Latest News Moscot Opens First West Coast Boutique in Los Angeles By Staff Tuesday, October 22, 2019 12:18 AM Zack Moscot and Harvey Moscot, OD, outside Moscot Melrose.LOS ANGELES—Moscot has officially opened its first-ever American based shop outside of New York. The new location, which opened on October 17, is an 1,800 square foot space at 7977 Melrose Avenue in Los Angeles, Calif. Moscot Melrose will showcase the full breadth of the Moscot eyewear collection as well as distinct Moscot touches, such as vintage furniture and artifacts from the family archives. Featuring tin in ceilings made in New York, Moscot Melrose is a continuation of the brand’s New York City identity. In addition, Moscot Melrose will feature The Hall of Moscot Moments, an experiential space that showcases the brand’s legacy and roots, as well as a speakeasy room in the rear of the store.To celebrate the opening of Moscot Melrose, Moscot is releasing an L.A. exclusive style which uses the brand’s LEMTOSH frame in a Straw colorway with “LA” engraved on the left temple tip. The frame is numbered and available in a limited run of 100 frames, and is only available for purchase at Moscot Melrose. Moscot creative director Zack Moscot said, “As a family-owned, 5-Generational, independent eyewear brand, my father and I were drawn to this specific stretch of Melrose Avenue because of its unique mix of establishments spanning from acclaimed comedy clubs, vintage shops, and interesting retail concepts. The Melrose Trading Post, the famous open-air market, is just 3 blocks from Moscot Melrose and reminds me of our family's humble beginnings when my great-great-grandfather, Hyman Moscot, sold ready-made glasses off a pushcart in the early 1900s when Orchard Street was full of pushcart vendors selling knick-knacks, housewares, and food. You won't be able to miss our iconic yellow building emblazoned with the iconic Moscot eyes while driving down Melrose.” CEO Harvey Moscot, OD, added, “MOSCOT has always had close ties to the creative arts and the film, TV, and music industry. Many of my former patients and long-time customers of MOSCOT started their careers while living in the Lower East Side and eventually moved out west! We're thrilled to open our first United States shop outside of New York City in West Hollywood and to have found a home on the eclectic Melrose Avenue.”In addition to Moscot Melrose, Moscot operates nine shops worldwide including four locations in New York City as well as locations in London, Rome, Seoul, Tokyo, and Paris, and will continue retail expansion with two new London shops and one new Milan shop at the end of 2019.