Rochester Optical Execs Discuss Epson Moverio and Smart Glasses Market

By Andrew Karp
Thursday, December 18, 2014 5:00 PM Rochester Optical has developed prescription lenses specifically for Moverio smart glasses. These Smart GOLD Lenses (Glasses Optimized Lens Designs) are custom-designed to support the Moverio experience by reducing image displacement, improving visual acuity, supporting binocularity and relieving eye fatigue.

Adlens Launches Adjustable Eyewear to Combat Digital Eye Strain

By Andrew Karp
Monday, December 15, 2014 12:00 AM OXFORD, U.K.—Adlens, based here, is releasing Adlens Interface, a new type of adjustable eyewear that helps relieve the effects of digital eyestrain.

Italian Manufacturer Mei Opens Facility in Brazil

By Andrew Karp
Monday, December 15, 2014 12:00 AM SAO PAULO, Brazil—Mei, the Italian manufacturer of milling equipment for optical labs, has opened a facility in Sao Paulo, Brazil to better serve customers in South and Central America.

Leveraging the Advantage of Education Videos

By Bob Main
Monday, December 15, 2014 12:00 AM Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.

Mitsui’s New Lens Material Cuts Short Wavelength Light

By Andrew Karp
Monday, December 15, 2014 12:00 AM TOKYO—Mitsui Chemicals is launching a new ophthalmic lens material that helps protect eyes from not only ultraviolet (10-400nm) light rays but also 400nm-420nm wavelength light.

OptoTech Opens Center for Ophthalmic Optical Machinery in Wisconsin

By Andrew Karp
Monday, December 15, 2014 12:00 AM GERMANTOWN, Wis.—OptoTech, a leading manufacturer of ophthalmic lens processing and precision optics equipment based in Germany, is significantly expanding its presence in the U.S.

Shamir’s New Sun System Combines Optics and Fashion

By Andrew Karp
Monday, December 15, 2014 12:00 AM Calif.—Shamir is launching Shamir X3, a fashion-focused sun system that enables ECPs to offer a complete solution to patients that includes Rx lenses, proprietary mirrors, lens engravings and other elements.

The Five Most Ingenious Products of 2014

By Andrew Karp
Monday, December 15, 2014 12:00 AM One of the best things about my job as lens and technology editor for VM and 20/20 Magazine is getting to learn about interesting new products.

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2014

By Staff
Friday, December 12, 2014 12:12 AM NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 6th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year.

Learn to Leverage Education Videos

By Bob Main
Tuesday, December 09, 2014 11:00 AM Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.

The Power of #Hashtags [Infographic]

By Staff
Tuesday, December 09, 2014 10:30 AM In six short years, hashtags have evolved from simple symbols to one of today's most valuable marketing and communication tools. From a student's Instagram pic to a CEO's tweets, the use of hashtags has accelerated.

Idea Inspirations to Enliven Your Website, Posts and E-Blasts for the Holidays

By Staff
Tuesday, December 09, 2014 10:00 AM Trying to think of a few ways to reach out to your website visitors for this holiday season?

It's not too late.

Pearltrees a web curation, organization and sharing site, has pulled together dozens of holiday messaging ideas. Signup to Pearltrees is free. Users upload and share images and suggestions which can be applicable for Christmas, Hannukah or Kwanzaa.

Cooper Companies Report Record Revenue for Fiscal Year

By Staff
Monday, December 08, 2014 12:23 AM PLEASANTON, Calif.— The Cooper Companies, Inc. (NYSE:COO) reported financial results for the fiscal fourth quarter and full year ended Oct. 31, 2014.

Luxottica and Intel Announce Multiyear Collaboration for Wearable Tech

By Staff
Wednesday, December 03, 2014 11:45 AM MIAMI— Intel Corporation  and Luxottica Group S.p.A. unveiled a multiyear R&D collaboration to fuse premium, luxury and sports eyewear with smart technology.

How to Use Video to Help Grow Your Practice

By Bob Main
Monday, November 24, 2014 3:30 PM The thought of creating a video can be a scary concept and a daunting task, especially to someone who has never done it. But the positive impact video can have within your website and Facebook page can be significant.
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