Biz Tactics

Do You Use a Marketing Calendar?

By Staff
Wednesday, July 28, 2021 8:15 AM NEW YORK—Anyone running a small business knows that hundreds of tasks are required in the course of a week, thousands in the course of month. One task that can be managed with a better sense of control and efficiency is a Marketing Calendar. There are many online resources that can help in the organization of what’s done, so that programs and projects have planning components as well as implementation and even ROI components. One resource is CoSchedule, which helps organize all of your marketing in one place and from any place, which can streamline things.

A Handy Pocket Guide to Using Social Media for Your Business

By Staff
Wednesday, July 14, 2021 8:15 AM NEW YORK—Ever feel that the world of social media has expanded so much that you and your team might need a refresher course on it? A new, handy Social Media Pocket Guide for business is available for download at no charge from Khoros, the company that helps others with digital customer experience and engagement. The company works with some of the world’s largest brands but the Pocket Guide has great advice for businesses of all sizes and its site offers resources for many aspects of enhancing customer relationships.

Launching and Managing Your Business With The Balance

By Staff
Thursday, June 10, 2021 8:15 AM NEW YORK—When you don’t know where to start, there’s usually no better place to begin than the library. For small business owners—new, old, or aspiring—The Balance Small Business is an online library dedicated to your needs, featuring more than 7,000 pieces of content collected over 20 years to help entrepreneurs launch and balance their own business.

‘Bold Vision and New Ideas’ From Creative Indie Agency Thinkers

By Staff
Wednesday, May 26, 2021 8:15 AM NEW YORK—Strategy is a creative and comprehensive Canadian service which helps indies in various sectors with “bold vision, and brand new ideas” marketing hacks and strategies from independent agencies who work with their clients on a range of solutions. Recently it posted “THE INDIE LIST” which takes a look at how top independent shops turned the “chaos” of the year into “creativity.” The Indie List post said, “Early on, in the face of unprecedented uncertainty, it was all about battening down the hatches and preparing for what came next. But it wasn’t long before our intrepid indies started to do what they do best, what they always do: adapt.

Survival Tips for Small Businesses in 2021

By Staff
Tuesday, May 18, 2021 8:15 AM “Business success is a tricky thing, with a lot of influential factors involved. In a ‘normal’ year, small business success can be threatened by a wide spectrum of obstacles. But, the combination of a global pandemic with an election year turned 2020 into the American Ninja Warrior of obstacles,” according to Lauren Pearson, a digital marketing expert and writer for a blog titled Sage Advice. Still, Pearson writes, “there are reasons to look out for a brighter future.”

42 Ideas for Your 2021 Marketing Strategy, Courtesy of HubSpot

By Staff
Wednesday, April 14, 2021 8:15 AM NEW YORK—A robust resource and service for all types of businesses trying to get a handle in the digital/social/marketing world, HubSpot is one of the most popular collection of assets that can be harnessed by small and indie businesses. This year, among its many initiatives and programs, HubSpot took much of its expertise and put together a special guide to help remind folks with 42 Ideas for Your 2021 Small Business Marketing Strategy, found here on the HubSpot blog, to which you can subscribe for free.

Main Street America Is a ‘Movement’ and an Upcoming Virtual Meeting

By Staff
Thursday, March 18, 2021 8:15 AM NEW YORK—Even before the advent of the pandemic, there have been supporters, advisors, and passionate business and service commitments to main street America. There is also an official association for this cause, now further energized because of the coronavirus’ impact on local businesses. It’s called Main Street America, which said it has been helping revitalize older and historic commercial districts for 40 years. Today, it is a network of more than 1,600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Main Street America is a program of the nonprofit National Main Street Center, Inc., a subsidiary of the National Trust for Historic Preservation.

Small Business Advice Is Focus of 'Roadmap for Rebuilding,' New Webinars and Resources from CO— By the U.S. Chamber of Commerce

By Staff
Friday, March 5, 2021 8:15 AM NEW YORK—CO— by the U.S. Chamber of Commerce continues to add to its series, “Roadmap for Rebuilding,” webinars which can be viewed live or on demand and are geared to the challenges being faced by small business owners. The next event will be held March 25 at 12:00 pm. ET. Called “Roadmap for Rebuilding: Managing Your Team,” the event was pulled together with event partner, ADP. The discussion will give business owners strategies and insights to effectively build a cohesive and productive team, even in this new normal of remote work.

Will You Owe Taxes on Your PPP Loan?

By Staff
Thursday, February 18, 2021 8:27 AM

New UPS Express Packages Design Supports Black-Owned Small Businesses During Black History Month

By Staff
Thursday, February 4, 2021 8:15 AM NEW YORK—UPS is celebrating Black History Month this year with a special design on Express delivery packages, part of a campaign to support Black-owned small businesses. UPS has commissioned art for any of its delivery boxes, and the design was created by 25-year-old Sophia Yeshi, a graphic illustrator who is Black and southeast Asian and owns Yeshi Designs, a Brooklyn-based small business.

Answers to the Many Questions Surrounding New PPP Business Loans

By Staff
Wednesday, January 20, 2021 2:21 PM NEW YORK—The federal Paycheck Protection Program offers forgivable loans to small businesses, but it has been changed several times. CO, the U.S. Chamber of Commerce’s helpful resource site, posted “23 Frequently Asked PPP Loan Questions, Answered” on its site last week. The article is posted here.

A Super Helpful Guide to 50 Service E-Mail Templates to Connect to Customers and Patients

By Staff
Wednesday, January 6, 2021 1:21 PM NEW YORK—As we kick off the new year, with the learnings of last year top-of-mind, there’s a renewed recognition of the importance of the “right” customer communications. The tone, the wording, the languages pertaining to different customer experience situations may differ but your interactions with patients and customers need to be complete, sincere and authentic. HubSpot, which offers a very deep and expansive range of digital marketing and social marketing tools and services for businesses of all types, has pulled together “50 Customer Service E-Mail Templates.” The guide is a free to download here.

TikTok Launches Small Business Resource Center

By Staff
Tuesday, December 22, 2020 3:30 PM NEW YORK—TikTok has moved way beyond goofy dances, cute fashion drama and music clips. Even though the site’s tone remains light, the fast-growing social media platform is becoming a new way for businesses and health care professionals to connect with patients. It is on track to reach more than one billion users in 2021. As VM has recently reported, a growing number of independent eyecare professionals are expanding their followers on the platform, too. 

7 Pieces of Advice to Ignore in Your Own Social Media Campaign

By Staff
Thursday, December 10, 2020 11:34 AM AUSTIN, Texas—Engagement and the importance of social media for health care professionals has escalated in this year of the COVID-19 pandemic. And VisionWeb has recently addressed what ECPs should be keeping in mind with one of its latest blog posts, “7 Pieces of Advice to Ignore in Your Own Social Media Campaign." With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful implementation of an optical social media campaign can be a challenge, but if done right, can be very beneficial to your business, VisionWeb pointed out.