Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Embracing Explanations And Inspiring Ideas

By Marge Axelrad
Monday, November 17, 2014 12:00 AM With the blizzard of business and corporate changes coming at the optical industry from pretty much every direction these days, it can be a daunting task for ECPs to concentrate on the basics of the business and remember that optical retail and vision care are fields which help millions of consumers and patients look good and see well.

Stories Supporting the Fight For 'The Right to Sight'

By Marge Axelrad
Monday, October 20, 2014 12:00 AM It was very encouraging this year to see how the active involvement and proactive use of social media helped propel a wide ranging audience to learn more about the value of vision care and vision correction through this month’s World Sight Day.

Changes at the Top: Leadership in Business

By Marge Axelrad
Tuesday, September 23, 2014 12:00 AM I’m writing this column five days after the news was officially announced about a change in the senior-most management structure at Luxottica Group.

Perspectives of an Optical Community Via VM's #DayInTheLife

By Marge Axelrad
Monday, September 01, 2014 12:00 AM

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss

App-solutely! Embracing New Ideas

By Marge Axelrad
Monday, August 18, 2014 12:00 AM How many??

VM’s Andy Karp and John Sailer write about some 22 new vision-care related apps in our cover story this month. Plus we’re putting another four online.

Summertime Ideas: Exploring and ‘Reshoring’

By Marge Axelrad
Monday, July 21, 2014 12:00 AM No matter how long you’ve been doing something, there’s always a little light that can go off in your brain when you learn you can do things differently.

Who Says It’s Too Tough Out There? Today’s Innovators Are Enterprising and Dynamic

By Marge Axelrad
Monday, June 16, 2014 12:00 AM “Through our marketing efforts, including social media and SEO, most new patients have already read about our office before walking in the door, and we tend to attract high quality, compliant, health conscious patients who are not looking for an optometrist who simply ‘takes their vision plan.’”

‘Looking for Harmony In a Discordant Market’

By Marge Axelrad
Monday, May 19, 2014 12:00 AM Harmony” is defined in Webster’s as a combination of different notes producing a pleasing sound.

Taking Steps Toward Selling Online

By Marge Axelrad
Monday, March 17, 2014 12:00 AM

Calculating ‘Outcomes’ Is the New Health Care Mandate

By Marge Axelrad
Monday, March 03, 2014 12:00 AM There’s much to learn about today’s changing health care delivery landscape. A series of new acronyms is out there for the taking, describing everything from U.S. government health care agencies to state boards to medical and provider organizations and private company programs.

Once Upon a Time… The Power of Stories

By Marge Axelrad
Monday, February 10, 2014 12:00 AM ….there was a ‘XXXX’ who lived in a ‘XXXX’….We can all fill in the blanks from the simple stories we heard when we were younger.

Success Strategy: The Connected, ‘Intelligent’ Office

By Marge Axelrad


Monday, January 20, 2014 12:00 AM

2,000 Headlines...And More

By Marge Axelrad
Monday, December 16, 2013 12:00 AM
It takes dozens of individual developments, events and happenings to give rise to a “trend.”

Cards on the Table

By Marge Axelrad
Monday, November 18, 2013 12:00 AM Concern, puzzlement, dismay and outright anger are all part of the range of reactions and emotions being expressed by optical retailers and eyecare professionals toward the topic of managed vision care and the currently roiling insurance landscape.
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