Kering Eyewear and Dunhill Announce Partnership

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LONDON—Kering Eyewear and dunhill have announced a partnership for the design, development, production and worldwide distribution of dunhill sunglasses and optical frames. This agreement follows dunhill’s previous five-year partnership with De Rigo, which will conclude this year. The first release under this new exclusive partnership between Kering Eyewear and dunhill will be dunhill’s Spring/Summer 2021 collection, which will include a tailored offering for the Asian market with a key focus on Japan, and will be distributed from January 2021.

Roberto Vedovotto, Kering Eyewear’s president and CEO said, “We are extremely proud of our new partnership with dunhill, an authentic design-driven brand with flawless sophistication. I am confident that our relaunch strategy will lead dunhill to establish itself as the most recognizable British luxury brand in the eyewear segment, strengthening its presence in the Asia-Pacific region while exploring new opportunities in high-growth markets. This new synergy is also particularly valued as it once again and once more reinforces Kering Eyewear’s alliance with the Richemont Group.”

Andrew Maag, CEO of dunhill, said, “We are grateful to De Rigo for 5 years of brilliant partnership that enabled us to elevate our eyewear business alongside the new direction of the brand. We are now excited to be working with Kering Eyewear, a leader in the luxury eyewear business, on the launch of a brand new dunhill Eyewear collection. We look forward to creating an incredible strategic partnership and building a success story with them.”