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Exclusive COVID-19 Practice Performance Trackers

Optical Sales Remain Flat Despite Upward Trend of COVID-19 Cases in Nearly All States

By Staff
Wednesday, October 21, 2020 12:24 AM NEW YORK—COVID-19 case counts trending upward throughout the U.S. had little impact on the eyecare business, according to the latest Jobson COVID-19 Performance Tracker for the week ending Oct. 18. Following a slight downturn during the previous week, Oct. 5 to 11, optical sales over this past week, Oct. 12 to 18, remained flat across the board, with the only negligible change occurring in contact lens sales, which declined only -1 index point nationally last week.

National Optical Sales Experience a Slight Downturn as Virus Numbers Increase in 37 States, Per Jobson COVID-19 Performance Tracker

By Staff
Wednesday, October 14, 2020 12:24 AM NEW YORK—National optical sales experienced a slight downturn across the board last week, according to the latest Jobson COVID-19 Performance Tracker for the week ending Oct. 11. As cases of COVID-19 increased in 37 states, according to the Johns Hopkins Coronavirus Resource Center, optical sales decreased in all service/product categories on a national level for the most recent period monitored, Oct. 5 to 11.

Click here to view the complete Jobson COVID-19 Performance Tracker

Optical’s Recovery Continues to Stall as Sales on a National Level Remain Flat, Per Jobson COVID-19 Performance Tracker

By Staff
Wednesday, October 7, 2020 12:30 AM NEW YORK—The recovery in the optical industry continued to stall last week as optical sales on a national level remained flat for the second week in a row, according to the latest Jobson COVID-19 Performance Tracker for the week ending Oct. 4.

As States Report Increasing Numbers of COVID Cases Optical Recovery Stalls, Per Jobson COVID-19 Performance Tracker

By Staff
Wednesday, September 30, 2020 12:30 AM NEW YORK—The recovery in the optical industry stalled last week with flat optical sales on a national level, according to the latest Jobson COVID-19 Performance Tracker for the week ending Sept. 27. The only discernible change in optical sales was in the category of contact lenses, which experienced a minor decline of -2 index points over this past week when compared with the previous week tracked (Sept. 14-20). Except contact lenses, which are on their own trajectory due to online sales, all service/product categories on a national level are within only 10 index points of where they stood prior to the introduction of stay-at-home orders.

Jobson Tracker: Optical Sales Bounce Back to Pre-Labor Day Holiday Levels

By Staff
Friday, September 25, 2020 10:00 AM NEW YORK—Nationally, optical sales returned to their levels prior to the Labor Day Holiday during the most recent week for which metrics have been tracked (Sept. 14 – Sept. 20). Following substantial decreases resulting from the Labor Day holiday for the previous week tracked (Sept. 7 – Sept. 13), overall optical sales in all categories bounced back to where they had been on a national level during the week of Aug. 31 to Sept. 6. Regionally, although all four Census regions being monitored (Northeast, Midwest, West, South) had states reporting increases in cases of COVID-19 (according to the CDC COVID Data Tracker), this had little to no impact on optical sales, according to the tracker. With every state in the West and nearly every state in the Midwest and South reporting increasing numbers of cases of COVID-19 over the past week, optical sales returned to the same level or within at least 1 or 2 index points of where they had been during the week prior to the Labor Day weekend. Read More

Jobson Tracker: Optical Sales Bounce Back to Pre-Labor Day Holiday Levels

By Staff
Wednesday, September 23, 2020 12:30 AM NEW YORK—Nationally, optical sales returned to their levels prior to the Labor Day Holiday during the most recent week for which metrics have been tracked (Sept. 14 – Sept. 20). Following substantial decreases resulting from the Labor Day holiday for the previous week tracked (Sept. 7 – Sept. 13), overall optical sales in all categories bounced back to where they had been on a national level during the week of Aug. 31 to Sept. 6. 

Jobson Tracker: National ECP Revenues and Category Indexes Decline Nationwide

By Staff
Wednesday, September 16, 2020 12:33 AM NEW YORK—For the third week in a row, optical sales experienced a decline on the national level. This past week’s substantial decreases in optical sales can be attributed to the Labor Day holiday, which was the first day of the most recent week for which metrics were tracked (Sept. 7-Sept. 13). All service/product categories were down by index points in the mid-teens.

Optical’s Recovery Slows, According to New Jobson COVID-19 Performance Tracker

By Staff
Thursday, September 10, 2020 12:30 AM NEW YORK—The ongoing recovery in the optical and eyecare segments hit a bump in the road last week as optical sales fell throughout the country, according to the latest Jobson COVID-19 Performance Tracker for the week ending Sept. 6. The dip comes as coronavirus cases and hotspots crop up across the nation, with COVID-19 cases rising in 30 states over the past week (according to the CDC COVID Data Tracker ). While the specific service/product categories gross revenue, frame units and lens pairs all dropped by 2 index points last week, exams refractions were down 3 index points.

Jobson COVID-19 Performance Tracker for the Week Ending Sept. 6

By Staff
Wednesday, September 9, 2020 12:10 AM With COVID-19 cases rising in 30 states over the past week (according to the CDC COVID Data Tracker), optical sales fell throughout the country. While the majority of service/product categories were down -2 index points (gross revenue, frame units and lens pairs), exams refractions were down -3 index points, and contact lenses remained flat. Although the metrics tracked ended with Sunday, Sept. 6, and did not include Labor Day, the fact that this past week monitored ended with a holiday weekend surely impacted optical sales as well.

Click here to view the complete Jobson COVID-19 Performance Tracker.

Optical Sales Show Slight Reduction as 29 States Report an Uptick in New Cases

By Staff
Wednesday, September 2, 2020 12:33 AM NEW YORK—With COVID-19 cases in the U.S. at six million and 29 states reporting increasing numbers of cases, according to the CDC COVID Data Tracker, U.S. optical sales experienced slight reductions on a national level for the week ending Aug. 30. Overall gross revenue at ECP locations was down 2 index points for the week ending Aug. 30 as compared to the week prior.

Click here to view the complete Jobson COVID-19 Performance Tracker.

Jobson COVID-19 Performance Tracker for the Week Ending Aug. 30

By Staff
Wednesday, September 2, 2020 12:10 AM With COVID-19 cases in the U.S. at six million and 29 states reporting increasing numbers of cases, according to the CDC COVID Data Tracker, U.S. optical sales experienced slight reductions on a national level over this past week. Contact lenses were down the most (-4 index points), and lens pairs were down the least (-1 index point). Gross revenue, exams/refractions, and frame units were all down -2 index points.

Click here to view the complete Jobson COVID-19 Performance Tracker.

Capture Rate Stands Out as a Positive as ECPs See Fewer Patients Yet Achieve Higher Conversion, According to Jobson COVID-19 Performance Tracker

By Staff
Wednesday, August 26, 2020 12:21 AM NEW YORK—After finishing July and starting August with positive momentum, optical sales on a national level recorded flat results for the week ending Aug. 23. This marked the second flat week out of the three previous weekly reporting periods this month, according to the results of the latest Jobson COVID-19 Performance Tracker. The tracker uses real-time information compiled by Jobson Optical Research. Within the optical mix, gross revenue, exams/refractions and frame units all showed results that were unchanged in the latest weekly period in the Performance Tracker compared with the previous week.

Jobson COVID-19 Performance Tracker for the Week Ending Aug. 23

By Staff
Wednesday, August 26, 2020 12:10 AM NEW YORK—The Centers for Disease Control reported that the number of coronavirus cases in the U.S. decreased slightly last week, with a nationwide total of 41,893 new cases as of Aug.16. Although public health experts are warning of a possible upsurge of COVID-19 cases this fall, sales of optical products remain healthy and are nearing pre-pandemic levels, according to the latest Jobson COVID-19 Practice Performance Tracker.

Click here to view the complete Jobson COVID-19 Performance Tracker.

Jobson COVID-19 Performance Tracker for the Week Ending Aug. 16

By Staff
Wednesday, August 19, 2020 12:27 AM NEW YORK—The Centers for Disease Control reported that the number of coronavirus cases in the U.S. decreased slightly last week, with a nationwide total of 41,893 new cases as of Aug.16. Although public health experts are warning of a possible upsurge of COVID-19 cases this fall, sales of optical products remain healthy and are nearing pre-pandemic levels, according to the latest Jobson COVID-19 Practice Performance Tracker.

Click here to view the complete Jobson COVID-19 Performance Tracker.

COVID-19 Practice Performance Tracker For the Week Ending 8/16/20

By Staff
Wednesday, August 19, 2020 12:10 AM On a national level, there was little change in optical sales over the past week in all service/product categories except contact lenses. Tiny upticks of only 1 or 2 index points indicate a relatively flat market for gross revenue, exams/refractions, frame units and lens pairs, while sales of contact lenses were down slightly by -3 index points. Even as COVID-19 spreads throughout the country, how have optical sales maintained a healthy level of activity, particularly over the past five weeks, returning nearly to the level they reached just prior to the pandemic? One reason may be found by taking a closer look at the capture rate, according to data provided by GPN/EDGEPro.

Click to view the COVID-19 Practice Performance Tracker for the week ending August 16, 2020.