Optical on Main Street

Indies Gear Up for National Sunglasses Day

By Gwendolyn Plummer
Wednesday, June 22, 2022 8:30 AM NEW YORK—We’re less than a week away from National Sunglasses Day 2022, and the excitement is building across the industry. National Sunglasses Day falls on June 27 each year, but preparations for the day start early for many. A week out, indies are reminding their patients about National Sunglasses Day: how they can get involved, why sunglasses are so important, and any promotions or deals they have running for the holiday. This week, we’re taking a look at how indies are getting ready to celebrate one of our industry’s favorite holidays.

Independents Celebrate Pride With Color, Donations and Excitement

By Gwendolyn Plummer
Monday, June 6, 2022 8:30 AM NEW YORK—June is officially here, which also means Pride Month has arrived. Spanning the whole month of June in honor of the Stonewall Uprising, which began in June 1969 in New York City, Pride Month is a time to “recognize the impact that lesbian, gay, bisexual and transgender individuals have had on history locally, nationally and internationally,” the Library of Congress reports. Pride means something different to everyone, and people celebrate it differently everywhere. For many, Pride is a combination of celebration—parades, parties, and more—and community—supporting members of the LGBTQ+ community who might not have support from their loved ones.

Independents Celebrate Healthy Vision Month With Reminders, Tips and Advice

By Gwendolyn Plummer
Wednesday, May 25, 2022 8:30 AM NEW YORK—Each May, the Center for Disease Control’s Vision Health Initiative partners with the National Eye Institute (NEI) for Healthy Vision Month, a month dedicated to encouraging Americans to make vision a health priority and raise awareness around the necessity of regular vision care as a part of routine health care prevention and treatment. As part of Healthy Vision Month, the NEI has shared a variety of resources for patients and ECPs, all available online for free.

As Summer Sneaks Up on Us, Indies Show Off Their Sunglasses

By Gwendolyn Plummer
Wednesday, May 11, 2022 8:30 AM NEW YORK—Although there’s still about a month until the official start of summer, there’s no denying that many of us are already thinking about sunny days by the beach or the pool, weekend trips away, ice cream and all of the other unique joys summer has to offer. As we wait for hot weather to fully arrive, there’s no better time than now to remind patients and clients just how important UV protection is—the warm weather and excitement for summer vacations might just make your patients more interested in picking up a new pair of sunglasses in the next few weeks.

Indies Celebrate Sustainability and Recycling Ahead of Earth Day

By Gwendolyn Plummer
Thursday, April 21, 2022 8:30 AM NEW YORK—On Friday, people all around the world celebrated Earth Day differently. For some, the best way to celebrate Earth Day is to spend some time outside in nature, while others like to use the day to clean up a beach or forest, or spread important information about recycling, climate change and sustainability. No matter what you do, setting aside some time to honor our Earth is a great idea for everyone—and independent ECPs are getting involved, too.

Indies, Students and Designers Return to Vision Expo East

By Gwendolyn Plummer
Monday, April 11, 2022 8:30 AM NEW YORK—From March 31-April 3, Vision Expo East returned to New York City for the first time since 2019—and so did thousands of members of the optical community from all around the world. This year’s show was a much-welcome return to New York, showcasing hours of education, special guests, brand-new tech and countless frames. Here, we’re taking a look at some fun snapshots from Vision Expo East 2022, from ECPs, designers, students and more.

Indies Encourage Workplace Eye Safety

By Gwendolyn Plummer
Wednesday, March 23, 2022 8:30 AM NEW YORK—This March, several organizations, including Prevent Blindness, are putting the focus on eye safety at work, dubbing the month Workplace Eye Wellness Month. As always, Prevent Blindness is providing a variety of free resources this month, including an overview of proper eye protection and safety glasses for various industries, as well as information on the effects of extended digital screen use.

Indies Celebrate the Start of Women’s History Month

By Gwendolyn Plummer
Friday, March 4, 2022 8:30 AM NEW YORK—With March comes the start of spring, longer days, and Women’s History Month. As this month, dedicated to celebrating and honoring women’s history, kicks off, the optical world is celebrating too. In fact, women's history and the optical world are closely intertwined and the number of women ODs in practice has been steadily rising over the past 10 years, according to polls from Women In Optometry. In the fall of 2019, VM reported that 7 out of 10 students entering optometry school were women—making optometry part of women's futures, as well.

A Sweet Valentine’s Day for Indies

By Gwendolyn Plummer
Friday, February 18, 2022 7:30 AM NEW YORK—No matter how you feel about Valentine’s Day, it’s always good to set aside a moment—or a full day—to celebrate love in all its forms, whether it be romantic love, friendship, family or self-love. One of the great things about Valentine’s Day is that everyone can celebrate in their own way, and this year ECPs and other indies did exactly that, taking to social media to celebrate and share some love. This week, we’re taking a look at some of those sweet, lovely social media moments.

Indies Celebrate the Lunar New Year, Welcoming the Year of the Tiger

By Gwendolyn Plummer
Thursday, February 3, 2022 8:30 AM NEW YORK—Millions of people around the world gathered with loved ones to celebrate Lunar New Year, saying goodbye to the Year of the Ox and welcoming in the Year of the Tiger. According to USA Today, this is the first Year of the Tiger since 2010, and the Tiger is associated with strength and hope. Everyone who celebrates the Lunar New Year has their own, special traditions. Here, we’re taking a look at how indies in the optical community are ringing in the New Year.

How Indies Can Help #FocusOnChildEyeHealth

By Gwendolyn Plummer
Tuesday, January 25, 2022 8:30 AM NEW YORK—In honor of International Day of Education on Monday, January 24, 2022, the International Agency for the Prevention of Blindness (IAPB) rolled out its #FocusOnChildEyeHealth campaign, a chance to “champion equitable, accessible and strong education systems that ensure children have every opportunity to thrive,” according to the IAPB. Proper eyecare and eye health are vital components of a child’s educational journey, but often are neglected, the Agency said. With Focus on Child Eye Health, IAPB “will explore solutions and actions to ensure that vision impairment in children is no longer overlooked on the list of public health priorities.” 

Indies Spread Glaucoma Awareness This Month

By Staff
Thursday, January 6, 2022 8:00 AM NEW YORK—As we settle into the new year, the optical industry is also settling into Glaucoma Awareness Month. Prevent Blindness has been at the forefront this January, offering a variety of free educational and awareness-building resources to help prevent unnecessary vision loss from one of the world’s leading causes of blindness including fact sheets (available in English or Spanish), and shareable infographics. In addition, ECPs across the country have stepped up to share vital information about glaucoma on their own platforms, including social media. This week we’re taking a look at how some ECPs have spread the word.

Tom Davies, Indie Eyewear Take Center Stage in 'The Matrix' Resurrections

By Gwendolyn Plummer
Wednesday, December 22, 2021 8:00 AM LONDON—When making a movie, countless aspects come together seamlessly to create a memorable—and believable—work of art. From acting and directing to setting and costuming, everything is vital and everything makes a difference. That includes eyewear. In fact, eyewear is instantly iconic in many films, from "Men in Black" to James Bond to, of course, "The Matrix." The newest movie in The Matrix series, "The Matrix Resurrections", premieres this week and the movie has a special eyewear star: Tom Davies.

Indies Celebrate #SmallBusinessSaturday

By Gwendolyn Plummer
Tuesday, December 7, 2021 8:30 AM NEW YORK—Smack in between Black Friday and Cyber Monday, Small Business Saturday—which falls on the Saturday after Thanksgiving every year—remains one of the most important shopping days for small businesses across the country, including many opticians and optometrists. Founded in 2010 by American Express, Small Business Saturday has since expanded into a year-long #ShopSmall movement—but the Saturday after Thanksgiving remains unrivalled for many small businesses. In fact, consumers have reported spending an estimated $120 billion across all 10 Small Business Saturdays combined, according to American Express.

As the Year Wraps Up, Indies Remind Patients to Use Their FSA Dollars

By Gwendolyn Plummer
Tuesday, November 23, 2021 8:30 AM NEW YORK—Depending on who you ask, 2021 has felt like either the longest or the shortest year in history. But no matter what your opinion, the facts don’t change: this year is heading toward a close, and for many patients that means it’s time to spend their FSA dollars before it’s too late. As the year wraps up, it’s helpful to remind patients that they can use their FSA on eyewear and eye exams so this week we’re taking a look at how indies all over the country are doing exactly that.