NEW YORK—The national average for gross revenue at ECP locations increased last week, Dec. 6-12, at a rate of 2 index points. That brings gross revenue to a level between where it was at this point in time (Week 50) during 2019 (2 index points above) and last year (1 index point below), according to Jobson’s most recent Practice Performance Tracker. Sales increased in all optical categories, except contact lens, at rates of 3 index points for frame units and 2 index points for lens pairs, exams/refractions, gross revenue when comparing last week with the previous week of Nov. 29-Dec. 5. The contact lenses category was the only one that decreased by -3 index points last week.
With all optical sales categories, except contact lenses, increasing last week, their index levels improved in relation to an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker. Gross revenue, exams/refractions, lens pairs, and frame units all remain above that benchmark, while the contact lenses category remains below the benchmark.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker