VM LIVE Event Looks at 'Digitizing the Store'

By Staff
Monday, October 20, 2014 12:01 AM LAS VEGAS—To help make sense of the latest technologies that are changing the patient experience, nearly 200 optical retailers, eyecare professionals and other industry executives attended VM LIVE’s “Digitizing the Store” event here at the start of Vision Expo West last month.

FDA and Optical Stress Safe Contact Lens Wear on Halloween

By Staff
Friday, October 17, 2014 12:33 AM NEW YORK—Health care, government and ophthalmic organizations and ECPs are joining  to warn the public against the dangers of costume contact lenses worn without a prescription this Halloween season.

FDA Approves VisionCare's Telescope Implant for Macular Degeneration in Patients 65 Years and Older

By Staff
Friday, October 17, 2014 12:30 AM SARATOGA, Calif.— VisionCare Ophthalmic Technologies, a developer of advanced visual prosthetic devices for the treatment of age-related macular degeneration (AMD), announced earlier this month that the U.S. Food and Drug Administration approved the Implantable Miniature Telescope (by Dr. Isaac Lipshitz) for use in patients living with bilateral end-stage age-related macular degeneration who are age 65 or older.

Eye Columbus Shares E-Commerce Steps and Perspectives

By Catherine Wolinski
Wednesday, October 15, 2014 10:00 AM Eye Columbus Owner Craig Miller, OD, elected to transform his business’ website into an e-commerce platform. Serving as an educational, attractive space for patients to “preview” his two brick-and-mortar locations, the site is intended not only for shopping, but for learning about eyecare and the practice’s product selection in-store.

‘Three O’ SEO: Online Optimization for Optical Businesses

By Catherine Wolinski
Wednesday, October 15, 2014 9:30 AM The new SEO Highlights eBook from iMatrix offers a quick overview of SEO—that’s search engine optimization—for local optometrists to put into action.

Social Sites Side by Side: A Comparison

By Catherine Wolinski
Wednesday, October 15, 2014 9:00 AM Leverage New Media created a column-by-column comparison of six major social media platforms—Pinterest, Twitter, Facebook, Instagram, Google+ and LinkedIn—depicting digestible data for brands and businesses looking to connect with their customers socially online.

Introducing ill.i Optics by will.i.am

By Marge Axelrad
Tuesday, October 14, 2014 10:15 AM The first eyewear brand by entrepreneur, musician and glasses connoisseur will.i.am was launched last month.

RevolutionEHR Receives Financial Investment from RevOptix, Newly Formed Private Investment Group

By Staff
Friday, October 10, 2014 12:23 AM MADISON, Wis.—Earlier this week on Wednesday, Oct. 8, 2014, optometric software provider, RevolutionEHR received a financial investment from RevOptix, a newly formed private investment group headed by executive chairman Gunnar Bjorklund.

Nextech Systems to Acquire MDIntelleSys, an Electronic Health Record Software Supplier for Ophthalmology

By Staff
Wednesday, October 08, 2014 12:24 AM TAMPA—Health care technology provider, Nextech Systems, announced last week that it plans to acquire MDIntelleSys (MDI), a supplier of electronic health record (EHR) software for ophthalmologists.

Vision Council Partners With AARP for Ad Campaign Running Remainder of 2014

By Staff
Monday, October 06, 2014 12:24 AM ALEXANDRIA, Va.—The Vision Council announced it is partnering with AARP for an advertising campaign that will run on the AARP website, AARP.org, for the reminder of the year.

Johnson & Johnson Vision Care Adjusts Unilateral Pricing Policy, Others Remain the Same

By Staff
Monday, October 06, 2014 12:16 AM JACKSONVILLE, Fla.—Following Johnson & Johnson Vision Care’s introduction of Unilateral Pricing Policy for its contact lenses in June 2014 on some “strategic brands,” as reported by VMail, last month the company recently announced an adjustment to the policy.

PERC and IVA Groups Announce Agreement with EyeCarePro To Develop Online Marketing Services and Data for Members

By Staff
Friday, October 03, 2014 12:27 AM WEST COVINA, Calif. – The Professional Eyecare Resources Co-Operative (PERC) and Infinity Vision Alliance (IVA) have announced a comprehensive agreement with EyeCarePro to deliver all levels of online marketing services and data to their over 1,600 member locations.

Unilens Net Income Up Over 100 Percent for Q4, Up About 15 Percent for Fiscal Year 2014

By Staff
Friday, October 03, 2014 12:23 AM LARGO, Fla.—Specialty contact lens supplier, Unilens Vision Inc.’s (OTCQX: UVIC) net income increased 115.3 percent to $277,636 in the fourth quarter ended June 30, 2014, when compared with net income of $128,960 during the comparable fourth quarter period of 2013, according to operating results just released by the company.

'Eye Health Awareness and Access' Survey

By John Sailer
Wednesday, October 01, 2014 2:00 PM While most people agree that their health is very important and that eye exams are an effective way to preserve eye health, there is still a disconnect when it comes to seeing their eyecare professional.

Don’t Just Wing It—Wing Eyecare Shares Strategies for 8 Social Platforms

By Catherine Wolinski
Wednesday, October 01, 2014 10:00 AM Social media, social networking, social marketing…let’s face it: today’s consumer is all about socializing online, and they expect their favorite brands and businesses to be there, too. Some optical professionals are mystified by the purpose and the platforms of social media. This is not the case for Wing Eyecare.
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