Mark Tosh, Senior Editor

Mark covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. Mark is a contributor to dba, a twice monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. Contact Mark at

Merry Christmas. It’s a Day for Crackling Fires, a Glass of Good Cheer and a Holiday Movie

By Mark Tosh
Wednesday, December 22, 2021 8:30 AM NORTH POLE—This is—as the old Andy Williams’ song goes—“the most wonderful time of the year.” Or, at least we can try to make it feel that way on this late December Saturday morning when many across the U.S. will celebrate the Christmas holiday. A crackling fire, the sounds of children playing, a family dinner and a glass of Christmas cheer add to the joy of the day, but it’s nonetheless possible to rejoice in the day in any of a number of ways on this final holiday of the year. If you haven’t overdone the holiday movies this year—which is a distinct possibility given the rise of the Grinch-like omicron variant—another good way to mark the day is to watch one of the many great holiday movies that seem to proliferate the airwaves and streaming platforms.

Integrated Care

By Mark Tosh
Wednesday, December 1, 2021 1:15 AM The vision care sector of health care is in the midst of major changes as the population ages, patients demand more services and advancements in eyecare technologies change the way in which care is delivered. In addition, the long-standing model in which ophthalmologists have led the way in providing medical specialty eyecare and optometrists have primarily addressed vision correction and detection is undergoing a transformation.

EyeCare Partners Takes the Long View on Integrated Care Model

By Mark Tosh
Wednesday, December 1, 2021 1:14 AM ST. LOUIS—In business today, short-term thinking and goals often drive operations, yet it’s the long-term planning and goal setting that produce the greatest payoffs, some executives have noted. EyeCare Partners, an organization formed in mid-2015 with the backing of private equity, is putting this type of long-term thinking into practice as it builds the largest integrated eyecare company in the nation.

Sight360: Developing the Integrated Care Model in Florida

By Mark Tosh
Wednesday, December 1, 2021 1:13 AM TAMPA, Fla.—The mission statement of Sight360 sums up the group’s approach to eyecare succinctly and soundly: complete vision care. And then the subheading brings the philosophy of the eyecare group into sharper focus: “We are building West Central Florida’s premier destination for fully-integrated ophthalmology, medical optometry and optical retail services.”

Emphasizing ‘Continuity of Care’ for Patients, Ohio Integrated Practice Finds Success

By Mark Tosh
Wednesday, December 1, 2021 1:12 AM KENT, Ohio— Eyecare at its best, like many things, is often built upon strong relationships. In this case, it’s the relationship between the patient and the ECP, whether he/she is an optometrist, optician or ophthalmologist. These strong and two-way relationships with patients also are often the key to a successful and efficient integrated eyecare practice, as many have noted.

How ECPS and Retailers Are Embracing Rapid Change, a Special Panel Discussion

By Mark Tosh
Wednesday, December 1, 2021 12:52 AM NEW YORK—Technology and innovation have been key focus areas for ECPs and retailers for at least a decade, but when the pandemic hit in March 2020 it forced practices and retail groups to step up the pace on change and the speed at which they adapt to this new operating environment for patients and providers. This adaption to change and new technology were the topics at the final session and special panel discussion of the recent VM Summit, which was titled, “How ECPS and Retailers Are Embracing Rapid Change, A Special Panel Discussion.”

New Football Documentary Goes Inside ‘The All Blind Fantasy League’

By Mark Tosh
Wednesday, November 24, 2021 8:30 AM NEW YORK—Fantasy football is not for everyone, of course, but thanks to an effort by Yahoo the popular group game for avid football fans is available to people with vision loss and/or issues with their sight. The Internet company recently highlighted the efforts it has made to enable vision-impaired fans to take part in fantasy football with its short documentary, “The All Blind Fantasy League.”

Now Optics Utilizes ‘Buy Now, Pay Later’ Tech From Sunbit to ‘Make Eyecare Easier’

By Mark Tosh
Monday, October 25, 2021 1:26 AM WEST PALM BEACH, Fla.—Now Optics, the parent company of My Eyelab and Stanton Optical, is moving into the fast-growing and popular “buy now, pay later” (BNPL) segment with its latest technology upgrade. The company established, as of this fall, a new partnership with Sunbit, a leading BNPL technology service provider.

CooperVision’s Michele Andrews Talks About the Evolution of the ‘Best Practices’ Recognition Program

By Mark Tosh
Friday, October 22, 2021 8:30 AM NEW YORK—CooperVision opened the application process for its Best Practices program in mid-September, and in doing so provided some updates that are designed to make it easier for eyecare practices to enter the program and for the judges to evaluate the diverse group of entries and focus areas the competition has come to attract. With the changes, in 2022 Best Practices will be recognized specifically for the areas of optometry in which they truly shine, CooperVision noted. VMAIL Weekend recently sat down with Michele Andrews, OD, CooperVision’s vice president, professional & government affairs, to get a better understanding of what’s new in the Best Practices program.

College Football Kicks Off and Fans Return to Stadiums of Their Favorite Teams

By Mark Tosh
Friday, September 17, 2021 8:30 AM NEW YORK—The 2021 college football season is under way—indeed, we’ve already seen some big games played in the Southeast and wild upsets in the Midwest. The current model, however, looks quite a bit different than the season we had a year ago. Of course, some things look the same—Alabama at No. 1 and talk about expanding the playoffs—but it would be hard to overlook the single biggest change this fall: the return of fans to the stadiums.

9/11—We Remember

By Mark Tosh
Friday, September 10, 2021 8:30 AM Two words. Thousands of lives. Infinite memories.

We remember 9/11 like no other day in our recent history. Where we were. What we were doing.
Today marks the 20th anniversary of that tragic day, and all of us at Vision Monday would like
 to take a moment to remember the nearly 3,000 people who were killed, the heroic first-responders and all of those whose lives were forever changed. 

9/11. We remember.

A Few Signs of the Times

By Mark Tosh
Monday, September 6, 2021 1:30 AM One of my favorite magazine features over the years was the item Sports Illustrated called, “This Week’s Sign That the Apocalypse Is Upon Us.” It was just a sentence or two recounting a crazy fact or happening that left you smiling or shaking your head—or both.

CooperVision's 'Best Practices' Honorees Show Ability to Adapt and Evolve During the Pandemic

By Mark Tosh
Friday, August 13, 2021 9:00 AM NEW YORK—In the midst of unprecedented challenges brought on by the COVID-19 pandemic, eyecare practices across the nation had to adjust, adapt and reconfigure their operations in order to meet the changing needs of their patients as well as the financial and other operational challenges the pandemic presented. Still, many practices managed to quickly regain their footing and have made the changes necessary to be successful in this new environment of retail and health care.

Competing in a New Environment

By Mark Tosh
Monday, August 2, 2021 1:30 AM