Introducing ill.i Optics by will.i.am

By Marge Axelrad
Tuesday, October 14, 2014 10:15 AM The first eyewear brand by entrepreneur, musician and glasses connoisseur will.i.am was launched last month.

Vision Council Partners With AARP for Ad Campaign Running Remainder of 2014

By Staff
Monday, October 06, 2014 12:24 AM ALEXANDRIA, Va.—The Vision Council announced it is partnering with AARP for an advertising campaign that will run on the AARP website, AARP.org, for the reminder of the year.

'Eye Health Awareness and Access' Survey

By John Sailer
Wednesday, October 01, 2014 2:00 PM While most people agree that their health is very important and that eye exams are an effective way to preserve eye health, there is still a disconnect when it comes to seeing their eyecare professional.

September is Healthy Aging Awareness Month

By Catherine Wolinski
Thursday, September 25, 2014 3:00 PM BETHESDA, Md.—This month, on behalf of the National Eye Health Education Program (NEHEP) of the National Eye Institute (NEI), the National Institutes of Health (NIH) have released information and resources to support “September is Healthy Aging Awareness Month.”

Great American Optician Video Contest Winners

By John Sailer
Wednesday, September 24, 2014 1:30 PM LAKELAND, Tenn.—The Opticians Association of America has selected the winners in the Great American Optician Video Contest. View them here—First Place “An Optician’s Main Focus” by Adam Chizmar, Second Place “What is an Optician?” by Matthew Denton, and Third Place “Clearly an Optician” by Michael Beaudoin.

No Glasses? No Problem, When Viewing This Display

By Andrew Karp
Thursday, August 28, 2014 10:30 AM Scientists at the University of California Berkeley are developing a vision-correcting display that would enable viewers to see it clearly without eyeglasses.

VisionWeb’s Ian Lane, OD, Is Guest on Aug. 20 ‘Power Hour’

By Staff
Monday, August 18, 2014 12:17 AM FRANKLIN LAKES, N.J.— What is change management and how it affects you, featuring Ian Lane, OD, vice president of customer development and professional relations for VisionWeb, is the topic of the Aug. 20 edition of “The Power Hour,” the weekly radio broadcast hosted by Gary Gerber, OD, founder of The Power Practice.

VSP Addresses Trends in Managed Vision Care

By John Sailer
Thursday, August 14, 2014 2:00 PM VSP Vision Care added more than six million new members in 2014, a record, according to this interview with Jeff Everson, VSP Vision Care’s chief sales officer, by the Institute for HealthCare Consumerism.

Jobson Optical Group and iMatrix Announce New Online Marketing Solutions for ECPs

By Staff
Monday, August 11, 2014 12:21 AM SORRENTO VALLEY, Calif.— iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians and their staffs a wide range of new internet marketing products and resources designed specifically for their practices.

Essilor’s John Carrier is Guest on August 6 ‘Power Hour’

By Staff
Monday, August 04, 2014 12:21 AM FRANKLIN LAKES, N.J. –John Carrier, president and CEO of Essilor of America, will be the featured guest on the Aug. 6, 2014 edition of “The Power Hour,” the weekly radio broadcast hosted by Gary Gerber, OD, founder of The Power Practice.

PSA's for ECPs—And Parents

By Marge Axelrad
Tuesday, July 29, 2014 10:30 AM Trying to convey how comprehensive eye exams and vision therapy can help children learn and read?

NewGradOptometry.com's Scope of Practice Map

By Catherine Wolinski
Friday, July 18, 2014 10:30 AM Now that graduation season is over, new graduate optometrists are stepping onto the OD scene across the country. Many of these eager eye docs are soon to encounter unforeseen limitations to their practice.

'Rocky' Rules in SUNY Student Bowl Rules Video

By John Sailer
Wednesday, July 09, 2014 4:00 PM With the 23rd Varilux Student Bowl held in Philadelphia in conjunction with the recent Optometry’s Meeting, it was fitting that last year’s Spirit Award winners, SUNY School of Optometry, chose a “Rocky” theme for this year’s rules video.

Print Your Own Specs

By Andrew Karp
Wednesday, June 18, 2014 3:00 PM 3D printing, also known as additive manufacturing, is quickly moving into the consumer realm thanks to the recent availability of compact, affordable printers for do-it-yourselfers who like to design and make things.

Things People Don't Understand About Cloud Computing in Optical (GIFs)

By Catherine Wolinski
Thursday, June 12, 2014 12:30 PM Thoughts about office systems technology got your head in the clouds? Well, it’s time to stop dreaming and get your head in the cloud—cloud computing for your optical business.
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