Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Summertime Ideas: Exploring and ‘Reshoring’

By Marge Axelrad
Monday, July 21, 2014 12:00 AM No matter how long you’ve been doing something, there’s always a little light that can go off in your brain when you learn you can do things differently.

Who Says It’s Too Tough Out There? Today’s Innovators Are Enterprising and Dynamic

By Marge Axelrad
Monday, June 16, 2014 12:00 AM “Through our marketing efforts, including social media and SEO, most new patients have already read about our office before walking in the door, and we tend to attract high quality, compliant, health conscious patients who are not looking for an optometrist who simply ‘takes their vision plan.’”

‘Looking for Harmony In a Discordant Market’

By Marge Axelrad
Monday, May 19, 2014 12:00 AM Harmony” is defined in Webster’s as a combination of different notes producing a pleasing sound.

Taking Steps Toward Selling Online

By Marge Axelrad
Monday, March 17, 2014 12:00 AM

Calculating ‘Outcomes’ Is the New Health Care Mandate

By Marge Axelrad
Monday, March 03, 2014 12:00 AM There’s much to learn about today’s changing health care delivery landscape. A series of new acronyms is out there for the taking, describing everything from U.S. government health care agencies to state boards to medical and provider organizations and private company programs.

Once Upon a Time… The Power of Stories

By Marge Axelrad
Monday, February 10, 2014 12:00 AM ….there was a ‘XXXX’ who lived in a ‘XXXX’….We can all fill in the blanks from the simple stories we heard when we were younger.

Success Strategy: The Connected, ‘Intelligent’ Office

By Marge Axelrad

Monday, January 20, 2014 12:00 AM

2,000 Headlines...And More

By Marge Axelrad
Monday, December 16, 2013 12:00 AM
It takes dozens of individual developments, events and happenings to give rise to a “trend.”

Cards on the Table

By Marge Axelrad
Monday, November 18, 2013 12:00 AM Concern, puzzlement, dismay and outright anger are all part of the range of reactions and emotions being expressed by optical retailers and eyecare professionals toward the topic of managed vision care and the currently roiling insurance landscape.

Searching for the 'Upside' Potential

By Marge Axelrad
Wednesday, October 23, 2013 12:00 PM Yes, there’s always an eternal argument around the ‘glass half empty’ or the ‘glass half full’ point of view.

What Does It Take…?

By Marge Axelrad
Monday, September 23, 2013 12:00 AM VM’s signature report this month, Andy Karp’s annual, detailed examination of the Top Labs in the U.S. market, is headlined this year: “What It Takes to Be a Top Lab.”

D.A.R.E. to Be Your Own ‘Brand’

By Marge Axelrad
Monday, September 09, 2013 12:00 AM

Preparing for the Rise of the ‘Culturally Competent’ Eyecare Professional

By Marge Axelrad
Monday, July 22, 2013 12:00 AM The transformation of the U.S. demographic landscape and the continued cultural diversity that is now reflected within it is giving way to new ideas about the roles of health care professionals, eyecare pros among them.

Innovation….and Inspiration

By Marge Axelrad
Monday, June 17, 2013 12:00 AM This is a Vision Monday issue chock full of compelling personalities and stories—comprised of successful, innovative practitioners in a range of categories as well as a host of young, new eyecare professionals just at the starting line of their careers.