Redesigning the ‘Store’ and Customer Experience: Retail (r)Evolution

By Deirdre Carroll
Monday, April 20, 2015 12:28 AM For the second session of the 2015 Summit, Vision Monday strived to determine what the new definitions of “retail” were and how social media and consumers’ familiarity with technology are influencing store and health care environment design. Ultimately, the goal was to determine how all these things impact consumer purchasing and brand interaction.

Device Upgrade? Vision Downgrade.

By Staff
Thursday, April 02, 2015 10:00 AM 61 percent of Millennials incorrectly believe that most people blink more frequently when looking at a screen (e.g. smartphone, computer, tablet), according to a survey commissioned by Bausch + Lomb in partnership with Mashable and conducted online by Harris Poll.

VSP Global's 'The Shop' Previews Wearable Tech Frame Prototype at Expo

By Andrew Karp
Friday, March 27, 2015 1:00 PM The Shop, VSP Global's R&D lab for technology and fashion, unveiled a prototype of its first original product at International Vision Expo.

Message in a Portal

By John Sailer
Wednesday, March 25, 2015 11:30 AM Enlivened by the digital age, regional optical retailers are moving from the traditional to the electronic, linking both to have far greater impact than either alone.

ECPs Rethink E-Commerce

By Marge Axelrad
Monday, March 02, 2015 12:10 AM A few years ago, to mention online sales of eyewear would likely light a fire in an optician’s eye or rouse the ire of an independent optometrist or dampen the mood of a regional or national optical retailer of some size.

New Program Will Certify and Monitor Internet Rx Eyeglass Sellers

By Marge Axelrad
Monday, March 02, 2015 12:09 AM PORTLAND, Ore.— As Vision Monday reported last year, members of several U.S. professional vision-related associations and leading optical retailers and suppliers have been spearheading a project to develop standardized voluntary certification of online optical retailers in conjunction with international certification organization, LegitScript (www.legitscript.com) based here and in Dublin, Ireland.

Iristocracy Engages ECPs to Be Part of the Online Eyewear Experience

By Marge Axlerad
Monday, March 02, 2015 12:08 AM The role of the ECP has always been part of the original vision for Iristocracy, an online fashion and accessories style retailer.

DITTO Does It: Eyewear Quizzes, Eyewear-For-Rent and Licensing Options

By Marge Axelrad
Monday, March 02, 2015 12:07 AM From the get-go, DITTO has been a unique presence in the online eyewear space. Founder Kate Doerksen had set out to create and redefine the experience of buying eyewear and since the site’s inception a lot of new ideas have come to the fore.

Drs. Eyecare Offers Online Ordering Convenience and Modern Ways to Reach Patients

By Marge Axelrad
Monday, March 02, 2015 12:06 AM BURLINGTON, N.J.—Working with MyEyeStore to develop an online store, Robert Levy, OD, owner of Drs. Eyecare Center in Burlington, N.J. has seen the most success in his online shop with contact lenses, since this 22-year-old practice activated it over a year ago.

An Online Web Store Expands an MD’s Dispensary Presentation to Patients

By Marge Axelrad
Monday, March 02, 2015 12:05 AM JOHNSON CITY, Tenn.—After practicing ophthalmology for 10 years, Donny Reeves, MD, owner of Reeves Eye Institute in Johnson City, Tenn., decided it was time to add an optical dispensary to his business.

Each State's Scope of Practice Laws in One Infographic

By John Sailer
Friday, February 20, 2015 11:30 AM To help make sense of the varied and sometimes confusing scope of practice laws throughout the country, NewGradOptometry.com's Quy Nguyen, OD, and founder Matt Geller, OD, have developed an infographic clearly stating what each state allows.

Changing Lives With VOSH International

By John Sailer
Friday, February 20, 2015 11:00 AM IPSWICH, Mass.—Are you curious about how VOSH International restores more than vision? Watch this video to see how the global organization builds long-term solutions to provide eyecare in developing countries, enabling individuals to regain independence by restoring their sight through surgery, eyeglasses, or medical treatment.

Oakley Launches New ‘One Obsession’ Global Campaign

By Staff
Friday, February 20, 2015 12:21 AM FOOTHILL RANCH, Calif.— Oakley Inc. has launched a new global brand initiative, the “One Obsession” global campaign.

Davis Vision Launches Davis Vision Television With VTO, Educational Videos, Retail Locator, and More

By Staff
Monday, February 16, 2015 12:30 AM SAN ANTONIO, Texas— Davis Vision has launched Davis Vision Television, “ DVTV,” a new website to “deliver a heightened interactive experience,” according to a statement released last week from the managed vision care company.

Fake It Till You Make It

By Deirdre Carroll
Monday, February 16, 2015 12:00 AM I post. I tweet. I pin. I like, favorite, share, retweet and text. I have complete conversations using nothing but emojis and can hashtag for maximum impact.
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