Insights for 8-26-19

By Staff
Friday, August 23, 2019 12:00 AM As competitors around us close stores, we have market share opportunities. … The winners and losers are breaking away from each other at an accelerated pace.

Insights for 8-23-19

By Staff
Thursday, August 22, 2019 8:00 AM Our industry is continually changing, affecting how clients go to market and how brands and agencies work together. But one thing that will never change is that marketing, at its core, is about understanding human beings.

Insights for 8-22-19

By Staff
Wednesday, August 21, 2019 12:00 AM CEOs work to generate profits and return value to shareholders, but the best-run companies do more. They put the customer first and invest in their employees and communities. In the end, it’s the most promising way to build long-term value.

Insights for 8-21-19

By Staff
Tuesday, August 20, 2019 7:00 AM July’s strong [retail sales] results are consistent with a confident consumer. Households are in good shape with spending and that should continue as long as the labor market remains healthy. But it’s important to remember that today’s data is looking backward at what was happening a month ago. The impact of volatile financial markets and increased trade tensions in recent weeks may put a wind of caution in consumer spending as we move forward in 2019.

Insights for 8-20-19

By Staff
Monday, August 19, 2019 7:00 AM Most brand managers have to work out where to spend their money next year and the year after. Despite what they might have heard, TV remains a superb option for many – if, perhaps, not all – big brands.

Insights for 8-19-19

By Staff
Sunday, August 18, 2019 7:00 AM There is a massive shift taking place in marketing right now. There’s so much content in the world – every time consumers turn on a device, they’re being bombarded with content….. Technology and data are completely transforming how we can interact with consumers. And marketers need to be able to think in terms of creative, data, and technology, all at the same time. 

Insights for 8-16-19

By Staff
Thursday, August 15, 2019 8:00 AM People are taking these products in good faith, because they believe somebody is overseeing the quality of these products. But there’s basically nobody.

Insights for 8-15-19

By Staff
Wednesday, August 14, 2019 8:00 AM U.S. retail has increased $565 billion in sales since January of 2017, fed not just by online sales growth but net store sales growth. Clearly there is significant pressure in apparel and department stores, however, in every single retail segment there are more chains that are expanding their number of stores than closing stores.

Insights for 8-14-19

By Staff
Tuesday, August 13, 2019 8:00 AM We are thrilled to expand CarePass nationally, bringing simplified value to our customers while making it easier for them to care for themselves and their families. Initial customer response has exceeded our expectations with members utilizing the program's full benefits and becoming more engaged across all of our digital offerings. 

Insights for 7-13-19

By Staff
Monday, August 12, 2019 8:00 AM We expect tariffs targeting the remaining $300 billion of U.S. imports from China to go into effect.

How Are We to Think About Consolidation and Restructuring in the Vision Space..?

By Marge Axelrad
Monday, August 12, 2019 12:00 AM Whatever happened to lazy summer days? The past few months has seen a continuation of a series of practice acquisitions, large and small, by private equity-backed groups, the expansion of new players in the franchise space, and further industry consolidations here and around the world as evidenced by EssilorLuxottica’s announcement of their plans to acquire GrandVision group, the major global optical retailer.

Insights for 8-12-19

By Staff
Monday, August 12, 2019 12:00 AM We die. That may be the meaning of life. But we do language. That may be the measure of our lives. 

When the Moon Hits Your Eye

By Andrew Karp
Monday, August 12, 2019 12:00 AM Remember Dean Martin’s big hit, That’s Amore? Who could forget a song that starts, “When the moon hits your eye like a big pizza pie, that’s amore.”

Maryann Youssef, OD, Is All About Educating and Traveling

By Stephanie Sengwe, Contributing Editor
Thursday, August 8, 2019 9:00 AM Dr. Maryann Youssef may be a novice to the social media game but judging by her page, she’s got the formula figured out. A graduate of the Western University of Health Sciences, this Florida native created Doctor.Maryann eight months ago in an effort to connect with patients outside the exam room. Since then, the page has garnered over 1,000 followers and counting. “I started my Instagram page as a way to share my passion with patients outside of the exam room,” she explained. “At least once a day, I have a patient say, ‘Wow, I never knew you could check all of that in an eye exam!’ Optometry is undervalued, and that is in part due to the lack of education we provide to our patients. I'm trying to do my small part in changing that.”

Insights for 8-9-19

By Staff
Thursday, August 8, 2019 8:00 AM We will accelerate the growth of the combined company’s digital revenue through innovative customer experiences and new marketing solutions for businesses, while creating an expansive journalism network with the resources required to deliver unique and award-winning content