Kenmark Renews kensie and kensie girl Licenses

By Staff
Wednesday, April 02, 2014 12:18 AM LOUISVILLE, Ky. – The Kenmark Group and Bluestar Alliance, owner of the kensie brand, have announced the renewal of their eyewear licenses for kensie and kensie girl.

Inspecs Signs License for O’Neill Eyewear

By Staff
Monday, March 24, 2014 12:24 AM CLEARWATER BEACH, Fla.—Inspecs has announced a long-term license agreement with surf, snow and youth lifestyle brand O’Neill.

REM and Converse Debut New Jack Purcell Eyewear Collection

By Deirdre Carroll
Monday, March 17, 2014 12:00 AM SUN VALLEY, Calif.—REM Eyewear has launched the Converse Jack Purcell Eyewear collection, which expands Converse Eyewear’s product range to include more sophisticated styles with vintage inspiration.

Safilo Launches Fendi Eyewear Collection

By Deirdre Carroll
Monday, March 17, 2014 12:00 AM

Zimco Optics Licenses Catherine Malandrino for Sunwear and Ophthalmic Eyewear

By Staff
Monday, March 03, 2014 12:30 AM BROOKLYN, N.Y.—Catherine Malandrino, a brand of Bluestar Alliance, has announced that the designer will launch Catherine Malandrino Eyewear with Zimco Optics.

Access Accessible Luxury

By John Sailer
Monday, March 03, 2014 12:00 AM Today’s customers are often discriminating in their purchasing behavior. Many know they no longer have to sacrifice quality and fashion for the price they’re willing to pay.

Avalon Launches Romeo Gigli Collection in the Americas

By Deirdre Carroll
Monday, March 03, 2014 12:00 AM NORTHVALE, N.J.—Avalon Eyewear has announced the planned launch of Romeo Gigli Eyewear at Vision Expo East through an exclusive distribution agreement with Italy-based manufacturer Logoproject Design Srl.

Oakley Presents Heritage Collection

By Deirdre Carroll
Monday, March 03, 2014 12:00 AM FOOTHILL RANCH, Calif.—To commemorate 30 years of performance eyewear design, Oakley has launched its Heritage Collection.

Safilo Launches Bobbi Brown Eyewear for Spring 2014

By Deirdre Carroll
Monday, March 03, 2014 12:00 AM NEW YORK—Safilo Group and Bobbi Brown, makeup artist, founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., have introduced the Bobbi Brown line of eyeglasses and sunglasses.

Swiss Eyewear Group and Marc Stone Sign License

By Staff
Friday, February 28, 2014 12:24 AM ZURICH—The Swiss Eyewear Group (International) AG and Marc Stone have announced the signing of an exclusive global license agreement for the Marc Stone brand name which includes the designing, production and distribution of Marc Stone branded eyewear.

Storied Lines

By Deirdre Carroll
Sunday, February 09, 2014 11:59 PM The climate of today’s competitive eyewear market reflects the increasing importance of consumers relating to a brand’s story and image to forge a connection and prompt them to make a purchase.


By Marge Axelrad, Mary Kane, Andrew Karp, Deirdre Carroll, John Sailer, Catherine Wolinski
Monday, December 30, 2013 12:35 AM 2013 was yet another year that moved the optical industry forward in significant directions. Forces as diverse as online retailing, managed care, consolidation, rebranding, technology, demands on the independent, a growing number of alliances, the growth of social media, the continued rise of social-purpose marketing and a changing health care benefits landscape pushed and buffeted the business.

Allison Unveils First Love Moschino Eyewear Collection

By Deirdre Carroll
Wednesday, October 23, 2013 12:00 PM PADOVA, Italy—The first eyewear collection by Love Moschino, just launched by Allison which already licenses the Moschino brand, is now available.

Zac Posen and Kenmark Sign Exclusive Eyewear Partnership

By Staff
Friday, October 04, 2013 12:21 AM LAS VEGAS and NEW YORK—Zac Posen, the luxury apparel and accessories brand, and Kenmark, the global optical and sunwear company, have announced their partnership to create a new collection of luxury eyewear. The agreement covers the design, production and worldwide distribution of both men’s and women’s sun and prescription eyewear.