BUSINESS Shamir’s Spark Mi Up Allows for a Safer Patient Experience By Marge Axelrad and Andrew Karp Sunday, April 25, 2021 11:57 AM RELATED CONTENT Modern Optics ReVision Optometry Takes Toplogy’s TOP for a Test Run ACEP’s Smart Mirror Helps Dispensers Sell Features and Benefits of Products New Hartford Eye Associates Sees the Value in Virtual Try-On Galleries Village Opticians, Early Adopter of OptikamPad, Continues to Rely on the Technology Clear View Vision Care Leverages Zeiss’ Technology to Set Itself Apart from the Pack Luxottica’s PromoBoxx Helps Patients See Brand Stories Clearly Hoya Spectangle’s Position of Wear Measurements Offer True Personalization Online Appointment Booking Also Creates Learning Opportunities for Patients Eye Eye Eye Fresno, Calif. Digital Technology Snapshot: Shamir Spark Mi Up Eye Eye Eye is owned and operated by Kamran Khan, a veteran optician with 30 years of experience. An optical boutique specializing in independent, upper end lines, Eye Eye Eye attracts patients who are looking for something a bit different. Most recently, that differentiator has been Spark Mi Up, a touchless measuring device that looks like an ordinary tabletop mirror, yet allows ECPs to take all required measurements with just a few clicks, while keeping patients at a safe distance.Scroll down to read more... Kamran Khan, Owner and Optician, Eye Eye Eye “I’ve tried various apps in the past, but they just seemed a little hokey to me. This is the first one that I’ve seen that looked a little more high tech, versus just some guy with an iPad who takes a little plastic marker on your pair of glasses. I’ve been doing this for about 30 years so it took me a little bit to start trusting some of that stuff versus the measurements I was used to taking. I knew COVID was coming, so Shamir’s Spark Mi Up was a good way to make the customer feel a little safer and give them a little bit of distance so you’re not right in their face the whole time. So that’s why I decided to try it. I’ve had it for a couple of months now. The reaction from the customers has been great. They expect you to have things like that, along with some sort of telemedicine for refractions. It makes taking measurements a little bit easier. I would still take all of the measurement, the PDs and the wrap on the frame and the vertex that I would do before, but this definitely speeds that up. The equipment gives the impression of something a little more high tech and more accurate. That has made my life easier. Now I can snap a picture, make sure the picture is good and then start talking about something else with the patient. Then I can put in all my measurements after they’re gone. Because of that I’ve actually been able to work in another appointment. Patients ask about it all the time. Over the past few weeks, I think I’ve gotten least two referrals from patients that were here and they recommended me to a friend because I had the latest technology. That helps pay for the device. It’s very compact and comes with its own little laptop which powers the whole thing. You can basically put it almost anywhere. That little arm on it adjusts up and down, so it’s very easy to use.”