A Super Week for Oakley, With a New Launch and a Community Eyecare Event in Los Angeles
As millions of consumers tune into pre-game analysis, browse their favorite sports sites and hunker down to watch the big game, they’ll see an eyewear brand they know and love front and center—Oakley, the company noted this week in an announcement shared with VMAIL Weekend.
Oakley inspires the next generation of athletes to “Be Who You Are,” with its iconic brand on the visors of the two teams, a newly launched product, and through a community event that gives the gift of sight and athletics to the Los Angeles community.
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| The newest Oakley design, Sutro Lite Sweep, is a blend of Oakley’s popular Eyeshade and Sutro design. Sutro Lite Sweep is a functional sport design with optimized coverage blending the sweep lens shape first made by the Eyeshade and Sutro frame. The new eyewear includes extended field-of-view, retention and impact protection.
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| “Oakley’s four-year partnership deal with the NFL has been a massive success thus far; it has led to increased brand awareness through media, social, and not to mention on-field exposure,” said Justin Cupps, a senior vice president, Oakley and Costa North America.
“Having this partnership with the league takes our performance technology and gives it increased credibility as some of the best athletes in the world are performing at the highest level and relying on our technology to do so,” he added.
As an official on-field partner of the NFL, 50 players in this year’s Super Bowl are expected to leverage an Oakley Prizm Shield visor. Consumers will see the Oakley logo on their favorite players and recognize the role the Prizm lens technology plays in the game—increasing visual acuity and helping players improve their performance.
Los Angeles Chargers defensive back Derwin James Jr., along with several NFL players and Team Oakley members, are featured in the video “NFL Anthem/Be Who You Are,” which can be viewed here.
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| Los Angeles Chargers’ star Derwin James Jr. worked with Team Oakley and the Chargers’ Impact Fund to host a youth football clinic during Super Bowl week.
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| Performance extends to Oakley’s newest frame style just launched this week to capitalize on Oakley’s recognition during the Super Bowl. The frame is a blend of Oakley’s popular Eyeshade and Sutro design. Sutro Lite Sweep is a functional sport design with optimized coverage blending the sweep lens shape first made by the Eyeshade and Sutro frame. The new eyewear includes extended field-of-view, retention and impact protection, making it the perfect choice for durability and all-day comfort.
According to Oakley, since the beginning of the 2019-2020 NFL season, sunglass sales are up 31 percent and continue to grow. Currently, Oakley offers the full range of team customized eyewear in five models, representing the best-sellers Sutro and Sutro Lite, Flak 2.0, Holbrook and Gascan. “We complement the offer with the opportunity to have team logos built on lenses, including prescription lenses,” Cupps added. “This year, the brand is putting a huge focus on supporting local communities and supporting the vision of young stars that will drive the future.”
In the Super Bowl host city of Los Angeles this week, Oakley helped to restore the South Park Recreation Center football field and will hold OneSight Clinics to provide the power of good vision to more than 250 kids in need. At the unveiling of the refurbished football field this week, Oakley and the Los Angeles Chargers Impact Fund hosted a youth football clinic with Team Oakley athlete and LA Chargers’ Derwin James Jr. To ensure the community can continue to share the love of sport, Oakley has made a donation to each Los Angeles Boys & Girls Club and hosted a canned food drive to donate back to the clubs across the city.
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