Pager Enables Virginia Eye Institute to Capture Extra $7K Daily

By John Sailer
Wednesday, July 29, 2015 10:06 AM

RICHMOND, Va.—To increase revenue from existing patients, ophthalmology practices have been gradually yet steadily incorporating optical dispensaries over the years. Virginia Eye Institute is no exception. This three-O practice’s most recent success at improving its capture rate comes from implementing a paging system that helps optometrists hand off patients to opticians.

Multiple Location Office Managers Earn 31.5 Percent More Than Those in Single Locations

By dba Staff
Wednesday, July 29, 2015 10:03 AM Office managers that run multiple-location practices earn, on average, 31.5 percent more than those who manage a single office, according to the latest statistics available from Jobson Optical Research’s 2015 ECP Compensation Study.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Wednesday, July 29, 2015 10:00 AM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

‘Sweat Equity’ Followed by Customer Service Brings All About Eyes to Its Tenth Anniversary

By dba Staff
Wednesday, July 08, 2015 10:11 AM

NORMAL, Ill.—Celebrating its tenth anniversary this year, HW Holdings, LLC, dba All About Eyes, has grown to 21 retail optical locations and ranked at number 33 among this year’s Vision Monday Top 50 U.S. Optical Retailers with revenues of $25.5 million for calendar year 2014.

Doctor/Retailer Recommendations Among Top Reasons Consumers Cite for Lens Choice

By dba Staff
Wednesday, July 08, 2015 10:08 AM ALEXANDRIA, Va.—Among the top reasons consumers cited for their choice of spectacle lenses, two relate to recommendations from the doctor and/or retailer, according to the latest statistics available from The Vision Council’s VisionWatch report for the 12-month period ending March 2015.

Lens Bundling Drives Profits While Reducing Patient and Staff Confusion

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, July 08, 2015 10:06 AM The explanation of ophthalmic lenses along with fees has been and continues to be one of the greatest challenges we face, especially as it relates to vision care plans. We tend to go with complex explanations of features and benefits along with "billing language" to explain each "add-on," (a term we dislike), in a way that results in severe patient pushback and lost sales.

A Selfie Booth Can Boost Your Marketing Efforts

By Evan Kestenbaum, MBA, dba Contributor
Wednesday, June 24, 2015 12:11 AM

Consider installing a selfie booth in your optical dispensary to generate more interest in your practice than might otherwise be possible using traditional forms of advertising.

InVision Chooses Minneapolis’ Trendy North Loop for Its Fourth Location

By dba Staff
Wednesday, June 24, 2015 12:08 AM MINNEAPOLIS—InVision Distinctive Eyewear opened it fourth location in the trendy, fast-growing North Loop section of Minneapolis.

Stanton Optical Invests in Lab Equipment to Support Ongoing Expansion Plans

By dba Staff
Wednesday, June 24, 2015 12:05 AM

PALM SPRINGS, Fla.—Stanton Optical, a leading optical retailer headquartered here, plans to add more than 10 stores each year for the next several years to the 44 locations the company currently operates in 14 states. To do so, the company has embarked on a journey of investing heavily in its people, stores and lab.

Chromos Eyewear Store and Give-Back Program Join the Norman Childs’ Family of Companies

By John Sailer
Tuesday, June 09, 2015 4:15 PM

PITTSBURGH—Continuing the family tradition, not only in eyewear but also in altruism, Daniel Childs has launched Chromos, a trifecta that consists of a line of eyewear, a store in the trendy Lawrenceville section of Pittsburgh, and a give-back program that provides eyecare and eyewear to the area’s underserved children. The son of Norman Childs, who founded Eyetique, 3 Guys Optical and Norman Childs Eyewear, Daniel Childs is following his father’s example with the launch of Chromos as part of the Childs’ family of companies.

The 'WOW' Warranty Gives Your Patients Peace of Mind While Also Generating Revenue

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Tuesday, June 09, 2015 4:10 PM What does great customer service really mean to you and how does the culture of your business support it? Consumers want warm fuzzies when they make a decision to spend money, but a nice smile, a nice selection and great quality are simply not enough.

Total Spectacle Lens Sales on the Increase

By John Sailer
Tuesday, June 09, 2015 4:05 PM ALEXANDRIA, Va.—Total spectacle lens sales were up 10 percent from 39.3 million to 43.2 million over the six-month period ending March 2015, according to the latest statistics available from The Vision Council’s VisionWatch report.

Expanding on a Solid Foundation of Luxury

By John Sailer
Wednesday, May 27, 2015 2:00 PM LAS VEGAS—After years of "right sizing" the business during a bad economy, Luxury Optical Holdings (LOH) is now poised for aggressive growth...and has already taken advantage of its position by recently adding new stores to its portfolio of high-end stores.

In-Store and On-Site: The Summertime Experience Builds Community and Brings Customers

By Darren Horndasch, president/CEO, Wisconsin Vision
Wednesday, May 27, 2015 11:05 AM NEW BERLIN, Wis.—As summer gets underway, Wisconsin Vision has a number of summertime promotions planned for both in the store and out in the field to help reach out and participate in the community, while building loyal customers at the same time.

Vision Care Products and Services Up in All Categories over Past Year

By John Sailer
Wednesday, May 27, 2015 11:00 AM ALEXANDRIA, Va.—The total U.S. market for vision care products and services is up in all categories for the 12-month period ending March 2015, according to the latest statistics available from The Vision Council's VisionWatch report.
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