Area98 Reinvents Robert Rüdger for Latest Collection

By Tiffany Wong
Monday, March 02, 2015 12:00 AM MUNICH—Area98 and designer Rudi Himmelfreundpointner have launched the new Robert Rüdger eyewear collection. The men’s eyewear brand is back, introducing reimagined styles with modern twists.

FGX International Introduces Redesigned Gargoyles Collection

By Tiffany Wong
Monday, March 02, 2015 12:00 AM SMITHFIELD, R.I.—After acquiring the brand in 2003, FGX International is launching a redesigned Gargoyles optical collection.

Group Effort

By Deirdre Carroll
Monday, March 02, 2015 12:00 AM WHO: All of Target’s designer capsule collections, cosmetic company MAC’s celebrity collaborations, Adidas by Stella McCartney, Run-D.M.C. and Aerosmith, and the Grammy award winning duo Lady Gaga and Tony Bennett.

Kasperek USA Launches Vibrant Pure Color Collection

By Tiffany Wong
Monday, March 02, 2015 12:00 AM ROMULUS, Mich.—Kasperek USA Optical has released its Pure Color Collection for women. The Pure Color Collection includes six timeless shapes in bold, contrasting colors. The

Marcolin Debuts Two New Ermenegildo Zegna Collections

By Tiffany Wong
Monday, March 02, 2015 12:00 AM MINNEAPOLIS—Named after the French expression “one who lives well,” the new Bon Vivant collection from Ogi Eyewear is Francophile, capturing the essence of the country’s couture style, artwork and architecture.

Rudy Project and Shamir to Offer Shamir Duo in Rudy Project’s ImpactX

By Andrew Karp
Monday, March 02, 2015 12:00 AM SAN CLEMENTE, Calif.—Rudy Project and Shamir are introducing Shamir Duo, a patent-pending, free-form bifocal design, in Rudy Project’s proprietary ImpactX material.

Smith Optics Reinvents Itself on 50th Anniversary

By Tiffany Wong
Monday, March 02, 2015 12:00 AM KETCHUM, Ind.—Founded in 1965 by Dr. Bob Smith, Smith Optics started when the then-orthodontist and ski fanatic wanted to hit the slopes on days when everyone else had to go indoors.

Style.Pages Check.Out: Complete Family Vision Care

By Deirdre Carroll
Monday, March 02, 2015 12:00 AM According to the American Optometric Association’s (AOA) 2014 American Eye-Q survey, 55 percent of adults use computers, smartphones, tablets or other hand-held devices for five or more hours a day.

The Swiss Eyewear Group Licenses Marc Stone Eyewear

By Tiffany Wong
Monday, March 02, 2015 12:00 AM ZURICH, SWITZERLAND—The Swiss Eyewear Group has launched the Marc Stone Eyewear collection.

Bortuzzo to Head Kering Eyewear in the Americas

By Staff
Friday, February 27, 2015 12:27 AM NEW YORK—Long-time optical eyewear industry executive, Antonio Bortuzzo, has joined Kering Eyewear, a division of luxury fashion company Kering (FR 0000121485, KER.PA, KER.FP) as the head of the Americas for the company, VMail has learned.

Eyewear Designers of the Council of Fashion Designers of America and Vision Expo to Present ‘Speaking of Design’ Panel Discussion

By Staff
Friday, February 27, 2015 12:21 AM NORWALK, Conn.—International Vision Expo East will host the Eyewear Designers of the Council of Fashion Designers of America (edCFDA) in a special high-end designer discussion event on Friday, March 20.

Bold Face: Winning Women

By Deirdre Carroll
Friday, February 20, 2015 4:15 PM The Oscars are here. Awards season culminates with the biggest award America bestows upon actors. In this week’s edition of Bold Face, we focus on three of this year’s actresses who have been staples on the red carpet and will be sure to draw eyes at this year’s show...

Oakley Launches New ‘One Obsession’ Global Campaign

By Staff
Friday, February 20, 2015 12:21 AM FOOTHILL RANCH, Calif.— Oakley Inc. has launched a new global brand initiative, the “One Obsession” global campaign.

ClearVision Introduces Aspire, ‘The Next Generation in Eyewear’

By Tiffany Wong
Monday, February 16, 2015 12:00 AM HAUPPAUGE, N.Y.—ClearVision Optical has debuted the new Aspire Eyewear collection using the latest innovative technology and materials.
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