8 Things (Some Free) to Keep You Distracted From Thinking About That Other Thing

By Staff
Wednesday, April 8, 2020 10:03 AM NEW YORK—Good morning. It’s Thursday, in case you’ve lost track. Yes, in fact, it might be a good day to get out and ….. oh, wait. We’re not doing that now. If you’re in New York, New Jersey, New Orleans or many other places around the nation, what you need is a distraction—a fun and tranquil diversion—to get you through the weekend. So here are eight things that we believe will carry you through the weekend and take your mind off that other stuff going on out there. At least it’s a start on what to talk about on your next Zoom happy hour. Read More

Review of Optometry: Modifying Your Glaucoma Regimen

By Staff
Wednesday, April 8, 2020 10:00 AM As optometrists, we are well positioned to diagnose and treat glaucoma; however, it’s not as simple as identifying someone with elevated intraocular pressure (IOP) and then lowering it as much as possible. One report from nearly 20 years ago calculated more than 56,000 ways to treat glaucoma after taking into account all available medications and possible regimens ranging from monotherapy to maximum medical therapy. With new treatments at our disposal, that number is now considerably higher. Read More

To Address COVID-19: A Helpful Tool to Use in the Pandemic and Beyond

By Staff
Tuesday, April 7, 2020 10:03 AM NEW YORK—If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This specially designed spreadsheet is designed to help you achieve that goal. This article will show you how to use the spreadsheet to guide your practice not only in these difficult times but also as we climb back out of this problem. There are four pieces of background information important for you to know. Read More

Review of Optometric Business: Tasks One Practice Can Keep Doing Inside a Closed Office

By Staff
Tuesday, April 7, 2020 10:00 AM Your office is closed, but that doesn’t mean it’s necessarily time to send staff home, and check yourselves out from practice management. Now is the time to catch up on tasks that will reap rewards for completion after the office reopens. We closed our office for routine and comprehensive care on March 20, 2020. We have our staff working in pairs on a shortened schedule answering the phones, processing insurance claims, ordering contact lenses and triaging care. Read More

Zeiss Launches Webinar Series to Focus on High-Impact Topics

By Staff
Monday, April 6, 2020 10:30 AM NEW YORK—Zeiss has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group. Read More

Review of Myopia Management: Why Eyecare Professionals Must Consider a Personalized Approach to Myopia Management

By Staff
Monday, April 6, 2020 10:00 AM In preparation for treating myopia, optometrists study what causes the condition while also keeping up with the therapies that are most effective in managing it. Yet none of that knowledge will help children if we can’t find a way to pair our expertise with motivating parents to take action. Creating an effective care plan requires a personalized communication and clinical approach. As ECPs, we have algorithms and protocols, and we hope that patients will fall nicely into these boxes and follow these flow charts. But people don’t fall into flow charts. Read More

COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By Staff
Friday, April 3, 2020 10:03 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at EyeCarePro.net points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. The video session is now archived on the EyeCarePro website here. EyeCarePro covered such topics as using time to make great videos, develop your social media skills and strategy, plan new approaches for optical campaigns and build up referrals networks. Read More 

20/20 Europe: Desio Donating to Lombardy in COVID-19 Crisis

By Staff
Friday, April 3, 2020 10:00 AM Italian colored contact lenses brand Desio is supporting the Lombardy Region of Italy in the fight against Coronavirus with a significant donation of €100.000. “Many say that we are at war against an invisible enemy and although I have fortunately not experienced any conflict up close, this is the feeling that takes me every time I learn the numbers of this terrible epidemic from TV or social media,” said CEO Tereza Uhrova. “Giving help to those most in need has always been an integral part of our philosophy and in the face of this emergency which is hitting our country so hard, we cannot stand still and watch. We wanted to do what our hearts told us: to give.” Read More

Independents Rally to Spread Positivity Amid COVID-19 Pandemic

By Staff
Thursday, April 2, 2020 10:03 AM NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period. For ECPs, this pandemic has ultimately meant many practices either have been or will be forced to temporarily close their doors until it is safe to open up once again. In addition, routine eye exams will have to be on pause for the time being. This is devastating for so many of us—but in spite of this, ECPs all around the world have been coming together to spread positivity and messages of help and hope however they can. Read More

Women In Optometry: Looking Outside the Box Leads OD to Find Relief From Health Issue—And a New Mentor

By Staff
Thursday, April 2, 2020 10:00 AM Several years before Neda Gioia, OD, FOWNS, opened her practice, Integrative Vision in Shrewsbury, New Jersey, she was living in Seattle, Washington, and battling symptoms of her not-yet-diagnosed condition of trigeminal neuralgia. Dr. Gioia saw many doctors but no one could find a solution or provide relief, so she started exploring the concept of functional medicine. She found inspiration in the work of the doctors who tried to determine what was causing her severe pain and symptoms that suddenly disappeared when she was pregnant, only to return again afterward. Read More

Facebook Offers Business Hub With COVID-19 Impact Resources

By Staff
Wednesday, April 1, 2020 10:03 AM For the unprecedented coronavirus pandemic, many independent retailers and ECPs are reeling from painful decisions to temporarily close their businesses or process what to do in the case of a prolonged shutdown and the COVID-19 impact on sales. With social media an essential communication and marketing tool for all businesses, Facebook has amped up several COVID-19 resources on its own Business Resource Hub. The special site is designed to help small business “manage through and build resilience” during the COVID-19 outbreak. Read More

20/20 Magazine: The Visual Needs of Athletes

By Staff
Wednesday, April 1, 2020 10:00 AM Sports. It’s a profession, an outlet for stress, an opportunity for weekend warriors to let loose their Herculean strength and endurance, and a major part of so many lives. Vision plays an important role in sport performance, reaction time and color discrimination. This article will explore the visual needs of athletes and how opticians can guide their patient athletes with the best lenses to help them perform at their optimum ability. Read More

There are Doctors in the House, and Eye Doctors in the Senate

By Staff
Tuesday, March 31, 2020 10:03 AM Medical doctors have always been part of American political life, from the founding of our nation to the present day. Many physicians have held public office throughout the years on the local, state and national level. A total of 52 physicians have served in the U.S. Senate to date, according to the official Senate website, Senate.gov. Many others have served in the House of Representatives. Currently, there are 18 doctors serving in the 116th Congress, including four who are Senators. This is significant since doctors, particularly those who become lawmakers, can be influential voices in battles over federal health care legislation, one of the most urgent and contentious topics of debate in this election year. Read More

Review of Ophthalmology: Technology Takes a Back Seat to Technique

By Staff
Tuesday, March 31, 2020 10:00 AM According to our most recent survey of cataract surgeons, new technology like femtosecond cataract surgery is leveling out, while new techniques like the Yamane suturing technique are taking off. Surgeons also say toric intraocular lenses are tops when tackling cylinder, topical drops still rule for postop inflammation/infection control, and quadrant division is best for nucleofractis. In March, 1,698 surgeons of the 11,524 who received the survey opened it (14.7 percent open rate) and, of those, 89 completed the survey. Read on to see how your approach compares to theirs. Read More

Celebrating World Optometry Day With Independents

By Staff
Monday, March 30, 2020 10:03 AM NEW YORK—World Optometry Day was March 23. Although there is so much going on in the world right now, it’s still nice to take a moment to celebrate optometrists worldwide, and all they do to keep patients healthy. Last week, many independent optometrists took to Instagram to share what World Optometry Day means to them—both in our current climate, and in other times. Here's a sampling of how ODs throughout the country marked World Optometry Day. Read More