Welcoming the Holiday Season With Gifts and Celebrations

By Staff
Tuesday, November 19, 2019 10:03 AM "It's so important to make sure our employees feel appreciated!" shared a recent Women In Optometry Pop-Up Poll participant, and the overwhelming majority of respondents seem to feel the same: 77 percent stated that they host a party or event and give presents to their team during the holiday season. What's the best gift to give? Fifty-two percent said cash, and another 23 percent said that they give the same gift to everyone such as a tumbler, jacket or gift certificate. Twelve percent said that they research individual gifts for each team member. A number of respondents shared that they enjoy a white elephant-style gift exchange or that they spread out their celebration over the course of a week. Read More

Review of Myopia Management: An Important New Approach to Managing Progressive Myopia

By Staff
Tuesday, November 19, 2019 10:00 AM Two widely prescribed myopia interventions, each effective, with different mechanisms of action. What if they were combined? Would the combination have an additive or synergistic effect? Combining two different treatment methods to slow the progression of myopia may deliver better results than either can achieve on their own. A new, two-year study found the combination of orthokeratology and topical atropine 0.01% was 28 percent to 38 percent more effective in slowing axial elongation in children with progressive myopia. Read More

Teaching the World How to See

By Staff
Monday, November 18, 2019 10:03 AM Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago. But none of this existed a generation ago. The first health information website wasn’t even launched until 1994 and TV commercials for most medical products were illegal in the U.S. until the 1990s—and are still prohibited in many countries today. So, how did people learn about eyecare and other health options in the pre-internet days? The single best source of information for consumers was the humble public service ad campaign. Read More

20/20 Europe: Taking Another Look at Gender Neutral Eyewear

By Staff
Monday, November 18, 2019 10:00 AM Gender fluid, genderless, gender neutral, no gender: just some of the words which define a relatively new concept that has been storming the fashion world. Not everybody remembers that it isn’t a new concept though, a trend that goes back to the 80s when Yves Saint Laurent and Chanel introduced the suit and men’s tailoring for women too. From unisex collections to mixed men’s and women’s catwalk shows, the fashion industry is experiencing a revolution. So now that we’re not bound by gender, a whole array of new eyewear options have opened up. Retro infused, small, oval and round glasses and sunglasses are a strong eyewear trend at the moment and also happen to be a gender neutral style (remember John Lennon and Yoko Ono wearing the same rounded sunnies?). Read More

Indie Brand Looks to Bugs for Inspiration

By Staff
Friday, November 15, 2019 10:03 AM NEW YORK—Inspiration for frame design can strike from anywhere. We’re no strangers to terms like “vintage inspired,” or “travel inspired,” or “music inspired,” in this industry—but what about “bug inspired?” For independent brand Vuliwear, beauty is in the eye of the bug-holder. Vuliwear founder Dionne Ellison says she was struck by a magnified photo of a bug’s eyes, and began to design eyewear inspired by the colors and patterns of insects’ compound eyes. Working with Essilor Sun Solution, Ellison’s initial launch features six sun styles: BLKnBLU, Deuces, Zag, Flatliner, Pearl and Siren. Three featured styles, BLKnBLU, Deuces and Zag are lightweight unisex metal aviator styles inspired by the Blue Damselfly, Striped Horsefly and African Twig Mantis respectively. Read More

20/20 Magazine: Inside the Frame With De Rigo Rem’s Tatiana De Arruda Penteado

By Staff
Friday, November 15, 2019 10:00 AM 20/20 gets an exclusive take from De Rigo Rem's senior creative director and founder Tatiana De Arruda Penteado on her new role and design experience. “My career began shortly after I finished my degree in Industrial Design, when I made the move from Brazil to Treviso, Italy for a venture in furniture design. As much as I loved this role, furniture became very static and over time, I found myself craving something a bit more dynamic. I started taking the short train ride to Belluno and was completely immersed into the world of fashion eyewear—the city’s biggest industry. Not only did eyewear offer me a platform to use my technical skills, it gave me the freedom to be more creative and see my collections come to life every season. I was hooked. That’s when I started my journey with Marchon in 2006 and Safilo in 2008, where I worked for many years in Italy before moving to America to head up the U.S. design team.” Read More

Taking the Plunge With What a Spectacle Optometry

By Staff
Thursday, November 14, 2019 10:03 AM RANCHO MISSION VIEJO, Calif.—Opening a practice cold wasn’t the initial plan of Michelle Ahumada, OD—actually, it was the bank’s idea. The rest, she said, “was history.” Dr. Ahumada graduated from the Southern California College of Optometry (SCCO), now the Southern California School of Optometry at Marshall B. Ketchum University, in 2001, and, about a year later, bought a house and started a family. Now a mother of three, Dr. Ahumada told Vision Monday, “I never stopped working, but I did cut back to part-time.” Throughout the years, she worked in a variety of practices—most recently at Costco—and eventually decided she wanted the ability to be her own boss. “I first looked at buying a practice, but that did not work out. I had already applied for the loan, and the bank suggested I look into opening cold. When they did, I remembered about a brand new shopping center; I got in touch with the leasing company and the rest was history.” Read More

Review of Optometry: Today’s Tech for Assisting the Visually Impaired

By Staff
Thursday, November 14, 2019 10:00 AM Visual impairment is included among the top 10 most prevalent causes of disability in the U.S. Low vision affects more than two million Americans and ranks only behind arthritis and heart disease as the reason for impaired daily functioning in Americans older than 70. In addition, blindness ranks third as one of peoples most feared disorders. The numbers of low vision patients is expected to increase, according to the National Eye Institute, and the prevalence of low vision is expected to almost triple by the year 2050. Many practitioners may be tempted to refer these patients immediately to a low vision provider without attempting to make any interventions themselves; however, all optometrists are capable of performing a basic low vision evaluation and providing the patient with vision impairment some initial tools to get started on their journey of improved functioning. Read More

Modern Workplace (Rx) Eye Safety

By Staff
Wednesday, November 13, 2019 10:03 AM NEW YORK—Did you know that more than 2,000 people injure their eyes at work every day? And of these injuries, an estimated 10 percent to 20 percent will cause temporary or permanent vision loss, Prevent Blindness points out. The National Institute for Occupational Safety and Health believes that the right eye protection can lessen the severity of those injuries and even prevent 90 percent of them. For eyecare professionals, establishing a role in the prescription sector of the occupational and industrial safety business can help extend their expertise in new ways and can also enhance their relationships with workers, their families and organizations in their local communities. Specialists are prepared to help ECPs build those relationships and set up Rx safety product solutions with an increasingly diverse range of specialty frames and lens materials. VM takes a top-line look at just a few of the Rx Safety collections, products and programs on offer from suppliers, laboratories and distributors in the U.S. Read More

Review of Optometric Business: How to Triple Revenue Through Specialization

By Staff
Wednesday, November 13, 2019 10:00 AM
Developing a marketing niche can pay dividends for your optometric practice. It has helped our practice, Vision For Life, grow dramatically from seeing a few patients per month in a small rural town, to working with some 60 to 70 patients per week in a larger, more centralized location. Moving to a larger population center, along with making other key changes, has spurred tremendous growth. Our practice is focused on developmental optometry. We have developed a special niche working with children and adults with vision problems that affect their ability to read, write, comprehend, perform in sports or perform on the job. Read More

Topcon Healthcare to Support Transition of IBM Merge Eye Station and Merge Eye Care PACS Customers

By Staff
Tuesday, November 12, 2019 10:03 AM NEW YORK—Topcon Healthcare Solutions announced late last month that it is partnering with IBM Watson Health Imaging in an effort to support a transition plan for their Merge Eye Station digital fundus imaging platform and the Merge Eye Care PACS web-based image management system, two products from their global eyecare division that are being end-of-lifed ("EOL") as announced previously. As IBM plans to discontinue customer support for Merge Eye Care PACS and Merge Eye Station customers by the end of 2020, Topcon said it will provide a safe transition path for its customers, allowing them to migrate their patient data to Harmony, Topcon’s signature data management system. The system will allow users to automatically import images and reports from multiple diagnostic devices into a single web-based viewer. Read More

Women In Optometry: New Graduate Sees Opportunity to Influence Minorities to Consider Optometry

By Staff
Tuesday, November 12, 2019 10:00 AM In 1969, C. Clayton Powell, OD, and John L. Howlette, OD, met with a select group of African American optometrists in Richmond, Virginia. Their mission with their new organization, the National Optometric Association (NOA), was to give a voice and platform to minority doctors around the country. Fast forward to 2019, when a recent graduate of the Pennsylvania College of Optometry at Salus University, Nishan Pressley, OD, was appointed to be the director of communications for the NOA. Dr. Pressley finished the school’s relatively new accelerated three-year program, and she was the first African American to do so. When Whitney Roberson, OD, saw Dr. Pressley’s capabilities, she made it a point to get her around other ODs involved in the NOA. “It was great because those doctors looked like me,” Dr. Pressley said of her new colleagues. “The NOA brings us together—doctors who can relate to my cultural experiences. There is this hub of diversity and knowledge.” Read More

A Relaxing Weekend After National Stress Awareness Day

By Staff
Monday, November 11, 2019 10:03 AM NEW YORK—From National Grilled Cheese Day (April 12) to International Talk Like a Pirate Day (September 19), there’s no shortage of fun, wacky holidays to celebrate every year. However, the first Wednesday in November marks a slightly heavier holiday: National Stress Awareness Day. I think most of us can agree that we don’t need a dedicated day to make us “aware” of stress—we’re aware of it all the time. But even though we’re no stranger to stress, there’s still value in setting aside one day a year to really talk about stress—and how to deal with it. It’s no question that stress can have an effect on every aspect of our lives, but especially on our mental and physical health. Jay Winner, MD, author of Take the Stress Out of Your Life and director of the Stress Management Program for Sansum Clinic in Santa Barbara, Calif., told WebMD, “Stress doesn't only make us feel awful emotionally. It can also exacerbate just about any health condition you can think of." Read More

Aligning Our Myopia World With the Real World

By Staff
Monday, November 11, 2019 10:00 AM You and I live in a world where myopia is front of mind every day, seemingly the most discussed topic in optometry. We’re familiar with the challenges it creates for children who are left uncorrected. We can quote the statistics of its growing prevalence and severity around the world. We can name several increased risks that it poses to vision later in life. And we know that efforts are underway around the world to manage its progression. Yet our world is not the real world. Most people, even parents of myopic kids, lack the basic knowledge that myopia exists, don’t understand its near-term challenges and long-term effects, and lack any inkling that options are being explored to tackle this global health care crisis. Read More 

Dashboard and Other Data Options Help ECPs Understand Patients' Path to Purchase

By Staff
Friday, November 8, 2019 10:03 AM NEW YORK—From health care to retail, data has become an invaluable resource for businesses and practitioners. It’s what many see as the key ingredient to meeting, and exceeding, patients’ expectations, and it provides a critical yardstick for measuring business success. In eyecare and optical retailing, the growing interest in data also has led to an increase in the number of options partner companies are developing that collect, track and analyze the data for ECPs to draw upon to manage their practice. From software and tech companies to alliances and large retail groups, a dashboard or other analytical tools have become part of the de facto offering to member ECPs. Vision Monday in its October issue profiled several of the groups offering dashboard-type tools and other options for tracking practice performance in a special feature on the "Path to Purchase." Read More