Mark Tosh, Senior Editor

Mark covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. Mark is a contributor to dba, a twice monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. Contact Mark at

9/11—We Remember

By Mark Tosh
Friday, September 10, 2021 8:30 AM Two words. Thousands of lives. Infinite memories.

We remember 9/11 like no other day in our recent history. Where we were. What we were doing.
Today marks the 20th anniversary of that tragic day, and all of us at Vision Monday would like
 to take a moment to remember the nearly 3,000 people who were killed, the heroic first-responders and all of those whose lives were forever changed. 

9/11. We remember.

CooperVision's 'Best Practices' Honorees Show Ability to Adapt and Evolve During the Pandemic

By Mark Tosh
Friday, August 13, 2021 9:00 AM NEW YORK—In the midst of unprecedented challenges brought on by the COVID-19 pandemic, eyecare practices across the nation had to adjust, adapt and reconfigure their operations in order to meet the changing needs of their patients as well as the financial and other operational challenges the pandemic presented. Still, many practices managed to quickly regain their footing and have made the changes necessary to be successful in this new environment of retail and health care.

Competing in a New Environment

By Mark Tosh
Monday, August 2, 2021 1:30 AM

All the News Is Not Bad as Sports Stars Step Up to Raise Eye Health Awareness and Give Back to the Community

By Mark Tosh
Friday, July 16, 2021 8:30 AM NEW YORK—Sports stars are often the subject of negative news stories and social media posts, and sometimes deservedly so, while their efforts at community service and good deeds go unnoticed. Yet, there are numerous examples of the latter—most recently a vision care clinic that the WNBA’s Diamond DeShields pulled together in Chicago—and these do not get as much attention. In an effort to flip-flop the news cycle and spotlight a few good-news stories about high-profile athletes, VMAIL Weekend is highlighting a few recent events in which athletes have stepped up to give back to their communities or to support health-related causes.

Crafting a Comeback

By Marge Axelrad and Mark Tosh
Wednesday, June 23, 2021 12:30 AM The year 2020 was remarkable, presenting an almost unimagined range of challenges unheard of before COVID-19 became part of the lexicon. The result has been a wave of changes for everyone, whether at work or at home. Like many businesses, the optical/eyecare sector was significantly impacted by the long-running and continuing pandemic. Practices closed or operated with reduced hours over various time periods. Resiliency became the watchword.