BUSINESS Clear View Vision Care Leverages Zeiss’ Technology to Set Itself Apart from the Pack By Marge Axelrad and Andrew Karp Sunday, April 25, 2021 11:54 AM RELATED CONTENT Modern Optics ReVision Optometry Takes Toplogy’s TOP for a Test Run ACEP’s Smart Mirror Helps Dispensers Sell Features and Benefits of Products Shamir’s Spark Mi Up Allows for a Safer Patient Experience New Hartford Eye Associates Sees the Value in Virtual Try-On Galleries Village Opticians, Early Adopter of OptikamPad, Continues to Rely on the Technology Luxottica’s PromoBoxx Helps Patients See Brand Stories Clearly Hoya Spectangle’s Position of Wear Measurements Offer True Personalization Online Appointment Booking Also Creates Learning Opportunities for Patients Clear View Vision Care Tucson, Arizona Digital Technology Snapshot: Zeiss Visufit 1000 Clear View Vision Care leverages the latest vision technology to differentiate itself from its competitors. Owner Dr. Jeffrey Martin and his staff employ a full range of Zeiss equipment to provide patients with a highly personalized experience. The latest addition to their armamentarium is the Zeiss Visufit 1000, a digital centration system that captures 3D measurements and offers virtual try-on of frames.Scroll down to read more... Jeffrey Martin, OD, FAAO, owner, Clear View Vision Care “We’ve always had a strong affinity with Zeiss. Being able to leverage their iProfiler technology where we’re able to do iScription and produce individualized prescriptions has been fantastic. Not every patient that needs that, but a surprising chunk of people benefit from it, and having them have an experience in our office that they can’t just go get anywhere is a great differentiator. What’s really changed thing for us has been this past year. I promised myself that during the pandemic when we were shut down I was going to do nothing to add to the practice. I was just going to keep the same status quo. But then the Visufit 1000 became available, and that was good news. The Visufit 1000 is a large standing device that allows you to take frame measurements and free up space. You don’t have to put any type of doodad or dongle onto the patient’s frame. You create an avatar of the patient when they come into the practice that is eventually going to allow us to let patients shop online. Having a strategy for competing in that space is going to become even more important. This particular device replaces our prior device, which wasn’t bad but it was cumbersome and time consuming. The Visufit 1000 is much quicker, and it’s much more kid friendly. It’s a big unit, and people walk in and they look at it and say, ‘What the heck is that thing?’ We build a lot of the buzz in our office around technology, and so anytime we find something that is a difference maker, it improves the patient experience. We tell them they’re being measuring down to a 10th of a millimeter. If we find out after the fact that their head was slightly tilted during the imaging, it can correct for that. You can’t make those adjustments with any other system that’s out there that I’m aware of. It’s all part of the Zeiss experience we give them.”