REMOTE POSSIBILITES: New Business Models Unlock Telemedicine’s Potential for Eyecare

By Staff
Friday, August 23, 2019 10:03 AM Many different forms of ocular telemedicine—also referred to as ocular telehealth—have emerged in the past few years. They create a dynamic but fragmented market in which different business models and service offerings compete for consumer dollars and buy-in from eyecare professionals. The proliferation of ocular telehealth options and the growing investment in the category leaves little doubt that it is gaining momentum, VM has learned for this special Megatrend report. To understand what’s driving this segment of the vision care market, and why it’s gradually gaining traction with consumers, VM spoke with some of the leading players in ocular telemedicine as well as eyecare practitioners and optical retailers who offer this service. Read More 

20/20 Europe: Retrosuperfuture Partners With Italian brand United Standard

By Staff
Friday, August 23, 2019 10:00 AM Retrosuperfuture presents a partnership with Italian brand United Standard, described as one of the freshest and most innovative contemporary realities in the street culture scene. Conceived, orchestrated and designed by Giorgio Di Salvo, United Standard is redefining Italian streetwear with its raw language marked by utilitarian shapes, aesthetic brutalism and bold graphic communication. The collaboration collection features a streamlined design that interprets the contemporary sportswear references and ultrafast visual style according to the statement about the release. Read More

When the Moon Hits Your Eye

By Staff
Thursday, August 22, 2019 10:03 AM Remember Dean Martin’s big hit, That’s Amore? Who could forget a song that starts, “When the moon hits your eye like a big pizza pie, that’s amore.” Dino was neither an astronomer nor a pizzaiolo, but he was clearly onto something when he made the moon-eye connection in the early 1950s. It turns out that lenses and lens makers have played an integral role in moon exploration. On the 50th anniversary of the first moon landing, two optical brands are celebrating their contributions to the historic Apollo space missions. One of these brands is Carl Zeiss, which hosted a party this year at Vision Expo in New York with the theme “Moon Light Rock-it,” a reference to the pivotal role Zeiss camera lenses, often in conjunction with Hasselblad cameras, played in space exploration. The other brand, Revo, is participating as a gold sponsor of the 50th anniversary of the Apollo lunar landing. Read More 

Review of Optometry: Not Covered? No Problem

By Staff
Thursday, August 22, 2019 10:00 AM Today’s health care system is a fickle beast, and the challenges of navigating the payor system can be overwhelming. But you can always get paid for what you do. If you ever write a charge off to a zero balance, you are not taking full advantage of the rules that exist to get paid. Consult with your billing department and spot check your EOBs to make sure they aren’t writing off patient balances. This is where understanding the rules that govern the financial waivers of liability is crucial. A financial waiver of liability is an informed consent document you use when you expect a patient’s insurance will not cover a procedure or durable medical equipment (DME) such as eyeglass frames and lenses. Read More 

Kidz Biz Special Feature: Framing the Future

By Staff
Wednesday, August 21, 2019 10:03 AM As summer winds down, the back-to-school season inevitably picks up. As kids head into another school year, parents, teachers and the students themselves all want to ensure that everyone puts their best foot forward come September. For many young students, eyewear is an essential piece of the back-to-school puzzle. The right eyewear helps kids see correctly so they can achieve their goals, but the perfect pair of frames also brings confidence, personality and fun to the every day. This year, Vision Monday’s Kidz Biz eyewear special feature shows just how diverse and exciting kids eyewear can be. Today’s styles are dynamic, playful, and most importantly, durable, to stand up to kids’ bustling, rough-and-tumble daily schedules. Read More 

Women In Optometry: Memories Revisited and a Vision Refined for Texas OD

By Staff
Wednesday, August 21, 2019 10:00 AM Audrey Raley, OD, cherishes many happy memories she has of being a child in New Braunfels, Texas, with her friends and her grandmother. The historic, German community often has fun, live music events going on and was adjacent to the town of Gruene, home of the oldest Texas dance hall. She said, “It’s very vivacious, and New Braunfels has the same ‘support local’ vibe as Austin,” which is about an hour away. As Dr. Raley researched the best home for her new practice in April 2018, New Braunfels rose to become the top contender. “I knew it was somewhere I would be happy long-term,” she said. Raley contacted Xite Realty, which specializes in medical leases and provided invaluable market research as she narrowed the search. Dr. Raley wanted a brand-new space to build out, and Xite helped her find the perfect spot. Read More 

Think About Your Eyes' Summer Road Trip With The Daily Bumps Illustrates Important Messages About Eye Health

By Staff
Tuesday, August 20, 2019 10:03 AM ALEXANDRIA, Va.—The road trip that Think About Your Eyes (TAYE) is embarking on with You Tube influencer family The Daily Bumps is about to kick off, this month. As CLICK reported last month, a national public awareness campaign presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream to send a YouTube influencer family on a road trip though the Western United States. Airstream’s brand is “focused on a life well-lived through adventure, making them a natural tie-in for TAYE’s campaign, ‘Seeing is a Gift.’” The Daily Bumps have a robust fan following (their near-daily videos chronicling their family’s life regularly receive more than 500,000 views) as well as a family history of vision correction. Read More

Review of Myopia Management: How to Explain Informed Consent to a Parent Without Sounding like a Lawyer

By Staff
Tuesday, August 20, 2019 10:00 AM Controlling everything we do as doctors of optometry and everything our colleagues in allopathic and osteopathic medicine do is a legal and ethical framework called the Doctrine of Informed Consent. To speak to a patient or a parent about this doctrine without sounding like a lawyer, we must first understand the underlying history, ethical theory and case law. Prior to the 1950s, doctors and patients adhered to a paternalism that relied on the doctor to make decisions for the patient based on the doctor’s superior knowledge and authority and an abdication of agency on the part of the patient in service to that authority. Read More

Back to School Lessons on Children's Eye Health

By Staff
Monday, August 19, 2019 10:03 AM NEW YORK—Remember the feeling of starting a new school year? Sure, kissing summer goodbye was always a bit of a drag when I was younger, but there’s something about the crisp, fresh start of a brand new school year that still makes me excited. There’s so much potential in a new year—so many classes to enroll in, friends to make, lockers to decorate, stuff to learn—that it feels impossible not to associate the start of the semester with a bright, lively future. As parents, kids, teachers, and the rest of us gear up for the back to school season, the optical community is getting involved as well. After all, a new year means new books, new sneakers, new glasses, and an ever-important, ever-growing reminder about children’s eye health, and how their eyes affect their performance in school. Read More 

Review of Optometric Business: The Many Career Pathways Open to Today’s ODs

By Staff
Monday, August 19, 2019 10:00 AM Opportunities to expand medical eyecare services are waiting to be tapped by forward-looking ODs. From vision therapy to dry eye and myopia management, here are top areas of growth in optometry, and models of non-traditional career pathways and practice concepts. Don’t miss this in-depth Review of Optometric Business discussion with Mark Wright, OD, FCOVD, ROB professional editor, and Roger Mummert, ROB content director. Read More

Transitions Launches Facebook Virtual Try-On Experience

By Staff
Friday, August 16, 2019 10:03 AM PINELLAS PARK, Fla.—There's a new way for patients to experience an augmented reality, virtual try-on experience via a new partnership between Transitions Optical and Facebook, using the Facebook camera. The first-of-its-kind social media experience allows users to see themselves in all 13 Transitions lens colors, including Transitions Signature lenses style colors and Transitions XTRActive style mirrors. Users can tap through the different Transitions lens colors, and switch between indoor and outdoor settings. Users can activate the Transitions Facebook Try-on by clicking on a link that is located on the Transitions Facebook Page or by scanning the QR code with their Facebook app (to find the QR code scanner, simply type “QR code” in the top of the Facebook search bar). Read More

Women In Optometry: Ready to Launch

By Staff
Friday, August 16, 2019 10:00 AM Maria Briceno Martin, OD, vividly recalls the moment when she decided she would take the leap forward on her dream of practice ownership. It was August 2017, and her second daughter was just one year old. As she was feeding the baby on a Friday afternoon, Dr. Briceno Martin’s husband Greg poised the question if opening an office was still her plan. “I was happy and stable, and I had a great job,” Dr. Briceno Martin says of the position she’d held for the past decade with an OD/MD group. “It was an ideal experience but I always felt like something was missing.” By Monday morning, she was ready to have a conversation with her employers about her future plans. And six months later she opened Lakes Family Eye Care. Read More

20/20 Magazine: Vision for Baltimore

By Staff
Wednesday, August 14, 2019 10:00 AM What was causing the gap in reading performance between poor and wealthier Baltimore students? Johns Hopkins University researchers wanted to know and in 2014 began investigating whether the gap might be due to poor students’ need for eyeglasses. As an eyecare professional, it is disturbing to note that studies over the last 10 years indicate that poorly performing students are frequently misdiagnosed with behavioral disorders or special education needs when the root of the problem is uncorrected vision, a comparatively easy fix. To begin, Hopkins researchers initially screened several hundred second- and third-grade students for vision deficiencies and gave two free pairs of eyeglasses to about 60 percent of them, as needed. Researchers then tracked the school performance of those students for one year. They found that reading performance improvement for the group that received glasses was significant when compared to students who did not need glasses. Read More

Maryann Youssef, OD, Is All About Educating and Traveling

By Staff
Tuesday, August 13, 2019 10:03 AM Dr. Maryann Youssef may be a novice to the social media game but judging by her page, she’s got the formula figured out. A graduate of the Western University of Health Sciences, this Florida native created Doctor.Maryann eight months ago in an effort to connect with patients outside the exam room. Since then, the page has garnered over 1,000 followers and counting. “I started my Instagram page as a way to share my passion with patients outside of the exam room,” she explained. “At least once a day, I have a patient say, ‘Wow, I never knew you could check all of that in an eye exam!’ Optometry is undervalued, and that is in part due to the lack of education we provide to our patients. I'm trying to do my small part in changing that.” Read More

Read Any Good Books Lately? Asking for a Friend

By Staff
Tuesday, August 13, 2019 10:03 AM What are you reading this summer? Well, in some circumstances, this can be a loaded question. If a work colleague or even your boss asks you about your beach reading list, it’s probably best to avoid talking up anything from the science fiction, romance or sports categories on Amazon. Better to choose one of The New York Times’ bestsellers in the business category, something like “Dare to Lead” or even Malcolm Gladwell’s “Outliers.” But if it’s a good friend who is asking, it’s easier to be honest (mostly honest) with your response, mentioning a book like “The Girl with the Lower Back Tattoo” by Amy Schumer or one of the Daniel Silva thrillers. I always find that it’s a good idea to have a couple of different lists top of mind just in case you get the dreaded “what-books-are-on-your-nightstand” question. Here’s what a few people in the optical industry are reading this summer. Read More