BUSINESS Luxottica’s PromoBoxx Helps Patients See Brand Stories Clearly By Marge Axelrad and Mary Kane Sunday, April 25, 2021 11:53 AM RELATED CONTENT Modern Optics ReVision Optometry Takes Toplogy’s TOP for a Test Run ACEP’s Smart Mirror Helps Dispensers Sell Features and Benefits of Products Shamir’s Spark Mi Up Allows for a Safer Patient Experience New Hartford Eye Associates Sees the Value in Virtual Try-On Galleries Village Opticians, Early Adopter of OptikamPad, Continues to Rely on the Technology Clear View Vision Care Leverages Zeiss’ Technology to Set Itself Apart from the Pack Hoya Spectangle’s Position of Wear Measurements Offer True Personalization Online Appointment Booking Also Creates Learning Opportunities for Patients University Vision Centre El Paso, Texas Digital Technology Snapshot: Luxottica’s PromoBoxx Alejandra Zamodio, optical manager of University Vision Centre, has been with the practice for 9 years and reports that the main office, which has served the El Paso area for 10 years, just opened a second, smaller office about 20 to 25 miles away, last June. University Vision Centre has embraced technology for a long time now she said.Scroll down to read more... Alejandra Zamodio, optical manager of University Vision Centre Said Zamodio, “We’ve always been a little more technologically adept than other traditional offices—we’ve been utilizing digital measuring tools, iPads for lens demos and so forth. With the pandemic, we are looking at these as tools to also show patients what we’re featuring in the office and help them browse or consider our offerings before they come in.” Zamodio noted that the office never fully shut down; even in late March, April and May they were open for appointments with patients at least working partial days. “We also wanted to demonstrate our cleaning and sanitizing protocols with them. In the latter part of last year and this year, it’s still important to offer new and modern ways for people to ‘see’ selections. Two months ago, the practice started to use Luxottica’s PromoBoxx, which is a digital marketing platform that allows independents to easily promote their favorite Luxottica brands with digital marketing content via social media email, and more. Customers create an account and have professionally made content at their fingertips at no cost to them. Said Zamodio, “We have two of their digital media screens which are easily updated with new images which is a great way for people to see the latest images from the brands. We have also just started sharing those brand collection videos and images directly to our social media, Instagram and Twitter or Facebook. “And it’s great that the ad campaigns also feature the new releases, so, for example with Tiffany, we just got new frames in last week and the images are already up on the Boxx and we can showcase these new arrivals to patients. They’ve made it really convenient for us by giving us some suggested caption and post ideas."