Tuesday, June 12, 2018 10:05 AM
, the leading doctor-owned provider of ophthalmic products and services, has launched an e-commerce platform that the firm believes integrates effectively with the brick-and-mortar offices within the group while enhancing and supporting communication with patients.
Wednesday, March 7, 2018 12:10 PM
ADDISON, Texas—One of the top trends in retail today is a move to smaller-store formats, with big retailers such as Target among the companies that are downsizing their store footprints in a move to be more consumer friendly, according to a recent report from the firm Koupon Media
Wednesday, November 8, 2017 12:05 PM
NEW YORK—Even with most traditional media “still retain[ing] significant audiences,” business owners and marketers today must develop plans to engage with consumers and patients who increasingly and deftly combine their use of traditional and digital media to produce a better user experience, according to a new report on global media from the research firm eMarketer
Tuesday, October 3, 2017 12:05 AM
NEW YORK—Vision Monday and 20/20 Magazine are hosting the ninth annual EyeVote Reader’s Choice Awards to identify
the optical industry’s favorite products and companies this year.
Wednesday, September 6, 2017 1:15 PM
, the 75-year-old optical retailer based here, has taken a number of tactical steps to address the changes the “digital age” is bringing to eyecare and the optometry world.
Wednesday, August 9, 2017 1:05 PM
NEW YORK—As we have all learned over time, rarely do we experience two people who have identical communication styles. If you think you know how to communicate well with everyone you work with, that may be a stretch. To become a master communicator at work and in your life, here are five smart ways you can improve your communication.
Thursday, July 6, 2017 12:10 AM
announced its multi-faceted partnership with Viacom’s Nickelodeon
and TV Land
brands on a nationwide program to encourage back-to-school eye exams.
Wednesday, March 1, 2017 12:05 PM
ALEXANDRIA, Va.—Think About Your Eyes
, the vision industry’s national public awareness campaign, will launch its 2017 national advertising campaign on Monday, Feb. 13, with an increase in advertising budget and updated advertising placements.
Tuesday, February 14, 2017 12:10 PM
CHICAGO—A recent survey of retail marketers found that improving customer engagement is one of their highest priorities in 2017, and a larger investment in both e-mail and social media channels are the tactics they intend to use to meet their goal of enhancing engagement with customers/patients.
Thursday, February 2, 2017 12:05 AM
NEW YORK—Understanding the Millennial patient population is a key operational element for all eyecare businesses, including the regional optical operators who often market to a well-defined local market that has a patient population flush with Millennials.
Friday, October 21, 2016 2:10 PM
CARDIFF-BY-THE-SEA, Calif.—Engaging eyewear consumers at retail is an ongoing challenge for both ECPs and vendors. But a new service that enables retailers to better leverage eyewear suppliers’ marketing assets may help change this.
Thursday, October 13, 2016 12:10 PM
NEW YORK—The producers of the film “Sight: The Story of Vision” have released an eBook
as a companion piece to the documentary by Koenig Films Inc., which debuted on PBS stations
on Oct. 13. The Sight eBook was underwritten by a grant from CooperVision.
Tuesday, July 19, 2016 1:15 PM
ALEXANDRIA, Va.—The national Think About Your Eyes campaign has built upon its increased industry support and consumer interest to reach a new milestone of 2.5 million visitors to the campaign website since its launch. The number of visitors to the site is expected to reach 3 million by years’ end, according to an announcement from the organization.