BUSINESS Hoya Spectangle’s Position of Wear Measurements Offer True Personalization By Marge Axelrad and Andrew Karp Sunday, April 25, 2021 11:52 AM RELATED CONTENT Modern Optics ReVision Optometry Takes Toplogy’s TOP for a Test Run ACEP’s Smart Mirror Helps Dispensers Sell Features and Benefits of Products Shamir’s Spark Mi Up Allows for a Safer Patient Experience New Hartford Eye Associates Sees the Value in Virtual Try-On Galleries Village Opticians, Early Adopter of OptikamPad, Continues to Rely on the Technology Clear View Vision Care Leverages Zeiss’ Technology to Set Itself Apart from the Pack Luxottica’s PromoBoxx Helps Patients See Brand Stories Clearly Online Appointment Booking Also Creates Learning Opportunities for Patients Optical Matters Littleton, Colo. Digital Technology Snapshot: Hoya HVC Viewer and Spectangle Dr. Thomas Gosling is a longtime Hoya customer who is a proponent of the company’s dispensing technology. He uses the HVC Viewer, an iPad app with interactive, augmented reality features, to show patients how they will see with different lenses before wearing them. Using Hoya Spectangle, Dr. Gosling or optician Marc Petersen take position of wear measurements that can be used to customize the patient’s prescription.Scroll down to read more... Thomas Gosling, OD, Owner, Optical Matters “The Hoya HVC Viewer is great for showing patients how different lenses, such as progressives and photochromics, actually work. For example, you can show a patient how the cylinder on a lens that has no Hoya iD technology compares with a lens that has the technology, and how that lens takes out the peripheral distortion. It really helps patients understand the benefit of going with a premium progressive because it shows the construction of the corridor, and how much wider the corridor is in a higher-end progressive versus the limitations of a standard progressive. I use the Spectangle app for taking position of wear measurements. The beauty of it is the fact that you’re taking the measurements with the frame on the patient’s face, versus a pupilometer where you’re measuring how far apart their eyes are. That doesn’t have anything to do with how the glasses are sitting on their face and where the optical centers are in correlation to the frame. An important benefit of Spectangle is the fact that you’re actually taking all the measurements with one picture, so it’s quick and easy. The other benefit is that by taking the panto, face form and vertex you can really show the patient how the lenses are going to be optimized for them. That’s especially important for higher prescriptions. That’s the benefit of position of wear measurement. That’s true personalization. The experience of using this technology is differentiating, especially as an independent optometrist. We’re not just dotting the lenses up, we’re taking extra steps to take these measurements, and it looks like we’re definitely more high tech. It’s the patient’s perception that extra technology is being utilized to enhance their overall outcome with their glasses.”