First-of-Its-Kind Artificial Vision System Moves to Clinical Trials

By Andrew Karp
Tuesday, September 22, 2020 1:50 PM With millions of people worldwide who are blind or suffering from sight-robbing diseases, and millions more expected to lose their vision over the next few years, a growing number of private companies and research institutes are working to develop bionic eyes, artificial vision systems and advanced visual prostheses. One of the newest projects is being undertaken by Illinois Institute of Technology. Researchers there were recently awarded $2.5 million by the National Institutes of Health (NIH) to fund the first year of a three-year project which involves clinical trials of a first-of-its-kind wireless visual prosthesis system which aims to provide some limited vision to people with profound blindness. Read More

Women In Optometry: 'The Women Are Finally Home Again!'

By Staff
Tuesday, September 22, 2020 7:00 AM It is midafternoon sometime in the third week of our office’s quarantine shutdown to lower the curve of coronavirus. By this time, I have lost all track of days and all concepts of time. I am in yoga gear, stretching on my yoga mat while simultaneously watching an ophthalmology/optometry-led videocast on my laptop that one of the doctors in my practice recommended. As I stretch, I watch the intro on and off. There are four men: three ophthalmologists and one optometrist. Some are in scrubs; some are in work attire. They talk about the changes that are happening due to the new virus. They banter back and forth about how no one is getting a haircut or even shaving their beards. Then they proceed to discuss how there is going to be a baby boom from this pandemic. In response to this topic, one of the men says (with the excitement of a small child, no less): “Because the women are finally at home again!” Read More

20/20 Europe: Essedue

By Staff
Monday, September 21, 2020 5:00 AM Stefano Scauzillo, the owner of Essedue Sunglasses and Italian factory Essequadro Srl spoke with 20/20 Europe about their evolving focus on responsible, sustainable approaches in product development and production. They revealed that the focus of their collection next season will be eco-friendly planning. “Essedue's FW '20 collection will be a completely Limited Edition, and it will be a collection with new models. The concept that we will inaugurate will respond to the new mission of the Essequadro company, based on an eco-friendly, green-living approach,” Scauzillo told 20/20 Europe. They also talked about some of the immediate challenges they faced while Italy was on lockdown during the pandemic. Read More

20/20 Magazine: Night Driving and the Aging Eye

By Staff
Friday, September 18, 2020 7:00 AM Every time I think of driving at night, I hear the song “Blinded by the Light” in my head. In truth, either too much light or too little is challenging when driving at night. Too much light from the shock of intense glare inducing bright blue LED headlight lamps is blinding. Moreover, too little light is bad because we need light to see, and twilight and nighttime illumination levels reduce illumination levels making it hard to see. Aging eyes experience age-induced eye changes that reduce light transmission to the retina while increasing scatter, blur and glare. With age, the pupil loses its ability to dilate to the same degree as a young eye. Therefore, less light reaches the retina of an aged eye. Read More

Jobson Honors Three New ODs on its Online Eyecare Heroes Gallery

By Staff
Thursday, September 17, 2020 12:00 PM NEW YORK—As the COVID-19 virus continues to affect our everyday activities, Jobson continues its salute to the industry's health care workers, especially ECPs, for continuing to provide essential eyecare during the pandemic. This week, we honor three more Eyecare Heroes in our online gallery located at the Eyecare Heroes site. Dr. Gary Chu, New England College of Optometry, Boston, Mass., Dr. Michael McGovern, SUNY College of Optometry, New York, N.Y., and Dr. Eva Yan Metro Optics, Bronx, N.Y. ECPs in the Gallery were selected from among the nominations submitted by readers of Vision Monday and 20/20. Read More

Frames Data: Your SEO Guide to Optimizing Your Optometry Website

By Staff
Thursday, September 17, 2020 6:30 AM Appearing at the top of Google’s search engine results page (SERPs) can drastically change the amount of traffic that your optometry website receives and in turn increase the number of opportunities you get to convert those visitors to booked appointments at your practice. In order to gain this type of online visibility and work your way up the ranks on the results page, your optometry website must appeal to Google’s algorithm. And there’s no better way to accomplish this than to optimize your site. There is more than one way to optimize your website for search engine optimization (SEO) and we’re here to discuss 5 necessary steps you need to take to improve your site’s performance. Read More

Review of Optometry: Finding the Balance

By Staff
Wednesday, September 16, 2020 11:48 AM Finding the right combination of ocular health screening and patient convenience is the name of the game in contact lens fits—now more than ever with COVID-19 disrupting the traditional care model. But focusing too much on convenience at the expense of ocular and systemic health is not in the best interest of patients. Unfortunately, the recent Federal Trade Commission (FTC) ruling may have shifted the balance in the wrong direction, potentially preventing the timely diagnosis of ocular and systemic disease. Read More

VM's News Quiz for the Week of Sept. 6: VM's Virtual Summit, Gridiron Stars Meet Optical and Doggie Eyes

By Staff
Tuesday, September 15, 2020 10:30 AM Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at VM's upcoming virtual Summit, gridiron stars meet optical innovation and fun facts about doggie eyes. Click here to take the quiz for the week of September 6. VM's News Quiz is published every Saturday as part of VMAIL WeekendRead More

Review of Optometric Business: How to Maximize Daily Disposable Multifocal CL Profitability in Your Practice

By Staff
Tuesday, September 15, 2020 5:00 AM Some optometrists have come up with dozens of excuses not to fit daily disposable multifocal contact lenses. Cost, time, difficulty, patient satisfaction and a reluctance to change, are just some of the barriers that many of us create for ourselves when it comes to fitting presbyopes into lenses that most of us agree are the best for patients. The daily disposable modality is perfect for presbyopes as they often struggle with dry eye syndrome. Sometimes we forget that we’re the doctor and patients are expecting us to offer them the best products and technology for their eyes and lifestyle. It takes effort, but the reward is increased patient satisfaction, increased patient referrals and increased revenue for more multifocal fits. Read More

How One Harlem Fashion Retailer Is Surviving the Crushing Effects of the Pandemic

By Mary Kane
Monday, September 14, 2020 12:29 PM According to this feature from the National Retail Federation, “Princess Jenkins began her career as a fashion industry intern for Vera Maxwell in New York City’s Garment District in the late 1970s. She went on to sell fashion collections to retailers in Chicago, Dallas and Los Angeles—at the time one of the few Black women selling top designer fashion. Jenkins now owns The Brownstonein New York City’s Harlem neighborhood, an upscale fashion boutique that calls itself ‘Harlem’s crown jewel.’” Read More

Review of Myopia Management: Helping Patients Learn How and Why to Protect their Eyes

By Staff
Monday, September 14, 2020 7:00 AM Have sympathy for the parents who come in with questions about the risks to their child from blue light emitted by digital devices, as kids stuck at home are doing more schooling and entertainment online. It can be a confusing topic. Even more sympathy if that child is an emerging myope and the parent has questions about that risk, too. Your advice might seem to conflict. For example, blue light from any source presents a risk but increased outdoor time to reduce the risk of developing myopia would also increase exposure to blue light from the sun, which is by far the biggest source of blue light. Read More

VM's News Quiz for the Week of August 30: ECP Survey Trends, Mask Wearing Side Effects and the Loss of a Superhero

By Staff
Thursday, September 10, 2020 4:00 PM Did you follow the optical news last week? Take VM’s News Quiz to see how much you know. Last week's quiz takes a look at ECP survey trends from Jobson, side effects from mask wearing and the loss of Superhero Chadwick Boseman. Click here to take the quiz for the week of August 30. VM's News Quiz is published every Saturday as part of VMAIL WeekendRead More

Eyes of Faith Inspires With New Brand Showroom

By Staff
Thursday, September 10, 2020 11:20 AM SHARON, Penn.—The middle of a global pandemic might not seem like the ideal time to embark on any major business ventures, but, for Pennsylvania-based indie brand Eyes of Faith, things are working out pretty perfectly. Last month, the team moved into their brand new showroom and headquarters, located in downtown Sharon, Pennsylvania—a town that co-founder and president Jim Schneider said is “known for its industrial heritage.” Now, Eyes of Faith is kicking off a new era in a new home—and they’re excited. Read More

20/20 Magazine: The Lab Watch

By Staff
Thursday, September 10, 2020 9:30 AM Independent eyecare professionals are usually quite careful about which labs they send their prescriptions to. According to 20/20’s newly released Wholesale Lab Usage Study, the factors that eyecare professionals consider most important when selecting a lab are lens surfacing quality (91 percent), lens coating quality (89 percent) and lens finishing quality (89 percent). The success of an optical shop or eyecare practice depends in part on the support they receive from their lab. That’s why loyalty to a lab often runs deep. Read More

A Search for the ‘Silver Lining’ Uncovers Surprise Parties, Fish Stories and Long Runs

By Mark Tosh
Wednesday, September 9, 2020 1:50 PM NEW YORK—One of life’s adages is that if you look hard enough there’s always a silver lining inside the black cloud. Such a cliché, right? So, to put this theory to the test, Vmail Weekend asked an array of people within the optical sector if, indeed, they could identify any silver linings that they have experienced over the past six months during this coronavirus pandemic dark storm. As the glass-half-full among us would expect, we received a quite a few cheerful, surprising and upbeat stories that will put a smile upon even the dourest face among us. So, read on to hear about a surprise birthday party, a first fish and even a 39-mile ultra run. Read More