Stephanie Sengwe, Contributing Editor

Stephanie's coverage includes independent retailers and ECPs and reports on optical boutique/eyecare practice news and trends including local events, social purpose initiatives and store openings. She is the editor for several VM print features, such as Local Diary, Trending, In/Store, HearSay and Endpage. Stephanie is also the social media coordinator for Vision Monday's social media platforms including Twitter, Facebook, Instagram and LinkedIn. Contact Stephanie at ssengwe@jobson.com


Maryann Youssef, OD, Is All About Educating and Traveling

By Stephanie Sengwe, Contributing Editor
Thursday, August 8, 2019 9:00 AM Dr. Maryann Youssef may be a novice to the social media game but judging by her page, she’s got the formula figured out. A graduate of the Western University of Health Sciences, this Florida native created Doctor.Maryann eight months ago in an effort to connect with patients outside the exam room. Since then, the page has garnered over 1,000 followers and counting. “I started my Instagram page as a way to share my passion with patients outside of the exam room,” she explained. “At least once a day, I have a patient say, ‘Wow, I never knew you could check all of that in an eye exam!’ Optometry is undervalued, and that is in part due to the lack of education we provide to our patients. I'm trying to do my small part in changing that.”

Audrey Raley, OD, Is the Doctor Next Door

By Stephanie Sengwe, Contributing Editor
Friday, August 2, 2019 9:00 AM Audrey Raley, OD, created her Instagram page, Doc_Raley_OD in May of last year as a way to let her friends and family follow her journey into entrepreneurship with the opening of her own practice, Refined Eye Care. Almost a year later, Dr. Raley opened the doors of Refined Eyecare to her patients and as her practice has gotten on its feet, so has her presence on social media. “I created my IG page as an announcement of the decision I made to open cold,” she stated.

Elena Pryadkina Is Living Her Life in Color

By Stephanie Sengwe, Contributing Editor
Thursday, July 25, 2019 10:00 AM Elena Pryadkina’s Instagram page, EyeAmElena is as colorful as her sense of fashion and it is clear for anyone who stops by the page that she is quite the fashionista. A second-year optician student at Douglas College in New Westminster, British Columbia, she converted EyeAmElena from a personal page to a more optical focused page in order to show her passion for eyewear. Pryadkina found herself falling in love with the profession in 2016 when she took a job as an office administrator in a local independent optical store. “I had never enjoyed working until I started working there and that’s how I knew opticianry was a good career to pursue.”

Beyond the Lens: Dr. Rob Kloepfer Uses His Instagram to Explain Eye Conditions

By Stephanie Sengwe
Wednesday, July 3, 2019 11:45 PM Rob Kloepfer, OD’s Instagram page, EyeDrKloepfer, currently stands at 2,627 followers and it won’t be too long before he hits the 3,000 mark. The page, which features images taken by holding his camera up the slit lamp oculars, is a hub for eye conditions that even those who work within the industry and aren’t ECPs haven’t heard of.

‘FutureOptometrist’ Shares His Education Expertise With Other Budding ODs

By Stephanie Sengwe
Friday, June 28, 2019 2:26 PM CHICAGO—When Tyler Mathenia got his first pair of contact lenses while in middle school, he knew immediately that he wanted to be an optometrist. His then doctor always reminded him that no other medical profession offered its patients instant results the way optometry did and from then on, the seed was planted.

Independent ECPs Embrace Cataract Awareness Month

By Stephanie Sengwe
Friday, June 21, 2019 12:46 PM Prevent Blindness is once again using its platform to promote eye safety, by declaring the month of June as Cataracts Awareness Month. As VMAIL previously reported, the organization states that more than 25 million Americans are estimated to have cataract, a clouding of the eye's lens, which blocks or changes the passage of light into the eye. While cataracts are caused by changes related to aging, other factors can contribute to their formation.

Vancouver-Based Durant Sessions Opens Second Location in Canada

By Stephanie Sengwe
Friday, June 14, 2019 11:46 AM Durant Sessions (DS) started as an optical boutique serving the Gastown community in downtown Vancouver. Founded in 2015, the practice didn’t offer any optometric services until Lili Liang, OD, arrived on the scene and partnered with the store in 2017. “I was strolling around Gastown checking out all the optical shops back in December 2016. I stepped into DS and I instantly knew that I want to make this my work space,” she said.

Scott Lee, OD, Serves Up the Lighter Side of Optometry With ‘Sight Gags Cartoons’

By Stephanie Sengwe
Tuesday, June 11, 2019 1:00 AM If you are involved in the optical field in any way—student, optometrist, optician, supplier, retailer even journalist—you have definitely come across one of Dr. Scott Lee’s popular cartoons. While he is a full-time practitioner at Atlantis Eyecare, online, he is the witty brains behind Sight Gags Cartoons, a collection of humorous optometry doodles that depict the hilarious and sometimes eyebrow-raising side of the science.

Khanh Ton, aka KT.Opt, Is Here to Look Out for Future Optometry Students

By Stephanie Sengwe
Friday, June 7, 2019 1:02 PM She may have just completed her first year of optometry school at the University of Houston College of Optometry, but Khanh Ton is not waiting until she receives her degree in order to pay it forward. This future eye doctor is already using her social media platform as a resource to inform pre-optometry students on various ways to get into the field. A recipient of a BS in Biology and minor in Psychology (she graduated magna cum lade from the University of Houston), Ton knew early on that she wanted to pursue some avenue in the primary health care field.

Mariam Aslami’s Instagram Proves She Is The Modern OD

By Stephanie Sengwe
Friday, May 31, 2019 3:02 PM Mariam Aslami is a first-generation Afghan-American optometrist who practices at Lenscrafters in Riverside, Calif. A Georgia native, Aslami moved to the Golden State for optometry school and graduated from the Marshall B. Ketchum University Southern California College of Optometry in 2016 and has been actively practicing since. In August 2018, Aslami decided to create her Instagram page, The Modern OD.

Scott Lee, OD, Serves Up the Lighter Side of Optometry With ‘Sight Gags Cartoons’

By Stephanie Sengwe
Friday, May 24, 2019 10:35 AM If you are involved in the optical field in any way—student, optometrist, optician, supplier, retailer even journalist—you have definitely come across one of Dr. Scott Lee’s popular cartoons. While he is a full-time practitioner at Atlantis Eyecare, online, he is the witty brains behind Sight Gags Cartoons, a collection of humorous optometry doodles that depict the hilarious and sometimes eyebrow-raising side of the science.

Candria Krywko, OD, Proves a Little Dedication Goes a Long Way

By Stephanie Sengwe
Monday, May 13, 2019 12:00 AM Candria Krywko, OD, is a Canadian native who left the icy city of Calgary and moved to California in 2002 in pursuit of her post-secondary education. She received her BS in Exercise Science, Scientific Basis from LaSierra University and went on to complete her doctorate in optometry at the Southern California College of Optometry in 2010. With nearly 10 years of experience under her belt and her own practice, Eyes on Hayden, coming in October, Dr. Krywko proves that there is more to learn in the profession of optometry as long as you are willing to dedicate yourself. A novice to the Instagram world, she has in a matter of months, turned her social media presence around.

Haris Mirza Is Your Future ‘Baby Eye Doctor’

By Stephanie Sengwe
Friday, May 10, 2019 1:27 PM Haris Mirza is a first-generation Pakistani-American who is a second-year optometry student at the Western University of Health Sciences. Born and raised in California, Mirza’s love for the field has been growing over the years and was only fueled during his undergraduate studies when he took cognitive psychology and philosophy classes and started to view our ability to see differently.

Roxanna Jahangirian’s EyebyDr.J Showcases a Work-Life Balance

By Stephanie Sengwe
Friday, May 3, 2019 1:02 PM Roxanna Jahangirian is a California-based optometrist who’s been practicing since 2015. A graduate of the Southern California College of Optometry, Jahangirian opened her practice, West LA Optometry (a sublease model inside of LensCrafters), in July of 2017. That same year, she also created her Instagram page—EyesbyDr.J—a feel-good, lifestyle page that aims to show how this optometrist creates a balance between educating, practicing and traveling.

April Is Women’s Eye Health and Safety Awareness Month

By Stephanie Sengwe
Friday, April 26, 2019 10:43 AM With Women’s History Month behind us and Mother’s Day right around the corner, Prevent Blindness has continued to show some love to the ladies by reminding them to take care of their eyesight this month. The organization declared April as Women’s Eye Health and Safety Awareness Month to highlight the different needs in addressing women’s eye health. According to Prevent Blindness, women often make the majority of their family's health care decisions; in addition to being responsible for their own health, women are often responsible as caregivers for the health care choices of their children, partners, spouse and aging parents.