Sharing and Caring: Millenials Value Connection With Brands

By Catherine Wolinski
Monday, April 21, 2014 12:07 AM As the session on Millennials took hold, certain truths emerged: convenience, price and “value” in the traditional sense take a back seat in young consumers’ shopping carts.

CooperVision’s WebSystem3 Subsidiary Launches Eye Care Prime Premier Digital Marketing Services

By Staff
Monday, April 14, 2014 12:24 AM PLEASANTON, Calif.—Eye Care Prime Premier, introduced last week by  CooperVision, Inc. through its subsidiary  WebSystem3 LLC,  offers digital marketing services to eyecare practices throughout the U.S. Eye Care Prime Premier provides each practice with a personal marketing consultant who will develop a customized integrated marketing approach to assist with acquiring, retaining and engaging patients.

New EyeMusic App Helps Blind to 'See' Through Music

By Catherine Wolinski
Tuesday, April 08, 2014 3:30 PM A new app developed by Amir Amedi, professor and head of the Center for Human Perception and Cognition at the Hebrew University of Jerusalem, may help the blind to "see" through music.

DIY Guide to Adjusting Your Glasses

By Catherine Wolinski
Friday, April 04, 2014 2:30 PM While it’s true that eyewear adjustments are best left to the professionals, sometimes in a pinch it helps to get glasses to, well, stop pinching.

NewGradOptometry.com Launches to Provide New Graduates with the Resources to Succeed

By Staff
Wednesday, April 02, 2014 12:24 AM ST. LOUIS—A new website for post-graduate optometrists, NewGradOptometry.com offers resources to help inspire clinical and financial growth as an OD. Content includes articles on new graduate success, licensing, insurance, clinical skills and practice management.

Dean Butler Featured Guest on 'Power Hour' Broadcast Live from Vision Expo East Today

By Staff
Saturday, March 29, 2014 12:15 AM NEW YORK—Dean Butler, LensCrafters' founder and long-term industry executive, will be the featured guest on a special edition of "The Power Hour" broadcast live from Vision Expo East here today at 5:00 p.m. E.T.

The Selfie Syndrome

By Marge Axelrad
Thursday, March 20, 2014 1:00 PM What’s the impact of millions of people taking photos of themselves to share with others taking photos of themselves?

Ron Blum Launches New Venture, a Resource for Optical Inventors

By Staff
Monday, March 17, 2014 12:24 AM ROANOKE, Va.—Optical inventor and entrepreneur Ron Blum is launching a new online venture for those with similar pursuits.

Blum Launches Online Venture, a Resource for Optical Inventors

By Andrew Karp
Monday, March 17, 2014 12:00 AM ROANOKE, Va.—Attention optical inventors. Ron Blum wants you.  Blum, an optical inventor himself, is hoping to attract others with the same interests to his new online venture, VisionCareInventing.com.

What to Expect During an Eye Exam

By Catherine Wolinski
Thursday, March 13, 2014 5:00 PM Do you know how many parts make up an eye exam?

Filmmakers Win $45K in Zenni Video Contest

By John Sailer
Thursday, February 20, 2014 2:55 PM NOVATO, Calif.—The filmmaking team of Jesse Eisenhardt and Eric L. Wong plan to spend at least part of the $20,000 they won in the Zenni Video Contest to "buy Zenni glasses."

Status Update: Social Media Strategy Draws Business for ECPs

By Catherine Wolinski
Monday, February 17, 2014 12:00 AM There’s no secret to navigating the online landscape. Social media advancements are in constant flux, which can be challenging for many eyecare professionals. 

The Dos and Don'ts of Social Media for 2014

By Deirdre Carroll
Monday, February 10, 2014 10:30 AM Facebook, Twitter, Instagram, Pinterest… Tumblr… Reddit?? Still trying to figure out where to be and what you should be doing to market your small business in the world of social media?

Feedback's Dean Browell Is Guest on Feb. 12th 'Power Hour'

By Staff
Monday, February 10, 2014 12:18 AM FRANKLIN LAKES, N.J.—Dean Browell, PhD, of the Feedback agency, will discuss his perspective towards social media on the Feb. 12th  edition of “The Power Hour,” the weekly online radio talk show hosted by Gary Gerber, OD, founder of The Power Practice
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