141 Years of History, and a New Location to Boot: St. Louis Icon Erkers Eyewear

By Gwendolyn Plummer
Monday, November 30, 2020 3:21 PM ST. LOUIS—It was over 100 years ago, in 1879, when A.P. Erker arrived in the U.S. from Germany and founded Erkers in St. Louis, Missouri. Within a few years, A.P.’s brother August joined the business, and the rest, as they say, is history. Erkers is officially the first optical laboratory west of the Mississippi River, and also served as the official photographer for the 1904 St. Louis World’s Fair. The company is a steadfast and integral part of both St. Louis’ history and American optical history—and that stands true to today. Read More

The Big Week for Small Business Offers Insights, Tactics and Stories From a Range of Indie Businesses

By Staff
Monday, November 30, 2020 10:00 AM NEW YORK—CO, the U.S Chamber of Commerce’s special online virtual resource center, which helps businesses “Start, Run and Grow” their operations, is offering a great recap of its recent Big Week for Small Business, a special virtual event marked by interesting speakers, presentations and insights, which brought together successful entrepreneurs and small business experts for advice, networking and practical strategies for business owners. Sponsored by CHASE for Business, the sessions were designed to help small business owners navigate challenging times. Read More

20/20 Magazine: See Beyond The Sun

By Staff
Monday, November 30, 2020 4:00 AM Authenticity has always been championed by RAY-BAN, a brand worn by visionary icons such as Malcom X and James Dean throughout its rich history. Their ideas and visions challenged their times and are still relevant today. And in our new world where uncertainties are more prevalent than ever, creative visionaries play an even more significant role. To celebrate and highlight today’s visionaries, Ray-Ban debuts its “See Beyond the Sun” campaign. Read More

Review of Myopia Management: My Philosophy on Myopia Management

By Staff
Monday, November 30, 2020 4:00 AM In my optometric career, I have always believed in differentiating my practice by offering specialty services that other practitioners choose not to provide either because these services are perceived to be too complicated or time consuming. Practices that provide specialty services are often more profitable as well. Let me illustrate my point with the following hypothetical practices. Read More

A Few Ideas Approaching Small Business Saturday

By Gwendolyn Plummer
Wednesday, November 25, 2020 12:30 PM NEW YORK—Chances are, you or someone you know is already gearing up for Black Friday and Cyber Monday sales. But in-between those two major shopping holidays is another: Small Business Saturday. Championing small businesses across the U.S., Small Business Saturday is headed up by American Express, who put together an annual collection of resources for both shoppers and business owners. For shoppers, Small Business Saturday offers an interactive map to help find local small businesses, as well as resources that explain the impact shopping small can have. For businesses, there’s even more to offer. Read More

Women In Optometry: Unexpected Ending Gives Rise to New Opportunity

By Staff
Wednesday, November 25, 2020 1:00 AM When life gave Myria Reese, OD, lemons, she got to work making lemonade. This past summer, she received a one-month notice that her corporate contract was ending, and she had to make some tough decisions. “I wasn’t sure what I was going to do,” she says. “I didn’t want to abandon my patients—I had been seeing many of them for eight years.” She finally decided she wanted to open her own practice, an idea that was pushed to the top of the priority list. After getting several recommendations to look in the Fairfield community near her home in Cypress, Texas, she found an empty location. She worked with a broker a colleague recommended, secured the location, and began a renovation. Read More

Embracing a Very Different Thanksgiving

By Staff
Tuesday, November 24, 2020 12:30 PM NEW YORK—Like almost everything else that’s happened in 2020, this year’s Thanksgiving celebrations are going to be very different from what we’re used to. Although we’ve been battling COVID-19 for months now, the passage of time hasn’t actually made missing out on events and gatherings with our loved ones much easier, and Thanksgiving is no exception. This time of year is associated with spending time with loved ones who we might not get to see otherwise—but this year, experts including the CDC have heavily discouraged travel and gathering with people outside our immediate households. While these sacrifices are imperative for protecting physical health, there’s no question they have an effect on our mental health—positive in some ways, and negative in others. Read More

Review of Optometric Business: Signs Your Staff Needs a Mid-Pandemic Morale Boost–and How to Do It

By Staff
Tuesday, November 24, 2020 4:00 AM We’re nearing the nine-month mark of the pandemic in the U.S., and it’s no wonder many of us have hit what some have called a “pandemic wall.” With crisis fatigue setting in, your staff may need a morale boost. Here are signs morale is flagging, and some of the ways I keep my employees’ spirits up so they are primed to provide the best care possible to our patients. When we first reopened, both doctors and staff were excited to be back, energized that we didn’t have to lay anyone off permanently, and eager to serve patients again. Read More

ClearVision Launches Face Mask Design Contest for ECPs

By Staff
Monday, November 23, 2020 10:00 AM HAUPPAUGE, N.Y.—By now, many of us have accepted that face masks will likely be around for a while. One good thing that comes out of accepting that fact is embracing the concept of fashionable face masks—ones that can show off your personality and keep you and those around you safe at the same time. There are countless face masks out there now, from over-the-top high fashion to your basic classics, and, now, ECPs have the opportunity to design their very own. Throughout the month of November, ClearVision Optical is hosting a face mask design contest specifically for ECPs. Read More

20/20 Europe: Danshari Announces Expansion of Global Distribution

By Staff
Monday, November 23, 2020 4:00 AM Danshari, the eyewear brand featuring Japanese made eyewear in acetate and pure titanium, announces further expansion of its global distribution. The brand is now available in Croatia and Slovenia in a collaboration with Miroslav Balaz CEO - Dado Vision. Miroslav Balaz is described as having extensive experience in the optical sector and has worked as a brand ambassador for prestigious labels, as well as having a role previously as country manager for De Rigo. Read More

November Is Diabetes-Related Eye Disease Month

By Gwendolyn Plummer
Friday, November 20, 2020 12:00 PM NEW YORK—In addition to the many things that have made this month an important one, November is also Diabetes-Related Eye Disease Month, an important month as any for ECPs. Diabetes can make patients two to five times more likely to develop cataract, according to Prevent Blindness, and can lead to a whole host of other eye health issues as well. This year, we’ve seen an impressive collective effort, particularly through the pandemic, to boost awareness about diabetes health threats and the connection of the disease to eye health. As part of that effort, ECPs and organizations have headed online to spread information about diabetes-related eye disease, providing templates and inspiration for all ECPs to help communicate with their patients. Read More

Review of Optometry: The Ophthalmic Workhorse

By Staff
Friday, November 20, 2020 4:00 AM Phenylephrine hydrochloride is ubiquitous among all ophthalmic practices. While it is used mostly to perform routine dilations, this readily available drug has a robust roster of ophthalmic uses, some of which might surprise you. But once you understand its mechanism of action, you will be confident when reaching for phenylephrine for far more than dilation; you will also be prepared for any potential side effects. Read More

Review of Myopia Management: Don’t Accept ‘It’s Too Expensive’ as an Answer

By Staff
Thursday, November 19, 2020 7:00 AM Getting parents to say yes to a recommended myopia management treatment plan requires commitment to educating parents and motivating them to turn their child’s ocular health needs into wants. When the doctor takes the time to educate parents about why treatment should be pursued, the results will be dramatic, and most parents will embrace treatment. Read More

The Birth of a Bifocal Lament

By Staff
Wednesday, November 18, 2020 1:22 PM Writing parody songs is a tricky business. Lots of folks try their hand at it, but it’s harder than it seems. Unless you’re Weird Al Yankovic, who has made a career of taking hit songs and transforming them into something totally different, with often hilarious results, you’d better be darn clever and have a deft way with a rhyme if you’re going to mess with someone’s perfectly good song in the hopes of making them laugh. Otherwise, the result can be laughable for all the wrong reasons. Writing an optical parody song is even trickier. The subject matter is much more limited, and so is the audience that can appreciate such esoterica. Read More

Women In Optometry: Shattering Glass Ceilings With The New MVP-E

By Staff
Wednesday, November 18, 2020 4:00 AM I was struck by the historical unprecedented moment in history of having a woman from a richly diverse background to serve as vice president of the United States. In this most challenging year, we have chosen the path of inclusion, diversity and hope. As Kamela Harris eloquently stated, “While I may be the first woman in this office, I will not be the last—because every little girl watching tonight sees that this is a country of possibilities.” My hope is that we can increase inclusion, diversity and hope to make our wonderful profession flourish. I reached out to some friends to get their perspectives on this historical time. Here’s what they said. Read More