Style.Pages: Lustrous Whites

By Staff
Monday, July 15, 2019 11:03 AM Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white. White and pale tones are fresh, different and distinctive on all wearers. Especially in sunglasses, they are stylized and classic at the same time. And, in combination with other colors and materials, lustre conveys richness and opulence to add shimmer and interest. Find out more about these shimmery tones in the lastest edition of Style.Pages. Read More

20/20 Magazine: When the Moon Hits Your Eye

By Staff
Monday, July 15, 2019 11:00 AM Remember Dean Martin’s big hit, “That’s Amore”? Who could forget a song that starts, “When the moon hits your eye like a big pizza pie, that’s amore.” Dino was neither an astronomer nor a pizzaiolo, but he was clearly onto something when he made the moon-eye connection in the early 1950s. It turns out that lenses and lens makers have played an integral role in moon exploration. On the 50th anniversary of the first moon landing, two different optical brands are celebrating their contributions to the historic Apollo space missions. One of these brands is Carl Zeiss, which hosted a party this year at Vision Expo in New York with the theme “Moon Light Rock-it,” a reference to the pivotal role Zeiss camera lenses, often in conjunction with Hasselblad cameras, played in space exploration. The other brand, Revo, is participating as a gold sponsor of the 50th anniversary of the Apollo lunar landing. Read More
 

Social Media Helps #NationalSunglassesDay Become Worldwide Sensation

By Staff
Friday, July 12, 2019 4:03 PM NEW YORK—Every year, at the tail end of June, sunglasses take over social media. In 2018, The Vision Council’s National Sunglasses Day was a social media sensation, amassing over 1 billion online, social media, and broadcast media impressions across the board. And 2019 was no different. According to The Vision Council, #NationalSunglassesDay was a trending topic on Twitter throughout the day on June 27, 2019, even popping up on the social media profiles of celebrities like Salma Hayek, Kathie Lee Gifford, The Ellen Show, Bethenny Frankel, and even the U.S. Secret Service. Once again, National Sunglasses Day was a resounding success. Here's a look back on how everything went down on social media last month. Read More

Frames Data: Your Competition Displays Eyewear Online—You Should Too

By Staff
Friday, July 12, 2019 4:00 PM Recently, I visited a local New York City location of a major optical retailer. A salesperson asked if I needed help, and I asked if the frame I was looking at was offered in other colors. She went back to the front desk, retrieved a tablet and pulled up their website. She found the frame I was holding, and then handed me the tablet (attached to the table with a curled wire lock) to view the other colors available. She told me that they didn't have the frames in stock, but they could be ordered.This is the reality of the marketplace now. Online and in-store continue to both blur and complement each other. Like it or not, the trend is here to stay, and will soon be an "expected" and not just a "nice to have." Read More

#indieretail: Get Ready for Independent Retailer Month This July

By Staff
Thursday, July 4, 2019 5:10 PM NEW YORK—In addition to marking the country’s independence, this month is also Independent Retailer Month. A campaign which started in 2011, the effort has evolved to a global initiative, and the month-long celebration encourages consumers to shop local and support indie retailers. The website itself is a rich resource, full of info, statistics and images that help independent retailers of all types promote their unique and distinctive store environments. Anyone can follow @INDIERETAILERMONTH @IndieRetailerMonth on Instagram to celebrate #indieretail. There’s still time to promote Independent Retailer Month in your community. Read More.

Review of Optometric Business: Finding the Perfect Frame Mix for Your Practice

By Staff
Thursday, July 4, 2019 5:07 PM Your practice’s location, target demographic and current patient base should all play a role in determining the brand and pricing mix on your frame board. Here are the keys to offering the most profitable selection of frames to patients. With optical sales comprising 60 percent of the revenues in most eyecare practices, getting frame mix right, and keeping capture rate high, is essential to profitability. In the last office where I worked, an independent practice in the Houston metropolitan area, our average frames ranged from the high $100s to low $200s. This placed them at a comfortable spot where the bulk of the cost was covered by insurance, and the difference was low enough that patients were comfortable paying it. Learn about mastering the frame mix in this feature from Review of Optometric Business. Read More.

Jobson Research’s 2019 ECP Income Study Is Available Now

By Staff
Thursday, July 4, 2019 5:00 PM NEW YORK—NEW YORK—Jobson Research’s 2019 Eye Care Professional Income study is now available. This annual study provides ECPs with information regarding income all across the industry. It includes average income information for optometrists, opticians/dispensers, and optical office managers in the U.S. In addition, there is a full comparison of male and female incomes across all demographics. The study breaks average income down by various demographics including gender, location type, years of experience, U.S. region, owner versus non owner, supervisory status, and practice revenue size. There are also additional gender profiles for number of businesses worked in, number of times switched jobs, key factors in switching jobs, and negotiation of salary and benefits. Read More

Review of Ophthalmology: Cataract Surgery May Not Slow Field Loss

By Staff
Thursday, July 4, 2019 4:58 PM A group of surgeons from Los Angeles, Seoul, South Korea and Milan said that, though cataract surgery tends to lower patients’ intraocular pressure, it doesn’t seem to have a similar beneficial effect on glaucoma patients’ visual field progression postop. In the study, consecutive open-angle glaucoma patients who underwent cataract surgery and who had at least four visual field tests and at least three years of follow-up before and after surgery were retrospectively reviewed. Mean deviation (MD) rate, visual field index (VFI) rate, pointwise linear regression (PLR), pointwise rate of change (PRC), and the Glaucoma Rate Index (GRI) were compared before and after cataract surgery. Find out the study’s results in this feature from Review of Ophthalmology. Read More.

Prevent Blindness to Hold 14th Annual ‘Eyes on Capitol Hill’ Advocacy Event

By Staff
Thursday, July 4, 2019 4:57 PM CHICAGO—Prevent Blindness, the nation’s oldest non-profit eye health organization, will hold its 14th annual “Eyes on Capitol Hill” advocacy day on Tuesday, July 16, in Washington, D.C. The event brings together people affected by vision issues with government representatives and their staff members to discuss the importance of vision programs and funding requests that save sight, according to an announcement. A reception for the Congressional Vision Caucus will be held the evening of this Capitol Hill event. This year’s Eyes on Capitol Hill advocates will ask elected officials about funding for the CDC’s Vision Health Initiative; maintaining the CDC’s work in glaucoma prevention and awareness; and raising funds for the National Eye Institute at the National Institutes of Health. Read More.

Women In Optometry: Staff and Profitability With Silicone Hydrogel 1-Day Contact Lenses

By Staff
Thursday, July 4, 2019 4:54 PM A strong staff is a key component of a well-run and profitable optometric practice of any size. In my experience, a knowledgeable staff that believes in your mission is essential to a small and specialized practice. My small practice focuses on full spectrum care for patients desiring better vision with contact lenses. Our mission is to provide the absolute best vision and comfort in contact lenses, along with the customer service to match. We do this by using the most up-to-date technology, materials and diagnostic equipment available, along with a little tenacity to just not give up until we get there. Many of our patients have irregular corneas, but others are patients that simply want the very best soft lenses available. Read more about fitting patients with contact lenses in this feature from Women In Optometry by Brooke Messer, OD. Read More

Eyecare Live Debuts 2.0 Version of Telemedicine App

By Staff
Monday, July 1, 2019 4:55 PM NEW YORK—Eyecare Live, a comprehensive telemedicine solution for optometrists and ophthalmologists, has updated its patient app and cloud-based portal for doctors, debuting Eyecare Live 2.0. Eyecare Live is introducing the concept of on-boarding a clinic. The clinic can have one or more locations, one or more staff members and one or more providers. Staff can manage the profile, and information about the clinic is visible to the patients in the app. Patients can choose a clinic or a provider and schedule consultations. When a patient schedules a visit with the clinic, those are sent in a central queue from which the staff member can "assign" a particular patient to a provider. Staff members can now manage patients’ consultation requests and appointments, just as they do for in-person visits. Read More.

20/20 Magazine: Advice for the Optic Lorn

By Staff
Monday, July 1, 2019 4:52 PM It’s with great enthusiasm that I introduce a new monthly column for Pro to Pro. “Dear Ms. Specs in the City,” by Laurie Pierce, ABOM, will answer your questions about optics, management, retail, patient care and more. Inspired by Judith Martin’s book, “Miss Manners’ Guide to Excruciatingly Correct Behavior,” Ms. Specs wants to help bring excruciatingly correct behavior to the optical in every aspect of the business. Don’t know what to do? All you have to do is ask. A great resource for optical knowledge, Laurie is an instructor in the opticianry program at Hillsborough Community College in Tampa, Fla. Each month, Ms. Specs will select a reader’s question for a personal response in the column, so please email your questions to dkotob@jobson.com. Don’t be shy. Let Ms. Specs know what’s bugging you. Read More.

Independents Find Inspiration in Rainbows and Pride

By Staff
Monday, July 1, 2019 4:16 PM NEW YORK—Each year, people all around the world celebrate Pride in the month of June. A time dedicated to honoring and celebrating our LGBT+ friends, family and community members, Pride is often characterized by parades, parties and rainbow-colored decorations or fashion. It’s pretty hard to look at a rainbow-colored pair of sunglasses, or a storefront, and not feel inspired, so it’s no surprise that the optical community is taking part in Pride in their own way this year with special sales, displays and designs. To celebrate Pride, many independent shops and brands have taken to Instagram to show how this special month is inspiring them, and we’ve put together a roundup of how some of the optical community is embracing Pride this year. Read More.

Review of Optometry: Getting Nosy With Dry Eye Therapy

By Staff
Monday, July 1, 2019 4:13 PM Dry eye therapy has taken several unexpected turns over the years, with a new class of drugs and several new formulations of a tried-and-true therapy. Now, it seems neuroscience is taking a turn at the wheel. Scientists have discovered that the trigeminal nerve plays a critical role in ocular surface health and symptomatology. Although a misalignment of the eyes can fatigue the trigeminal nerve and cause dry eye symptoms, stimulating the trigeminal nerve can also promote tear production. Find out how a review of the science behind nasal stimulation can help you understand the new tech targeting the trigeminal nerve in this feature from Review of Optometry. Read More.

Independent Optical Opens From the Ground Up

By Staff
Monday, July 1, 2019 3:50 PM MOUNT PLEASANT, South Carolina—For Jake Sunkin, OD, independence has always been the way. In fact, Dr. Sunkin told Vision Monday, “I’m not sure I even knew optometry existed outside of private practice until I was maybe in high school.” Dr. Sunkin grew up surrounded by independent practices, namely the one his aunt and uncle owned near Akron, Ohio, where he worked as a tech in high school and during college breaks. After getting his degree from Nova Southeastern University College of Optometry in Fort Lauderdale, Dr. Sunkin started working on his dream of opening his own independent practice. Early on, Dr. Sunkin made the decision to document this journey of literally building his practice from the ground up on Instagram. Read More.