NORWALK, Conn.—Vision Expo recently opened submissions for its NOW Trend Showcase and Awards at Vision Expo East 2025 in Orlando, Fla. This edition of NOW includes four new themes that aim to showcase the latest in design, innovation and sustainability. Show organizers said a record number of products have been submitted to date; submissions are free and due by December 15, 2024, for Vision Expo East exhibiting eyewear brands. Shipment of product samples must be received no later than January 10, 2025, to be considered.

The themes for the 2025 edition of the NOW showcase are: 

● Sensorial Design: Fresh/Bold/Brilliant Innovations 
● Innovation: Modern/Tech/New Material/Wearable 
● Memories are Made Of: Opti-Heritage/Timeless/Classic 
● Consciously Designed: Sustainable/Eco-Friendly 

In addition, all frames submitted for the showcase are automatically entered to win an award in the following categories: 

● NOW Best Sunglass Awards for independent and branded collection 
● NOW Best Optical Awards for independent and branded collection
● NOW Best Direct to Consumer Award (readers, blue lens, plano sunglasses etc.)
● NOW Optical Achievement Award
● NOW People’s Choice Award
● NOW Best Emerging Award
● NOW the Ultimate Accessory presented by the Accessories Council

Nico Roseillier, creator and director of the NOW by Vision Expo program and founder of UN-TI-TLED creative agency said, “We're incredibly excited to unveil these new themes for the NOW Trend Showcase. The response has been overwhelming, and we can't wait to see the creativity and ingenuity that comes through in the submissions this year. Each theme offers a unique take on the future of eyewear, whether it's about pushing innovation or honoring timeless design.”

The NOW Advisory Committee will present the third edition of the NOW Awards on the main stage at Vision Expo East on Thursday, February 20, 2025, at 4:30 p.m. The event will include a panel discussion with the committee, followed by a celebratory champagne toast. All winners will receive a trophy to display in their booths, and will be featured in the post-show press release and Vision Expo’s social media channels.

To submit products for consideration, visit the official Vision Expo East website.