BUSINESS: The Independent Eye: Optical on Main Street It’s Time to ‘Use It or Lose It’ By Gwendolyn Plummer Wednesday, December 18, 2024 8:30 AM NEW YORK—The end of the year is upon us—but 2024 is not over yet. Before we head into the new year, there’s still some time left to make the most out of the year behind us, especially when it comes to eyecare. As many of us begin to wrap up our year-end meetings and appointments, there’s no better time than now to remind patients and our communities about the importance of taking care of eye health—and how HSA and FSA dollars can help us do just that. This week, we’re taking a look at how some independent ECPs are reminding patients to put their HSA and FSA dollars to work before they lose them—and how you can do the same. The team at Discerning Eye Optical in Iowa City put together a helpful list of services that are covered by HSA and FSA dollars. Image via discerningeye on Instagram In Monroe, Wash., Monroe Vision Clinic reminded patients about the “use it or lose it” policy. Image via monroevisionclinic on Instagram Moffat Eye Care in Magnolia, Texas, encouraged patients to book appointments before the end of the year, and listed what can be covered with FSA and vision benefits. Image via moffatt.eyecare on Instagram In New Orleans, the Eyes on Canal team brought the reminder outside with beautiful signage. Image via eyesoncanal on Instagram Eye Co., in Columbus, Ohio, leaned into the “chill guy” internet trend to remind patients about their vision benefits. Image via the.eye.co on Instagram In New York, the eye&I team recorded an Instagram Reel to encourage patients to “use it or lose it.” Image via eyeandi_optometry on Instagram