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ECP Resources

Clarification Regarding Zeiss DuraVision AntiVirus Platinum UV Availability

By Staff
Friday, July 23, 2021 12:15 AM HEBRON, Ky.—VMAIL recently reported in the International News section on the release of Zeiss DuraVision AntiVirus Platinum UV. However, the product is only available in certain markets. Zeiss Vision Care U.S. issued the following clarification: “Zeiss DuraVision AntiVirus Platinum UV, an anti-reflective coating with antibacterial and antiviral properties, is now available on Zeiss plastic lenses in several countries. The product is being reviewed for further release by local, country specific, regulatory agencies and is not yet available in North America.”

Prevent Blindness Holds 10th Annual Focus on Eye Health National Summit as Expanded Two-Day Virtual Event

By Staff
Tuesday, July 20, 2021 12:27 AM CHICAGO—Prevent Blindness held the 10th annual Prevent Blindness Focus on Eye Health National Summit as a virtual event on July 14 and 15, 2021. This year’s Summit included a variety of presentations and discussions related to the theme, "Our Changing Vision” with more than 1,000 registered attendees. In addition to a wide variety of presentations and moderated discussions, the Summit provided attendees with the opportunity to visit virtual booths of event sponsors, as well as chat and network with fellow attendees and presenters.

VM Summit Session Examines Complexities of Reimbursement for Remote, Comprehensive Eye Exams by ODs

By Staff
Monday, June 28, 2021 12:15 AM NEW YORK—An interview examining telehealth’s expanding role in vision care with Wally Lovejoy, an independent health care consultant, specializing in eyecare and optical retailing, and Julian Roberts, executive director of the National Association of Vision Care Plans (NAVCP), kicked off the second component of a three-part session of VirtualEYZE! as part of the June 23 VM Leadership Summit.

Review of Optometric Business: New CDC Masking Guidelines—What Do I Do In My Office?

By Staff
Thursday, June 24, 2021 6:03 PM The new Centers for Disease Control and Prevention guidelines on masking for fully vaccinated people may be confusing. Masking is still recommended, even for fully vaccinated people, while in healthcare settings. Does that mean all patients should continue wearing masks in your office? Or does that mean patients should be mandated to wear masks while receiving pretesting and their exam with the doctor, but not while in the reception area and optical? Review of Optometric Business and Women In Optometry collaborated on a poll. Here is what we learned about how you are approaching masking in your offices, along with guidance on doing it so the practice and patients are kept happy while being protected. Read More

Registration Remains Open for VirtualEYZE!, the June 23 VM Virtual Summit Session on Remote, Comprehensive Eye Exams

By Staff
Monday, June 21, 2021 12:30 AM NEW YORK—With just two days to go before the opening session of the 2021 Vision Monday Leadership Summit, event organizers said that late registrations are still being accepted. The one-time-only session, VirtualEYZE!, will explore how virtual health is expanding eyecare’s boundaries. It will be held Wednesday, June 23, from 3:00 p.m. – 5:00 p.m. ET. Virtual eyecare, in the form of comprehensive eye exams performed remotely with the direct involvement of an optometrist, is rapidly gaining favor with both patients and practitioners.

Treehouse Eyes Launches Consumer Marketing Campaign to Educate Parents About Myopia Management

By Staff
Wednesday, June 16, 2021 12:24 AM BOULDER, Colo.—Treehouse Eyes, the country’s first and only dedicated myopia management service company, announced the launch of a consumer marketing campaign to educate parents about childhood myopia and drive consultations into their 45 locations around the country.

Hilco Vision Intros OptiPlus Anti-Fog Spray Kit

By Staff
Thursday, June 10, 2021 12:11 AM

Organizers of Vision Expo Announce Vision Expo+, a Free, Three-Day Virtual Extension of the Vision Expo East Experience Delivered Through ShopVISION

By Staff
Thursday, May 20, 2021 8:57 PM ALEXANDRIA, Va.—The Vision Council and Reed Exhibitions, the organizers of Vision Expo, today announced Vision Expo+, a free digital extension of the Vision Expo East experience that will be offered from June 3-5 in conjunction with Vision Expo East 2021 through ShopVISION, a new global sourcing platform. Vision Expo+ reflects an effort by the Show organizers to accommodate members of the vision care community from around the globe by providing more ways for the community to experience Vision Expo East, taking place June 2-5 in Orlando. Read More

Review of Myopia Management: What Does Science Say About Screen Time and Childhood Myopia?

By Staff
Wednesday, May 19, 2021 6:15 PM The prevalence of childhood myopia has surged in recent decades, with urban centers in East Asia such as Singapore having rates as high as 11 percent among preschoolers, increasing to 50 percent by primary school, and 75 percent by the end of secondary school. The prevalence of myopia is increasing elsewhere too—including in the U.S.—and the shifting epidemiological picture, which is characterized by a progressively younger age of onset and accelerated myopic progression, portends a worrying future increase in the global burden of high myopia and blindness. In the context of the COVID-19 pandemic, which is likely to continue to require lockdowns and less face-to-face engagement for some time, more screen time is inevitable, and there is a significant need for strategies to mitigate a resultant exacerbation of the myopia crisis. Read More

Review of Optometry: Vaccines and Vulnerable Eyes—What to Look For

By Staff
Thursday, May 13, 2021 7:20 PM As we watch the ramp-up of COVID-19 vaccination, we can marvel at the ingenuity that brought these vital agents to market in under a year. But it also starkly underlines the importance of vaccines as a whole to society. Unfortunately, a decline in routine vaccination was among the unwelcome consequences of the pandemic lockdowns that began in March 2020, which significantly altered health care as we know it. Patient visits for routine and emergency care began to decrease. This has resulted in a reduced rate of vaccinations for vaccine-preventable diseases (VPD) across the nation. Read More

PECAA Launches New Marketing Advisory Service for Its Membership

By Staff
Monday, May 3, 2021 12:18 AM PORTLAND, Ore.—PECAA, a leading nationwide doctor alliance group, has launched a marketing advisory service for its membership.

These Stores That Opened Amid the Pandemic Can Hint at Where Retail Is Going

By Staff
Monday, May 3, 2021 12:01 AM The landlords and tenants are on a more even playing field now. You're working with them as opposed to working against each other, which, in the past, sometimes those relationships [were] a little challenging.