By Gwendolyn Plummer, Assistant Editor
Friday, September 21, 2018 12:26 PM
This year,
Vision Expo West turns 30. That means that for 30 years, Vision Expo West has been bringing the industry together. From the California coast to fabulous Las Vegas, Vision Expo West has made the West Coast the place to be for the optical community every September. That much hasn’t changed. Just about everything else has, though.
By Stephanie Sengwe, Assistant Editor
Monday, April 16, 2018 12:26 AM
Seven students, representing four schools of optometry were recognized as this year’s Student Innovator of the Year Award recipients. Named after Rick Bay, former publisher and president of Review of Optometry and Review of Ophthalmology, the Foundation’s Student Innovator of the Year award aims to support optometry’s next generation.
By Delia Paunescu, Assistant Editor
Monday, January 17, 2011 9:00 AM
In an effort to increase support for the U.S. Marines Toys for Tots program, Vision Source Midwest City in Okla. introduced the toy drive with a tasty kick-off event last month.
By Delia Paunescu, Assistant Editor
Wednesday, December 1, 2010 12:00 PM
NEW YORK—Today’s optical retailers and ECPs are once again discovering trunk shows as a way to deepen relationships between brands and customers, including Schaeffer Eye Center, Vision Source Rhodes Ranch, and
SVS Vision.
By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 1:13 PM
BIRMINGHAM, Ala.—Jack Schaeffer, OD, president and CEO of Schaeffer Eye Center refers to trunk shows as “brand shows” or “brand days,” and describes them as more like miniature trunk shows.
By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 1:12 PM
LAS VEGAS—While some eyecare practices will host numerous trunk shows in a given year, Vision Source Rhodes Ranch’s events are few and far between.
By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 1:11 PM
STERLING HEIGHTS, Mich.—While some eyecare practices use trunk shows to feature additions to collections they already carry, for SVS Vision, these special events are geared toward entirely new product.
By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 12:44 PM
NEW YORK—Today’s optical retailers and ECPs are once again discovering trunk shows as a way to deepen relationships between brands and customers.
By Delia Paunescu, Assistant Editor
Friday, November 19, 2010 1:50 PM
Ogi Eyewear's Phil Windyk, director of marketing, reports that Ogi tailors trunk show marketing to its customers and ensures product is available immediately.
By Delia Paunescu, Assistant Editor
Friday, November 19, 2010 1:05 PM
NEW YORK—Underscoring what retailers and ECPs told
VM in the “Today’s Trunk Shows” feature, suppliers confirm that trunk shows are on the rise.