PENNSAUKEN, N.J.—This week, Windsor Eyes, Inc. announced an exclusive partnership to distribute Mita Sustainable Eyewear to U.S. based eyecare professionals. All Mita products are made from recycled water bottles, recycled aluminum and sustainable lenses, and the company has been B Corp Certified since January 2024. Mita’s commitment to sustainable materials goes beyond just frames, too. Packaging is also produced with recycled materials: one cleaning cloth is produced from one water bottle; one frame case is produced from two water bottles; one soft pouch is produced from two water bottles; and one frame is produced from five water bottles, according to the company.

The collection, now available to ECPs in the U.S., includes both optical and sun wear styles catering to a culturally diverse audience of men and women, and has won awards at both Mido and Vision Expo for its environmental efforts.

In addition to B Corp Certification, Mita achieved Optic for Good certification in 2023, and is Global Recycled Standard. Mita partners with environmental non-profit organizations including Clean Miami Beach and Tree Nation. The company also has a Recycling Program, which encourages customers to return frames at the end of their life cycle.

Glenn Kitnick, project manager at Windsor, said, “Windsor and Mita are passionate about making a positive impact on sustainability through our 100 percent upcycling process which repurposes water bottles to create quality eyewear, reducing the amount of litter in the world’s oceans.”

Paulino Diaz, partner at Windsor Eyes, said, “We know the market is growing for green eyewear and we see the influx of companies with environmental claims. For Windsor, we want to make a commitment with a brand pioneer that could back up the sustainable claims and share our belief that high fashion shouldn’t come at the expense of our environment.”

Mita Eyewear has an overall B Impact Score of 80.5; B Corporation said that the median score for ordinary businesses who complete its assessment is 50.9.


Windsor Eyes shared the news about Mita on its Instagram. Image via windsoreyes on Instagram