ODs Can Employ Social Media Content and SEO to Leverage Specialty Expertise

By By Zvi Pardes, EyeCarePro.net, Contributing Editor
Monday, November 11, 2019 12:28 AM EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because we were working with clients who more and more weren’t being served by our general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. There was nothing out there to make this happen for them, and it took a specialized content approach to make it happen.

Teamwork Makes the Dream Work: Dr. Shalu Pal’s Instagram Page Is Emblematic of Her Jovial Team

By Stephanie Sengwe, Contributing Editor
Friday, August 30, 2019 8:00 AM TORONTO, Ontario—Going to the doctor’s office can be quite daunting to some. The experience can be impersonal, with practitioners who are matter of fact and impersonable. And let’s face it, the whole thing can culminate into a dire diagnosis. Shalu Pal and her team at Dr. Shalu Pal & Associates in Yorkville, Toronto, are aware of this and have made it a mission to give you major FOMO through their Instagram page, helmed by Pal herself. The page is a fun outlet for the practice, intended to lure you and curb your reservations about doctors and the often harrowing experience of being in an examination room.

Maryann Youssef, OD, Is All About Educating and Traveling

By Stephanie Sengwe, Contributing Editor
Thursday, August 8, 2019 9:00 AM Dr. Maryann Youssef may be a novice to the social media game but judging by her page, she’s got the formula figured out. A graduate of the Western University of Health Sciences, this Florida native created Doctor.Maryann eight months ago in an effort to connect with patients outside the exam room. Since then, the page has garnered over 1,000 followers and counting. “I started my Instagram page as a way to share my passion with patients outside of the exam room,” she explained. “At least once a day, I have a patient say, ‘Wow, I never knew you could check all of that in an eye exam!’ Optometry is undervalued, and that is in part due to the lack of education we provide to our patients. I'm trying to do my small part in changing that.”

Audrey Raley, OD, Is the Doctor Next Door

By Stephanie Sengwe, Contributing Editor
Friday, August 2, 2019 9:00 AM Audrey Raley, OD, created her Instagram page, Doc_Raley_OD in May of last year as a way to let her friends and family follow her journey into entrepreneurship with the opening of her own practice, Refined Eye Care. Almost a year later, Dr. Raley opened the doors of Refined Eyecare to her patients and as her practice has gotten on its feet, so has her presence on social media. “I created my IG page as an announcement of the decision I made to open cold,” she stated.

Elena Pryadkina Is Living Her Life in Color

By Stephanie Sengwe, Contributing Editor
Thursday, July 25, 2019 10:00 AM Elena Pryadkina’s Instagram page, EyeAmElena is as colorful as her sense of fashion and it is clear for anyone who stops by the page that she is quite the fashionista. A second-year optician student at Douglas College in New Westminster, British Columbia, she converted EyeAmElena from a personal page to a more optical focused page in order to show her passion for eyewear. Pryadkina found herself falling in love with the profession in 2016 when she took a job as an office administrator in a local independent optical store. “I had never enjoyed working until I started working there and that’s how I knew opticianry was a good career to pursue.”

Panel Explores Actionable Ideas and Themes From Summit Presenters

By Sara Bonizio, Contributing Editor
Wednesday, April 17, 2019 2:57 PM Howard Purcell, OD, FAAO, president and CEO, New England College of Optometry, helped attendees extract valuable ideas from Weinswig and Sarasohn-Kahn’s presentations. Together with Ann Hoscheit, OD, FAAO, Dave Brown, president and CEO of IDOC and James Rosin, co-president of Rosin Eyecare, he explored the topics in the keynote presentations and discussed how attendees can take away actionable ideas and information from the Summit to help them compete in this new customer- and patient-centric environment. He also recognized the importance of current and future optometry students to be able to rely on the continued relevance and future existence of their chosen profession, as new technologies affect its evolution.

Student Innovators of the Year Present Their Inventions at the VM Summit

By Gwendolyn Plummer, Contributing Editor
Wednesday, April 17, 2019 2:56 PM NEW YORK—Three optometry students, each representing a different school of optometry, were recipients of this year’s Student Innovator of the Year Award at the VM Global Leadership Summit. Named after Rick Bay, former publisher and president of Review of Optometry and Review of Ophthalmology, the Foundation’s Student Innovator of the Year award aims to support optometry’s next generation. This year’s winners were Christian Crespo, representing SUNY Optometry; Mahsa Katherine Masoudi, representing UC Berkeley; and Dmitriy Richter, representing the New England College of Optometry.

Turning Data Wealth Into Patient Health

By Sara Bonizio, Contributing Editor and Mark Tosh, Senior Editor
Wednesday, April 17, 2019 2:52 PM In the final Summit session, “Turning Data Wealth into Patient Health,” Amy Heymans (Cueva), founder and chief experience officer of Mad*Pow, spoke about the unique methods her company uses when working with health care clients, noting that “changing real-world behaviors” is central to addressing the key challenges facing both society and business. Mad*Pow’s methods draw upon design concepts and motivational psychology to help patients achieve greater health and wellness, financial wellbeing, education and sustainability.

Kimberly Chan, OD, Is All About Creating a Work-Life Balance

By Stephanie Sengwe, Contributing Editor
Monday, January 21, 2019 12:32 AM Kimberly Chan, OD, fell in love with her profession when she got her first pair of contact lenses as a young girl. With contact lenses, Chan, who has had bad eyesight since she was six-years-old, felt as though a new world had opened up to her; suddenly, she didn’t feel restricted by her thick glasses and was able to explore her potential in sports and other hobbies with a new boost of confidence. Years later, she got her Doctor of Optometry Degree from the New England College of Optometry and currently practices in her home city of Toronto.

Ringing in the New Year With a Little Nostalgia

By Stephanie Sengwe, Contributing Editor
Monday, January 21, 2019 12:32 AM The end of the year always seems to bring an atmosphere of reflection with it. We tend to look back on what we could have done better, what we wish we would have done and above all what we’ve learned and how those lessons can usher us into the coming year. On social media, people use the end of the year as an opportunity to connect a bit more by sharing personal anecdotes.

Purchasing With a Purpose

By Jamie Wilson, Associate Editor and Gwendolyn Plummer, Contributing Editor
Monday, December 17, 2018 12:30 AM NEW YORK—These days, many consumers are striving to use their privilege positively. They donate, they volunteer, they protest, and, increasingly, they shop with intent. Social purpose has become a central feature in the way consumers—particularly Millennials—shop: Americans are looking to businesses when it comes to social purpose initiatives, hoping they will take the lead to drive these changes.

Dynamic Demos

By Jeff Hopkins, Contributing Editor
Monday, November 12, 2018 12:30 AM Chances are you wouldn’t buy a house without seeing it in person. After all, you’re going to be spending a significant amount of time there. Yet most of us spend almost every waking hour “living” in our eyeglass lenses, but we don’t actually get to experience them until after we’ve purchased them. That’s the eternal problem of selling eyeglass lenses: you can tell patients that digital designs will work better than the standard designs they are wearing today, but how do you make them see the difference?

Erika Mabus, OD, Takes Readers into the World of Organic Products

By Stephanie Sengwe, Contributing Editor
Monday, November 12, 2018 12:30 AM NEW YORK—On Instagram, Organic Optometrist is an airy page, with carefully curated posts whose color schemes mostly feature green, blue and white. Curated by Erika Mabus, OD, Organic Optometrist is not just a page made to please the eye, it was made purposefully to educate its viewers on some of the skincare products in the ever-changing organic product market. Created in January of this year, Organic Optometrist has garnered over 1,000 followers in just 10 months.

High Tech Driving Vision: Then and Now

By Ted Giola, Contributing Editor
Monday, November 12, 2018 12:30 AM Ask someone today about high tech eyewear, and they will probably mention Google Glass. But do they know that 100 years ago, the most high tech eyewear was goggle glasses? Or that the emergence of the auto had as much impact on eyewear as the invention of the computer—and is still changing it today?

When Artist Norman Rockwell Worked for American Optical

By Ted Gioia, Contributing Editor


Thursday, September 27, 2018 9:10 PM In 2014, Sotheby’s auction house sold a painting by artist Norman Rockwell for $1.3 million dollars. Close observers of the work, which depicts two gentlemen playing cards, noticed a strange detail. In the lower right-hand corner, above the artist’s signature, they saw two mysterious letters in boldface: a capital A linked to a capital O.