Essilor to Boost Media Spending and Release Multiple Products in Q2

By Staff
Wednesday, April 22, 2015 12:27 AM CHARENTON-LE-PONT, France—Essilor is planning to step up its media spending considerably and will release a stream of new lens products, in the second quarter of 2015.

Zeiss Launches Lenses and Treatments for Digital Vision

By Andrew Karp
Monday, April 20, 2015 12:01 AM NEW YORK—Responding to the widespread and increasing use of digital devices, Zeiss is launching a complete portfolio of lenses and coatings to help eyeglass wearers use their devices safely and comfortably.

Transitions Optical Partners With National Geographic as a Part of ‘See Life’ Campaign

By Staff
Wednesday, April 15, 2015 12:21 AM PINELLAS PARK, Fla.—After debuting its “See Life Through A New Lens” campaign earlier this year, Transitions Optical has announced a partnership with National Geographic.

EGMA LLC Returns Rodenstock Brand to U.S. Market

By Andrew Karp
Monday, March 16, 2015 12:00 AM DALLAS—Rodenstock, the venerable optical brand known for high-technology ophthalmic lenses and high fashion frames, is being reintroduced to the U.S. market in mid-2015 by EGMA LLC.

Shamir Releases Autograph III Single Vision Freeform Design

By Andrew Karp
Monday, March 16, 2015 12:00 AM SAN DIEGO, Calif.—Shamir Insight is launching its newest Freeform design, Shamir Autograph III – SV, which provides single vision patients with a digital Rx solution for their everyday visual needs.

Transitions Optical Targets New Audience With Rolling Stone Partnership

By Staff
Friday, March 13, 2015 12:21 AM PINELLAS PARK, Fla.—Photochromic lens maker, Transitions Optical, is targeting a more stylish and tech savvy audience in their partnership with Rolling Stone magazine, part of a new initiative to help change perceptions of the brand with a new multi-channel marketing campaign, the company said.

Shamir Promotes Naftalovich to President of Shamir North America

By Staff
Monday, March 02, 2015 12:32 AM

SAN DIEGO, Calif.— Shamir Optical Industry, announced that Raanan Naftalovich, the longtime executive and CEO of its San Diego-based Shamir Insight subsidiary, has been appointed president of Shamir North America.

Transitions Launching New Social Media Campaign Among Consumers and 'Influencers' for 'See Life Through a New Lens'

By Marge Axelrad
Wednesday, February 04, 2015 10:25 AM ORLANDO, Fla.—Eyecare professionals should be aware that Transitions Optical is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."

Grady Lenski Joins Vision-Ease as Vice President of Sales, North America

By Staff
Wednesday, February 04, 2015 12:26 AM RAMSEY, Minn.—Ophthalmic lens manufacturer Vision-Ease has appointed optical industry veteran Grady Lenski as its new vice president of sales, North America. Lenski brings more than 30 years of business growth, sales and customer service management experience to Vision-Ease, based here.

Eyeglass Lenses Drive Hoya’s 3Q 2014 Profits

By Staff
Monday, February 02, 2015 12:26 AM TOKYO— Hoya Corp. (TOKYO: 7741) reported gains in revenue and profit for the third quarter ended Dec. 31, 2014.

Shwood Launches First Rx Collection

By Ashley Grohoski
Monday, January 19, 2015 12:00 AM SYRACUSE, N.Y.—US Optical is expanding its proprietary lens technology with two additional sunglass free-form lenses: Thin Wrap HD progressive and Thin Single Vision Wrap HD.

Essilor Announces Independent Distributor Award Winners

By Staff
Friday, January 16, 2015 12:27 AM BANFF, Canada— Essilor of America announced the winners of its Independent Distribution Division (IDD) Annual Laboratory Awards at a celebratory banquet here Tuesday evening.

Adlens Launches Adjustable Eyewear to Combat Digital Eye Strain

By Andrew Karp
Monday, December 15, 2014 12:00 AM OXFORD, U.K.—Adlens, based here, is releasing Adlens Interface, a new type of adjustable eyewear that helps relieve the effects of digital eyestrain.

Mitsui’s New Lens Material Cuts Short Wavelength Light

By Andrew Karp
Monday, December 15, 2014 12:00 AM TOKYO—Mitsui Chemicals is launching a new ophthalmic lens material that helps protect eyes from not only ultraviolet (10-400nm) light rays but also 400nm-420nm wavelength light.

Shamir’s New Sun System Combines Optics and Fashion

By Andrew Karp
Monday, December 15, 2014 12:00 AM Calif.—Shamir is launching Shamir X3, a fashion-focused sun system that enables ECPs to offer a complete solution to patients that includes Rx lenses, proprietary mirrors, lens engravings and other elements.