LOS ANGELES, Calif.—De Rigo and DIFF Eyewear have announced the signing of an exclusive distribution deal, effective immediately. Under this multi-year agreement, De Rigo will be the sole distributor of both DIFF Eyewear sun and optical frames in the North American optical market made available through De Rigo REM’s sales channels, an L.A.-based subsidiary. This agreement marks the launch of DIFF Eyewear in the optical market. DIFF Eyewear is a rapidly growing American-based fashion eyewear company that offers eyewear and accessories through Diffeyewear.com and at better department and specialty stores throughout the U.S. including Dillard’s, Nordstrom, Tilly’s, and the Buckle.

Since its launch, DIFF has gained strong consumer loyalty through celebrity and brand partnerships, digital and social media marketing, and its dedication to giving back to underserved communities around the world.





DIFF is built on the belief that designer eyewear should be affordable, fashionable and socially-conscious. So far, the brand has donated over 1.5 million pairs of reading glasses to individuals in need and has provided support for eye exams, surgeries, glasses and medicine for every pair of glasses sold.

The DIFF Eyewear launch collection includes 12 optical, 6 sun and 2 reader styles. Select styles will also be available with blue blocking lenses. The launch collection is available now through De Rigo REM’s independent channel, key accounts and B2B portal.

Michele Aracri, managing director at De Rigo Vision said, “I am proud to introduce DIFF Eyewear’s optical frames into De Rigo REM’s dynamic portfolio in North America. This is a brand with significant social media power that has seen exponential growth online and in the consumer space. Now for the first time ever, we are able to offer it to our independent practices and establish an equal playing field among other disruptive e-commerce eyewear brands in the market.

"Furthermore, our partnership with DIFF Eyewear allows us to expand our offering into a more accessible price point and younger demographic, creating an exciting competitive advantage for our customers moving forward.”

Bob Ross, CEO of DIFF Eyewear, said, “We had been critically searching for a partner who would appropriately represent the DIFF brand within the U.S. optical channels, and further, who could also introduce DIFF to Canada and possibly European markets in the near future; expediting consumer awareness, localized marketing and sales distribution of our brand. These networks can be difficult and time consuming to navigate; we found that partner in De Rigo,” he said.