’s North Park neighborhood. Their independent practice is a member of the VisionSource Network.

[Partner Post] Nationwide Pledge and Partnership Puts Focus on Single Vision

By Staff
Tuesday, September 10, 2019 10:28 AM Today’s families are facing an eyecare health crisis. Studies1 show nearly half (49 percent) of children with myopia have difficulty in the classroom, and 41 percent of parents with myopic children said their children struggle with everyday activities. To add to this growing issue, many parents are unaware that not all eyeglasses are the same and that there is a difference in lens quality and features that can impact their child’s visual outcome. 

Back to School Season Is in Full Swing as ODs Promote Children’s Eye Health and Safety Awareness Month

By Staff
Thursday, August 22, 2019 12:00 AM It’s that time of the year again, when parents are on the run getting school supplies and shopping for new outfits in order to get their children ready for the new school year. As parents ready their preparations, ODs on social media are pushing awareness for Children’s Eye Health and Safety Awareness Month and encouraging parents to get their little ones’ eyes checked before they embark on their new journey.